show episodes
 
This podcast talks about how to program in Java; not your tipical system.out.println("Hello world"), but more like real issues, such as O/R setups, threading, getting certain components on the screen or troubleshooting tips and tricks in general. The format is as a podcast so that you can subscribe to it, and then take it with you and listen to it on your way to work (or on your way home), and learn a little bit more (or reinforce what you knew) from it.
 
Where is branding headed? How is it changing? Who's making the difference. Joelly Goodson (aka the Branding Badass) is bringing you the world’s most iconic leaders. Follow the personalities, the lessons and the insights. Come to be inspired and changed. Real conversations, valuable tips, incredible stories. Learn how to be a branding badass. Please rate us on Apple Podcasts or whatever platform you use.
 
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show series
 
My guest today is Pauline Brown, longtime leader in luxury goods and former Chairman of LVMH North America. Pauline is renowned around the globe for acquiring, building, and leading some of the world’s most influential brands. In her groundbreaking book, Aesthetic Intelligence, she shows businesspeople how to harness the power of their own senses t…
 
Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most important of all, Aiden is my son. Since the ripe old age of 14, Aiden (aka Crystal Guyser) has been perform…
 
My guest today is Adam Morgan, the highly respected author of ‘𝗘𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗙𝗶𝘀𝗵: 𝗛𝗼𝘄 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀’. This International best-seller not only popularized the term ‘challenger brand’, it also outlined a process for doing more with less and its principles have been widely praised and imitated around the world. …
 
My guest today is Chip Walker, the head of strategy and a partner at StrawberryFrog. Chip is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. He is a frequent speaker at some of the branding world’s major events, incl…
 
Today I’m sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco. Prior to starting his own agency, Tom was the head of strategic brand planning at Wieden + Kennedy, the ad agency for a little known brand called Nike. He also worked at TBWA Chiat/Day where he helped build the Apple bran…
 
You'll run it everywhere there's a production system. Some kind of Metrics collector like Statsd or InfluxDB. They work like magic, reporting on the health of your application. but how does it really happen? We dive in on how these Application Performance Management tools work and how do they really "see into" your application. We demistify all thi…
 
My guest today is Jordan Doucette, Partner & President of No Fixed Address; an award-winning independent ad agency. Jordan’s natural talent for communicating, storytelling and collaborating with others is at the heart of her success. Jordan's work is not only groundbreaking and incredibly brave, but it has been recognized by most major advertising …
 
Today I’m sitting down with a blast from my past – literally! His name is Bob Marier and he is the Principal and Founder of Hired Sobriety - a leading personal recovery services group that offers professional support to addicts and their families. After more than 17 years in long term recovery from alcohol and substance abuse, today Bob is internat…
 
My guest today is Lindsay Stein, the CEO of “Today, I'm Brave”; a global nonprofit focused on unlocking bravery in every child, teen and young adult around the world. Founded 5 years ago by David Angelo - the CEO of David&Goliath, their mission is to empower our youth to overcome their biggest obstacles in the areas of diversity, equity & inclusion…
 
My guest today is Christine Lieu, the founder and President of CL Designs; a design and branding company that helps start-ups and small businesses level up and boost sales. At the ripe old age of 30, Christine was recently named in Yahoo News as one of the Top 10 Graphic Designers to Watch in 2021. She has been nominated for RBC'S Women of Influenc…
 
Today I’m sitting down with Shane Wenzel; the President of Shane Homes - one of the largest and most recognized home builders in Calgary, Canada. Following in his father’s footsteps, Shane joined the family business which seemed only natural since it was named after him. He started off in sales and quickly worked his way up the ranks, becoming the …
 
Today I’m sitting down with Jeremy Miller, a globally recognized branding expert and #1 Globe and Mail Bestselling Author of the books Sticky Branding and Brand New Name. For Jeremy, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he was forced to take a long hard look at the way their company was run. What…
 
My guest today is Jo-Anne Reynolds; the Founder & CEO of Sexy AF. Contrary to what you might think, AF stands for alcohol free and Sexy AF is a 100% alcohol-free company that produces the world’s best tasting, alcohol-free spirits. I invited Jo-Anne to be a guest on my show to learn how this mother of two created a successful, award-winning brand r…
 
My guest today is Andy Nairn, one of the founders of Lucky Generals; a creative company for people on a mission. In 2020, Campaign named Andy the "Top Brand Strategist in the UK", for the 3rd time in 10 years. And Business Insider named him one of the "Top 5 Creative People in World Advertising." Recently, Andy launched his first book called “GO LU…
 
