show episodes
 
The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will ...
 
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
 
The DNA Of Purpose Podcast explores purpose as a part of who we already are. Our job is to consciously evolve into becoming all of who we were born to be. After all, it's all in our DNA. The host, Rebecca Tapp unlocks stories of human purpose from the world's most inspiring thought leaders, influencers, inventors, scientists, peacemakers, activists, storytellers, and everything in between.
 
Hosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make storytelling and content more "human." We're a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, any ...
 
Holy motherforking shirtballs! This is the official comedy and entertainment podcast for NBC's TV show The Good Place. Subscribe and you'll get weekly behind-the-scenes stories, episode and performance insights and funny anecdotes. Hosted by actor Marc Evan Jackson (Shawn) with a rotating slate of co-hosts and special guests, including actors, writers, producers and more, this podcast takes a deep dive into everything on- and off-screen. Follow: @nbcthegoodplace NBC Entertainment Podcast Net ...
 
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show series
 
Stories are incredibly powerful. It is legendary. People fall in love based on the stories they tell themselves about each other. People go to war and start countries over stories. Furthermore, when stories are used to design a category and a brand, it creates massive enduring value. In this episode of Lochhead on Marketing, we talk to the guru of …
 
Matthew Woodget, a former Chief Storyteller at Microsoft Dynamics and founder of Go Narrative, explains the “Story API” and how you can use metaphors in your strategic narratives to outperform your traditional product marketing approaches. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield th…
 
In this episode, let’s talk about the Category Design Scorecard and how you use it to spot a category designer. Let’s also breakdown how you can evaluate a company’s ability to create a new category or redesign an existing one. My brothers from another mother and co-pirates in our new newsletter Category Pirates, Eddie Yoon and Nicholas Cole, and I…
 
Have you ever attempted a joke online and it not only fell flat, but it also offended the person on the other end? Communication in a virtual world is tricky and can be filled with landmines of miscommunication. Dr. Nick Morgan is one of the most respected coaches for speakers. He is an expert communicator and is here to explain the five basic prob…
 
Welcome to another episode of the DNA Of Purpose. When it comes to purpose the last place you might expect to find meaning is straight from the horse's mouth. Today that is precisely where we will be finding inspiration. After all, it is in the reflection of a wild horse, (or more specifically how that horse behaves in our presence) that we learn m…
 
Hell Yes Lifers, today my guest on the podcast is Denise Woods. One of the most sought-after vocal coaches in Hollywood, Denise has worked with Halle Berry, Will Smith, Laurence Fishburne, Jessica Chastain, Mike Meyers, Idris Elba, Kirsten Dunst, and many others. In her new book, The Power of Voice: A Guide to Making Yourself Heard, Woods shares pr…
 
Shep Hyken, customer service and experience expert an Chief Amazement Officer of Shepard Presentations, shares how to use business storytelling to create amazing customer experiences to help make your story their story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System…
 
Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Re…
 
Having hope and thinking and talking to ourselves in a way that creates positive thoughts and actions is important for success in life and business. Being hopeful and positive is crucial for the mindset of entrepreneurs. Today’s focus is all about retraining our minds to think in a more hopeful way. My guest is Thane Marcus Ringler. He’s an athlete…
 
Welcome to another episode of the DNA Of Purpose Podcast. In today's podcast, we are shifting the focus to the purpose of parenting. Why? Because becoming a parent is one of the most challenging transformations we go through in our adult lives, and for women, this transformation is a spiritual one, but let's face it. It's also a physical one. Any n…
 
Andy Wakefield, author of How to be More Famous Than Me in Advertising: By Someone You Have Never Heard of Before, shares the three proven elements to create winning campaigns he’s used in his 40+ year storied advertising career in London. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield th…
 
Yeah, I went there. In this episode, I run with an idea I heard from a recent podcast guest that I thought was a brilliant comparison that perfectly demonstrates the importance of consistent daily habits. I'm pretty sure this will get you thinking. And hopefully taking action. Join 18,000 subscribers looking to do "business with a soul" and sign up…
 
