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This week we’re joined by Sara Spink, Director of Portfolio Marketing at IQVIA Global Technology Solutions. Sara explains the similarities and differences between product marketing and portfolio marketing, the role of PMMs within life sciences, and why she believes it’s the next hottest space for product marketers, plus tons more. --- "Build your b…
 
This week on Product Marketing Life we’re joined by Nick Knuppe, Product Marketing Lead at Mollie. Nick discusses the PM-PMM dynamic, the golden ratio, his upcoming talk at the Product Marketing Festival on future-proofing teams, being a PMM in unique regions, stakeholder management, and more. --- "I don't know another marketing role where you have…
 
This week on Product Marketing Life our fabulous new host, Mark Assini, got together with Abigail Rodrigues, Product Marketing Manager at Gameloft. Abigail shares her route into the industry, her passion for gaming the challenges of working as a PMM, her tips for others, and as always, heaps more. --- "One of the challenges is like I mentioned, you…
 
This week on Product Marketing Life we’re joined by Mark Assini, Product Marketing Manager at Voices, to discuss the fascinating world of two-sided marketplaces and specifically operating as a PMM within one. Mark explains some of the challenges involved and how he overcomes them in his role, plus prioritizing, the importance of user behavior, the …
 
This week on Product Marketing Life we got together with Alexander Becker, PMM and Managing Partner at Dorm Room Fund to chat all about his must-read new book The Product Marketing Field Guide. Alexander shared his inspiration for the book, the history of B2B PMM, his views on product-led growth, and heaps more fascinating insights. ---- "I don't t…
 
On Product Marketing Life this week we’re joined by Tom Girdler, Senior Product Marketing Manager at Precisely to discuss activating a sales organization on a use case. Tom shares his experience creating effective use cases, aligning sales teams, and shows how use cases can help facilitate conversions. --- "A well-defined use case anchored in the e…
 
On Product Marketing Life this week we’re joined by Angela Zhang, Product Marketing Lead at DocuSign to discuss building trust with stakeholders in a fully remote environment. Angela shares her experiences joining a new company amidst a pandemic, how she established relationships, how COVID has affected her work, tips for others when it comes to wo…
 
This week on Product Marketing Life we were joined by Sean Zinsmeister, VP of Product Marketing at ThoughtSpot to discuss creating world-class messaging. Sean shared his views on how to create messaging that truly resonates, how often to optimize, and signs that might indicate it’s time to overhaul, plus heaps more invaluable insights on the subjec…
 
We got together with Matthew Ventrella, Product Marketing Manager at Upwork, and discussed the PMM process and how that ties into a culture focused on ownership, feedback, and continuous improvement. Matthew explains what this means to him, shares tips and actionable insights for others, and more. --- Change management is really hard. There's no ot…
 
In the first Product Marketing Life podcast of 2021, we got together with Jena Donlin, Senior Product Marketing Manager at Snowflake, and discussed onboarding as a new product marketer. Jena shares how she prepared for her move to Snowflake, what she thinks helped her secure the role, expectation versus reality, personal KPIs, tips for nailing work…
 
On Product Marketing Life this week we got together with Global Product Marketing Manager at Uber Eats, Nadia Niky, to discuss market experiments. Nadia explains why she thinks running experiments is such a vital element of the PMM role, how she prepares for hers at Uber Eats, measures and analyzes their success, and the times it’s gone wrong, plus…
 
We got together with Jordan Wade, Product Marketing Manager at Workday, and took a deep dive into the world of win interviews. Jordan firstly explained how his journalism background has helped his product marketing career to date, particularly in relation to interviews, why he thinks win interviews are so important as a PMM, how he likes to conduct…
 
We got together with Andrea Bailiff-Gush, Senior Product Marketing Manager at Morningstar, and discussed her ideas on how to make products your new sales and marketing advantage, plus her views on determining a product’s position in the market, product launches, her biggest lessons learned, top tips for others, and more. ___ "I think determining a …
 
We got together with Product Marketing Manager at Google, and PMA ambassador, Vincent Xu, for a fascinating discussion on digital accessibility in APAC’s emerging markets. Vincent shares some of the major tech trends in APAC, the accessibility of tech in emerging markets as well as some of the biggest roadblocks, plus the role PMMs play in tackling…
 
In this episode we're joined by Mike Polner, Global Head of Product Marketing at UberEats to discuss all things building, growing, and scaling product marketing. ___ "Nothing is set in stone, maybe, I think that there's a really unique balance you have to strike between optimizing for the here and now, and then the accumulation of debt that you hav…
 
