S06 EP27: Using 'Gated Product Launches' to Rev Up VIP Customer Purchases


Manage episode 296981539 series 2907632
By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today’s episode, Kunle is joined by Jordan West, Co-Founder of Little and Lively Clothing + Mindful Marketing Co. Jordan is a multi brand and agency owner completely focused on eCommerce.

Brands dealing in physical products are always vying for attention with other brands selling both online and offline. Doing product launches and doing them right ultimately decides how the product is perceived and how it performs. And with more and more brands jumping on the product-launch bandwagon, getting creative with launches is becoming imperative.

What if you could launch your product in a way that creates buzz, exclusivity, and also rewards your loyal customers? Gated launches help you achieve just this and are the next level of product launches where your marketing tech stack and social media presence come together to skyrocket sales.

In this episode, Kunle and Jordan talk about using Gated Launches as a marketing strategy. You will get to hear everything from what a gated launch is, how to prepare for it and execute it. You will also get some really cool strategies to build a loyal following on social media. This is a great episode for eCommerce merchants and marketers.


This episode is brought to you by:


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This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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This episode is brought to you by ShipBob.

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