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Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]
Weekly conversations about the Liberal Arts and The Great Books with Wyoming Catholic College professors, board members,and guests.
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Cashing In On Content Marketing
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The Underrated Benefits of Top-of-the-Funnel Content
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Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy. SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.…
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The After Dinner Scholar
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Laughing at Perfection with Mr. Kevin Milligan
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It may be hard to believe, but the Catholic Church has a patron saint of humor: Philip Neri who noted that, “A cheerful and glad spirit attains to perfection much more readily than a melancholy spirit.” And my observation is that we can become cheerful and glad people as we laugh. Last week The After-Dinner Scholar featured Wyoming Catholic College…
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How Content + Email Marketing Can Elevate Your ROI
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What are the benefits to email marketing, especially when it comes to increasing your ROI? Email marketing expert Samar Owais explains why email marketing is a reliable tool, and how such a direct connection to your audience can be invaluable.By Fractl
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The After Dinner Scholar
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Horsemanship: An Art to Aid the Restoration of Fallen Man with Miss Amanda Johnson
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Winston Churchill once quipped, “There is something about the outside of a horse that is good for the inside of a man.” Wyoming Catholic College senior, Miss Amanda Johnson enthusiastically agrees. Last week was senior oration week at Wyoming Catholic. As I explained last week, our seniors write a thesis in the fall and after Christmas break presen…
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Getting Buy-In at a Traditional Marketing Organization
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"People are constantly searching" Let's be honest—sometimes it's hard to convey to clients just how important and powerful content marketing is. B2B marketing expert Pam Didner explains that it doesn't have to difficult after all. Listen to find out what it takes to get there, and the unique ways she's found success in traditional marketing.…
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Rhetoric and Senior Orations with Dr. Virginia Arbery
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Mark Twain observed, “There are only two types of speakers in the world. 1. The nervous and 2. Liars.” I suspect that our Wyoming Catholic College seniors can relate. In the fall semester, Wyoming Catholic College seniors write theses on topics of their choosing. This week, at the beginning of Spring semester, each senior will share his or her thes…
When marketers create data-focused content, they can earn amazing backlinks and brand awareness. Listen to Semrush's Laura Morelli explain how she's been able to leverage this tactic and share tips on how you can, too.By Fractl
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The After Dinner Scholar
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Dante: "The Infinite Beauty of the World" with Dr. Jason Baxter
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In his Divine Comedy, writes Wyoming Catholic College professor Dr. Jason Baxter, Dante “intentionally gathered creatures, places, landscapes, and practices from across the world and types of encyclopedic texts and then filled his book with their imagines; and, second, the poet consistently and insistently constructs moment in which we—along with t…
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Marketers Need to Think This Way About Attention
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"Pay attention!" We heard this countless times as children, right? We learned at an early age that attention is highly sought after. Neen James explains that attention is actually one of the most important considerations for marketers. Listen to find out how to earn the attention of your audience while also prioritizing your own attention to improv…
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The After Dinner Scholar
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In a Snow Cave in the Shadow of the Grand Teton with Bob Milligan
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Most people, when winter sets in, are willing to go out now and again, but would rather sit by a fire with a hot beverage reading. No doubt our Wyoming Catholic College freshmen would enjoy that, but instead this week they’re camping in the shadow of the Grand Teton. Just as our freshmen arrive early for fall semester so that they can spend three w…
Audience personas might not have an obvious impact on ROI, but they can absolutely make a difference. Digital Marketing Strategist Henry Adaso explains how to keep your audience personas accurate and how to properly use them to improve your content program and increase the value of your work.By Fractl
