show episodes
 
Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”
 
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show series
 
CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online, and everywhere in between. In this episode Sri and PVSB are interviewing Kiri Masters and talking about what’s happening in the world of Amazon and 3p marketplaces, how have things changed du…
 
“Life was meant for good friends and great ventures”. This must be what Ned and friends had in mind when they started Umbrella Fund. From the name itself, Umbrella Fund is a corporation initiated by friends of the same interest in acquiring and growing businesses under one umbrella. Umbrella Fund has a unique way of growing its own by acquiring per…
 
This week we are joined again by Hendrik Laubscher from Blue Cape Ventures. Last week we talked about cross-border trade, Amazon EU, specifically new marketplaces in Sweeden and Netherlands, and what kind of accretive revenue a brand can expect from launching in international marketplaces. Today we’re gonna be talking about a trend of retailers lau…
 
It’s most, if not everyone’s dream to get out of the 9 to 5 rat race. If you consider yourself one for whatever reason, this show is for you. If you like to turn your side hustle to main hustle, This show is for you. If you are lacking side hustle ideas, this show is for you too. If you are looking to diversify your income streams, this show is for…
 
Today I’m speaking with Hendrik Laubscher, the Founder and Chief Analyst of Blue Cape Ventures, a boutique research consultancy that focuses on marketplaces and cross-border eCommerce. With over a decade of experience in eCommerce in emerging and developed markets. Tune in to discover more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn …
 
Are you one with a business idea but could not start due to lack of capital? Could you still begin an Amazon business or any business at limited capital? The answer is YES, for Steven Shashen who started Xero Shoes at a very humble capital of $40. Find out how in this episode where he tackles the hard times in starting small and how his product evo…
 
This year’s Prime Day will be different than any of the previous five. Without the possibility to restock for Q4, and with many difficulties the coronavirus pandemic has caused, many brands are deciding not to invest in Prime Day this year. Today we are talking about what we know and what we don’t know, strategies we are recommending to our clients…
 
They say that when you do what you love, you’ll never work a day in your life. Augustas has definitely worked his way to where he is now but his passion is his determination. Time and budget pressure, and unexpected things that could happen on events are what organizers face on their jobs and that probably is also the driving factor for Augustas. T…
 
In this episode, we are joined by Richard Jones, CMO of the largest independent marketing software company and a co-host of the 'Thinking Caps' - podcast on marketing strategy. Today we are talking about Zero-Party data collection, and how brands are leveraging loyalty programs to build their own data and insights about their customers, without bei…
 
When an idea strikes, you best not miss it and that has been the case for Captain Robb Kessler who came up with a brilliant product after a sloppy collared shirt ruined his wedding pictures. Three years after the wedding, a product was born and launched on Amazon. Robb Kessler, inventor of Million Dollar Collar talked about how he was not able to g…
 
In this week’s episode, we are joined by Julie Liu, Shopper Marketing Manager at Clif Bar. Julie focuses on driving omnichannel growth at Clif Bar & Company. Currently, she leads the shopper marketing strategy for national retail accounts, including Walmart, Target, and Kroger, after previously managing eCommerce marketing strategies on Amazon. Tun…
 
For Jeff Lieber, the answer is yes when a team asks for help to sell on Amazon . He shared his five-step framework for building the most profitable Amazon store possible. He’s here to share that framework and chat about all the changes Amazon has seen. Jeff has spent the last several years creating Amazon strategies that scale businesses on Amazon.…
 
In this week’s episode, we are talking with Amie Hsu about the incredible journey of Wyze Labs, reliance on Amazon as a sales channel, their eCommerce team, and best practices when handling multiple marketplaces. Tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Amie Hsu Learn more about Bobsled Marketing Fi…
 
What do you do when you’ve known you were going to be an entrepreneur your WHOLE life? You sell on Amazon. Sharon Even was raised by two entrepreneurs who gave her the choice to stay in New Zealand when they moved back to Israel. She was already well versed in how to sell, so she took the opportunity and never looked back. At 15 years old she start…
 
Lauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and for customers, and predictions …
 
Are you paying too much to source your products? You may be losing money that you aren’t even aware of. This is why I’ve brought on Norman and Afolabi of Honu Worldwide to talk about all things sourcing and why it should correspond with a holistic view of your business. Both Norman and Afolabi have been in ecommerce for several years so they know w…
 
Today we are joined by Don Brett, one of the digital thought leaders, who is always sharing his in-depth expertise regarding all things in the eCommerce world. We are talking about the importance of sharing knowledge and insights, how brands are adapting to the eCommerce, undervalued trends, and much more. Make sure to tune in! MENTIONED IN THIS EP…
 
