Manage episode 296553515 series 2845131
Marketing isn't just about persuading people to sign up for your music lessons. Marketing has the ability to change the world. Marketing encourages people to dream of a better life, a better future, a better world.
All purchases are driven by a desire for change. You don't buy a new pair of shoes because your old pair are worn in. That might be a part of it. You buy a new pair of shoes because they'll make you feel better about yourself. They'll put a little extra hop in your step.