Manage episode 290838449 series 2081104
Sib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down.
Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19.
In this episode you’ll learn:
- The exact steps Branch Office Furniture took when working at the office was no longer an option for their entire target market.
- How they turned things around—with an entirely new business model—by testing their funnel in a lean, low-risk manner.
- Why they chose to retain their sales team with their entire world seemingly falling apart.
Sib Mahapatra is a co-founder of Branch, a venture-backed company building office furniture for the 21st century.
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