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Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Anna explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the dig ...
Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!
Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebo ...
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52. Money Money Money! Become the CFO of Your Business - Melissa Houston
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It’s tax season and so many of us are looking at our finances from the past year, some of us for the first time. So there is no better time than now to discuss finances. We are going to hear from a Finance expert who doesn’t hold back when it comes to talking money and finances. Melissa Houston is a Chartered Professional Accountant (CPA), a Busine…
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Betting on the Creator Economy with Sahil Lavingia, Gumroad
18:58
18:58
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We move so fast here on the show, that we often don’t have the time to look back and reflect. This big bets series reminded us of one of my favorite podcast interviews with Sahil Lavingia, Founder of Gumroad and Funder of shl.vc. He joined the show in August of 2019, to share the story of bringing his company Gumroad back from the brink of failure,…
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The Minute: What is a growth team and how can PM evolve?
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Last June, we did a series on product-led growth because it’s still a pretty ambiguous and misunderstood term. While we sought to define it better, it’s still a topic on many companies' minds, specifically around how to structure your team. Blake Bartlett, Partner at OpenView, and Kyle Lacy, CMO at Lessonly, discuss the impact PLG has on an organiz…
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51. From Youtube to Walmart Shelves - Keya James
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It’s always so inspiring to hear from an entrepreneur who organically grows their business from the ground up. Keya James is Co-Founder and CEO Tailored Beauty, a suite of handmade products to help the entire family achieve their healthy hair goals. Keya James has been nurturing her passion for healthy hair and hair care for almost 30 years. In 201…
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The Minute: Strategizing Growth Opportunities
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5:27
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Prianka Rayamajhi of Pinterest joins The Minute to challenge one key message: growth design is for short-term gains. Listen in as she shares how to strategize for long-term goals while building in opportunities for experimentation.
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50. Leveraging Amazon Handmade to Build a 7-Figure Business - Dana Midkiff
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Pop the champagne! Welcome to the big 5-0...Episode 50! Thank you for supporting this podcast throughout its journey! If you’re a maker or want to get into handmade goods, this next episode is for you. We speak with Dana Midkiff, founder of Pink Door Wreaths. Dana started as a CPA, got her accounting degree, passed the exam, did the 9‐5 for many ye…
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Betting on Changing the Way Users Experience Ads with Ray Cao, TikTok
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35:38
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When you think of TikTok, what comes to mind? Dancing. Lip Singing. Viral content. Ray Cao is the Managing Director and Global Head of Product Strategy and Operations at Tik Tok. He spent six and a half years helping to build Google Shopping before helping TikTok break out in Southeast Asia. With his robust background in advertising, Ray’s a perfec…
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49. Let’s Make Your Price Right - Courtney Rogers
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31:06
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One of the ‘4 P’s of marketing’ is pricing and there’s a good reason for that! Pricing is key to building a profitable business and we are lucky to hear from pricing guru, Courtney Rogers. Courtney Rogers is a pricing expert with a background in sales and marketing, and has studied psychology and accounting as well. She helps female business owners…
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Betting on Outcomes Over Outputs with Kelly Watkins, CEO of Abstract
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We can all agree on one thing: 2020 shook everything up. As a result, we see people and companies making big bets across the board, both professionally and personally. Kelly Watkins bet on leaving her role as the VP of Marketing at Slack to take on the role of CEO at Abstract. In her new role, she’s taking another bet moving from design outputs to …
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48. Dealing with Adversity and Loss - Shannon Hoverson
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41:28
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Whether you’re an entrepreneur or not, struggling with adversity and loss is something that we all deal with at some point in our lives. Today’s episode is extra special, as we hear from an incredible woman who has dealt with adversity and loss, and is helping others do the same. I had the privilege of speaking with Shannon Hoverson, widow, mom of …
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Betting on People Over Profit with Natalie Nagele, CEO & Co-Founder of Wildbit
34:49
34:49
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You can grow a profitable company while prioritizing people. Sometimes that means killing off a product. At least that’s what Natalie Nagele, Co-founder and CEO of Wildbit, believes. And for the past 20 years of building products, this bet made early on remains true. Wildbit is behind popular products, like Beanstalk and Postmark. In this conversat…
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Series Kickoff: How to know when to hold 'em, when to fold 'em
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2:00
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We all know the adage, “go big or go home.” The same rings true in the product world, where it’s full of big bets. What bets were made? How were they decided? What turns some products into household names while others fail? That’s what our Big Bets in Product series will cover. You’re going to hear from product leaders from well-known brands like H…
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47. The Riches are in the Niches - Wicker Darling by Jasmine Norrie
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44:27
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We have a fun episode for you. If you think you have a niche business or are thinking of launching one, you’ve got to listen to this. Meet Jasmine Norrie, creator of Wicker Darling. Wicker Darling was born from a very specific desire for a wicker flamingo bag. A long term collector of novelty and wicker bags, Jasmine was unable to find a wicker fla…
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The Minute: Design Your MVP on a Shoestring Budget with Madelin Woods
7:55
7:55
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Founders need to deliver elevated design to stay in touch with users, and it can be done on a shoestring budget. On The Minute, Madelin Woods, CEO and Founder of Walden, breaks down the purpose of the MVP and how to maximize it for evolving your product.
