Best Digitalpr Podcasts (2021)

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#186: How to Increase Your Email Open Rate 20:13

2h ago20:13

20:13

Learn in this podcast how to increase your email open rates, from crafting compelling copy to writing a killer subject line. See your email open rate soar. In this episode, you will be armed with all the knowledge you need, including real-life examples, to create emails that arouse curiosity and have increased open rates. Get the show notes @ https…

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Cashing In On Content Marketing

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How Empathy Can Improve Your Marketing Outcomes 33:44

5h ago33:44

33:44

What does empathy have to do with marketing? A lot more than you might realize. B2B strategist Ardath Albee, CEO of Marketing Interactions, breaks down the importance of understanding your target market on a human level, how marketers can learn more about their audiences, and much more.By Fractl

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Cashing In On Content Marketing

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The Underrated Benefits of Top-of-the-Funnel Content 34:09

7d ago34:09

34:09

Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy. SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#185: How To Optimise Your Website For Core Web Vitals (2021 Edition) 16:28

7d ago16:28

16:28

Discover the new metrics Google will be feeding into their search results algorithm and how you can optimise your website for this core vitals update. In this episode, I’ll be exploring what these new metrics are and how they will work. I will ensure you are armed with all the knowledge, tools and guidance you need to optimise your website ahead of…

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Cashing In On Content Marketing

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How Content + Email Marketing Can Elevate Your ROI 28:22

14d ago28:22

28:22

What are the benefits to email marketing, especially when it comes to increasing your ROI? Email marketing expert Samar Owais explains why email marketing is a reliable tool, and how such a direct connection to your audience can be invaluable.By Fractl

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Cashing In On Content Marketing

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Getting Buy-In at a Traditional Marketing Organization 35:18

21d ago35:18

35:18

"People are constantly searching" Let's be honest—sometimes it's hard to convey to clients just how important and powerful content marketing is. B2B marketing expert Pam Didner explains that it doesn't have to difficult after all. Listen to find out what it takes to get there, and the unique ways she's found success in traditional marketing.…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#184: How to Get Started with Digital PR 30:47

23d ago30:47

30:47

Learn the ways you can use Digital PR to increase links to your website and coverage to your business. In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strate…

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Cashing In On Content Marketing

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Data Journalism is for Marketers, Too 43:52

28d ago43:52

43:52

When marketers create data-focused content, they can earn amazing backlinks and brand awareness. Listen to Semrush's Laura Morelli explain how she's been able to leverage this tactic and share tips on how you can, too.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#183: How to Write Blogs That Rank Top of Google 27:16

30d ago27:16

27:16

Learn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well. In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowle…

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Cashing In On Content Marketing

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Marketers Need to Think This Way About Attention 34:19

1M ago34:19

34:19

"Pay attention!" We heard this countless times as children, right? We learned at an early age that attention is highly sought after. Neen James explains that attention is actually one of the most important considerations for marketers. Listen to find out how to earn the attention of your audience while also prioritizing your own attention to improv…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#182: How To Create The Perfect Website Sales Funnel 21:15

1M ago21:15

21:15

Learn how to create the perfect website sales funnel and increase your website’s sales. In this episode, I’ll be exploring why having a great sales funnel is important, the three characteristics of the perfect sales process using real-life business examples and the actions you can take to implement them on your own website. Get the show notes @ htt…

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Cashing In On Content Marketing

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Are Your Audience Personas Effective? 32:26

1M ago32:26

32:26

Audience personas might not have an obvious impact on ROI, but they can absolutely make a difference. Digital Marketing Strategist Henry Adaso explains how to keep your audience personas accurate and how to properly use them to improve your content program and increase the value of your work.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#181: How To Double Your Conversion Rate Overnight 19:52

1M ago19:52

19:52

Learn how to double your conversion rate overnight by adjusting three key features of your website’s call-to-action. In this episode, I’ll be talking you through the quick fixes you can make to your website’s call-to-action to see instant and dramatic increases in your conversion rate. Get the show notes @ https://exposureninja.com/podcast/181/ Get…

