show episodes
 
Horsetalk with Heather gives horse trainers reason to unite to celebrate the radio show targeted for their listening pleasure! After following the the excitement of the 2010 Alltech FEI World Equestrian Games in Lexington, Kentucky we will speak professionals in each of the disciplines and find ways for you the listener to learn about these fantastic sports. Dressage, Show Jumping, Endurance, Eventing, ParaDressage, Reining and Driving. Featuring the world class horsetrainers like Robert Dov ...
 
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions J ...
 
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show series
 
Orla McAleer is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop farming, as well as products for the food industry. Orla has been with Alltech for 18 years and has been CMO for 4 of those years. In this discussion, Orla talks about the importance of principals to the …
 
Andréa Mallard is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Pinterest was founded in 2009 and has roughly 440 million active users per month. Andréa has been the CMO for two years and is Pinterest's fi…
 
What is the future of the agriculture industry after a tumultuous year? Joe Kerns, managing director of Kerns and Associates, discusses the ways the food supply chain adapted over 2020, ways farmers must be agile to succeed today and what agri-food trends to look for moving forward into 2021. This is the first episode in our new series, The 2021 Ag…
 
In this episode, hear Jim moderate Innovators Who Made The Impossible Possible, a panel hosted by Contentsquare. Contentsquare is an analytics platform that captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat. On this panel, we have Alexis Lanternier, the EVP of eCommerc…
 
Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a close look at the deodorant Secret. Secret is one of the best-known brands in the category, but space is becoming crowded with the likes of smaller brands and private labels that are offering natural and aluminum-free prod…
 
Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more. Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges…
 
Emily Callahan is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Research Hospital. Emily is their first CMO and before joining St. Jude she was the SVP of marketing for, Suzan G. Korman for the cure. In this conversation, Emily talks to Jim about being the first marketing o…
 
Five months ago, we spoke with Jack Bobo, CEO and founder of Futurity, about the rapidly changing food supply chain and what trends he believed would influence the future of food production and consumer habits. We recently spoke to Jack again about how consumer trends in the food industry and the food supply chain adapted through the rest of 2020.…
 
Stephanie Preiss is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees. This conversation was recorded as part of the Kellog Northwestern Ma…
 
Alexandra von Plato is the CEO of Publicis Health which is a healthcare communications network that comprises nearly 12 agency brands. PHCG was established in 2003, and was the first healthcare-specific network in communications, and their goal is to create effective marketing and advertising for major pharmaceutical and healthcare companies. In th…
 
How do the top farms achieve and maintain exceptional performance? Valerie Duttlinger, chief analytics officer at Summit SmartFarms, explains how a positive workplace culture that focuses on the people and processes on the farm can lead to greater agricultural production.By Alltech
 
Brad Hiranaga is the Chief Brand Officer for General Mills, North America. General Mills is a 154-year-old legacy brand that generates $18 billion in revenue, with over 100 brands in 15 categories in its portfolio. Brad has been with General Mills for over 15 years and has worked on some of their most innovative marketing campaigns. In this convers…
 
The iconic retail store Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue. In a time where so many retailers are facing uncertainty and bankruptcy, Target is growing like crazy—and in this episode, we dig into why. Joining Jim on this episode is Samantha Avivi, a growth consultant at T…
 
Al Jansen is the Executive Vice President-Sales & Marketing for Butterball, the largest purveyor of turkey products in the United States. Al oversees marketing, product research and development, customer service, integrated business strategy and more! This is Butterball's busiest time of year, and on this Thanksgiving-themed episode, Jim and Al tal…
 
How can the dairy industry reduce its “environmental hoofprint?” Michael Boccadoro, executive director of Dairy Cares and president of West Coast Advisors, explains how California is leading the world in reducing methane emissions from cattle and how other regions can adopt new dairy technologies and practices for more sustainable production.…
 
Vince Hudson is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worked at Diago, BET, Samsung, P&G, and more! In this conversation, Vince tells Jim about what attracted him to brand management, and how the world of mark…
 
Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. This is an excellent episode from our second Uber executive on The CMO Podcast, and as an industry disruptor and innovator, the brand keeps redefining their mass effect on the world. In this conversatio…
 
Protix is a Dutch nutrition company working to improve future food-production systems by using insect-based foods. Founder and CEO Kees Aarts joins us to discuss what inspired him to pursue creating alternative feed for animals and his vision for a future with less food waste thanks to insect-based ingredients.…
 
Quinn O’Brien is the Worldwide Group President of Global Marketing and Brand for Lenovo. Lenovo is a $51 billion multinational technology company with 54,000 employees. Before joining Lenovo, Quinn spent 20 years at marketing agencies, and 11 of those at Ogilvy. Quinn discusses how his agency experience lead him and his team to create an innovative…
 
Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode, we take a look at Panera Bread and their new subscription coffee program, and how Panera Bread has been growing since the COVID-19 outbreak. Joining Jim on this episode of Prosperity Through Purpose …
 
Carla Hassan is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is focusing on merging the marketing and branding organizations to streamline Citi's messaging. Before joining Citi, Carla was the CMO at ToysRUs, PepsiCo and Kellogg’s. In this conversation, Jim and Carla t…
 
