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Content marketing can do wonders in generating leads for different businesses, even the legal profession. By providing free, accessible content that can be used by both your clients and your colleagues, you are essentially building credibility as an authority in your space, which in turn drive referrals and return business. A trial lawyer for 27 ye…
 
Marketing can be one of two kinds: ego-centric and client-centric, and it doesn’t require too much thinking to know which one works better. It’s an important thing to note when you’re in the legal business, where you are dealing with real people with real issues every day. If you want to stay long in this kind of business, you have to make your cli…
 
What can lawyers and CPAs learn from a Las Vegas chiropractor? Two words: recurring revenue. Whether you’re a chiropractor or a lawyer or a CPA, it is almost too easy to get caught in an endless chase for clients just to keep the practice afloat. Frustrated by this inefficient business model, Las Vegas chiropractor and business owner, Joshua Satter…
 
Over the years, technology has revolutionized our daily existence. With the creation of amazing tools and the accessibility of useful information, our lives have been made easier and better. Ernie “The Attorney” Svenson is no exception. By leveraging technology and creating a simpler and more enjoyable way of practicing law, he went from being burn…
 
In this episode, Nancy Myrland, President of Myrland Marketing & Social Media, joins Larry as they talk about evolving alongside technology to get yourself out there and not let get left behind by an everchanging world. Nancy shares her journey throughout the years and her experience accidentally falling into professional services to marketing. As …
 
Client-attorney relationship, particularly client satisfaction, is a defining factor for the success of any business, and those in the legal services industry is not an exception. In this episode, the founder of Cary Estate Planning, Paul Yokabitus, shares how the Coronavirus pandemic has affected the industry of legal services. Being a tech-savvy …
 
Practicing law comes with an unending pursuit of knowledge, and teaching what you learn to the next generation of lawyers becomes a responsibility. The Owner of McCraw Law Group, Lin McCraw, joins Larry Weinstein in this episode to talk about the systems you need to have in place when you run a firm. Lin shares his experiences as he built his firm …
 
Building a successful law firm involves a lot of things, ranging from big ideas, like having a clear vision, to little habits that keep your productivity at its best. These are the “tiger tactics” that every law firm needs to know and apply in order to win. Larry Weinstein got a whole load of these and everything in between as he talks to Ryan McKe…
 
The beauty of referrals remains underappreciated in the legal profession and most lawyers either aren’t doing referrals right or not getting them at all. If you’re one of these people, definitely join in as Larry Weinstein talks to The Referral Guy, Tom St. Louis. Get ready to take notes and learn a great deal about the subtle art of getting value …
 
A personal injury attorney in Houston, Texas, Don McClure and his wife, Edith, are doing some great marketing with social media. Don specializes in helping clients with personal injury cases, car wrecks and truck accidents, and refinery injuries. On today’s show, he joins Larry Weinstein to share how he is getting the word out and marketing their f…
 
Nothing says credibility more than your own book. Parker Layrisson’s rise to success proves that to be true. Through his book, Accident Handbook: The Practical Guide to Louisiana Personal Injury Law for Car Wreck Victims, Parker was able to build a big personal injury practice in a small space, receiving a steady stream of quality clients on top of…
 
Representing your own business in small claims cases can be a tough nut to crack. One, you probably don’t know what you’re doing. Two, you most likely cannot afford to pay for an attorney for such a small case or, in some states, you’re not even allowed to take one. Would you believe there was a way to kill these two birds with one stone (in Georgi…
 
Marketing is an important part of any business. Yet, in the law practice space, many attorneys struggle to find the time to do it, prioritizing client work more than marketing. In this episode, Larry Weinstein, CPA, invites someone who has founded a company that has been working to help attorneys with this overlooked area. He sits down with Laura L…
 
Many lawyers tend to be very traditional and structured. However, with the changes of our time, it helps to consider whether the traditional models we operate from are serving our clients and us better or preventing us from doing so. Billie Tarascio is someone who has definitely moved past the traditional model. In this episode, she sits down with …
 
As professionals, our time gets divvied up naturally. There are many things that we try to balance with our job, kids, and significant other. This balancing act becomes even more challenging with the COVID pandemic that we are currently dealing with. After undergoing her divorce and multiple relocations due to Hurricane Katrina, family law attorney…
 
