#33 - Alex Kantrowitz on going solo as the creator economy goes mainstream


Manage episode 294361016 series 2884770
By Every Media, Inc, Li Jin, and Nathan Baschez. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Alex Kantrowitz is a journalist who has spent years studying the inner workings of tech companies—how and why they make strategic decisions. He’s also a solo creator with a newsletter and podcast (Big Technology), and has written a book, Always Day One, in which he studies the internal decision-making frameworks within big tech companies. In this conversation, we talk to Alex about: - Why the creator economy went mainstream, and how Big Tech’s attitude toward it shifted - Why he is bullish on Twitter Spaces and why he thinks live audio will not really replace podcasting - His work as a solo creator, and how having direct control of his audience compares to his time working for larger media companies - The pros and cons of monetizing through advertising versus subscriptions, and - His personal strategies to avoid burning out Brought to you by Means of Creation, an Every newsletter https://every.to/means-of-creation Music by Keizo Fish

42 episodes