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Best 2X ECommerce podcasts we could find (updated August 2020)
Best 2X ECommerce podcasts we could find
Updated August 2020
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Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail. Hear firsthand stories from founders of innovative direct-to-consumer brands. These insights will help you grow in specific areas of your direct-to-consumer business. hosted by Kunle Campbell
 
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show series
 
On today’s episode, Kunle interviews Solomon ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded the company in 2012 with his wife, Esti Chazanow, and has over 20 years of experience in the swiss watch industry. Chaz shares his story of how he built a career around his life-long l…
 
On today’s episode, we interview one of the Co-founders of Unbound Merino. They are a 4-year-old, $4M+ in premium men’s T-shirt brand that uses only Australian Merino Wool, a sustainable ultimate performance fibre that is breathable, odourless, anti-bacterial and can be worn for weeks without the need to be washed. ----------- SPONSORS: This episod…
 
On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+ raised and are the 7th biggest company to be featured on the TV show, Shark Tank. Kunle and John discuss Bouqs' DTC journey from ideation 8 years ago to their cur…
 
On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise in promoting direct-to-consumer and unicorn brands such as eko, Fiverr, NectarSleep, Mixtiles, The Flex Belt, Uprightpose, Puls.com If you live in the US or the EU, chances a…
 
Depesh is the author of the CBO Cookbook and has just re-launched as well as renamed his Facebook Ads course: The BPM Method. He is offering 2X eCommerce listeners a 25% OFF discount. Use this link to get $400 off the usual $2000 price tag: https://2xecommerce.com/bpm The offer will be available until Monday 3rd August 2020. On today’s episode, we …
 
In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus has been placed on the Messenger marketing platform built on Facebook’s messaging functionality. As Facebook gradually rolls out an amalgamated messaging platform that integrates messaging on Facebook, What…
 
Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode, Greg Greiner from Bolt discusses why a focus on the bottom of the onsite funnel - ‘checkout’, is equally important to focus. According to Baymard Institute, 30% of shoppers cite …
 
On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical. Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to…
 
As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a post-COVID-19 environment as well as why now is the best time to prep up for Q4. He talks about the prior increase in conversion rate over the lockdown period for a…
 
On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn more how Search Marketing (paid and organic) has impacted eCommerce in the last decade, tune in to this week’s interview with the Chief Strategy and Corporate Development Officer of the leading SEO…
 
Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For instance, do you have a seamless and automated Return and Customer Service Program in place to assist customers that want to return an item? How is customer experience over a return process? A…
 
As the saying goes, ‘mastery is a commitment to becoming your best’... In the world of Performance Marketing, mastery is no small feat. It involves a unique blend of advanced visual creativity and a highly analytical mindset, as well as the guts to spend large amounts of money with no guarantee of a return. On today’s episode, we learn from Nick Sh…
 
Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights canceled all over the globe, people instructed to stay at home, and businesses forced to close down indefinitely, essentially everything was put to a standstill; hence, bringing down economies around the world into a recession.…
 
The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. With numerous platforms and applications available out there in the market, it’s vital to select technologies that enable you to deliver customer experiences that level up your business in your…
 
Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants who have long gained and cemented their foothold in the industry. And it certainly is no easy feat to set up your own brand, not to mention distinguishing yourself from other big names out there in the mar…
 
When I heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, I couldn't help but want to know how and why this has happened. Given that we are in the middle of a pandemic and hardly any country is back to normal, how has the ecommerce industry thrived amid the closure of bricks and mortar retail and Ama…
 
On today’s episode, Kunle interviews the founder of a direct-to-consumer brand creating an entirely new sports game called Crossnet that is rapidly growing at a 4X Year-on-Year rate despite the current slowdown in retail. You don’t want to miss this one - do stay tuned! Crossnet is volleyball reimagined - so instead of the typical two-sided court s…
 
On today’s episode, Kunle interviews Brian Miller, the Founder of Easy China Warehouse, an Ecommerce 3PL Logistics company based in Shenzhen China. They discuss how his company survived the Cornonavirus lockdown and offer insights on what you can learn from the Chinese experience. Here is an outline of a few topics that we discussed, What happened …
 
Actions to take in your eCommerce business right now in the wake of COVID-19 1. Stay safe - life is more important than anything else 2. Assess your supply chain and delivery partners 3. Governments will want eCommerce to function 4. Write to your customers immediately 5. Organise remote working 6. Communicate with your 3PL partners 7. Ensure your …
 
This is the second episode of our COVID-19 series that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunle interviews three experts that serve the ecommerce industry in varying degrees, Erich LitchPresident and Chief Operating Officer of 2Checkout, an online payment processing platform w…
 
This is the first of a series of episodes that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunle interviews three experts that serve the ecommerce industry in varying degrees, Artur KiulianFounder of Colab, Los Angeles-based venture studio that helps ecommerce businesses and startups b…
 
On today's episode, we are joined by GQ Fu, a co-founder of LTVplus and a #cxnerd that is on a mission to rid the world of bad customer experiences. We talk about leveraging customer support functions as revenue-generating channels. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth…
 
On today's episode, Kunle goes deep into the subjects of emotional selling, developing video creatives and media buying scheduling. Emotion is critical to advertising and advertising works by establishing feelings, associations and memories in relation to a brand. The association of memories influences buyer behaviour which ultimately translates in…
 
Michael Epstein started his ecommerce journey by starting and scaling an ecommerce brand to over $10m in sales with a successful exit. Michael is currently the CMO of AutoAnything, a 9-figure online retailer of aftermarket automotive accessories. He is also an investor and partner in PostPilot, an app that enables online stores to segment their cus…
 