While many people working in the agriculture industry were raised around animals and farms, there are others who do not have this background and, instead, learned from the ground up to start their careers. Dr. Keith Latson, a board-certified equine veterinarian and co-founder of FullBucket Health, joins us to share his experience of breaking into t…
 
Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name. In this conversation, Carolyn talks to Jim about …
 
Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic. In this episode, Jim talks to Shelley about how Ul…
 
In a recent study, the American Institute of Stress reported that 75% of today's employees believe that they have more on-the-job stress than a generation ago. This stress has been amplified within the past year, especially for those in agriculture, as they have worked hard to maintain the global food supply chain. Padraic Gilligan of Gilligan’s Fa…
 
Monica McGurk is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including Frosted Flakes, Morningstar, Cheez-It, and so many more. This isn't Monica's first position as a marketing officer at a food company. Before joining Kellogg's, Monica was the Chief Global Growth Officer for…
 
In the inaugural episode of, Prosperity Through Purpose, a series that goes deep on brands finding success in their purpose driven marketing, we take a look at single-serve frozen meals. This nearly billion-dollar food category has seen a substantial uptick in the last few years, particular during the COVID-19 pandemic, but what is the staying powe…
 
We are starting a new series under the CMO Podcast called Prosperity Through Purpose. Every month we go deep on a brand that is finding success in their purpose driven marketing. The Jim Stengel Company and BERA , a brand building firm that created the first predictive brand tech that measures exactly what impacts profitability and brand awareness,…
 
Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion. In this conversation, Tony talks about what excited him about stepping into the role of Chie…
 
Coburn Farms has been in operation for more than 200 years, and like many family-owned farms, they are facing a transitional phase from one generation to the next. Father and son duo David and Tyler Coburn join us this week to talk about how they have approached farm succession planning and to share some lessons for both the older generations passi…
 
Jill Gregory is the Executive Vice President and Chief Marketing Officer for NASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivoting to bring racing to their fans during social distancing. Jill also talks about NASCAR's decision to ban the confederate flag at its events, and how t…
 
Katrina McGhee is the EVP, Marketing and Communications at the American Heart Association. Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke. In this conversation, Katrina talks about how starting each d…
 
Jennifer Sey is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim and Jen also open up about how brands can do more to support their consumers during this racial unrest, and…
 
On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve. Joining Jim for this ANA roundtable are: Marissa Jarratt, CMO of 7-Eleven Lynn Pina,…
 
Dr. Ranveer Chandra, chief scientist at Microsoft Azure Global, joins us to explain the company's FarmBeats project and how it is taking the guesswork out of agriculture. According to Chandra, data-driven agriculture makes operations more profitable and sustainable — but some farmers rely simply on their instincts and personal experience to make de…
 
On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy. In this conversation, Adam talks about the challenges of working from home, especially when the mailroom is important to Puma. He also talks about learning to navi…
 
Andrea Brimmer is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service. Andrea talks to Jim about how Ally Bank's huge rebranding right after the 2008 financial crisis paid off, and what Ally is doing during the pandemic to help their custo…
 
In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service. In this conversation, Maryam talks about how her Nextdoor is set up to help communities in need and how they are connecting neighbors during the pandemic. Support our spons…
 
Jen Sey is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketing a company with such a storied brand? In this episode, Jen talks about how Levi Strauss & Co.'s values are the apparel company's purpose. Jen discus…
 
Nori is a Seattle-based startup that aims to reverse climate change through their marketplace for carbon removal. Aldyen Donnelly, director of carbon economics with Nori, joins us on the podcast to discuss how the company is helping farmers get paid to fight climate change, how these carbon removal practices can benefit farmers' productivity and wh…
 
In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s efforts to help feed frontline workers, how Chipotle is supporting the family farms that supply their restaurants, and more. Support our sponsor Delo…
 
Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and more! Michelle shares so much valuable insight in this episode including why beer brands are more important now more than ever in the category, a firs…
 
On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pandemic, and in this conversation Tariq shares how Petco has accelerated their curbside services nationwide, and why they are considered an essential busi…
 
Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age. In this conversation, Jill talks about NASCAR's recent decision to ban the confederate flags from their sporting events and NASCAR's stance on inclusiveness and equalit…
 
While food can be a very emotional experience that brings people together, food producers must use technology and rigid analysis to recognize trends in consumer eating habits. Jarrod Sutton, senior vice president of Strategy and Innovation at the National Pork Board, joins us to discuss his role in making the pork industry more responsive to consum…
 
Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full. In this conversation, Jon talks about how the pandemic has shifted Whirlpool's marketing efforts across the board. He also talks about how people are changing their ho…
 
Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 Cadillac Escalade (smack in the middle of the pandemic). Melissa is a data-driven marketer and her strength is bringing data into insight and parlayin…
 
Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, and have had their hands busy during the pandemic. Suzanne and her team had to throw out their media plans for 2020, and pivot quickly. In this conver…
 
Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community. In this conversation, Maryam talks about h…
 
When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined. Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on…
 
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