show episodes
 
The Main Street Author Podcast is an interview-style podcast with host Mike Capuzzi and local, Main Street business owners who have successfully authored, published and leveraged a book in their business to differentiate themselves and attract more ideal customers.Each episode is focused on book-authoring and book-centric marketing tactics and strategies that work for traditional local business owners.
 
Doug Benson, of the "Doug Loves Movies" podcast, and "Super High Me," hosts a talk show where each week he and his guest will get super you-know-what. And then anything can happen. Probably some giggling. Go to YouTube.com/DougBenson for new shows - audio episodes will release here the day after it goes live. C'mon, let's get Doug!
 
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show series
 
On this episode of the Main Street Author Podcast, I interview online entrepreneur and author, Greg Jameson. Greg Jameson has been at the forefront of digital commerce since the start and brings 30+ years of web development and e-commerce mastery. Greg has a history of bringing the technical, leadership, and communication skills to large organizati…
 
Content marketing can do wonders in generating leads for different businesses, even the legal profession. By providing free, accessible content that can be used by both your clients and your colleagues, you are essentially building credibility as an authority in your space, which in turn drive referrals and return business. A trial lawyer for 27 ye…
 
On this episode of the Main Street Author Podcast, I interview Certified Tax Planner & Author, Diane Gardner. Diane prepares returns and helps taxpayers nationwide maximize profits and tax savings and has written 14 books. She is a Mastery Level Certified Profit First Professional and has elite certification as a Certified Tax Planner. She has also…
 
Marketing can be one of two kinds: ego-centric and client-centric, and it doesn’t require too much thinking to know which one works better. It’s an important thing to note when you’re in the legal business, where you are dealing with real people with real issues every day. If you want to stay long in this kind of business, you have to make your cli…
 
On this episode of the Main Street Author Podcast, I interview business owner and author, Pete Primeau. Pete is a 38 year veteran in the furniture and mattress industry. His first 9 years were in retail as a salesperson and store manager. For the past 29 years he has been a rep, a sales manager and a VP of Sales twice. He is currently the President…
 
What can lawyers and CPAs learn from a Las Vegas chiropractor? Two words: recurring revenue. Whether you’re a chiropractor or a lawyer or a CPA, it is almost too easy to get caught in an endless chase for clients just to keep the practice afloat. Frustrated by this inefficient business model, Las Vegas chiropractor and business owner, Joshua Satter…
 
On this episode of the Main Street Author Podcast, I am having a conversation with Main Street Business owner, business experience strategist and author, Vance Morris. Vance spent 10 years working for the mouse at Walt Disney World. After leaving Disney, he utilized his skills to rescue or improve many of America’s companies and government agencies…
 
On this episode of the Main Street Author Podcast, I interview digital marketing and sales expert and author, Neal Schaffer. Neal is a leading authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influenc…
 
Over the years, technology has revolutionized our daily existence. With the creation of amazing tools and the accessibility of useful information, our lives have been made easier and better. Ernie “The Attorney” Svenson is no exception. By leveraging technology and creating a simpler and more enjoyable way of practicing law, he went from being burn…
 
On this episode of the Main Street Author Podcast, I interview vision strategist and author, Terry Earthwind Nichols. Terry helps business owners and company executives create a vision of success for their companies that they can execute and actually achieve. A retired U.S. Navy Profiler, Terry recently published his book, Profiling For Profit What…
 
In this episode, Nancy Myrland, President of Myrland Marketing & Social Media, joins Larry as they talk about evolving alongside technology to get yourself out there and not let get left behind by an everchanging world. Nancy shares her journey throughout the years and her experience accidentally falling into professional services to marketing. As …
 
On this episode of the Main Street Author Podcast, I interview business coach and author, Larry Weinstein. Larry is a CPA in Texas and is known as the Tax Terminator® and the CPA for Lawyers®. Larry has worked with hundreds of individuals, business and professional practice owners through the years, helping them to LEGALLY lower their taxes while s…
 
Client-attorney relationship, particularly client satisfaction, is a defining factor for the success of any business, and those in the legal services industry is not an exception. In this episode, the founder of Cary Estate Planning, Paul Yokabitus, shares how the Coronavirus pandemic has affected the industry of legal services. Being a tech-savvy …
 
On this episode of the Main Street Author Podcast, I am having a conversation with Money Literacy Coach & Author, Janine Bolon Janine is a Financial First-Responder and has spent the last 25 years working with thousands of families, small business owners and corporations to improve their financial circumstances. She is the author of eight books on …
 
Practicing law comes with an unending pursuit of knowledge, and teaching what you learn to the next generation of lawyers becomes a responsibility. The Owner of McCraw Law Group, Lin McCraw, joins Larry Weinstein in this episode to talk about the systems you need to have in place when you run a firm. Lin shares his experiences as he built his firm …
 