If you don’t have a book written to help you launch your products, you should. I’ve been using Amazon KDP to help launch my products for years and today I’m sharing exactly how I do it. If you’re ready to dig into the why, how, when, and who, then keep reading. (or listening!) First off, I decided to start doing this because no matter what type of …
 
This week on the Ecommerce Braintrust podcast we’re joined by Cale Guthrie Weissman, Editor at Modern Retail. Being surrounded by dozens of brands, retailers and industry solution providers every week, Cale shares a unique perspective about the big events shaping the Ecommerce retail industry. Tune in today and find out more!…
 
If you have been in business for any amount of time and have not begun to create systems and processes for you and your team, this is a must-listen episode. Trent Dyrsmid, the founder of Flowster, joins me to share how Flowster came about and why his processes have been instrumental in his business growth. Trent has been starting and building busin…
 
Amazon is making seller information public. Starting September 1, 2020, customers will be able to see the business information for sellers selling products on the US Marketplace. This information will give brand owners more information about who might be reselling their products. We chat with Peter Kearns with Buy Box Experts to get his take on the…
 
We bring you today an interesting conversation with Nich Weinheimer, General Manager of Ecommerce at Kenshoo, the digital advertising platform. In this webinar, we are talking about Amazon’s adaptation to the Covid-19 challenges, Prime Day 2020, differences in reactions to the pandemic between large and small brands, opportunities for growth, and o…
 
Believe it or not China is not the only country you can source products from. In fact, depending on the products you want to sell, it may not even be the best option to source from. Lokesh Parahsar of ADK India is joining me to share the inside scoop on Indian factories and why it may make more sense to source in India! One caveat for a newbie sell…
 
We are closing out today the CPG podcast series with Sri Rajagopalan. He is sharing his insights on how the consumer packaged goods companies should be evolving in this new digital world that we are in. With so much experience within large CPG companies such as Revlon, J&J, PepsiCo, FritoLay, and with a perspective of launching his own start-up bra…
 
First things first, I’m sorry this episode has taken me so long to get to. Things have been crazy with Covid and all the changes that Amazon has been making. That being said, had you received this episode four months ago as promised, I wouldn’t have as many amazing things to tell you. Let’s just hop in. I’m not talking about the basics of Amazon Li…
 
Today we are joined once again by Sri Rajagopalan for the third part in our four-part series about CPG and Amazon. With so many different retail channels that you can sell through these days, and they all have their marketplace equivalents and ad platforms, a lot of brands are asking the question - where do we tell consumers to buy? Tune in to find…
 
Jesse Wolfe has never sold on Amazon, but the information he has to share about approaching big box stores is invaluable. He is one of those people who has always been an entrepreneur. From starting his own lemonade stand to starting his own business at the age of 19, he loves serving the world through entrepreneurship. He is now the founder of O’D…
 
We are diving back into conversation with CPG leader Sri Rajagopalan and talking about the dirty secret of eCommerce - is it really less profitable for CPG brands than for other categories? In this episode, Sri gives us a detailed explanation of why some brands need to reconsider their approach to eCommerce, and why large brands turn to the D2C mod…
 
For many eComm sellers, venturing into the Walmart Marketplace seems daunting. Zach and Corey, founders of DotCom Partners, have worked on the inside of the Walmart platform and are here to share their knowledge on how to start selling profitably with Walmart. The first thing you have to know is that Walmart is looking to fill assortment gaps. If y…
 
Over the next 4 weeks on the Ecommerce Braintrust podcast, we’re bringing you a new series with a very special guest. Sri Rajagopalan is an experienced CPG leader, leading the industry in a much needed digital transformation to adapt to the consumer’s changing shopping habits and path to purchase. Sri is also an ex SVP/VP of Ecommerce at Revlon, Jo…
 
No matter how many Amazon reviews you have on a product, you always need more. Colleen Quattlebaum of eComEngine joined me to chat about the power of Amazon reviews and why you shouldn’t be complacent once you’ve reached a high number. Now Amazon reviews versus buyer feedback are two different things and affect your listings in different ways. Revi…
 
In this week’s episode, we’re bringing you an interesting conversation with Chelsie Arvizu who is the Senior Director of Ecommerce at Hint Inc. Chelsie has a really strong Ecommerce background and we were thrilled to get her insights during the eTail West conference in Palm Springs. This episode is all about Hint’s very interesting resourcing struc…
 