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The After Dinner Scholar
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The Ancient City and the Modern State with Dr. Pavlos Papadopoulos
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Regarding the civilizations of ancient Rome and Greece, Numa Denis Fustel de Coulanges wrote in 1864, “What we have received from them leads us to believe that we resemble them. We have some difficulty in considering them as foreign nations; it is almost always ourselves that we see in them. Hence spring many errors.” The ancient city, writes Coula…
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On the Anointing of the Sick with Dr. Kent Lasnoski
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St. James wrote, “Is any among you sick? Let him call for the elders of the church, and let them pray over him, anointing him with oil in the name of the Lord; and the prayer of faith will save the sick man, and the Lord will raise him up; and if he has committed sins, he will be forgiven.” (James 5:13-15) What with COVID, you’d expect we’d hear ra…
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Direct Mail? Yes, It Can Matter for Digital
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Direct mail can be a great supplement to your digital strategy. Digital Marketing Consultant Tod Cordill explains how direct mail can reach your audience in a way email can't always achieve and details how you can track this effort in Google Analytics.By Fractl
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The After Dinner Scholar
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Lifting Our Eyes to the Hills and Studying the Rocks with Prof. Lauren Heerschap
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If you come to Lander, Wyoming, it’s hard not to notice the landscape: cliffs, rises, canyons, and the high peaks of the Wind River Mountain Range. College for Wyoming Catholic College freshmen begins by studying God’s first book: The Creation. During their three-week freshman expedition they drink in the beauty, majesty, and power.. When they retu…
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"Shakespeare's Rome": The 2021 Wyoming School of Catholic Thought with Dr. Glenn Arbery
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Wyoming Catholic College is pleased to announce that we will host another session of The Wyoming School of Catholic Thought. Adult learners will gather from across the country here in Lander from Sunday, June 6 to Friday, June 11 to discuss “Shakespeare’s Rome.” We’ll dig into three of Shakespeare’s plays: “Coriolanus,” reflecting on the early year…
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Taming the Christmas Rush with Fr. David Anderson
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C. S. Lewis told the story of his brother's experience on a bus. As they passed a church with a creche outside, a woman remarked “Oh Lor’! They bring religion into everything. Look—they’re dragging it even into Christmas now!” That was way back in 1959. Even then Lewis found the commercialization and secularization of Christmas revolting contrastin…
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The After Dinner Scholar
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Time, Space, and Einstein's Special Theory of Relativity with Dr. Michael Bolin
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“I sometimes ask myself,” said Albert Einstein, “how it came about that I was the one to develop the theory of relativity. The reason, I think, is that a normal adult never stops to think about the problem of space and time. These are things which he has thought of as a child. But my intellectual development was retarded, as a result of which I beg…
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The After Dinner Scholar
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"This Holiday of Spirits": Jane Austen, Courtly Love, and Happy Endings with Dr. Tiffany Schubert
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While there are many novels in our era and prior to our era that have unhappy endings, novelist Jane Austen did not write any of them. Austen’s novels end, for the good characters, just as we would hope. “I am the happiest creature in the world,” writes Elizabeth Bennett about her engagement near the end of Pride and Prejudice. “Perhaps other peopl…
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How to Most Effectively Utilize Video Content
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Have you been thinking of investing more in video marketing? Chief Visionary Office of Wave.video Kate Skavish provides her tips on how to get the most ROI out of video content.By Fractl
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The After Dinner Scholar
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Fear and Kingship: The Life of Saul with Dr. Jeremy Holmes
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Summing up the reign of Israel’s first king, 1Chronicles 10 tells us, “So Saul died for his unfaithfulness; he was unfaithful to the Lord in that he did not keep the command of the Lord, and also consulted a medium, seeking guidance, and did not seek guidance from the Lord. Therefore the Lord slew him, and turned the kingdom over to David the son o…
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Advent: Season of Waiting with Msgr. Daniel Seiker