Arnold Ma is the Founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai as well as is the host of the China WTF Podcast. With clients such a Net-A-Porter, Harrods, Heathrow and Manchester United, Arnold knows a thing or two about launching and marketing brands in China. This episode is packed with a whole lo…
 
John Cant runs Rising Sun Commerce, a Japan-focused Amazon agency and since Amazon in Japan is the same size as the UK he shares the opportunities currently available to direct-to-consumer brands attempting to reach Japanese consumers. We cover a lot on this episode ranging from culture to the technicalities of Amazon product page. It is a great ep…
 
This is a remarkable direct-to-consumer (D2C) story - Colin McIntosh is the founder and CEO of Sheets and Giggles, a digital native brand in the $12 billion bedding space. Colin started Sheets and Giggles by raising $284,000 with a crowdfunding campaign on Indiegogo and has since attracted $2M in VC funding. On this episode, he tells the unique sto…
 
On today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on. Regardless of the paid media platform, these principles will help form your overarching strategy so that you apply tactics. Here is a summary of the five points discussed: Winners of the game drive high reach a…
 
Kunle hosts today's show, he talks about 9 to-dos every direct-to-consumer marketing team should have in order to unlock sales growth in 2020. Here is a summary list of what was discussed: The growth triad: AOV, Conversion Rate, Traffic (returning / new) Push Notifications SMS Unify your messaging strategy - synergise it Reduce the amount you're di…
 
So we are back with Season #5 of the 2X eCommerce Podcast show. We have a brand new cover image, new soundtrack and lot more announcements. Here is a summary, More segments that will include news bites and key developments in the direct-to-consumer commerce space that you should know about Segments covering feedback from listeners and the community…
 
This is an interview with Chris Walker of Vietnam Insider, he has been working in the Vietnam Garment Industry since 2008. His expertise is advising established fashion businesses and start-ups that want to leverage the low-cost of manufacturing in Vietnam. We talk about, market research, framing and telling your brand story or brand message establ…
 
Neuroplasticity Procrastination awareness I am not perfect but have been more aware of procrastination I practice small habits such as brushing my teeth immediate I get out of bed and then jumping into a cold shower Happiness is not a destination It is a state of mind. Do not compromise your happiness for anyone. Radiate happiness to seed and grow …
 
On today's episode, we discuss how to use SMS Marketing to 2X your customer lifetime value by going conversational. And the lessons learned from scaling a direct-to-consumer commerce brand by 10,000% in 2.5 Years to exit with Bogdan Constantin, the founder and CEO of Voxie - a conversational commerce platform helping digital brands build relationsh…
 
It is Q4 and you’re probably processing the most orders at this time of the year! On today’s episode, we are going to be talking about streamlining and automating shipping and fulfilment processes. Cody DeArmond is the Director of Sales at ShipStation in Austin, TX. Over the last 6 years, Cody and his team have helped thousands of eCommerce merchan…
 
Linda Farha is Founder and Chief Connector of space connector and pop-up facilitator, pop-up go • Pop Up Go is a trusted solution provider that connects landlords and space seekers across North America for pop-up opportunities. Well-versed in the marketing, retail and property management landscape and working with some of Canada’s most respected br…
 
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books: BrandSimple BrandDigital The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Prior to Metaforce, All…
 
Michael has built and scaled ventures to international reach and lead companies from day 1 to acquisition. He is the Co-founder of Retina AI, a platform that determines true customer lifetime value (CLV) of a customer at their very first purchase. Michael talks about the best-kept secret used by the biggest ecommerce brands in the world, predicted …
 
Erin was an early hire at Instagram - employee 40! And was instrumental in the global rollout of Instagram's advertising solutions. Erin led Product Marketing Communications for the Instagram Ads global rollout and developed its first-ever digital marketing campaign. She managed the Client Services team at Amazon overseeing Entertainment advertiser…
 
On today’s episode, I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start-up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki Target demographi…
 
Mitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abando…
 
Interview with Chase Clymer, the Host of the Honest eCommerce Podcast Show and Co-Founder of Electric Eye Agency, a Shopify design and marketing agency. We talk about, What the most successful brands you work with doing for growth. What your MVP marketing plan should look like. Shopify tech stacks. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSA…
 
On today's episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down to poor post-purchase customer experience caused by poor backend processes. We talk about, Every customer who leaves f…
 
On today's episode, we are joined by Anmol Oberoi, Founder of Emitrr - a voice commerce platform for eCommerce merchants and also an Amazon Partner for voice commerce. We talk about, Core voice commerce concepts and why now is the right time for eCommerce merchants to start adoption. Amazon's Alexa's current dominance in the voice space Quantifying…
 
Our final KlaviyoBOS interview was with Eric Bandholz, the founder of men’s grooming company, Beardbrand. Eric shared marketing strategies that helped him scale his brand and discussed how embracing owned marketing has helped him build a thriving business off Amazon. Here is a summary of what was discussed: They are bootstrapped and decided to be c…
 
Another KlaviyoBOS interview with Jon Palmer, Marketing Director at HYLETE, an innovative community built, backed, and driven fitness apparel brand, with 20-40% YOY growth, 50% of revenue tracked via Klaviyo Click, 80% average open rate on flows and powered by 200+ behavioral flow emails. We talk about how Jon's team us Klaviyo as CRM that glues ot…
 
In this KlaviyoBOS interview with Erich Hellstrom, Chubbies' own creative email expert extraordinaire, we learn about how Chubbies incorporates their brand values and internal culture into both their email newsletters and email flows. In fact, at every customer touchpoint, you can distinctly identify a Chubbies message, as their voice and tone is w…
 
In this interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing should evolve with the rising cost of CAC and the need to serve the right messages at the right stage of their customer journey. Here is a summary of what was discussed: The early 2010s was the golden age of Faceboo…
 
So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns. Here is a summary of our discussion: Persona…
 
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