show episodes
 
There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do the ...
 
Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It’s about leveraging your marketing to build a business that is high in profit, low in stress and ...
 
Loading …
show series
 
In this episode I’m joined by Trupti Karjinni, who has done some phenomenal things in the last nine months with her membership. In this interview, she unpacks how she went from $1,400 per month selling her art, to consistently generating $5,000+ per month with her membership. Get Access to the Full Show Notes! To get access to the full story and al…
 
Gwynn Carla Jones ran several different businesses in her early twenties, but nothing quite felt right. She tried to create recurring revenue by launching a membership focused on DIY building projects, but she found herself overwhelmed and struggling after a messy launch. In 2020, she closed that membership, and was working as a VA and delivering g…
 
We may be familiar with the term “flagship,” but unaware of what it means. According to Merriam-Webster’s online dictionary, a flagship is “the ship that carries the commander of a fleet or subdivision of a fleet and flies the commander’s flag.” It is also “the finest, largest, or most important one of a group of things…” Launching an online flagsh…
 
Recently someone in our community decided to close down a successful business because it felt out of alignment with what she wanted to do. In this episode, I talk through the steps you can take if you're feeling the same. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.…
 
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we’re going to discuss the movie Chariots of Fire and the role faith can plan in an Entrepreneur’s journey. Chariots of Fire When I was young I loved to run. I have great memories of my dad taking me running regularly, and co…
 
Introduction Back in the early days of the Internet, about 22 years ago, I hired a salesperson named Shirlee Davidson to help us generate revenue from Adoption.com. At the time, Adoption.com was very new and very unprofitable. Our expenses were more than three times higher than our revenue. Shirlee Davidson still works for Adoption.com today and ha…
 
Today someone asked me why I’m doing this Monetization Nation show and how I can help the readers, listeners, and viewers. I figured the answer to those two questions would make a great blog post. Trauma that Results from “Not Getting” Digital Monetization Early in my career, I did not understand tectonic shifts or digital monetization, and it resu…
 
You can have the greatest product in the world, but if you can't communicate the value of it, nobody's gonna buy. In this episode, I'm going to walk you through my process for writing high converting sales copy. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/211…
 
As of September 2020, Facebook has 2.74 billion active users monthly (Facebook). That’s about a third of the world’s population and Facebook advertising has exploded. Depesh Mandalia is one of the world's most prominent Facebook marketers and the best Facebook marketer that I know. He grew one venture from $800k to $26 million in revenue in just 18…
 
“In our increasingly low-trust world, trust has literally become the new currency of our global economy.” – Joel Peterson, Author of The 10 Laws of Trust Credibility is “the quality of being trusted and believed in,” (Source: Dictionary.com). In every business interaction, there is a level of trust involved. Our customers are trusting that in excha…
 
Luke Hale is a managing video producer at one of the largest, most trusted, and most admired companies in the world, but I’m not allowed to say the name of that company on this show because Luke is not authorized to speak for that company in the media. Luke also created and runs Masters of Engagement, which provides video strategy consulting and ed…
 
Trupti Karjinni started dabbling in watercolors to get a sense of calm and release. She created an Instagram account to post a picture of her art each day, and soon found herself with over 10,000 followers and people reaching out to buy her art. She found a community and a long-overdue sense of belonging. Now, at Thrive with Trupti, she provides as…
 
Imagine being a real estate developer and building a skyscraper on land someone else owns, and that the landowner has the right to change the price, the rules, and the terms of the land use at any time. That’s insanity. Why would any sane developer invest so much time and money building that skyscraper when the landowner will eventually change the …
 
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode we’re going to discuss the common misconception that money is evil, and share some great stories of entrepreneurs who generated wealth, and used that wealth to do some amazing things. Jim Edwards Using Wealth to Save Lives Jim…
 
Customers are increasingly wary of companies and brands they aren’t sure they can trust. According to research by Edelman, 67% of people surveyed agree that “a good reputation may get [them] to try a product, but unless [they] come to trust the company behind the product, [they] will soon stop buying it.” Carla Meine is an entrepreneur with an amaz…
 
“If you love life, don't waste time, for time is what life is made up of.” - Bruce Lee I’ve observed many incredibly successful entrepreneurs and CEOs who make many more decisions based on time than on money, and I’ve seen the same trend in my career. In this episode, we’re going to discuss how to more effectively invest time, our most precious com…
 
Meet Mark Morris Mark Morris has had a storied business consulting career. In this episode, Mark will share how captivating storytelling helped save the 2002 Olympic games, along with his insider story of helping create Burger King’s viral Subservient Chicken campaign, which some believe is one of the top-10 marketing campaigns of all time. Mark Mo…
 
Christie Hawkins just crossed a MAJOR milestone of having a million dollar membership within two and a half years. In this episode you're going to hear how she did it! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/210…
 
“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” - Archimedes A lever is one of the most basic tools and yet it can be incredibly powerful. Levers allow us to lift items that we don’t have the strength to lift on our own. Using a lever is called leverage, which according to dictionary.com means to “use t…
 
I recently interviewed John Pestana and he told me an amazing story of how a game of paper, scissors, rock helped grow his business which sold to Adobe for more than $1.8 billion. John was in a class with me during my junior year in college. Since then, John has been a phenomenally successful entrepreneur. He was a co-founder of MyComputer.com, whi…
 