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Novelist Fredrick Beuchner wrote, “In the silence of a midwinter dusk, there is a sound so faint that for all you can tell it may be only the sound of the silence itself. You hold your breath to listen. You are aware of the beating of your heart. The extraordinary thing that is about to happen is matched only by the extraordinary moment just before…
Paid doesn't have to be its own separate strategy. Expert Navah Hopkins walks through how PPC and content marketing can work together to improve ROI.By Fractl
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The After Dinner Scholar
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The Civic Virtue of Thanksgiving with Dr. Pavlos Papadopoulos
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“First of all, then,” St. Paul wrote in 1Timothy 2:1-4, “I urge that supplications, prayers, intercessions, and thanksgivings be made for all men, for kings and all who are in high positions, that we may lead a quiet and peaceable life, godly and respectful in every way.” We might have expected St. Paul to tell Timothy to pray “for kings and all wh…
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The After Dinner Scholar
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Carpe Diem: The Poetry of Horace with Prof. Eugene Hamilton
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In 1959 Oxford University Press published a 200-page book containing 451 translations (half of them in English) of a single 16-line Latin poem, Ad Pyrrham or “The Ode to Pyrrha.” The poet—now nearly forgotten—was perhaps the most influential poet of all time. His name: Quintus Horatius Flaccus, known in the English-speaking world as Horace. For 2,0…
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How to Set Up a Content Strategy Without Getting Overwhelmed
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It's tough to prioritize content marketing initiatives. This week on the show, Michelle Ngome explains how to decide what to focus on and how to not get overwhelmed when planning your content calendar.By Fractl
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The After Dinner Scholar
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Euclid: From a Point to "The Death Star" with Dr. Henry Zepeda
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Beginning the second semester of freshman year, Wyoming Catholic College students begin studying Euclidian geometry. Students prepare for each class carefully waiting to be called to the board to demonstrate one of this week’s propositions. Euclid wrote his Elements in about 300 BC. Beginning with the definitions of a point and a line, he construct…
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How to Come Up With Countless Content Ideas (And Get Buy In For Them)
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You know you need to create content -- but what should you write about? Melanie Deziel, author of The Content Fuel Framework, explains how you can come up with great content ideas at scale.By Fractl
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The After Dinner Scholar
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Hospitality in Homer's "Odyssey" with Prof. Adam Cooper
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In Homer’s Odyssey, Odysseus, struggling to get home from Calypso’s island, is shipwrecked. Naked, destitute, looking for all the world like a vagabond, he is nonetheless welcomed by Alkinoos, king of the Phaiakians. Alkinoos and his people treat him like a king, take his story to heart, and transport him to his home Ithaka with a vast trove of gif…
There are several ways SEO should inform your content marketing strategy Listen to SEO expert Aleyda Solis advise on how an SEO lens can strengthen your content.By Fractl
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The After Dinner Scholar
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Why Sacred Art is Necessary to the Faith with Prof. David Clayton
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We’ve all experienced walking into a church in which the architecture and/or the sacred art was… let’s say "unpleasant" to the point of distraction. And we’ve all had the experience of entering a church whose beauty draws us into the mysteries of the Faith and upward to God and to worship. Sacred art can and should have a profound effect on our spi…
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Making the Most of User Generated Content
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You've heard of user-generated content, but are you using it to help you grow your brand? In this week's episode, Growth Mentor's founder explains how he used USC to promote his company.By Fractl
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The After Dinner Scholar
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Chaplaincy and Spiritual Life at Wyoming Catholic with Msgr. Daniel Seiker
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“Ours is an education of immersion,” we say on our college website “immersion in the Western tradition, immersion in the beauty and challenges of the wilderness, immersion in the treasures of our Catholic spiritual heritage.” When planning a time to record this interview our Latin rite college chaplain Msgr. Daniel Seiker, Monsignor pulled out his …
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Do You Need an Audit of Your Analytics Process?
