show episodes
 
Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”
 
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show series
 
Today we’re joined by Calvin Lammers, a Vice President of eCommerce & Digital at Health-Ade. Calvin and Kiri are talking from the brand perspective about how to make sure your Amazon channel is performing effectively in terms of media spend, allocating investment towards innovation, but also the underlying operational infrastructure required to be …
 
Today we’re joined by Todd Hassenfelt of Simple Mills to discuss his eCommerce journey. In this conversation, you'll see why Todd talks about managing up internal stakeholder engagement and his continuous learning journey, where he has his finger on the pulse of eCommerce and retail trends, and continually serves up his insights into what current e…
 
This week on the eCommerce Braintrust podcast we’re joined by Jeremy Bodenhamer, best-selling author of “Adapt or Die”. This book is your survival guide to modern warehouse automation, and gives us insight into order fulfillment, not as an afterthought, but as a strategic moat for your company and how you can compete with marketplace giants like Am…
 
Today we’re sharing some knowledge about the latest book from our guest Brad Stone - “Amazon Unbound”. The book is a story of a hard-hitting CEO who created such a fertile corporate culture that even at massive size, it repeatedly shocked its own bureaucracy to invent exhilarating new products. It's also the story of how a leading technology compan…
 
Today we’re joined by Christina Vail of Profitero to discuss the most recent report Building a High-Performance eCommerce Organization. We’ll also analyze why there are so many brands saying that they intend to reorganize their internal teams, maturity curve, P&L, and key principles to effectively speak to the C-suite. Make sure to tune in to find …
 
After a series of Ads episodes, we’re back with the most recent news and trends in the Amazon and Marketplace ecosystem, together with Kiri Masters. Kiri is hosting Doug Stephens, international best-selling author, and futurist. In today’s episode, you will find out more about Doug’s most recent book, Resurrecting Retail, which provides a vision of…
 
The last episode of our Ads Series with Stefan Jordev is bringing you a very insightful talk with Melissa Burdick, the president of Pacvue. This episode is all about the high adoption of Instacart, as well as new tools, services, and reports within Amazon, and Pacvue. Make sure to tune in to find out more! Connect with Stefan Jordev Connect with Me…
 
The ADS SERIES with Stefan Jordev continues! This week we are joined by PPC Manager Brad Kempfer to discuss the new reports available within Amazon: The Search Term Impression Share report, and the Brand Category Benchmark report. Make sure to tune in to find out more! Brad Kempfer is an ex-Amazonian and a PPC Manager here at Bobsled Marketing. Wit…
 
Today your host will be Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing and he is talking with Ross Walker. This will talk about how to get the most out of the Amazon sponsored ads efforts, and Bobsled’s PPC Philosophy. Ross is team lead with PPC background at Bobsled Marketing. He has been in Bobsled for about two y…
 
Today we’re starting out a new AD SERIES on the Ecommerce Braintrust podcast! And we asked Bobsled’s Director of Marketplace Strategy & Insights and Amazon PPC mastermind Stefan Jordev to guide you through some exciting topics. Stefan’s first guest is Bobsled’s Sales Executive, Ken Beemer, and this episode is all about Calculating Your Investment i…
 
Today we will share some knowledge about the ever-changing climate that we face in eCommerce and especially on the supply chain side of things. Our guest is Kyle Gustafson from Simpactful and recently he has done a few studies on high-impact areas, including things like trade terms with retailers, sales, organization design, management, and data ma…
 
I received a question on LinkedIn: “I just finished Instacart for CMOs and ordered Amazon for CMOs. Thanks for the great primer - it was a really helpful framework and I found the various perspectives, challenges, and considerations you shared very helpful to grasp the full landscape of the channel. If you are open to sharing, do you have any other…
 
Today we will cover some topics we don’t usually talk about so much on this show. And that is Navigating DTC Alongside Marketplaces. One of the biggest growth areas in retail over the last few years has undoubtedly been direct-to-consumer (DTC) brands. Our guest today is Richard Chapple from the Growth Foundation. Richard and his team are launching…
 
If you've been tuning in the last few weeks, you would have heard that our conversations were all about Instacart. After series of Instacart episodes, we are back with Amazon news and updates. There have been some significant changes on Amazon and we want to share that with you. And let’s find out how that relates back to brands. Make sure to tune …
 
The relationship between grocery retailers in particular and Instacart had not been discussed much until 2021, and we'll get into some of the recent developments there. In this episode, we're joined by Karen Short from Barclays Investment Bank to discuss her team's research findings of data and insights and how the relationship between Instacart an…
 
In today’s podcast your host will be well known from our previous episodes Stefan Jordev, Director of Marketplace Strategy and Insights at Bobsled Marketing. He works with account management and advertising teams at Bobsled to create comprehensive strategies for Bobsled’s clients tailored to their goals. With over a decade of experience in performa…
 