Today I have the pleasure of sitting down with Shirley Weir; the Founder of a hugely popular online community with more than 27K members and counting. The name of this community is called Menopause Chicks and Shirley’s mission is to empower women by helping them navigate midlife with the right health information. Shirley speaks regularly at popular…
 
So we had a previous episode where we show a party trick with GraalVM, where we saw how to create a Native Image. It was really the "hello world" of Native image creation, so Bob decided that's not good enough! In this epidose we dive a little deeper on how to actually run your Restful Web service (or other app) natively, going through the exercise…
 
Today I’m sitting down with Martyn Tipping; one of the world’s foremost naming professionals and brand strategist. He’s also a writer and content creator who has overseen high-profile branding projects for clients in all major industries, all over the world. Born and educated in the UK, Martyn moved to New York City where he has worked on some of t…
 
My guest today is Rosita Hall; one of the top 100 black women to watch in Canada. She is an entrepreneur extraordinaire, speaker, coach & Canadian best-selling author. I’m not exaggerating when I say this woman is a force to be reckoned with! Those who know Rosita best, describe her as the Motivation Sensation with a BIG heart. Rosita is the recipi…
 
Today I’m sitting down with Dain Walker, a Brand Strategist and Founder of Victory Front - one of Australia’s fastest growing brand design firms. Dain has worked with countless high-profile, multi-million dollar startups and well-established brands, creating go to market strategies that help them penetrate the market. He's known around the globe fo…
 
Today I’m sitting down with a man I’m proud to call “boss”. His name is Mark Freed and he is the President and CEO of Genumark - the largest Canadian-owned distributor of promotional products and corporate apparel in the country. Recently, Genumark was named Top Large Distributor and National Distributor of the Year by the PPPC which is our industr…
 
Today I have the pleasure of sitting down with another one of my siblings. This time it’s my older sister Anna, who is the President and Founder of Anna Goodson Illustration Agency; one of the world’s leading Illustration agencies known for connecting creative thinkers with illustrators and motion graphic artists from around the globe. By championi…
 
In this episode I'm sitting down with Chris Kneeland, the Co-founder and CEO of Cult Collective; North America's leading marketing engagement agency. Chris is also the founder of The Gathering - a Forbes top rated business summit and a master class for brand and business leaders looking to reap the benefits of a "cult-like adoration". This celebrat…
 
My guest today is Lisa Anna Palmer; the Founder and CEO of Light Your Leadership Brand Institute and international best-selling author of Light A Fire In Their Hearts: The Truth About Leadership. With more than 25 years experience, Lisa has coached and facilitated workshops for thousands of executives from all over the world, with a special focus o…
 
In this episode I’m sitting down with with Kathy Cheng , one of Inc. Magazine’s Top 100 Female Founders of 2020. Kathy is the President and Founder of Redwood Classics. You may not recognize the brand, but chances are you’ve seen or even worn their clothing. Redwood Classic is a leading apparel manufacturer that provides fashion forward, made in Ca…
 
This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to live. But against all odds, this unicorn is still here and living what he describes as “a life with purpose.”…
 
My guest today is David Avrin; the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! And Visibility Marketing! And his latest book: Why Customers Leave (and How to Win Them Back) was named in Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” A former CEO group leader and executive coach with the w…
 
For my first episode I'm sitting down with Scott Goodson; the Founder of StrawberryFrog - the world’s first movement marketing agency dedicated to Cultural Movement Marketing. I've known Scott my entire life as he also happens to be my big brother. And since he was one of the first people I told about this podcast, it's only natural he be my first …
 
Matt McGowan is the Director and GM at Snapchat Canada - the world’s most innovative company of 2020 according to Fast Company. Before joining Snapchat in the fall of 2019, Matt was the president of Adestra, a software company he sold to Upland Software in Dec 2018. And prior to that, he held a leadership role at Google where he focused on its expa…
 
Bonnie Rothman is the President and Founder of Company B - a successful New York communications firm that helps brands connect with their customers through compelling story-telling. Company B was built on the promise of pinpointing a brand’s story to shape messaging, execute public relations and social media campaigns, and launch brands with exacti…
 
My guest today is an old friend from my university days, Charles Rosen. Since those crazy days at UWO (University of Western Ontario) Chuck, as we fondly called him, has had an incredibly diverse career…or should I say several careers. From successful lawyer, to movie producer, to starting his own New York ad agency where he worked with some of the…
 
So it happens. Sometimes a Java program just "dies" with the dreaded Out-of-memory Exception. Sometimes, it leaves behind a "heap dump", or a copy of what the Java program had in memory when just before it throw the Out-of-memory exception. For some devs, a heap dump is stressful, because they think is a black box with only mysteries, but we are he…
 