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46. From Tea Parties to a Multimillion Dollar Direct Sales Company - Tonia Jahshan
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Today’s guest is going to knock your socks off. I had the honour of chatting with Tonia Jahshan, founder of Steeped Tea, now known as Sipology. Steeped Tea began in a basement and became a multi million dollar Profit 500 company. That road to success had its fair share of twists and turns, ups and downs and many points along the way where passion w…
What’s worse than ordering food for delivery and it showing up cold and soggy? For ClusterTruck it’s a problem they set out to solve as America's first vertically integrated, delivery-only kitchen. On this Better Product Launch, Brian Howenstein, VP of product at ClusterTruck, shares how they’ve revolutionized food delivery by removing the middlema…
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The Minute: Dave Gerhardt on Building an Audience
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What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience. In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how to approach building an audie…
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45. How a Product Business and Motherhood Can Go Hand in Hand
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I was recently interviewed by Nicole Cumberbatch on the Mamas Know Best _ We Got Something to Say podcast, and it was such a great conversation that I wanted to share it with you. I don’t usually share podcast interviews that I have so I thought it would be an interesting change. We talk about: “Balancing” career/business and other roles - wife, mo…
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Series Wrap-Up: How to Use Data with Christian and Anna
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Data is often a complicated topic wrapped around confusing jargon and direction on how to analyze it effectively. Our series on how to use data provides a narrative on the subject, highlighting organizations thinking differently from the implications AI has to why your gut has to guide more than just the vision. The wrap-up episode pulls out key ta…
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The Minute: Sara Mauskopf on Product-Market Fit
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How do you know when you have a product-market fit? Sometimes the community tells you. Sara Mauskopf, founder of Winnie, a product and community for parents. In The Minute, Anna and Christian reflect on the conversation and discuss the importance of focus to achieve product-market fit, the community’s role in Winnie’s growth, and how sometimes the …
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44. How to Leverage Video to Grow your Product Business - Michelle Daides
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Have you thought about using video to grow your business but you’re too shy or you have no idea what to talk about on camera? After listening to today’s guest, you’re going to be sold on leveraging the power of video. I had the pleasure of speaking with Michelle Daides, award winning director/producer, CEO of a video production company and on-camer…
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The Power of Democratizing Data with Kendra Clarke, sparks & honey
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Leaning into complexity when it comes to product is often the roadmap less traveled. Yet, for Kendra Clarke Senior Vice President Data Science & Product Development at sparks & honey, it's the road she’s on. From her lens, building a platform that supports complexity requires a different way of thinking for both the team behind it and the users it’…
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The Minute: Twitter - Breaking Down Product Rebrand
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Twitter recently announced their rebrand, but don't worry the bird lives on. What can we learn from this iconic product? In The Minute, Christian invites Meghan Pfeifer Senior Brand Designer and Product Marketer of Innovatemap to discuss the Twitter rebranding strategy. You’ll hear how to think about product rebrands and how to apply it.…
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43. How Faith in Business Can be Your Superpower - Lola Tomorrow
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Have you thought about how faith can help your business? Do you feel like you have to keep it separate or hush hush? This guest is about to change your perception of combining faith with business. I have the pleasure of speaking with Lola Tomorrow, Visionary, Entrepreneur, Philanthropist and Founder of The Tomorrow Experience. Lola Tomorrow is the …
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What Founders Need to Know About Data with Dennis Mortensen, x.ai
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31:53
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The most likely outcome when launching a startup is failure. How do you know when to try anyway? For Dennis Mortensen, CEO and Founder of x.ai, it’s not the data. It’s not the idea. It’s the pain you’re solving for that will allow you to propel forward, even when the statistics are stacked against you. As the How to Use Data series continues, he pr…
