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Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy. Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift.
 
Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
 
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What does it take to solve one of the nation’s most complex and pressing issues? For Cole Riley, he believes it takes a fresh entrepreneurial perspective and a new way of doing things. This week on Brand Builder, we’re joined by Cole Riley, the founder of Wellfare. Not to be confused with government support, Wellfare is a nonprofit subscription box…
 
Sometimes your greatest idea hits you at the most unexpected time. For Velobar founder Brant Reiter, it was during a leisurely bike ride in 2015 when he realized the world was missing a cannabis-infused protein bar. From that moment until now, Brant has navigated a Wild West-style cannabis industry, creating and recreating an award-winning, high-pr…
 
The one person you have the most trouble forgiving is yourself. Yet much of the way we think and act was learned before we reached the age of 10. Randy Gage, author of the new book Radical Rebirth, joins Jason Hartman to discuss how we can constantly reinvent ourselves to become the best version we can possibly be. Key Takeaways: [1:30] Randy's on …
 
“Climate change and sustainability can feel like such huge problems that you struggle to even know the first step you can take. So I thought, why don’t I start with something small?” Where some see an overwhelming problem, Julia Collins sees a wondrous opportunity. As founder and CEO of Planet FWD, Julia Collins is on a mission to tackle climate ch…
 
Pass the Honey Founder Douglas Raggio will be the first to admit that Pass the Honey is, in fact, a front. Behind the scenes, Pass the Honey is working to restore legitimacy in the honey space, an industry that’s the third most fraudulent in the world. They’re on a mission to promote pollinator health, fight for land conservation and support habita…
 
Jason Hartman talks with the author of 17 great books, Jeffrey Gitomer. Jeffrey's latest book, Go Live!, is a salute to mastering the virtual world and exuding comfort on video. If you don't master virtual and you don't master video, someone else will. Jeffery, the self-branded 'king of sales,' gives top tips from his book on how to be a thought le…
 
Nick Loper of Side Hustle Nation joins Jason Hartman to discuss three different business models, from sales to services, everything from knife sharpening to pooper scooping. Build a side hustle to fund your vacation or fund your next investment property. Nick Loper is host to a podcast and author of a couple of books. His creative approach to build…
 
This week on Brand Builder we’ve got Ryan Hansen, the President and Founder of FireCreek Snacks, joined by Dustin Riechmann, FireCreek’s Chief Marketing Officer. FireCreek’s origin story isn’t just a wholesome tale, it’s the inspiration behind their wildly successful beef and pork snack sticks and their path for the future. As a self-proclaimed 3rd…
 
Whether you’re ready or not, the ball is always snapped. It’s how you react that matters. Business is full of sports metaphors… and some are definitely better than others. But this one carries a little extra weight because it comes from someone who played one of the toughest positions in football at the highest levels - including the NFL. That man …
 
New Year, New Goals, Same proven asset class! Jason Hartman invites you to celebrate with him another fantastic year of prosperity for all real estate investors practicing some of Hartman’s proven investment techniques. Following the celebration, we must look for the “what next” plan or goal. How do you build your goals? Do you write them down? Do …
 
Beverage has been described as a “brand forward” category. This is especially true in the premium beverage space. Consumers align themselves with particular beverage brands to make a statement about who they are. A drink in hand becomes like a fashion accessory - an expression of values and identity - and it’s not uncommon for premium beverage comp…
 
Jason Hartman discusses the 12 days of Christmas with one caveat: inflation adjustments! First, let us all rediscover the true meaning of Inflation. This year, Inflation for the 12 days of Christmas has some peculiar changes, thanks largely to social distancing. Will we get a second stimulus? If so, how much will it be? Does your investment produce…
 
Food is a ticking time bomb. CPG entrepreneurs often learn this the hard way. The minute your product comes off the line, you have 90 days to get it to a distributor. If not, you're looking at progressive discounts every month after that. The reason? Most distributors insist on a 75% shelf life. If you can’t guarantee that timing at the outset, you…
 
Jason Hartman is joined by Dr. Steve Turley, NY Times bestselling author of many books including, The New Nationalism, How the Populous Right is Defeating Globalism and Awakening A New Political Order. Dr. Turley discusses the breaking up of the world, and reverting to a cultural appetite that differs from the one size fits all ideology of modernit…
 
CPG veteran and insights guru Mark Mallardi is taking on a new challenge: build a brand from the ground up...and save the rainforest in the process. Mark has decades of experience helping emerging brands scale using data and insights. Today, he's channeling that knowledge into AMARUMAYU, a newly launched line of superfruit juices. The stars of the …
 
This week we’ve got a guest who approaches brand building unlike anyone we’ve talked to yet. In fact, he’s less of a brand builder and more of a portfolio builder. Our featured guest is Harrison Fugman, the CEO & co-founder of The Naked Market. Our first question for Harrison was probably one you’re asking now: what exactly is The Naked Market? Acc…
 
