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The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will ...
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Business of Story
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#296: The T.R.I.P.S Storytelling Framework to Drive Results
47:30
47:30
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47:30
Matthew Woodget, a former Chief Storyteller at Microsoft Dynamics and founder of Go Narrative, explains the “Story API” and how you can use metaphors in your strategic narratives to outperform your traditional product marketing approaches. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield th…
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#295: How to Create Amazing Customer Experiences Using Story
49:30
49:30
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49:30
Shep Hyken, customer service and experience expert an Chief Amazement Officer of Shepard Presentations, shares how to use business storytelling to create amazing customer experiences to help make your story their story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System…
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#294: Three Story Elements of a Winning Campaign
44:49
44:49
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44:49
Andy Wakefield, author of How to be More Famous Than Me in Advertising: By Someone You Have Never Heard of Before, shares the three proven elements to create winning campaigns he’s used in his 40+ year storied advertising career in London. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield th…
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#293: One Framework That Strengthens Your Business Storytelling
52:10
52:10
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52:10
Randy Olson, the Harvard Ph.d Evolutionary Biologist-turned-filmmaker has written his fifth book, The Narrative Gym: Introducing the ABT Framework for Messaging and Communication, explores how to shape your singular narratives in a problem/solution dynamic that is irresistible to your audiences. Explore Park's free and premium story building tools …
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#292 How to Kill It With Your Story of Kindness
53:12
53:12
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53:12
Sarah Santacroce, founder of The Gentle Business Revolution, podcast host and author of The Gentle Business Revolution, shifts the paradigm of cutthroat, cookie cutter marketing to bringing kindness and empathy to the marketplace. ----- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the S…
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#291: How to Use Music to Share Your Story Moments
53:21
53:21
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53:21
Brian Mohr, co-founder of Anthym.life, shares how his new music platform enables you to capture the musical moments that trigger the stories that have shaped who you are today and how to us these moments to connect with your colleagues and clients. --- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: Ho…
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Why Tap the Primal Brain for Storytelling?
50:09
50:09
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50:09
Tim Ash, author of Unleash Your Primal Brain: Demystifying how we think and why we act, is an acknowledged authority on evolutionary psychology and digital marketing who shares why we should tap into the primal brain of our customers with our business storytelling. Become a Master Storyteller Explore Park's free and premium story building tools inc…
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#289: 5 Lessons Learned from Over 300 Sales & Marketing Books
1:03:27
1:03:27
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1:03:27
Douglas Burdett, Founder/Principle at ARTILLERY, and host of the extraordinary Marketing Book Podcast, shares his top five insights from reading over 300 marketing books and hosting the authors on his top-ranked show. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wi…
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#288: Reinventing Your Career, Rewriting Your Story
49:58
49:58
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49:58
Dr. Kevin Gazzara, CEO of Magna Leadership Solutions, Management & Leadership Expert, Executive Positive Intelligence Coach, Professor at 5 Universities, Speaker, and Author of The Leader of OZ, talks about personal reinvention coming out of the global pandemic. Become a Master Storyteller Explore Park's free and premium story building tools includ…
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#287: Offbeat Leader? Own Your Weird With Your Story
49:05
49:05
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49:05
Cassa Grant, is an international brand and leadership coach and consultant, who transforms offbeat leaders from who they think they are to who they REALLY are so they can make the impact in the world they seek through the stories they live into and prosper from. Become a Master Storyteller Explore Park's free and premium story building tools includ…
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#286: How to Dominate Your Local Market With Your Brand Story
42:11
42:11
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42:11
Krista Mashore, ranked among the top 1% of national realtors for sales, author of four best-selling books including the Digital Marketing Playbook and host of the podcast F.I.R.E.D Up with Krista Mashore, shares what you can do to differentiate your brand story. Become a Master Storyteller Explore Park's free and premium story building tools includ…
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#285: Can Storytelling Make Annoying Pop-Ups Work?