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The Minute: Ade Olonoh on the Power of the MVP
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Rarely will a person have experienced almost every role in the product life cycle, but this isn’t the case for this featured guest. In this episode of The Minute, Anna and Christian revisit one of their most unique conversations with entrepreneur and investor Ade Olonoh. When it comes to product, Ade has seen it all from building, overseeing, and i…
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42. Creating Botanical Wellness Products - Jazmine Stinson
55:35
55:35
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Are you curious about creating a product from scratch - actually create it with your own hands - and market it yourself? Makers, creators, artists, listen up! This next guest does it all from product formulation to marketing, selling and shipping. Today we welcome Jazmine Stinson, Holistic Nutritionist and Clinical Herbalist, and creator of Little …
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Going from Product Focused to User-Centric with Marieke McCloskey, Humu
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Often we approach ideas and products without a full understanding of the users. How do we focus on the users first instead of the product? “You can validate bad ideas done well, but you can't really tell whether the idea itself was good without research.” Christain Beck In the conversation with Marieke McCloskey, Lead UX Researcher at Humu, we brea…
In this episode, Anna and Christian revisit one of their first episodes with Kyle Lacy, now Chief Marketing Officer for Lessonly. At the time of this recording, he was the VP of Marketing, and he shared how Lessonly’s now pervasive brand came to be. In today’s The Minute episode, you’ll hear their conversation discussing the role brand played in Le…
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41. Ideas, Inventions, and Retail - Leslie Mann
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Have you thought about creating a new invention but not sure what’s involved? This guest is going to blow your mind with his knowledge of the inventor world. Leslie Mann is an inventor, entrepreneur, photographer and has a fascinating story. He is a wealth of knowledge when it comes to inventions, retail and manufacturing. You’ll learn all about: T…
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The Competitive Advantage of Data with Kat Kennedy, Chief Experience Officer, Degreed
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On this episode of Better Product, Christian and Anna are joined by Kat Kennedy, Chief Experience Officer at Degreed, a learning experience platform that provides a better, smarter, faster way to develop and share your team's skills. As the conversation unfolds, Kat explains why you have to be intentional about what you’re trying to solve and how l…
If you’re in the product world, the name Marty Cagan is most likely one you’re familiar with. He’s a pioneer, a leader, and author of INSPIRED. We had him on the show in 2019 and he had a lot to say about product culture, which left Anna and Christian with a lot to talk about right after his interview. In this Minute episode you’ll hear their conve…
It's January - Human Trafficking Awareness Month. We’re taking a break from the product business focus and shifting gears for a good reason. Meet Pamela Bolado. Yes, she is an entrepreneur, but that isn’t the focus for today. She’s started a movement to help end human trafficking and she has managed to gain the support of influential women across t…
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The Minute: Product Hierarchy Webinar Announcement
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Today’s episode is a little different because instead of revisiting the past, we want to highlight something coming up that our listeners might want to know more about. Today, Tina Hafer of Innovatemap joins Better Product to talk about the upcoming webinar she’s hosting on January 26. The topic is a foundational aspect of product marketing: produc…
What we’ve set out to discuss in our newest series is the real power of data. The issue in today’s world isn’t access to data - rather - it’s this feeling of “more is more.” Yet, the power of data doesn’t come from more. It comes from being able to tell a story with it. The reality of data is that most people collect it but don’t know what to do wi…
What if Masterclass and TikTok had a B2B baby? The result would be Guide, a video-based learning platform focused on bite-sized video content. In this episode of Better Product LAUNCH, Christian sits down with Tim Salau, CEO and Co-Founder of Guide, for a conversation about why work matters, and the importance of exercising more control over our ca…
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39. BONUS Episode - What’s it Like in the Product Pathway
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I’m excited to share this bonus episode where I speak with one of my course students, and wonderful client, Elle Milaras. We talk about her journey in developing her product and brand and her experience in my course, the Product Pathway. We cover The importance of validating your ideas through concept testing Researching suppliers and refining your…