It’s a law of entrepreneurship that never fails: No matter how much you prepare, nothing ever goes precisely to plan. There’s always something that comes out of left field and forces you to adapt. Sometimes, that thing is a typo on your packaging. Other times… it’s the onset of a global pandemic. The latter was the case for Clara Paye, the founder …
 
If you want to understand what drives JanaBanana and its powerhouse founder Janaina Lopes, look no further than the JanaBanana soccer team. Janaina (Jana for short) grew up in Vale do Ribeira, a small coastal community in the southern part of São Paulo Brazil, renowned for its lush Atlantic Forest and plentiful banana farms. But amidst this idyllic…
 
Zoom Virtual Event: October 17th, 2020 Early Bird Admission: PandemicInvesting.com Get Instant access to Jason Hartman’s newest report, you'll learn… The modified square root shaped recovery Understanding the rare economic malady of supply/demand shock Generational PTSD and what it means to you & society The six lifestyle mega-trends that will chan…
 
When you think about it, Salmon are a magical fish. They famously swim upstream to the freshwater tributaries of their birth to spawn. Along the way, they become a vital food source for dozens of land animals. After they reproduce and die, their bodies fertilize trees hundreds of miles from the open ocean habitat where they spend most of their live…
 
Phil Harvey is today’s guest, discussing his recent book and a few ways that tax dollars are distributed to some for questionable reasons. Phil shares everything from billionaires receiving million-dollar payouts for owning farmland to customers paying double the price of sugar in the local grocery store. Book: Welfare for the Rich: How Your Tax Do…
 
Kirky Galt, Founder, CEO and Creative Director of Creative Real Estate Copy, and Host of Real Estate Thought Leadership Podcast, joins Jason Hartman today, discussing marketing tactics in real estate. As well, how will developers reshape commercial real estate for the ever-growing need for real estate? Kirky iterates time and again to generate valu…
 
How many grammy winners can you name as investors? If it’s zero or one, Partake Foods has you beat. Because this great tasting, allergen-free cookie brand counts both Jay-Z and H.E.R. as marquee investors. And it’s not just celebrity investors who are taking notice. Today Partake is available in more than 2,700 stores (including major retailers lik…
 
Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the impor…
 
Before he launched Magic Spoon, Gabi Lewis had wondered why no one had disrupted the cereal space. When he asked around, the experts all told him the same thing: “Cereal is a dying category.” The truth is, while cereal might technically be declining slightly, it’s still an $11 billion opportunity. And the conventional wisdom that led so many founde…
 
Dr. Bryan Taylor joins Jason Hartman as they rewind the clock 1,000 years to look at the history of interest rates and housing costs. The bubonic plague and the Spanish Flu have both had an impact on economics. How does this relate to Coronavirus? Living in urban areas has historically been out of necessity. Currently, technological advances have t…
 
Recess is a CBD beverage brand that almost never talks about CBD. How is this possible? Because founder and CEO Benjamin Witte knows that the best beverage brands don’t focus on an ingredient… they convey a feeling. Case in point: Redbull. You may have noticed that with all their talk of energy, action sports, and giving you “wings,” Redbull never …
 
Subscription services have become a regular facet of modern business. Robbie Kellman Baxter shares her expertise with Jason Hartman. Robbie discusses details of when a company should apply subscriptions, how a business model changes, and why the sale doesn’t end when a client subscribes. Over-complication is a sure way to detract potential clients.…
 
Dr. Richard D. Wolff, professor of economics and author of Understanding Marxism, joins Jason Hartman today, discussing the global economic meltdown. Wolff shares his interpretation of marxism and why he believes that is has been poorly applied. As well, Hartman and Wolff discuss capitalism in America, the perception and the reality. Wolff and Hart…
 
Jason Hartman interviews best selling author Scott Turow. Jason and Scott discuss what changes to expect in the wake of coronavirus. They travel through a conversation of technology in legal settings and positive changes in the pharmaceutical industry. Will we see some constitutional changes? Scott Turow is a best-selling author, widely known for O…
 
Until COVID, you could argue that Dan Gluck had seen it all in the CPG world. Dan brings an impressive trifecta of related experience to the table. He’s been an institutional investor with 15 years in the hedge fund space, an owner-operator with the wildly successful Health Warrior brand, and now a partner at one of the most innovative VC firms in …
 
For the last few years, Jeff Martin has made the same New Year’s Resolution – “Speak up more.” The financial-analyst-turned-CPG-entrepreneur isn’t talking about having a bigger hand in decision-making at Pipsnacks, the brand he co-founded with his sister Jen and wife Teresa. It goes deeper than that. It means speak up and confront injustice, whenev…
 
Ryan Moran, author of, 12 Months to $1 Million, joins Jason Hartman today to discuss some of his tactics that led to his success. Sometimes better business isn’t about what you sell, but more-so, how your business is focused. While we often think of the question, “what is the product,” the focus needs to be, “who is the audience?” As well, Ryan sha…
 