It only took 33 episodes, but I finally got one of the leaders of the Meetup group, Gabe Cossio, on the show to chat about the group and of course… selling on Amazon. We’ve been working to have Gabe come on since the beginning of the podcast and the stars finally aligned. Gabe has been an avid entrepreneur since he was a young child. He grew up in …
 
Working and growing your business from home has a lot of perks but it can also be a large distraction. We talk with Ann Sieg, founder of ECommerce Business School about how she keeps herself and other entrepreneurs motivated. Plus, she also gives ideas on how to get other family members, including kids, involved in growing your business. Show links…
 
This week on the Ecommerce Braintrust podcast, we’re bringing you a sneak preview of the private Office Hours Sessions we offer to our clients here at Bobsled Marketing as well as the paid subscribers of Kiri’s Amazon Weekly News Digest. And this session was recorded alongside one of our Project Managers, Jordan Ripley who joined us to talk about t…
 
Podcast advertising is becoming a widely used avenue for many businesses to increase their visibility and make more sales, but how does one get started? Stephen Pickens with AdvertiseCast joins me to share just how easy it is to launch a podcast advertising campaign. AdvertiseCast is a one-stop, premier podcast network for buying and selling podcas…
 
In this episode of eCommerce Braintrust, a true industry maven Rick Watson joins us to share a bit about his career background, his take on Amazon and its contenders, their place in the eCommerce world, and much more. Tune in to find out what he has to say about Target, Walmart, Shopify, and others. Connect with Kiri Masters Connect with Rick Watso…
 
Have you been looking to branch out and sell somewhere other than Amazon? Alec Valencia of Rakuten is here to share more about this platform and how you can benefit from selling on it. Amazon is an amazing platform to sell on, but don’t discount other platforms designed for diverse markets. Rakuten was specifically designed to service the Japanese …
 
In this episode of Ecommerce Braintrust, the CEO and Founder of Podean, Mark Power joins us. With more than 20 years of experience in digital marketing, Mark has some valuable insights to share. Co-author of “Amazon for CMOs” talks about how the Covid-19 affects his life and industry, what challenges brands are facing currently, what can we expect …
 
Getting reviews for your products is essential for your sales success, but other than hitting up friends and family members to do your reviews, what other ways can you obtain them. There are actually several, but one of my favorites is using Foursquare. What is Foursquare? It’s essentially another form of Yelp! but better. With Foursquare you can s…
 
We are diving back into the conversation with CPG change leader e-commerce thought leader Chris Perry. Last week Chris talked about his career so far and practical things holding big companies from succeeding in e-commerce, and today we are carrying on with the conversation and talking about how to best organize e-commerce within a large organizati…
 
Why should you consider automating more of your processes in life and business? Dillon Carter of Vendrive is here to share that answer with you. He is the king of automation and creating business efficiencies and he’s sharing his best tips on how to streamline your processes. First, why are you NOT using your keyboard shortcuts? There is no reason …
 
Today we are joined by Chris Perry, an entertaining and provocative thought leader in ecommerce industry. He is talking about his passion for ecommerce and all the changes that are happening right now. Make sure to tune in today! Connect with Kiri Masters Connect with Chris Perry Learn more about Bobsled Marketing Learn more about Leaders of Change…
 
You’ve probably heard this “well-kept” marketing secret a bunch over the past year or so, but Facebook is pushing hard for more people to join and create groups. That’s where a lot of the algorithm is focusing the crawl. Arne Giske is here to share how he created an insanely profitable group and why you should do the same. Now Arne does not sell ph…
 
Welcome to another episode of Ecommerce Braintrust! Today we are joined by Stefan Jordev, Advertising Director and a true subject matter expert in Bobsled Marketing. Stefan talks about advertising during the pandemic and different tactics to be used depending on the brand’s goals. Tune in today to learn more about different advertising strategies a…
 
Over the course of the last several years, there has been an exponential increase in the number of fake counterfeit claims. Joining me today is Chris McCabe to discuss how you can prepare for the inevitable time that this happens to you and what it looks like on Amazon’s side. The most important part of being prepared is making sure that you have a…
 
Today we are joined by Jesse Chembars, Client Project Manager from Bobsled Marketing. Jesse talks about big announcements Walmart made since the beginning of this year, differences between Amazon and Walmart, and challenges sellers are facing when entering this growing marketplace. Make sure to tune in today and find out more about Walmart and its …
 
At this point you’re probably tired of the word coronavirus, but what if there was a way to properly strategize so that you come out on top? Rick Watson is an ecommerce strategist and overall strategy genius. He shares his views on Amazon as a whole as well as why he wrote his recent article about Amazon and what the data reveals. This was a really…
 
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