Sprinklr's Associate Director of Product Marketing and PMA ambassador Holly Watson talks to us all about product launches, what the process looks like at Sprinklr, how the process varies from product to product, how her product marketing team is arranged, and much more. ___ "Launches can take a couple of different molds. So I don't think that all l…
 
Redgate Software’s Product Marketing Strategist and PMA ambassador Collette Johnson talks to us all about making mistakes and learning from them, how important she thinks it is to own our mistakes and hold our hands up, how she’s proud of her past mess-ups and how they’ve helped her career to date, plus the lessons startups and big organizations ca…
 
In this episode, we chat with Tik Tok’s Product Marketing Manager, Mathew Sedze, and pick his brains on what it’s like launching products in emerging markets, based on his experiences doing just that for both Tik Tok and Facebook. He shares his key lessons for PMMs working in emerging markets, the challenges he’s encountered, plus his top tips for …
 
Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success, he discusses his progression from nonprofit and agency roles to head of a team of two PMMs at the world’s largest Q&A site, plus his top tips for getting that all-im…
 
Global Head of Product Marketing at Uber, Laura Jones, takes us on deep dive into the world of design thinking as a bonafide expert in the field, including how she became interested in the concept, how it’s been a useful tool in her successful career as a PMM and how she continues to put it to use wherever possible in her role day-to-day, plus she …
 
Founder and Managing Partner of Fluvio, a product marketing consultancy, Devon O’Rourke shares the fascinating story of what inspired him to make the leap from PMM at a goliath like Amazon to starting his own consultancy, his top tips for anyone considering making a similar move, plus PMM-specific insights including how he views the role of product…
 
Full-time content marketing and editorial lead at G2, and part-time Tik Tok influencer, Lauren Pope gives us an insight into how she got involved in the social media platform and garnered over 40,000 followers, what contributed to her success, as well as what to avoid, plus she gives her top tips for businesses looking to use the site to generate r…
 
We were delighted to get the chance to chat with PMM veteran Harvey Lee, about his unique and remarkable career in the role, how the function has evolved throughout his 20+ year experience including the introduction of the internet and mobile, plus how things vary from a regional and global perspective, the importance of soft skills for a successfu…
 
We had a fascinating conversation with DocSend’s Senior Product Marketer, Chris Winkler, where he shared his tips on getting sales engagement following his background in sales, we discussed how no two days are the same in the role of a PMM and he absolutely loves it, plus the art of knowing when to say ‘no’, as well as how making mistakes can be a …
 
We got together with Shopify’s Product Marketing Lead, Irina Adriana Barbu, and picked her brains about everything from the importance of learning to say ‘no’ and context shifting, to her advice on what to do when you feel overwhelmed, and what challenges PMMs might face in the future. ___ "there is no typical day in the life of a PMM. And no day l…
 
We got some one-on-one time with HubSpot’s Senior Product Marketing Manager, Jeffrey Vocell, to chat about some of the secrets behind his success. From what mantras get him through a tough day in the office to what aspects of product marketing he’s most curious about, we’ve asked all the important questions - and more. ___ "I think for product mark…
 
Aaron Brennan, the Director of Product Marketing over at airSlate, joined us on the show to get up, close and personal with active users. From what they are, how to measure them, and what tactics to employ to keep users active, we chat about it all - and more. --- "What I've found over my career is that most people will use a product the exact way …
 
We caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more. Here's the tweet we reference throughout the show. --- "Narrative positioning seems to win every time. It'…
 
Right now is not the norm. Tons of product marketers have been thrown into remote working from one day to the next and understandably, lots of people have lots of questions. We spoke to Sapphire Reels, a Senior Product Marketing Manager at Pluralsight, about how PMMs can adapt to working from home in light of COVID-19. --- "People feel this immense…
 
Wondering what life as a PMM at Intercom looks like? Look no further. We got a sneak peek into what a day of their Group Product Marketing Manager, Jasmine Jaume, goes like...and as you might imagine, it's busy and varied! --- "We generally will launch Tuesday, Wednesday, Thursday, one of those days, Friday is just not a great day because everyone'…
 
Looking to learn about narrative design? Then you landed on the right pod. We caught up with HubSpot's Principal Product Marketing Manager, Marcus Andrews, about what narrative design is, why people should be adopting it, and how PMMs can actually go about implementing a narrative design approach. "You're always fighting to be heard in this very, v…
 
New to the world of Customer Advisory Boards? Or want to freshen up what you've already got? Either way, this show's for you. We spoke to Bree Bunzel, APAC Product Marketing Lead at Dropbox, all about customer listening and what CABs look like over at Dropbox. From who's involved and how often they run them, to what agenda they follow and how they …
 
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