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Cashing In On Content Marketing

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Direct Mail? Yes, It Can Matter for Digital 29:57

2M ago29:57

29:57

Direct mail can be a great supplement to your digital strategy. Digital Marketing Consultant Tod Cordill explains how direct mail can reach your audience in a way email can't always achieve and details how you can track this effort in Google Analytics.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#180: 5 Ways to Recapture and Convert Your Website's Traffic 18:37

2M ago18:37

18:37

Learn the five ninja remarketing strategies we use to help businesses improve their ad click-through-rates and optimise their conversions. In this episode, find out the different ways you can use remarketing and which strategy is most applicable to your businesses. Get the show notes @ https://exposureninja.com/podcast/180/ Get a free review of you…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#179: 8 Reasons Why Your Conversion Rate Is Low 29:25

3M ago29:25

29:25

Learn the 8 reasons why your website conversion rate is low and what you can do to improve it. In this episode, you’ll learn how to troubleshoot your conversion rate, looking at areas such as traffic and website optimisation, and how you can improve on these issues to ensure your website is maximising its selling potential. Get the show notes @ htt…

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Cashing In On Content Marketing

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Quick Note to End the Year 0:16

3M ago0:16

0:16

Digital Marketing Podcast with Tim Cameron-Kitchen

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#178: Lessons Learnt From Peloton’s $360M Marketing Strategy 33:15

3M ago33:15

33:15

Learn the success secrets of super fitness brand Peloton’s rapid growth that can be applied to your business. In this episode, also find out where Peloton are missing key opportunities with their digital marketing strategy and how you can avoid making the same mistakes. Show notes: https://exposureninja.com/podcast/178/ Get a free marketing review …

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Cashing In On Content Marketing

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How to Most Effectively Utilize Video Content 25:45

3M ago25:45

25:45

Have you been thinking of investing more in video marketing? Chief Visionary Office of Wave.video Kate Skavish provides her tips on how to get the most ROI out of video content.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#177: How To Spy on Your Competitor's Lead Generation Process 27:00

3M ago27:00

27:00

Learn how to spy on your competitor's lead generation process and figure out how to increase your own business leads. I'll take you through: How lead capture starts *before* people land on your website How great lead capture is presented Why the follow-up process is so crucial What good sales meetings/events feel like What the end of the funnel sho…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#176: How To "Steal" Your eCommerce Competitor's Sales Techniques 23:49

3M ago23:49

23:49

Learn how your eCommerce competitors are earning sales using our competitor analysis for website sales tactics. In this episode, we look into the ways great eCommerce websites turn website traffic into sales, including the use of mailing lists, well-designed product pages, and strong checkout processes. Show notes: https://exposureninja.com/podcast…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#175: How To Write Compelling Website Copy That Sells 20:31

3M ago20:31

20:31

Learn how to write amazing copy for your website that earns you more leads and sales. Learn how to use the copywriting framework that earns our clients hundreds of leads and sales every day. BONUS — Learn the six-point checklist that we use to make sure every page is set-up to win Get the show notes @ https://exposureninja.com/podcast/175/ Get a fr…

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Cashing In On Content Marketing

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Amplifying Content with PPC 32:25

4M ago32:25

32:25

Paid doesn't have to be its own separate strategy. Expert Navah Hopkins walks through how PPC and content marketing can work together to improve ROI.By Fractl

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Cashing In On Content Marketing

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How to Set Up a Content Strategy Without Getting Overwhelmed 30:00

4M ago30:00

30:00

It's tough to prioritize content marketing initiatives. This week on the show, Michelle Ngome explains how to decide what to focus on and how to not get overwhelmed when planning your content calendar.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#174: How To Create Landing Pages That Convert at 43% 27:19

4M ago27:19

27:19

Learn how to create landing pages which always convert well using our CLOSER framework. Every day we build new landing pages for our clients, some of which convert as high as 43%. In this podcast, I'll take you through the framework we use when building or optimising landing pages for our clients. Get the show notes @ https://exposureninja.com/podc…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#173: How to Get to the Top of Google in 2021 21:47

4M ago21:47

21:47

Need to get your website to the top of Google? Well, in this podcast, I'll walk you through the simple "SEO hack" we use for our client's campaigns. Except it's not a hack. It's basic SEO principles that anyone can do. You don't need to be an "SEO Guru" to do it.