54:03
54:03
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54:03
Mogens Møller, CEO, and Co-founder of Sleeknote, shares how you can use storytelling to generate more email subscribers and sales through non-intrusive popups. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories …
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#284: How to Tell the Story of What You Stand For
59:26
59:26
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59:26
Brian Burkhart, founder and chief word guy of Square Planet Presentations + Strategy and best-selling author of Stand for Something: The Power of Building a Brand People Authentically Love, shares how to tell the story of what you and your brand stand for. Become a Master Storyteller Explore Park's free and premium story building tools including hi…
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#283: How to Get Customers to Instinctively Buy From You
1:00:34
1:00:34
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1:00:34
Leslie Zane, founder of Triggers, the first woman-owned brand consultancy, discusses her work in helping companies grow their real estate inside consumer’s brains in what she calls the “Brand Connectome.” Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story…
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#282: How Video Storytelling Built Billion Dollar Brands
50:48
50:48
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50:48
Rick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin story in your online videos to sell almost anything. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story C…
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#281: 11 Hypnotic Words That Sell in Your Brand Storytelling
59:36
59:36
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59:36
Jason Linett, a Certified Professional Hypnotist, is a Hypnotic Influence Expert who helps entrepreneurs and business owners close more premium sales. He shares his 11 hypnotic words that sell. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle Syst…
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#280: The Story Behind Successful Startups
53:33
53:33
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53:33
Devin Miller, CEO of Miller IP Law, details what goes into launching a successful start-up, sharing your brand story and protecting your intellectual property in the process. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellb…
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#279: My Brother’s COVID-19 Long-Haul Journey
34:35
34:35
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34:35
Chris Howell, my brother, and his daughter Dr. Elsie Bigelow, share their long-hauler story following Chris’ bout with COVID in March 2020 and what life has been like following his six-day hospital stay. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story …
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#278: How Frontline Communicators Use Storytelling During COVID
54:18
54:18
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54:18
Jennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations at Banner Health, discuss COVID frontline communications and how to use stories to communicate in a pandemic. Become a Master Storyteller Explore Park's free and premium story building tools includin…
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#277: Kenny Aronoff’s Legendary Purpose-Driven Brand Story
1:03:28
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Kenny Aronoff, named by Rolling Stone Magazine as one of the “100 Greatest Drummers of All Time” and Modern Drummer named him #1 Pop/Rock Drummer and #1 Studio Drummer for five consecutive years shares how his relentless focus on purpose made him the Rock n Roll star he is today. Become a Master Storyteller Explore Park's free and premium story bui…
Glenn Marvin founder of Konnector, a digital marketing coaching firm in Auckland, NZ, shares how to tell your small business brand story to great affect on LinkedIn to build your influence and business. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story C…
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#275: How to Leverage AI to Amplify Your Sales Stories
58:02
58:02
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58:02
Chad Burmeister, CEO of ScaleX.ai, shares how to use AI to better understand your customers and deliver the right sales stories at the right time to exponentially grow your brand and business. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle Syste…
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#274: Why Moments Matter in Your Storytelling
52:27
52:27
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52:27
Chase McLaughlin, Director of Product at Interobang and responsible for the family storytelling app Quilted, shares how to manage a start-up during COVID-19 and how to tell your brand story from a family perspective. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wie…
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#273: Storytelling Tools for a Stellar Podcast
55:20
55:20
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55:20
John Wall, a pioneer podcaster and co-host of the Marketing Over Coffee show shares technical and storytelling essentials to launch and/or grow your podcast. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.…
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#272: Why Your Employer Brand Storytelling Must be Repelling
48:48
48:48
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Bryan Adams, founder of Ph.Creative and author of Getting Goosebumps and his new book Give & Get Employer Branding, shares why your employer branding should repel the many and compel the few to be successful. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like…
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#271: Can TV Entertainment Educate on Health and Societal Issues?
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Kate Langrall Folb, M.Ed., Director of Hollywood, Health & Society at USC’s Annenberg School Norman Lear Center, shares how her organization educates writers of the TV shows you love to provide accurate information on health and societal issues turning entertainment into education. Become a Master Storyteller Grab your free copy of The 5 Stages of …