On this episode, let’s talk about producing legendary results in the context of CMO tenure. According to the Wall Street Journal, based on research from Spencer Stewart, the median tenure of a CMO was only 27 and a half months in 2019, which was down from 31 months in 2017. This is in stark contrast to the CEO’s average tenure of 88.4 months or abo…
 
Creating connection has always been important, but in today’s world with virtual communication it’s especially relevant. Do you ever take the time to think about the impact of your words? Is making every conversation count a priority for you? I have a guest today that is an expert communicator who values the importance of creating intentional conne…
 
Welcome to another episode of The DNA Of Purpose Podcast. I have to say that today I am so excited to be introducing to you all an incredible thought leader, business influencer, and one of the nicest humans in the world of speaking that I have had the pleasure of working with. His name is Phill Nosworthy. Phill is an executive advisor, speaker, an…
 
Randy Olson, the Harvard Ph.d Evolutionary Biologist-turned-filmmaker has written his fifth book, The Narrative Gym: Introducing the ABT Framework for Messaging and Communication, explores how to shape your singular narratives in a problem/solution dynamic that is irresistible to your audiences. Explore Park's free and premium story building tools …
 
Have you ever been called a perfectionist? How did you take it? Was it intended to be a compliment or a dig? While it seems like it should be a positive attribute, it's rarely said as a compliment. More often along the lines of being overly picky. Which can eventually cause you to back down. Well, here's a thought that can shift picky perfection in…
 
In this episode, let’s talk about one of the dumbest social media marketing lies out there: you have to be everywhere on every platform and you need to put out a hundred pieces of content today. This is terrible advice and it will exhaust you and your marketing team and will piss off your prospects and customers. Ultimately, it will not help you be…
 
Today, let’s talk a little more about your career. My brother from another mother and co-creator of our new newsletter category pirates, Nicholas Cole has an interesting insight: “you are what you subscribe to.” Christopher thinks he’s right. So in this episode, find out what media Christopher consumes that he finds life-changing. “The content we s…
 
Earning a living is something that most of us have to do. Many people dream of being their own boss but often stay in a job that they don’t love, because they think they have security. Sometimes this works out fine and sometimes that security is ripped out from underneath us. This is why I’m such an advocate of self-employment. My guest today feels…
 
Hell Yes Lifers, today on the podcast, we've got a very special guest: author and inspirational speaker, Mark Victor Hansen. Mark is perhaps best known as the co-creator of the record-breaking, best-selling Chicken Soup for the Soul book series, which has sold over 500 million copies worldwide. Mark's new book is called Ask!: The Bridge from Your D…
 
Sarah Santacroce, founder of The Gentle Business Revolution, podcast host and author of The Gentle Business Revolution, shifts the paradigm of cutthroat, cookie cutter marketing to bringing kindness and empathy to the marketplace. ----- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the S…
 
One of my coaching clients posed the question--what's the difference between habits and routines. I had my opinion, but as I always do, I turned to do some research. I was shocked at what I found. It seems my opinion as to what the differences are is completely opposite of how many think. I guess I shouldn't be surprised. But what's most important …
 
Advertising is a powerful thing in the world of business. Whether you have a start-up or a successful company, you still need an effective advertisement to propel your brand forward. Silicon Valley’s secret advertising weapon, Rick Bennett, is here with us today to give pieces of advice about advertising and marketing. Also, he talks about how bein…
 
Welcome to Season Three, Episode 2 of The DNA Of Purpose Podcast. Today’s guest is not only a friend but also a flawless, fearless, and fabulous crusader of empowering business influencers and thought leaders with everything they need to purposefully create cutting-edge video content...which let's face it. In the digital age video is the fastest wa…
 
In 2019, CNBC reported that 27% of Americans “would have to borrow or sell something to pay for a $400 emergency. Further, Nation.com reports in 2018, 4% of American adults reported not having enough food and by July of 2020, that figure had exploded to 11% and they say it will probably continue to increase as the pandemic worsens. Most recently, P…
 
Is your brand referable? Many brands and businesses ask for referrals, but what if your brand was so distinctive and top of mind that people got excited to talk about it without any incentive? If that’s the case, you have a referable brand. This episode is all about what makes a referable brand and things you can do so that your brand is referable.…
 