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Cashing In On Content Marketing

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How to Come Up With Countless Content Ideas (And Get Buy In For Them) 28:28

4M ago28:28

28:28

You know you need to create content -- but what should you write about? Melanie Deziel, author of The Content Fuel Framework, explains how you can come up with great content ideas at scale.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#172: How Long PPC Takes To Work 47:23

4M ago47:23

47:23

PPC is a fantastic way to increase traffic to a website fast and earn some much-needed leads and sales, but it's also an integral part of multi-year marketing strategies. But how long does it take to pay for itself (i.e, earn a positive ROI)? In this podcast, I talk to three fantastic PPC specialists from our PPC team who explain how long PPC takes…

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Cashing In On Content Marketing

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Use an SEO Lens to Improve Your Content 35:42

4M ago35:42

35:42

There are several ways SEO should inform your content marketing strategy Listen to SEO expert Aleyda Solis advise on how an SEO lens can strengthen your content.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#171: The Best SEO Tools Your Business Needs (Tested) 16:31

4M ago16:31

16:31

There are hundreds, if not thousands of SEO tools. Some free, some paid. I've taken a look at some of the best ones and tested them to see which one is the most accurate to real website traffic totals (using data from our own client campaigns). Listen in as I review some of mine, and the agency's, favourite tools.…

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Cashing In On Content Marketing

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Making the Most of User Generated Content 21:09

5M ago21:09

21:09

You've heard of user-generated content, but are you using it to help you grow your brand? In this week's episode, Growth Mentor's founder explains how he used USC to promote his company.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#170: 6 Ways to Increase Your eCommerce Store's Sales 28:53

5M ago28:53

28:53

In this podcast, I outline six ways you can increase your eCommerce store's revenue which any online store can implement. There are three ways you can increase your website's sales: Increase your conversion rate Increase your traffic Do both The tips I'm sharing today are from the third way. They'll increase your traffic and increase your conversio…

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Cashing In On Content Marketing

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Do You Need an Audit of Your Analytics Process? 27:09

5M ago27:09

27:09

Are you collecting the right data and examining the right analytics? How can you know that your content strategy is working well? Dana DiTomaso explains how you can improve your reporting process to get more accurate insights and ongoing buy-in.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#169: How To Create a Winning Marketing Strategy in 5 Steps 31:47

5M ago31:47

31:47

In today's episode, I show you the marketing strategy framework we use for our clients and how you can use it too to achieve your business' growth targets. If you're an overwhelmed business owner or marketing manager, this podcast is for you. To follow the strategy perfectly, download a free template at https://exposureninja.com/90 I'll take you th…

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Cashing In On Content Marketing

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Using Content to Amplify Your E-commerce Efforts 28:38

5M ago28:38

28:38

Are you utilizing content marketing at every aspect of your e-commerce funnel? If not, Luke Carthy describes how content can get you the attention, traffic, and conversion you’re seeking for your products.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#168: Black Friday Marketing Tips ANY Business Can Use 22:14

5M ago22:14

22:14

In this podcast, I'll show you how to significantly increase your sales and leads during Black Friday this year using strategies, tips, and tricks ANY business can use (yes, even yours!) Not long ago, I hosted a live webinar in which I dissected some websites and how they've used Black Friday and Cyber Monday over the years to earn incredible volum…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#167: How To Build a Million Dollar Brand Using Amazon Marketing 40:32

5M ago40:32

40:32

Today I'm talking with Alex French of Bizzy Coffee, a ~$10MM cold brew coffee company doing selling BIG through Amazon and Shopify ——— Get a FREE Review of your Website @ https://exposureninja.com/review/ Bizzy Coffee sell cold brew coffee. If you're not familiar with what that is, it's coffee that's extracted for anywhere up to 24 hours using cold…

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Cashing In On Content Marketing