You may have thought about launching a product but you’re just not sure what to launch. In this episode, I share how to come up with a winning product idea through 5 main ways: Pick a problem to solve and brainstorm ways to solve it Interview your target market and discover their pain points Improve on an existing product or make yours different Lo…
In this episode of Better Product LAUNCH, Christian and Anna sit down with Todd Olson, CEO and Founder at Pendo, an online tool to help companies drive software adoption. Every product has a handful of “aha” moments–critical activities that justify the product’s existence when the customer experiences meaningful use. For Todd, the key to product-le…
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37. Mastering Your Motherhood Jungle - Tiana Fech of the Part-Time Jungle
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We don’t talk enough about the fact that many of us are juggling business and motherhood. It’s certainly a jungle out there and you’re going to hear from the expert on mastering the motherhood jungle. In this episode, I chat with Tiana Fech, a Calgary mom of three kiddos (14, 12, and 9) who believes that motherhood truly takes a village and who val…
In this episode of Better Product LAUNCH, Christian and Anna sit down with Alyson Watson, CEO at Modern Health, the first preventive mental health solution for employers. As a collegiate athlete, Alyson noticed there were coaches available for everything from weight training to nutrition and other physical requirements, but none devoted to mental h…
Happy New Year! Who else is pumped for 2021? This episode is my gift to you for 2021. It’s a very special episode where we reflect on 2020 and plan for 2021. If you do the exercises, you’ll come out of it with a full strategy and marketing plan for 2021. I recently did a planning workshop for a group of entrepreneurs and I also go through this proc…
The digital product space has been permanently affected by the events of this year. In what ways? In this episode, we’re diving deep into the changes that are likely to carry over into 2021. To wrap up this year, Community Manager Ellie McCandless joins this episode of Better Product ON to flip the script on hosts Christian and Anna. As Ellie asks …
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35. Launching a Baby Brand - Autumn Garden of Little + Knotty
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First of all, I wish you a Merry Christmas and a wonderful holiday with your family! Thank you for listening to this podcast and I'm so grateful that you find it helpful to your business! In this episode, you’ll hear from a new entrepreneur who has had a ton of success with her new launch. Autumn Garden is the founder of Little and Knotty, a Canadi…
Kell Rakowski is the CEO and Founder of Lex, the lo-fi, text-centered social app that connects queer community. In this episode of Better Product LAUNCH, she sits down with Anna to discuss how she went from a photo director to a startup founder. Kell’s fascination with personal ads and lesbian culture were the sparks inspiring her to create a socia…
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34. Protecting Your Trademarks - Cynthia Mason
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42:43
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Have you wondered if it is time to register your trademarks but you’re just not sure when is the right time and if it’s worth the investment? Do you know if your brand is even a candidate to be protected? In this episode, we speak with Cynthia Mason, lawyer and founder of Markably.ca, a company that makes brand protection accessible to entrepreneur…
In this episode of Better Product LAUNCH, Christian and Anna sit down with Ariela Safira, Founder and CEO at Real, a venture-backed mental healthcare company based in New York City. Mental healthcare is full of negative stigma, and people often seek solutions after a traumatic event or as a last resort. For Ariela and her team, the mission is to no…
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33. Building a CBD Skincare Line - Sunandini Verma
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Did you know about the benefits of having CBD in skin care? This entrepreneur has jumped on the opportunity of combining this new, hot ingredient with skin care to combat the effects of aging, pollution, acne and more. In this episode, we speak with Sunandini Verma, founder of Mahi Skin, a CBD based skin care line, and also of Amrev Media - a marke…
In this episode of Better Product LAUNCH, Christian and Anna sit down with Andrew Guttormsen, the Co-founder of Circle, the modern community platform for creators. Many platforms claim to build community, but most are just building an audience focused on the creator. With Circle, the focus is on the members and the interaction. As Andrew shares his…
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32. Building Your Aligned Brand - Nathalie Amlani and Erin Dean Williams
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“Branding encompasses so many elements that all contribute to both your personal growth and your business growth. It’s the emotional connection and experience that someone makes with your brand. It’s making people feel understood and that you can help solve a problem or need that they have. And so much of it relates to how YOU show up, it’s all con…