Building a successful law firm involves a lot of things, ranging from big ideas, like having a clear vision, to little habits that keep your productivity at its best. These are the “tiger tactics” that every law firm needs to know and apply in order to win. Larry Weinstein got a whole load of these and everything in between as he talks to Ryan McKe…
 
On this episode of the Main Street Author Podcast, I interview Amazon book publishing expert and author, Dave Chesson. Dave served in the U.S. Navy for 11 years and today is a world-renowned expert on helping people create successful self-published books. He is the founder of Kindlepreneur.com and Publisher Rocket and the author of eight books. Usi…
 
The beauty of referrals remains underappreciated in the legal profession and most lawyers either aren’t doing referrals right or not getting them at all. If you’re one of these people, definitely join in as Larry Weinstein talks to The Referral Guy, Tom St. Louis. Get ready to take notes and learn a great deal about the subtle art of getting value …
 
A personal injury attorney in Houston, Texas, Don McClure and his wife, Edith, are doing some great marketing with social media. Don specializes in helping clients with personal injury cases, car wrecks and truck accidents, and refinery injuries. On today’s show, he joins Larry Weinstein to share how he is getting the word out and marketing their f…
 
On this episode of the Main Street Author Podcast, I interview business mentor and author, Eran Stern. Eran is an author, highly-sought-after speaker, and renowned expert for creating meaningful change and transformation in people’s lives. He has extensive experience in coaching people to achieve ground breaking results. He is the author of the boo…
 
On this episode of the Main Street Author Podcast, I interview Amazon book advertising expert and author, Michal Stawicki. Besides being a prolific self-help author, Michal helps Amazon book authors make their Amazon book pages more effective and he also helps authors sell more books with effective Amazon book advertising strategies. Learn more abo…
 
Nothing says credibility more than your own book. Parker Layrisson’s rise to success proves that to be true. Through his book, Accident Handbook: The Practical Guide to Louisiana Personal Injury Law for Car Wreck Victims, Parker was able to build a big personal injury practice in a small space, receiving a steady stream of quality clients on top of…
 
On this episode of the Main Street Author Podcast, I am switching things up in light of the release of my brand new book, The 100-Page Book, and I am the author being interviewed. I wrote The 100-Page Book for local business owners and the business owners who serve these Main Street business owners to show them how to author a customer attraction b…
 
Representing your own business in small claims cases can be a tough nut to crack. One, you probably don’t know what you’re doing. Two, you most likely cannot afford to pay for an attorney for such a small case or, in some states, you’re not even allowed to take one. Would you believe there was a way to kill these two birds with one stone (in Georgi…
 
On this episode of the Main Street Author Podcast, I interview Air Force fighter pilot, real esate investor and author, Dominic "Slice" Teich. Dom's military training, problem solving mindset, and real estate background are applied to help passive apartment investors increase profit, decrease their tax burden, provide equity, generate cash-flow, an…
 
Marketing is an important part of any business. Yet, in the law practice space, many attorneys struggle to find the time to do it, prioritizing client work more than marketing. In this episode, Larry Weinstein, CPA, invites someone who has founded a company that has been working to help attorneys with this overlooked area. He sits down with Laura L…
 
On this episode of the Main Street Author Podcast, I interview pyschologist and author, Dr. Nancy Zare. Nancy helps small business owners get fully booked by teaching them how to attract their perfect clients, sell with confidence and get hired. She is the author of several books including the international best seller, Words That Sell with Style. …
 
Many lawyers tend to be very traditional and structured. However, with the changes of our time, it helps to consider whether the traditional models we operate from are serving our clients and us better or preventing us from doing so. Billie Tarascio is someone who has definitely moved past the traditional model. In this episode, she sits down with …
 
On this episode of the Main Street Author Podcast, I interview my client, entrepreneur and author, Nigel Moore. Nigel is the founder of The Tech Tribe, which is fast becoming the world’s leading community for Managed Service Providers (or MSP’s) from around the world to learn and help each other better run and grow their businesses. Nigel lives on …
 
As professionals, our time gets divvied up naturally. There are many things that we try to balance with our job, kids, and significant other. This balancing act becomes even more challenging with the COVID pandemic that we are currently dealing with. After undergoing her divorce and multiple relocations due to Hurricane Katrina, family law attorney…
 
On this episode of the Main Street Author Podcast, I interview business coach and author, Keith Lee. Keith was the president of American Retail Supply (one of five companies he has led over the past three decades) and in 2015 he sold the business for millions more than similar businesses in the same industry. Today, Keith is enjoying life at its fu…
 
Immigration Law has gotten much bigger in the present historical moment. With the aggressiveness of US immigration policies and the rise of Donald Trump, lawyers practicing Immigration Law are more in demand than ever. Larry Weinstein, CPA is joined by Jim Hacking, the owner of Hacking Law Practice, LLC. Together, they talk about how Immigration La…
 
On this episode of the Main Street Author Podcast, I interview performance expert and author, Meredith Bell. Meredith has been an entrepreneur since 1982, and she’s an expert in helping companies develop the people side of their business. Meredith is co-founder and President of Performance Support Systems, a global software company based in Virgini…
 