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Programming, AI, and the Future of Content 38:45

5M ago38:45

38:45

With the arrival of GTP-3, AI is becoming more, well, human than ever. Hamlet and Kristin continue their discussion, exploring how programming and AI could fundamentally change content and search -- forever.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#166: Behind the Scenes of 3 Successful Shopify Stores 24:32

6M ago24:32

24:32

In today's podcast, I look behind-the-scenes of there hugely successful eCommerce stores built on Shopify, the fastest growing eCommerce platform right now. Each store has seen incredible growth over the past few years and each one's success can be replicated by your business too. I'll explain how they've done it and how you can replicate their suc…

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Cashing In On Content Marketing

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How Programming and AI Can Improve Your Content Strategy 30:38

6M ago30:38

30:38

You don't have to be a master of more technical concepts to utilize the power of programming. Hamlet Batista and Kristin Tynski discuss how marketers can learn programming and utilize AI to their advantage in their content marketing.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#165: 6 MORE Tips & Tricks for Increasing Your Organic Traffic 48:30

6M ago48:30

48:30

Learn more ways to increase your website's organic traffic using six more easy-to-follow tips, suggested by our best SEO consultants. In this second part of our two-part episode on "How To Increase Your Website's Organic Traffic", we look into: 💡 Creating link-worthy content 💡 Using keywords without being spammy 💡 Increase internal link usage…

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Cashing In On Content Marketing

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How Content Fuels Massive Brand Growth 31:40

6M ago31:40

31:40

Entrepreneur and digital marketing strategist Sujan Patel has launched and marketed 8 different companies. On this episode, he shares how content has played a major role in his brand growth strategies and provides tips on how to amplify your own content plans.By Fractl

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Cashing In On Content Marketing

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How to Speak to Your Target Audience Through Content 25:18

6M ago25:18

25:18

Figuring out exactly who you want to reach with your content is the first step to effectively reaching your audience, building relationships, and ultimately selling your product or service. Shondell Varcianna shares tips on targeting, segmenting, and creating content that speaks to the people who matter to your brand.…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#164: 6 Tips & Tricks for Increasing Your Organic Traffic 46:22

6M ago46:22

46:22

Learn how to increase your website's organic traffic using these easy-to-follow tips, suggested by our team of SEO experts. In this first part of a two-part episode, I get the best tips for increasing your website's organic traffic directly from the best SEO specialists at our agency, Exposure Ninja. They'll explain: Why your website should be mobi…

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Cashing In On Content Marketing

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The Hidden ROI of Podcasting 25:45

6M ago25:45

25:45

We get a little meta this week and discuss how you can measure the ROI of podcasting, including some of the lesser known benefits!By Fractl

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Cashing In On Content Marketing

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BLM Reflection: How Marketers Can Make Our Industry More Inclusive 26:20

7M ago26:20

26:20

This episode of the show is different in that it doesn't cover marketing tactics; it tackles the systemic racism present in our industry and how each of us can play a part in fighting it. Mike Utaegbulam, founder of the Black Creative Group, explains the challenges Black professionals face in the marketing/design industry and provides tips on how y…

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#163: How To Hire the Ultimate Digital Marketing Manager 32:43

7M ago32:43

32:43

When business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution. Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is r…

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Cashing In On Content Marketing

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Making the Case for Creativity in Content 35:47

7M ago35:47

35:47

Creativity is crucial for all content marketing, but sometimes it can be hard to get leadership's buy-in to think outside the box. Kathy Klotz-Guest explains how to keep your content from being boring and convince your team that creativity matters.By Fractl

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Cashing In On Content Marketing

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What So Many Companies Get Wrong About Content Marketing 25:47

7M ago25:47

25:47

Rand Fishkin, founder of SparkToro and Moz, came on the show to talk about the structural issues often found in companies that prohibit them from making the best marketing decisions.By Fractl

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Digital Marketing Podcast with Tim Cameron-Kitchen

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#162: How The Hut Group Uses SEO to Turnover £1.1bn 45:44

7M ago45:44

45:44

Join Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group. As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1b…

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