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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
 
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show series
 
The most recent 2022 Facebook Ad Changes and Updates are here, and I cover them all, along with what they mean for you as a facebook advertiser navigating the facebook account updates, including changes to their ad policy, targeting options, ad objectives, ODAX and more. Facebook advertising updates are always being announced, and they can have a b…
 
Nobody wants to think their customers are shopping with someone else, especially after all the time and effort you've put into attracting them to your store. But the reality is, they probably are. Promoting that you are unique or offer great customer service or stock only quality products simply isn't enough to cut it in today's competitive market.…
 
If you're a business that sells high ticket products or services or has an educational component to your business, this video funnel strategy could be the perfect fit. This episode will walk you through the entire strategy, who it's best for, why it works, and EVERY SINGLE STEP of the process you'll need to know to implement it. If you want to get …
 
Every now and then a retailer comes along who doesn't just listen to your advice, they jump on it and run with it! Jill is one of those retailers. Days before Christmas Jill made a snap decision that earned her an extra $2,500 in sales, in only two hours, on the slowest trading day of the year. In this episode, I'm going to share, step-by-step, exa…
 
In today's episode of Marketing Ink, I sit down with SEO guru David A Finberg, CEO & Founder of Peaks Digital Marketing agency. David's goal is to help you rank higher on Google and generate organic revenue. He shares some of his top practical tips that can guarantee to help you get found by customers, investors, friends, and other businesses. Davi…
 
Are you tired of downloading resources or cheatsheets, joining webinars and masterclasses, listening to podcasts or investing in courses that seem to deliver unbelievable results for everyone else but achieve nothing for you...? In this episode, I'm sharing the secret of making anything you invest in pay dividends. Seriously. You don't need to be s…
 
Last year I was able to grow my business, reduce my working hours and increase my impact. In this episode, I cover some of the years best business and personal investments that helped me achieve my goals, and hopefully can help you in the year to come! If you want to schedule a call to see how we can help your local business or agency, visit https:…
 
In this New Year's Episode, I look back and the major hurdles and challenges that small business owners faced in 2021 and how you can overcome them, or at least reduce their negative impact in the upcoming year. Small Businesses are under attack by many government decisions and policies, but we don't have to let it keep us down! Learn what you can …
 
It's easy to drop a lot of money on paid advertising, without really knowing if you're getting a good return on your investment. If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that's exactly what I'm focusing on in this episode. Plus you'll get a sn…
 
In this exciting episode, I sit down with one of my very own coaching & mentorship students, Jeff Chandler, co-owner of Seven Peaks Fence & Barn, and a recent Clickfunnels 2 Comma Award recipient! Not bad for a rodeo cowboy from Mesa, Arizona! Jeff shares his humble beginnings, the contest strategy I helped him develop, and the strategy he used to …
 
3 years ago, I was a marketing director, making $35k/year when I was first hired. Now, I run a highly profitable online business, using those same skills to make a bigger impact and a bigger income. But how did I do it? How did I get started? What did I experience along the way? In this special episode, I'll walk you through everything that led up …
 
Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I'm sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Sc…
 
In this episode, I talk with Amy Ransdell about how business owners & entrepreneurs just like you can save time and scale faster with the help of trained virtual support. The truth is, you can't do it all and that's OK but the hiring process & finding the right candidate can honestly be overwhelming, especially with your already packed schedule! Le…
 
One of our highest converting Facebook ads tells the story of Emma and Sam who sold $14,000 of dead stock in 7 days, using strategy #3. So what exactly IS strategy number three, and could you use it to move the idle, damaged, or surplus inventory in your own store. In this episode, we're going to spill the beans on exactly what Emma and Sam did to …
 
Sales is the lifeblood of every business. If you or your team aren't closing enough phone, zoom or in-person sales, this Sales Scripting Framework is the solution. I'll walk you through it step by step in this important episode. Want to get on the waitlist for my exclusive mastermind coming in 2022? Visit https://alliebloyd.com/mastermind If you wa…
 