With all the political strife and unrest in various parts of the world, more and more people are seeking political asylum within the United States. Because of this, eyes are firmly on practitioners of Asylum Law to help represent these people and their cases. Brian Manning, the owner of Manning Asylum Law, joins Larry Weinstein, CPA. Together, they…
 
On this episode of the Main Street Author Podcast, I interview promotional marketing expert & Author, Avery Manko. His company, The Manko Company, is a promotional products distributorship. They’ve helped thousands of businesses throughout the United States build their brand, get more leads and referrals, retain customers and increase sales. Avery …
 
Treated as a child by his uncle who was a chiropractor, Guy DiMartino fulfilled his dream of becoming a chiropractic physician at 23. In 1996, having lived in a town with a law school where he had a lot of lawyer friends, he decided to go to law school. Guy is now a chiropractic physician, a lawyer, and a pastor who is called to serve folks who fin…
 
A book is the most powerful indestructible business card that you can ever have to build a business. Larry Weinstein’s guest for this episode is living proof of this, and he is going to pick his brain to share with us how he has grown. He has over John H. Fisher, the founder of John H. Fisher, P.C., where he limits his practice to catastrophic inju…
 
On this episode of the Main Street Author Podcast, I interview cosmetic surgeon and author, Dr. Allen Lycka. Dr. Lycka is acknowledged as one of the leading cosmetic dermatologists in the world. Having practiced for 3 decades, he has done thousands of surgical treatments and as of this date, he’s written 17 books, including his most recent book, Th…
 
It makes little sense for service providers to invest heavily in advertising when all you want is for a few dozen clients to come out of the funnel each year. For entrepreneur, author, and podcast host Steve Gordon, building an effective referral network is a better way to attract quality clients. Steve is the Founder of The Unstoppable CEO™ and ho…
 
On this episode of the Main Street Author Podcast, I interview business coach and author, James Butler. James has helped some of the most respected and largest retailers and businesses across the country to grow their sales and shatter their previous sales records. He is a celebrated systems and marketing authority who speaks and trains business ow…
 
Podcasting is undeniably one of the fastest-growing mediums out there that allows not only individuals but also businesses to create a space for in-depth learning about a niche subject with their community. A Los Angeles-based attorney whose practice is devoted to the representation of creative and business people in the fields of theater, film, te…
 
The COVID-19 Pandemic has been testing our abilities to connect with one another. As lawyers, we thrive on creating and maintaining relationships with our existing and potential clients. That is why this situation poses a whole new challenge for us to keep in touch with everyone. In this episode, Larry Weinstein, CPA sits down with medical malpract…
 
On this episode of the Main Street Author Podcast, I interview marketing strategist and author, Doberman Dan. Dan is a former police officer who is now one of the world’s best known direct marketing experts. He is a 30-year serial entrepreneur, direct response copywriter and three-time best-selling author, and he has launched several different publ…
 
The military is one of the forerunners who use force multipliers in their operations. In this episode, guest, David Frees III, talks about them in the context of business and law. David M. Frees III is Chairman of the Trust, Estates, and Wealth Preservation section of Unruh, Turner, Burke and Frees and a Co-chair of the Elder Law Solutions section …
 
On this episode of the Main Street Author Podcast, I interview sales coach and author, Steve Clark. Today, as North America’s #1 Sales Coach and CEO of New School Selling, Steve heads an international business development and marketing firm that consults and coaches thousands of sales executives and business owners annually in Australia, Canada and…
 
In capturing a niche market, you need to have stronger and more specific marketing and networking strategies. In today’s episode, Larry Weinstein interviews Shawn Yesner, an attorney at Yesner Law Office, the author of Crushing Debt: 9 Strategies to Eliminate Financial Bullies, and host of the Crushing Debt Podcast. Understand the power of podcasti…
 
On this episode of the Main Street Author Podcast, I interview direct mail expert and author, Craig Simpson. Craig is the owner of Simpson Direct, Inc. based out of Grants Pass, Oregon. His direct marketing company manages almost 300 different direct mail promotions each year. Craig’s knowledge of direct marketing techniques has helped him become t…
 
In this day and age, many business owners are forgoing traditional marketing for its digital counterpart. However, using traditional marketing in tandem with digital marketing is actually very efficient. Larry Weinstein interviews personal injury lawyer Neal Goldstein of Goldstein & Bashner about how they’re promoting their practice and their profe…
 
Jerry has started companies involved in real estate development, dental offices, equipment leasing, franchising, licensing, publishing, marketing, advertising, and sales companies, even private schools and seminar companies. He has served on the boards of a non-profit and a finance company. He spends the vast majority of his time today working with…
 
Every department in every office in every place in the world operates with its own workflow, but as is often the case, the people going through these processes don’t see the inefficiencies in their workflows that can be resolved using a few simple computer keystrokes. A lot of offices still don’t see how practice management software can actually im…
 
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