Mike Robbins joins us for some important lessons in mental health and dealing with grief. We are all grieving together, for ourselves and for those that surround us. It’s time to stop, pause, and reflect. How can we focus on the moment? Key Takeaways: [1:30] Mike Robbins, the author of five books, Focus on the Good Stuff, Be Yourself Everyone Else …
 
Great news for investors, people are buying homes in the suburbs! Jason Hartman speaks about the importance of exact numbers. And as a prelude to our guest on public speaking, Jason answers some questions from our listeners. We thank you for your questions and always invite more JasonHartman.com/ask James Rosebush, a former Deputy Assistant to Pres…
 
Today, Jason Hartman discusses the Phillips curve and its relevance to our current economic situation. While we are all challenged in ways to adapt to our shelter-in-place advising, several benefits are being popularized out of necessity. Telemedicine, or telehealth, is growing rapidly, and not just for humans. Veterinary practices are using teleme…
 
Jason Hartman shares sound advice on the top four reasons that a company fails. Steve Hochberg joins Jason to break down the methods of the Elliott Wave Principle. Listen to how the Elliott Wave Principle used collective investor psychology to predict 2020 stock market trends, without the influence of Coronavirus, as early as late 2019. Will we con…
 
Beware of the 'invisible tax,' inflation. Jason Hartman discusses inflation, poverty, and work-from-home lifestyle and advantages. In these challenging times, what professionals are able to stay optimistic? How are the elites transferring wealth? In part II of today’s show, Jason interviews Jessica Mah, founder of inDinero. Tune in for pro-tips on …
 
For Brendan Brazier, Pulp Culture all started with a question: Why are there so many health-obsessed people who are absolutely unwilling to compromise on what they eat, yet so ready to compromise when it comes to alcohol? Why don’t we hold alcohol to the same high standards as food? The answer, he realized, was that Pulp Culture didn’t exist yet. B…
 
What do you get when you throw a serial entrepreneur, a vegan chef, and Rob Dyrdek in the same room? Turns out, the perfect plant-based pork rind. This week’s guest is Bill Glaser, the founder and CEO of Outstanding Foods. Outstanding make snack foods that are full of flavor and free of guilt - both because they’re nutritious, and because they are …
 
Nick Unsworth is the CEO of Life on Fire and a renowned Facebook marketing expert. He joins the show to describe how people can use Facebook as a tool to increase their customer base and revenue. Unsworth fills us in on the the newest updates to Facebook that businesses and entrepreneurs can utilize to get their message out and shares ways to get “…
 
Not to alarm you, but… Expo West is less than two weeks away. Of course, if you’re listening to this podcast, you’re probably well aware of that fact. Because if you’re in the natural foods and CPG space, it’s sort of taken as a given - the Natural Products Expo West is a big deal. A very big deal. The numbers help tell that story. 2020 is on track…
 
Today's Flash Back Friday comes from Episode 78, originally published in April 2013. Naresh Vissa is a Digital Media Sales Consultant, having done work for clients such as the Hard Assets Alliance, The Wall Street Shuffle, and The Institute for Energy Research. He is also the former Director of The Stansberry Radio Network and former Director of Me…
 
There's no getting around it, success in CPG requires this one thing: Repeat purchase. But how do you get someone not just to try your product, but to come back to you again and again? How do you build a brand that connects on a deep level, and is built for the long term? This week on Brand Builder we learn the key just might be in creating a "ripp…
 
Today's Flash Back Friday comes from Episode 62, originally published in July 2012. Jason Hartman is joined by Marc Ostrofsky, bestselling author of Get Rich Click!, to talk about making money on the internet with the right knowledge and timing. Marc says domain names and websites are real estate, comparable to buying a piece of land and building o…
 
There’s one question that emerging premium CPG brands need to ask themselves: Do you want to be a unicorn... or do you want to ride the skate ramp to success? If you’re a little confused, that’s ok. This will all make much more sense once you listen to this week’s featured interview with author and CPG expert Dr. James Richardson. Dr. Richardson is…
 
Chris Stoikos is a serial entrepreneur and chief executive officer of Dollar Beard Club. He is the archetypal "mover and shaker" with a number of entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and in building and maintaining teams of experts to run businesses independently. …
 
This week our guest is William Siff, the founder and Chief Formulator of Goldthread plant-based tonics. Goldthread make a line of plant-based tonics with flavors like Turmeric Radiance, Lavender Bliss, and Honey Rose. Their tonics are a brewed formulation of plants that give you the capacity to expand and evolve past our perceived limits, refreshin…
 
Today's Flash Back Friday comes from Episode 232, originally published in October 2013. Tom Asacker is the author of five critically acclaimed books: The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy, and Sandbox …
 
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