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Are you collecting the right data and examining the right analytics? How can you know that your content strategy is working well? Dana DiTomaso explains how you can improve your reporting process to get more accurate insights and ongoing buy-in.By Fractl
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The After Dinner Scholar
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Pursuing Poetic Knowledge with Dr. Jim Tonkowich
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Poet Sally Thomas in the August/September issue of First Things wrote, “It is one thing to talk about the Resurrection. It is quite another to see the Easter fire struck in the night, the candle lit, the light of Christ filling the tomblike darkness of the waiting church. As a Catholic, I live and relive that liturgy every year; every year it aston…
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Using Content to Amplify Your E-commerce Efforts
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Are you utilizing content marketing at every aspect of your e-commerce funnel? If not, Luke Carthy describes how content can get you the attention, traffic, and conversion you’re seeking for your products.By Fractl
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The After Dinner Scholar
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The Constitution, Philosophy, and Pope John Paul II with Judge Leon Holmes
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In an op-ed column in USAToday last week, Wyoming Catholic College senior Anthony Jones wrote: “I gathered with the entire student body of Wyoming Catholic College on Sept. 17, 2019, for a mandatory celebration of Constitution Day. We began with the Pledge of Allegiance, witnessed a lively panel discussion between professors on the history and mode…
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Programming, AI, and the Future of Content
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With the arrival of GTP-3, AI is becoming more, well, human than ever. Hamlet and Kristin continue their discussion, exploring how programming and AI could fundamentally change content and search -- forever.By Fractl
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The After Dinner Scholar
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The Founding of Rome and the Question of Honor with Dr. Pavlos Papadopoulos
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It’s a word we don’t hear very often these days, but one that was of utmost importance to our ancestors—actual and figurative. In fact, they couldn’t live without it. The word is “honor.” Ancient Romans practiced a timocratic—that is, an honor-loving—way of life. The Roman historian Livy in particular highlights the great deeds done for the honor o…
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How Programming and AI Can Improve Your Content Strategy
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You don't have to be a master of more technical concepts to utilize the power of programming. Hamlet Batista and Kristin Tynski discuss how marketers can learn programming and utilize AI to their advantage in their content marketing.By Fractl
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The After Dinner Scholar
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The Wrath of Achilles: Reading Homer's Iliad with Dr. Glenn Arbery
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Sing, goddess, the anger of Peleus’ son Achilles Those words are among the first Wyoming Catholic College freshmen read as fall semester begins. They open Homer’s Iliad. In the epic, “Atreus’ son the lord of men,” that is, Agamemnon so offends Achilles that Achilles refuses to fight. As a result, the Greeks suffer defeat after defeat before the wal…
Entrepreneur and digital marketing strategist Sujan Patel has launched and marketed 8 different companies. On this episode, he shares how content has played a major role in his brand growth strategies and provides tips on how to amplify your own content plans.By Fractl
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The After Dinner Scholar
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Lecture: "Beauty is Truth: How Poetry Enriches Science" by Dr. Tiffany Schubert
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The tendency of science to reduce all of the world and life in it to predictable laws of physics is not new. And poets since William Wordsworth two hundred years ago have insisted that life ought not to be reduced. Since the theme of this year’s Wyoming School was “Beauty is Truth: Science and the Catholic Imagination,” we looked to poets to help u…
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How to Speak to Your Target Audience Through Content
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Figuring out exactly who you want to reach with your content is the first step to effectively reaching your audience, building relationships, and ultimately selling your product or service. Shondell Varcianna shares tips on targeting, segmenting, and creating content that speaks to the people who matter to your brand.…
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The After Dinner Scholar
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Lecture: "Beauty is Truth: Beauty and Science" by Dr. Jeremy Holmes
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“Saint Thomas, who was as simple as he was wise,” wrote Jacques Maritain, “defined the beautiful as that which, being seen, pleases: id quod visum placet. These four words say all that is necessary: a vision, that is to say, an intuitive knowledge, and a delight.” At this summer’s Wyoming School of Catholic Thought, we began by looking at the Medie…
We get a little meta this week and discuss how you can measure the ROI of podcasting, including some of the lesser known benefits!By Fractl
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The After Dinner Scholar
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Lecture: "Beauty is Truth: Shattering the Medieval Vision" by Dr. Jim Tonkowich
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Duke University professor and philosopher Alex Rosenberg began an essay on Scientism with a series of questions and his answers: Is there a God? No. What is the nature of reality? What physics says it is. What is the purpose of the universe? There is none. What is the meaning of life? Why am I here? Just dumb luck. Does prayer work? Of course not. …
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BLM Reflection: How Marketers Can Make Our Industry More Inclusive
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This episode of the show is different in that it doesn't cover marketing tactics; it tackles the systemic racism present in our industry and how each of us can play a part in fighting it. Mike Utaegbulam, founder of the Black Creative Group, explains the challenges Black professionals face in the marketing/design industry and provides tips on how y…
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Lecture: "Beauty is Truth: C. S. Lewis and the Medieval Vision" by Dr. Tiffany Schubert
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In the Epilogue to his book The Discarded Image: An Introduction to Medieval and Renaissance Literature, C. S. Lewis wrote, “I have made no serious effort to hide the fact that the old [Medieval] Model [of the universe] delights me as I believe it delighted our ancestors. Few constructions of the imagination seem to me to have combined splendour, s…