Immigration Law has gotten much bigger in the present historical moment. With the aggressiveness of US immigration policies and the rise of Donald Trump, lawyers practicing Immigration Law are more in demand than ever. Larry Weinstein, CPA is joined by Jim Hacking, the owner of Hacking Law Practice, LLC. Together, they talk about how Immigration La…
 
With all the political strife and unrest in various parts of the world, more and more people are seeking political asylum within the United States. Because of this, eyes are firmly on practitioners of Asylum Law to help represent these people and their cases. Brian Manning, the owner of Manning Asylum Law, joins Larry Weinstein, CPA. Together, they…
 
Treated as a child by his uncle who was a chiropractor, Guy DiMartino fulfilled his dream of becoming a chiropractic physician at 23. In 1996, having lived in a town with a law school where he had a lot of lawyer friends, he decided to go to law school. Guy is now a chiropractic physician, a lawyer, and a pastor who is called to serve folks who fin…
 
A book is the most powerful indestructible business card that you can ever have to build a business. Larry Weinstein’s guest for this episode is living proof of this, and he is going to pick his brain to share with us how he has grown. He has over John H. Fisher, the founder of John H. Fisher, P.C., where he limits his practice to catastrophic inju…
 
It makes little sense for service providers to invest heavily in advertising when all you want is for a few dozen clients to come out of the funnel each year. For entrepreneur, author, and podcast host Steve Gordon, building an effective referral network is a better way to attract quality clients. Steve is the Founder of The Unstoppable CEO™ and ho…
 
Podcasting is undeniably one of the fastest-growing mediums out there that allows not only individuals but also businesses to create a space for in-depth learning about a niche subject with their community. A Los Angeles-based attorney whose practice is devoted to the representation of creative and business people in the fields of theater, film, te…
 
The COVID-19 Pandemic has been testing our abilities to connect with one another. As lawyers, we thrive on creating and maintaining relationships with our existing and potential clients. That is why this situation poses a whole new challenge for us to keep in touch with everyone. In this episode, Larry Weinstein, CPA sits down with medical malpract…
 
The military is one of the forerunners who use force multipliers in their operations. In this episode, guest, David Frees III, talks about them in the context of business and law. David M. Frees III is Chairman of the Trust, Estates, and Wealth Preservation section of Unruh, Turner, Burke and Frees and a Co-chair of the Elder Law Solutions section …
 
In capturing a niche market, you need to have stronger and more specific marketing and networking strategies. In today’s episode, Larry Weinstein interviews Shawn Yesner, an attorney at Yesner Law Office, the author of Crushing Debt: 9 Strategies to Eliminate Financial Bullies, and host of the Crushing Debt Podcast. Understand the power of podcasti…
 
In this day and age, many business owners are forgoing traditional marketing for its digital counterpart. However, using traditional marketing in tandem with digital marketing is actually very efficient. Larry Weinstein interviews personal injury lawyer Neal Goldstein of Goldstein & Bashner about how they’re promoting their practice and their profe…
 
Every department in every office in every place in the world operates with its own workflow, but as is often the case, the people going through these processes don’t see the inefficiencies in their workflows that can be resolved using a few simple computer keystrokes. A lot of offices still don’t see how practice management software can actually im…
 
Getting the name of your firm or practice out there is a very different proposition between larger and smaller firms. As opposed to big firms with their own massive teams and larger networks, marketing a small firm and making sure it stays top of mind for both potential clients and others in the same community can prove to be a daunting task. D. To…
 
Being a lawyer is not easy, but it does not have to take over your whole life and make you feel unhappy, depressed, and unsuccessful. In this episode, Larry Weinstein, CPA talks with the founder of Great Legal Marketing, Ben Glass, about the importance of lawyer wellness in legal marketing and how it impacts not only your personal life but also you…
 
Advertising your legal services is a part of actually being able to grow your legal business, but the field of legal advertising is just now truly burgeoning. With the rise of digital marketing and social media, times are a-changing in the field, and everyone’s trying to find their way through. Harlan Schillinger has four decades of experience in l…
 
Many of us have passions outside being a lawyer. For guest, Joe Ott, music has always been a part of his life, even while being a personal injury attorney and a legal technology consultant. In this episode, Joe tells us how he has kept with these two passions in his life and found success in both of them. Combining the two, he shares how music has …
 
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