Infertility issues strained Maritza Parra’s marriage and gave her such bad panic attacks that she was unable to continue running her brick and mortar business. One day after divorce court, she had an epiphany, and she started using creativity to remember the simple truths she needed to hear. Soon, she was teaching this life-changing technique to ot…
 
In this episode, I want to talk to you about streamlining your offer. Because when you streamline your offer and your messaging, you are going to skyrocket your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/209…
 
In April 1982, President Ronald Regan gave a speech before the U.S. Chamber of Congress saying: “Entrepreneurs are heroes of modern times. They rarely receive the credit they deserve. Treasury Secretary Don Regan recently reminded the student body of Bucknell University that it was under capitalism that mankind brought ‘light where before there was…
 
Happy Valentine's Day! This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. Creating and running businesses isn’t easy. However, being the spouse of an entrepreneur or CEO isn’t easy either. One of the primary reasons we are creating our businesses is so we can have the time and resources for the …
 
Hello Monetization Nation. I recently interviewed John Rampton, who is one of the top digital marketing influencers. He is a regular contributor to leading business sites, such as Entrepreneur, Forbes, and The Wall Street Journal. John is a serial entrepreneur, and currently operates digital ventures such as Due.com and Calendar.com. In this interv…
 
On September 11, 2001, I was in New York City during that horrible terrorist attack. I had a flight scheduled to leave JFK that morning. In this episode I’m going to share my story, and what I learned that has changed how I see the world and run my business. I Was There I was in New York City that day and I’m going to share my story, and the secret…
 
In this episode, Sapphire Gray joins the podcast to share how she got off to a blazing hot start with her membership and generated $40K+ in just 4 days with a very small audience! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/208…
 
It used to be that only big companies with big budgets and professional videographers could use video for advertising. Now nearly anyone with a smartphone can make great videos, and nearly everyone has access to a high-speed internet connection and a device where they can watch videos any time. Furthermore, video is usually much more engaging than …
 
Sometimes, we as entrepreneurs and CEOs implement “normal” or traditional strategies that we learned in our business schools. These may be the strategies that are supposed to work or the strategies that many other companies are using, yet we don’t see the results we were expecting. In this episode, we’re going to talk about one of the most common r…
 
During the last 23+ years of my business career I’ve experienced various tectonic shifts in the business landscape firsthand. For businesses that did not adapt to those tectonic shifts, those shifts were very destructive. The businesses that seized the opportunities of those shifts often had the power to rise above their much stronger competitors. …
 
Sasha Sousa always loved theater, but became a secretary and got a job in internal audits to pay her bills. When she learned about becoming a bridal consultant, she launched an event planning business and soon discovered her knack for speaking. Now, at Consultancy for Creatives, she guides creative event professionals that are struggling to level u…
 
Where the Story Begins Moviegoers tend to love great origin stories. We want to know how beloved or hated characters became the hero or villain. We want details and stories to help us make sense of their decisions and motivations. Some great movies telling origin stories include Batman Begins, Guardians of the Galaxy, Harry Potter and the Sorcerer'…
 
My name is Nathan Gwilliam, the host of Monetization Nation. I will be your guide through your journey to become a better digital monetizer. Let’s imagine that you and I were going on a safari to observe African wild animals together (I’ve always wanted to do that). If we were choosing between different safari guides, would we rather hire one who h…
 
A few years ago Russell Brunson was mentoring a group of entrepreneurs and he promised them that if they published something every day for a year on their blog, YouTube channel or podcast, they would become financially free. Some of those entrepreneurs took Russell up on that challenge, began publishing every day, and became incredibly successful. …
 
How much money have you lost in a day? In this episode, I’m going to tell you how I lost $11 million in one day, and some secrets that I learned that helped me become a digital monetizer. How I Lost $11 Million in 1 Day In the spring of 2000 I was a 25-year-old CEO of a publicly-traded SAAS (software as a service) company. My beautiful wife Crystal…
 
After several years of growth, Susan Bradley’s shoe company experienced a sudden downturn in sales. It felt like things simply weren’t working like they used to. And when she learned that her 77-year-old mother now did all of her Christmas shopping online, Susan knew she needed to make a big change. She spent the next year growing her Facebook pres…
 
What's the best way to prepare potential buyers of your high-ticket offer? In this episode, Marley Jaxx is going to share some creative strategies she’s been using in her business to drive the sales of her memberships as well as high-ticket offers. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, v…
 
Georgiana Laudi is a SaaS growth advisor and marketing executive. She’s a strategic advisor at Elevate where she helps high-growth SaaS companies scale, and the co-founder of Forget the Funnel which helps SaaS marketing and growth leaders build customer-led strategies that result in revenue-generating outcomes. Before that, Georgiana was the former…
 
Manu Muraro spent 15 years as a creative marketer for Cartoon Network. After she got laid off, she went to a startup, but the experience of being on all the time while holding a baby in her lap left her feeling exhausted, burned out, and unsatisfied. She decided to look slowly for another job and freelance until she found her next role. However, fr…
 
In this episode, I’m going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/206…
 
Encouraged by her parents, Gail Sibley studied art, then started to build a following for her hand painted tiles and pastels in the markets of Salt Spring Island. People began to ask her to teach, but she found herself limited by the number of people she could serve in a single class. Now at How To Pastel and the Gail Sibley Art School, Gail provid…
 
If you're looking to grow your business this year, where should you put your focus? In this episode I'll tell you how to prevent yourself from getting distracted by focusing on what really matters. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/205…
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login