Brian Mohr, co-founder of Anthym.life, shares how his new music platform enables you to capture the musical moments that trigger the stories that have shaped who you are today and how to us these moments to connect with your colleagues and clients. --- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: Ho…
 
We get it. Last year was a s*%tshow. We are so over it. In order to emerge strong in 2021, we need to not have last year's conversation. Pivoting, the new normal, challenges, virtual......all that. Now we need to have conversations about the right mindset and right strategies to emerge strong. Having been through a couple of crisis', I share a few …
 
Many people reached out to Christopher and asked for more episodes on category design. In future episodes, he will dig into a specific category and/or brands, and analyze what’s going on and how that can be illustrative for the rest of us. So for this episode, Christopher talks about a buzzy application in the social media world called Clubhouse. T…
 
In this episode, let’s talk about sales training slash sales enablement. Companies make a very big mistake on sales training. Christopher shares his thoughts about that mistake and how not to do that. Bio: Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger. He has been an advisor to…
 
One thing most businesses have in common, especially when it comes to marketing, is they need to get noticed. The attention of followers and potential customers is the key to marketing success. What if you could drastically increase your followers? What if your product or business was at the top of everybody's mind? This recognition would ultimatel…
 
Hi, my name is Rebecca Tapp and this is The DNA Of Purpose podcast where we explore purpose as a part of who we already are. We showcase awe inspiring stories of the most purpose driven people on the planet with the intention of giving you the tools to step into the potential of who you were always born to be. After all, it's in your DNA. Today's g…
 
Tim Ash, author of Unleash Your Primal Brain: Demystifying how we think and why we act, is an acknowledged authority on evolutionary psychology and digital marketing who shares why we should tap into the primal brain of our customers with our business storytelling. Become a Master Storyteller Explore Park's free and premium story building tools inc…
 
Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Re…
 
It is super important to know how social media and the online-world itself work, especially if you’re a business owner or an entrepreneur. This holds true because we are living in a digital-first world, where you can search for anything on the internet. Managing your digital reputation is indeed challenging and sometimes complicated. So today our g…
 
On episode 90, we talked about how complexity is the enemy of revenue and how to shave the marketing dog down. Now let's talk about what we do once we shaved the dog down. We talk about the powerful marketing execution concept called the multiplier effect. The concept means taking our precious marketing dollars and getting maximum impact for them.“…
 
Becoming an entrepreneur is exciting. Most new entrepreneurs and small business people have big dreams and big ideas. This enthusiasm is important when it comes to having the drive and determination to get things off the ground, but it’s also important to keep the fundamentals in mind. Avery Swartz is the author of the best-selling book See You on …
 
Douglas Burdett, Founder/Principle at ARTILLERY, and host of the extraordinary Marketing Book Podcast, shares his top five insights from reading over 300 marketing books and hosting the authors on his top-ranked show. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wi…
 
You may have heard all the rage about the new social media platform, Clubhouse. Or maybe not. Either way, have a listen to hear my first impressions about the platform, how to use it, and how I think it can benefit you in business. It's certainly not for everyone but it does show promise of catching on and you may want to get in early.…
 
If you’re currently doing a big initiative, say a new product launch, a new campaign, a sales kickoff or a lightning strike, let’s talk about why you are also, most probably, making a huge mistake. Shit sometimes, gets too complex and we know that complexity is the enemy of revenue. So on this episode, let’s talk about why it’s time to shave the ma…
 
Just because it turned January 1st and we're into a new year doesn't mean anything is going to change unless people make it change. We are all in a cocoon time and it means that we, as marketers, entrepreneurs and category designers can design the future of our choosing.The Future Is Not Like The WeatherChristopher poses his observation on some peo…
 
What do entrepreneurs and comedians have in common? Turns out a lot. From having a strategic mindset to having the determination to keep going, there are so many useful parallels between business and comedy that can benefit entrepreneurs. In my keynote speeches, I often talk about how comedians know how to carve out their niche and attract their id…
 
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