Welcome to the third part about Instacart, the theme we are covering in our book Instacart for CMOs, which is coming out on March 10, 2021. Stefan Jordev is again with us, my colleague from Bobsled Marketing, and co-author of the book Instacart for CMOs. Our agency, Bobsled Marketing offers Instacart Advertising support as a service. If you are int…
 
Last week Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, and I talked about advertising on Instacart and what type of ad campaigns are available on Instacart, how to choose the most important for your brand and we shared some tips for advertising. Where does Instacart fit in my company’s P&L? is the…
 
Our today’s guest is Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, which is coming out on March 10, 2021. Instacart for CMOs offers the first and most comprehensive look into how other CPG brands are operating and maximizing their Instacart sales channel. Dial-in your marketing strategy on Instacar…
 
Based on Coward and Company predictions we are expecting 11% eCommerce growth in 2021 but where should a brand look for growth in 2021? This is the question I am trying to answer in today’s podcast. In 2020 we had record-breaking growth of 48% and another 11% in 2021 seems like a pretty phenomenal projection. This is a challenge for eCommerce teams…
 
Today I’m speaking with Steven Forte, an intellectual property attorney with Smith & Hopen, P.A. in Tampa, Florida. Steven is both a registered patent attorney with the United States Patent and Trademark Office (USPTO) and is a member of the Florida Bar. He devotes his career exclusively to the practice of intellectual property law, focusing on all…
 
In 2020, Bobsled ran its first pro-bono program. We, along with 2 of our partners, Ad Badger and Lemonlight, decided to support a black-owned enterprise with Amazon account management services and ran a search for a company that we felt would benefit from this initiative and pass these benefits on to their community. We were so pleased to find Lift…
 
Today we are replaying one of the most popular episodes in 2020, about Amazon’s Demand Side Platform. It was published in February, before the pandemic. In this episode Rachel Street and I are diving into what DSP is, who is it suited for, what can you expect of investing in this platform, is it the right fit for your brand, is it going to be like …
 
Today we are replaying one of the most popular episodes in 2020, a conversation that I had with Chris Fryburger. He runs a company called nReach, which helps Amazon marketplace sellers connect with trusted Amazon service providers, in other words, agencies that provide marketplace growth services. We talked about who needs to be on your Amazon team…
 
Today we are replaying one of the most popular episodes in 2020, the episode with Chris McCabe. He is an authority when it comes to Amazon and the way it operates, and he assists people with tricky account issues that require in-depth background knowledge and expertise. In this episode, he explains how he responds to the issues that people experien…
 
In today’s episode, I am sharing my predictions for 2021, as it relates to Amazon, some of the trends that we’ve seen in 2020 that will continue through to next year, and some changes Amazon will make. I’m going to try to make it as relevant as possible for consumer brands. Make sure to tune in! Mentioned in this Episode Connect with Kiri Masters R…
 
Today we are sharing a replay of the conversation I had at the Digital Shelf Institute podcast, with Peter Crosby and Rob Gonzales. We are talking about different marketplaces that have been emerging lately, Covid related concerns around fulfillment, upskilling, and insourcing that brands are doing right now as they move into a more digital focus a…
 
Today we are joined by Lara Eurdolian, Founder, Editor, Event Host, On-air, Blogger, Marketing Consultant. Lara is the Founder of Pretty Connected and works as an event host, on-air, and marketing consultant in the beauty space. She also works part-time at NewBeauty magazine on special projects. She also has a beauty charity that focuses on bringin…
 
Today we are speaking with Michelle Grant, Senior Manager, Strategy and Insights, Retail and Consumer Goods at Salesforce. She is a seasoned researcher who helps global organizations build the future of their business. At Salesforce, Michelle blends data and analysis to create thought-provoking content that helps companies understand how new techno…
 
In this episode, we bring you a conversation with Dora Du, CMO at Wynd Technologies. They specialize in air quality sensors, monitors, purification, and overall insights. As CMO, Dora leads the marketing team. She brings her expertise from brand management and data-driven marketing. Make sure to tune in! Mentioned in this Episode Connect with Dora …
 
This week we are replaying a conversation with Alex Reed, Co-Founder, and CMO at Truman's, the coolest cleaning company on the internet. Alex comes on the show with a different perspective and a product that is not currently sold on Amazon. Tune in and find out why some brands decide not to sell on Amazon and what are the challenges and opportuniti…
 
In this episode, we talked with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners. John is talking about his experiences in advertising, the power of the brand, and how it creates a movement, advertising technology, difficulties brands have to face when they underestimate Amazon as a sales channel. Tune in and find out more abou…
 