Content marketing comes in many forms, so how do you go about deciding which type of content may be most appropriate or effective for your business? What are the considerations you should keep in mind when deciding where to direct your budget, time, energy, and focus? That's what you'll discover in this episode. My guest, Benjamin Shapiro, is the h…
 
Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can’t do it all at the same time! With Diane’s guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like gu…
 
Are you running lead magnet campaigns without much to show for it in terms of sales? Are you considering creating or running a lead magnet, but want to make sure you do so in the most effective manner? This episode is for YOU! I'll walk you through all of the considerations of a lead magnet, a lead magnet funnel and a lead magnet campaign, to make …
 
Michelle Dickinson is a wellbeing strategist, TED-X presenter, and author of a memoir entitled Breaking In To My Life, about her experiences living with a mother with Bi-Polar. Michelle is passionate about helping people get comfortable with mental health before a crisis hits and providing the tools and strategies business owners need to enable the…
 
Facebook ads are always changing, but the 2021 updates have been one of the biggest shifts we've seen thus far. Facebook and Instagram ads are still the best way to acquire new clients for your business, but you need to make sure you're playing by the new rules, and that your strategies and tactics have been revised accordingly. In this episode, I …
 
If you're tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you're going to love my conversation with Brandon Lucero. In this episode of Bringing Business to Retail Brandon and I talk about the power of brand mes…
 
The Apple iOs 15 update is here, and has brought with it some major changes for email privacy, including "Hide My Inbox" feature. If you're a marketer or small business owner using email marketing, you NEED to know about these apple email privacy changes, as they have major impacts that you should be strategically adjusting to as quickly as possibl…
 
Real estate investing has been part of Brad’s life since his college days. He earned his undergraduate degree in Finance with an eye towards commercial real estate, interning with one of the premier large commercial property portfolio companies in the Northwest. He purchased his first rental property within months of graduating college, and quickly…
 
Are you using live video, but aren't sure what's working and what's not? Are you STILL thinking about using live video, but you're not sure what you need, what to say, or how to execute? Then this episode is for you. Jennifer Watson is an Emmy winning meteorologist, speaker, podcaster and Social Media Specialist at The Weather Channel AND the Socia…
 
Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store. When it comes to premium bra…
 
Your physical, mental, emotional & spiritual health impacts business performance significantly. Are you making sure that you're at peak performance levels by giving your mind, body and soul what it needs to thrive? In this episode, I'll cover 8 ways you can improve your health in all areas to ensure your mind is clear, your decisions are better, an…
 
Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably. Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration …
 
Most people think that the key to a successful brand is great marketing, but what if you are a successful marketer already? Does that mean that your brand is instantly going to become an overnight success? In today’s episode of Bringing Business To Retail, I speak with Sarah Greenway from Lava Tribe. She shares with us her journey, the importance o…
 
Trying to close more high-ticket sales, with phone sales, in-person sales or zoom sales? Not sure why your high-ticket sales scripting is failing? Then you need to fix it, FAST! If your sales process isn't working, your business will suffer, regardless of how great your marketing is. In this episode, I interview the Allie Bloyd Media Sales Manager,…
 
Quite often when people hear stories about successful retailers and E-commerce store owners they are intrigued to know where they came from and how they got there. What was their secret and what wins and challenges they encountered on their way to success? In today’s episode of Bringing Business To Retail, I’m thrilled to be talking to Stephanie Mi…
 
Looking for a KPI formula that will make it easy to calculate your KPI metrics quickly and easily? This episode is for you! I'll walk you through ALL the most important business KPIs, what each one means, which are most important to your business, and what areas of you're business these KPI metrics will impact. Want my KPI Metrics Calculator Workbo…
 
Have you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless? It's easy to let yourself believe they got lucky. Or know something you don't. That they went to a different school. Studied more. Had a raft of investors or a rich benefactor. I want to let you…
 