Hi I’m Joelly, your Branding Badass. Welcome to my new podcast Branding Matters. I thought I’d take this opportunity to tell you a little bit about myself and why I’m doing this podcast. So, who am I? Well like I said, my name is Joelly and my last name is Goodson. I’m a single mom with 2 amazing teenage boys, and I’ve been in the marketing and bra…
 
We're back! and now we move to the new-fangled serialization and deserialization frameworks, starting with Protobufs! Google's contribution to the serialization space, Protobuf V3 makes it easy to create a very efficient on-the-wire serialized representation of objects, and then some. With the ability to have both backwards and forward compatible c…
 
Ah, Serialization... the bane of every Java Developer! If you are still using ObjectOutputStream, and Serializable, then you do want to listen to this episode! We move past the objectoutputstreams to what most people are running into these days! (Starting with 2001 and JaxB... and then moving forward from there to Json, and in Part 2...protobuf and…
 
So just in case you didn't know, but being a Java developer is as fun as ever! The ecosystem has been changing from the past year, and today, we have "tons" of Java Developer Kits to choose from. Want to know what happened? And want to know how different they are? (or what do they bring to the table), then tune in! In this episode we cover the hist…
 
Java 14 is out! And with it, we now have a preview of Java Records! We go over this newfangled feature... and get this... we finally did it! We actually recorded our first Video Podcast (Woohoo!). A great episode Number as well (episode 90) to start the road to Video (I know, I know, very 2005 of us), but now you can not only listen to our voices, …
 
You heard it going around, everybody is talking about Kubernetes, and Minikube, when using Docker, and CLI. It's like a foreign language! While we know Java very well, with the advent of Devops, we are supposed to be Deployers, and Scalability Experts. Well, once you start going down this episode you'll become the DevOps Hero your company was waiti…
 
One of the first things that you learn to appreciate when you transition programming from hobby to a way of life is to find a good way to troubleshoot problems. Most of the time this means logging and monitoring, so for this episode we decided to interview Renaud Boutet who is DataDog's VP of Product Manager, and don't worry, he's really a develope…
 
It's that Streaming-new-deal that has been taken over the web world, Reactive! You've heard about it, and maybe even tried to learn it a couple of times but find it confusing? Well, be confused no more since on this episode Bob and I explore the basic foundations of Reactive (and explain what is that makes is so confusing to begin with) But that's …
 
Oh my! This episode is going to be one of our favorites. There are times where the Java ecosystem delivers something incredibly interesting (InvokeDynamic, Lambdas, Streams, Kotlin), and this episode is one of those! You may have heard it mentioned around the interwebs or conferences (this new GraalVM thing)... well, it's here to stay and is propel…
 
There are technologies that sometimes are forgotten in a lonely corner, but that actually are quite sturdy. One of these is the All-Powerful Java Management Extensions (also known as JMX). With JMX you can actually expose a lot of metrics of your application and TONS of libraries use it "out of the box". Libraries like Tomcat, JVM, ActiveMQ, Spring…
 
So you get that project that needs to connect to a server that doesn't talk rest, or http(s), but has its own protocol (or maybe it DOES talk https but you are looking for incredible performance!). Well, look no further than Netty! Sure, sure, you could really spend time working with NIO.2 and creating your own sockets and all that jazz, but why? T…
 
You got your new project, it's a brand new service, and is ready to go! But... have you done a health check endpoint for your app? In this day and age of microservices with auto-remediation and auto-scaling, having a well-behaved, functioning health-check is very important since it dictates when to evict, scale up (or down) your service. And the gr…
 
So the internet is all raging about this (not so little) framework that is doing it all. Created with a "cloud-first" mentality, @Micronautfw is aiming to be your next Spring Boot! And, oh gosh, how easy they are making it. We dive into what makes Micronaut such a darling of the internet right now (not using reflection, GraalVM ready, better memory…
 
Ah, Project Lombok is one of those little gems in the Java Ecosystem. But it's interestingly controversial! Some will love it (as I do), others will hate it! But no matter which camp you land on, you should at least know about it! Project Lombok allows you to, quite easily create your equals/hashcode method, or create a builder pattern for your cla…
 
Nothing like a cold chilly day to stay inside and program some more. Before you start that new project from scratch, let's go over a pretty cool feature of Maven. Maven Archetypes! Learn how to create "project templates" for your new maven project... or better yet, use one of the predefined maven archetypes already out there. We go over how easy is…
 
So for our new episode we decided to give YOU a holiday gift! Apache Commons! We covered one of the libraries that is ubiquotous in anyone who programs Java, but that not many know how robust and complete it is! Do you have to do things like averages, min, max? Or do you have to read CSV files? What about measuring pieces of code with currentTimeMi…
 
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