To celebrate the one-year anniversary of Amazon for CMOs, we are releasing a few of the interviews Mark Power and I did with CMOs and retail executives, exploring some of the themes from the book. In the first episode of the Amazon for CMOs miniseries, we had a conversation with Jim Morgan, head of eCommerce at VitaCoco. Jim is talking about his jo…
 
Amazon launched a Climate Pledge Friendly badge a couple of weeks ago, so we are talking today with Brent Lindberg, who is the Founder of Fuseneo, a packaging innovation, development, and prototyping firm with a team of industrial designers, engineers, and graphic designers, that crosses material and process boundaries to unlock solutions that help…
 
In today’s episode, we are joined by Othmane Sghir, CEO & Co-Founder of DataHawk. DataHawk is an Amazon analytics and optimization software that provides tools for Amazon sellers, vendors, and agencies to help increase sales, optimize margins, boost productivity, and gain insights. We are talking about Amazon’s recent evolution from Amazon MWS to A…
 
Today we’re talking about the new report from the US House Judiciary antitrust subcommittee that was published last week. We want to share some of the takeaways from Amazon-related content, predictions on what’s going to change, and some industry responses. The antitrust investigation took 15 months, and a couple of months ago there was a hearing w…
 
We are joined today by Bob Land, the Vice President of Consumer Experience for Dorel Juvenile. He has strategic P&L responsibility for Ecommerce Sales (Amazon, Retailer.com, Marketplaces + Direct), Omnichannel Brand Experiences, and their award-winning Consumer Care teams. We are talking a bit about his career, how he started working in eCommerce, …
 
Today we’re playing a conversation with Michael Erickson, founder of Ad Badger - an Amazon PPC optimization tool. Michael also hosts The Badger’s Den podcast, a great show about Amazon paid search strategies and tactics. But on today’s show, we are talking about how we stay up to date on the newest Amazon marketing strategies. Tune in, to learn how…
 
CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online, and everywhere in between. In this episode Sri and PVSB are interviewing Kiri Masters and talking about what’s happening in the world of Amazon and 3p marketplaces, how have things changed du…
 
This week we are joined again by Hendrik Laubscher from Blue Cape Ventures. Last week we talked about cross-border trade, Amazon EU, specifically new marketplaces in Sweeden and Netherlands, and what kind of accretive revenue a brand can expect from launching in international marketplaces. Today we’re gonna be talking about a trend of retailers lau…
 
Today I’m speaking with Hendrik Laubscher, the Founder and Chief Analyst of Blue Cape Ventures, a boutique research consultancy that focuses on marketplaces and cross-border eCommerce. With over a decade of experience in eCommerce in emerging and developed markets. Tune in to discover more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn …
 
This year’s Prime Day will be different than any of the previous five. Without the possibility to restock for Q4, and with many difficulties the coronavirus pandemic has caused, many brands are deciding not to invest in Prime Day this year. Today we are talking about what we know and what we don’t know, strategies we are recommending to our clients…
 
In this episode, we are joined by Richard Jones, CMO of the largest independent marketing software company and a co-host of the 'Thinking Caps' - podcast on marketing strategy. Today we are talking about Zero-Party data collection, and how brands are leveraging loyalty programs to build their own data and insights about their customers, without bei…
 
In this week’s episode, we are joined by Julie Liu, Shopper Marketing Manager at Clif Bar. Julie focuses on driving omnichannel growth at Clif Bar & Company. Currently, she leads the shopper marketing strategy for national retail accounts, including Walmart, Target, and Kroger, after previously managing eCommerce marketing strategies on Amazon. Tun…
 
In this week’s episode, we are talking with Amie Hsu about the incredible journey of Wyze Labs, reliance on Amazon as a sales channel, their eCommerce team, and best practices when handling multiple marketplaces. Tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Amie Hsu Learn more about Bobsled Marketing Fi…
 
Lauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and for customers, and predictions …
 
Today we are joined by Don Brett, one of the digital thought leaders, who is always sharing his in-depth expertise regarding all things in the eCommerce world. We are talking about the importance of sharing knowledge and insights, how brands are adapting to the eCommerce, undervalued trends, and much more. Make sure to tune in! MENTIONED IN THIS EP…
 
This week on the Ecommerce Braintrust podcast we’re joined by Cale Guthrie Weissman, Editor at Modern Retail. Being surrounded by dozens of brands, retailers and industry solution providers every week, Cale shares a unique perspective about the big events shaping the Ecommerce retail industry. Tune in today and find out more!…
 
Amazon is making seller information public. Starting September 1, 2020, customers will be able to see the business information for sellers selling products on the US Marketplace. This information will give brand owners more information about who might be reselling their products. We chat with Peter Kearns with Buy Box Experts to get his take on the…
 
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