Want to land high-profile speaking engagements, podcast or video interviews to boost your visibility and credibility in your industry? I don't blame you - it can change the game for your business. If you want to learn how I've been able to speak at the top marketing industry conferences, and on the top podcasts and channels, this video will walk yo…
 
It’s no secret that buy now-pay later a has changed the retail landscape forever, but most retailers see it as just another payment gateway like PayPal or Stripe, but one that costs more! So, is there a way that you can create a win/win? A win for your customers who love using buy now-pay later and a win for you, the merchant who, let's be honest h…
 
Small businesses face many challenges with setting up their sales and marketing systems in a way that is easy to implement, easy to operate and easy to scale. In this live training, I'll walk you through the proven system you can utilize to replace 90%+ of the tools you're using to save time, money, and stress while increasing results. Get a 2 week…
 
Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs. Adam has combined his accounting and entrepreneurial experience to cr…
 
Genevieve Piturro, is the author of 'Purpose, Passion and Pajamas' and the Founder of the Pajama Program. She was a successful television marketing executive until she dramatically changed the direction of her life. After asking herself the question "If this is the next 30 years of my life, is this enough?" Now her work and her passion are to help …
 
Are you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results? Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn’t going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to ge…
 
If you're a business owner who has wanted to speak up about tough issues or causes you care about but haven't, worried it will hurt your business - this is for YOU! I'll walk you through the step by step strategy you can use to confidently share your values or beliefs as a business owner and leverage polarity in a way that will actually grow your b…
 
Small businesses should be using blogging, SEO and content marketing to drive website traffic, generate leads and convert customers. Danielle Gagnon is a small business content marketer, and in this episode of Marketing Ink Podcast, we discuss the best strategies for new content creators to start leveraging these powerful mediums! If you want to le…
 
When was the last time you audited your customer experience? Does it measure up or does it fall short? In this episode of Bringing Business To Retail I’m sharing how you can turn your customers from just happy customers to drumbeaters – customers that shout your praises for you! I walk you through 4 tips that integrated into your customer journey w…
 
If you're struggling to create content for your local business or agency, it's likely because you don't know WHAT to talk about! In this episode, I'm going to walk you through my content topic creation process so that you can pull a list of content topics together in an hour or less, that you can use throughout the entire year to make creating that…
 
Does the idea of adding another pop-up on your website make you shudder? You’ve probably experienced many websites that bombard you with the same repetitive pop-up every time you click through to another page - annoying as that might be, it doesn’t mean you should forgo pop-ups on YOUR website. In this episode of Bringing Retail To Business episode…
 
Feel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals. For more click here…
 
Content marketing can be incredibly lucrative, but only when used in the right way, with the right plan, done in the most efficient way. In this episode, we'll be going through the core concepts you need to know about content marketing to jumpstart, or remodel, your content marketing plan, in a way that will make you more cash! ________________ If …
 
On the latest episode of the Bringing Business To Retail Podcast we dive into playing big and ask the question: “Does the word risk make you run away and hide?” From doughnuts to dumbbells, I share some fun stories, strategies and tips and discuss how innovation is worth the risk. Join me as I walk you through the 3 things to do before you are read…
 
On the latest episode of the Bringing Business To Retail Podcast I ask the question: “Are you measuring the wrong things in your business? Are you sabotaging your business growth, by focusing on the wrong things? Are you putting in the EFFORT and not seeing the RESULTS you want? Join me ask I walk you through a MINDSHIFT change to help you REFOCUS …
 
They say the fortune is in the follow up, and "they" are exactly right. If you're not automating your follow up campaigns, you're leaving money on the table. In this episode, I'll break down why it's so important, the dos and don'ts and the most important campaigns to implement in your business today! Get 2 Weeks FREE Of Highlevel CRM and 3 of my S…
 
Vanessa Van Edwards is a Behavioural Investigator who specializes in psychology and the thinking behind what makes people behave in the ways they do, particularly when it comes to sales. Using a winning combination of charisma and body language, Vanessa can help retailers sell just about anything to anyone. And she's also a gun at picking a shoplif…
 
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