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The Brandbuilders Podcast with your hosts Scott Dunstan and Brian Young is brought to you by The Dunstan Group, Charlotte’s premier provider of branded merchandise and logo’d apparel. Brandbuilders is produced in partnership with well-run media + marketing. Got an idea for the podcast? Email us at social@dunstangroup.biz
 
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You can find lunch or a cup of coffee in dozens of places in Uptown or South End Charlotte, but you can’t always get them with a side of helping humanity. We know a place where that’s possible — not just easing your hunger but helping men and women who hunger for better lives after recovering from addiction and homelessness. Community Matter Cafe a…
 
It’s been said that good marketing in today’s world is about storytelling — that your brand has a story, and it draws people to your product or service and moves them to buy it. Our next guest on the BrandBuilders Podcast is all about storytelling — he’s a former sports reporter, then digital media strategist, and now he’s an author, a keynote spea…
 
What do you get when you combine a designer and an engineer into one business? You get a well-run business with great-looking stuff, for one. In this case, you get two businesses — a custom design company, and a popular DIY workshop franchise that has grown to 150 locations in three years. The brains behind it all are two women who were looking for…
 
Just a few years after its creation, Let Me Run was off and running as a program to give boys a physical and mental/emotional outlet for all of their energy. Best known as the “boy version” of the popular Girls on the Run program, Let Me Run has expanded to 56 regions of the country in just 10 years. Now, after a year off because of the pandemic, L…
 
When we think about exciting careers, “accountant” usually isn’t at the top of the list — but BGW CPA firm bills itself as “Anything But Typical.” In fact, they have their own podcast of the same name, and its co-founder and co-host Gary Frey has an anything-but-typical title of “Connector, McGyver, and Confidant.” He’s also had an anything-but-typ…
 
We’ve all seen a bad horror movie where something sinister creeps up from a drain and frightens the life out of us. Our next guest on the BrandBuilders Podcast says that scenario can be very real… even if it’s not visible to us. Jason Bocchino is an entrepreneur many times over who has led companies from international debt collections to diamond br…
 
It is rare to find a business these days without a significant web presence. Whether you’re in banking, or health care, or selling pants — you’re online. But most websites now do more than inform customers about products; they’re interactive at multiple levels… which means your company either has to have an IT department to keep up, or hire one. Du…
 
Everyone loves firefighters — they do only good. They arrive when you call 911, they help with life-threatening emergencies, they even run into burning buildings to put out fires and rescue people. So it seems like a special bit of irony that our next guest on the BrandBuilders Podcast is a firefighter who USES fire in his “other” line of work, to …
 
We loved him on the gridiron, and we loved him off the field too. Greg Olsen not only excelled as a tight end for the Carolina Panthers — with 3, 1000-yard seasons in a row, and more than 8,600 yards for a career (WOW) — but as a community philanthropist, which led to being a 2-time finalist for the Walter Payton Man of the Year award from the NFL.…
 
Spring is in the air and you’re probably thinking about your yard. Maybe you want to grow your own food, or have cut flowers all summer. But how do you know what to plant where, and how to make it grow? Flower Child Heirlooms nurtures gardeners and educates them on the importance of growing in a respectful manner. Founder Lauren Child is here to ta…
 
“Heart kids” are a special group — kids born with heart defects who just want to do the same fun things other kids do, like going to camp. Often, that’s not possible because of medical limitations — but in Charlotte, they’re in “LUCK.” In this case, LUCK stands for Lucky Unlimited Cardiac Kids, who have the opportunity to attend a one-week camp jus…
 
Branding and design are important elements in getting your message across as a business, but are you doing that in a sustainable way? Our guest today on the BrandBuilders Podcast can perform the soup-to-nuts of your branding, packaging, and print in a socially conscious way. After all, why not leave the world a little better than you found it? Rach…
 
Returning to the office should feel like working from home — except maybe cleaner and less noisy. In other words, your workplace should feel comfortable, approachable, and productive. It should reflect the company brand, your professional values, and how you feel about the work you do. That’s a tall order for a designer or architect, but also a mis…
 
Our next guest on the BrandBuilders Podcast wears a lot of hats. We mean that literally — David Shaffer started as a Junior Golfer in the American Junior Golf Association, then became a collegiate golfer at Northwestern University. From there, he joined the business world … using his talents and love of his sport to sell apparel used in the game. N…
 
These days of staying home A LOT have led a lot of us to feel — well, less put-together on a daily basis than we used to. But ladies, I know the desire is still there to dress up with just the right touch of casual-yet-elegant. Your jewelry is one way to make that happen, amiright? Our next guest on the BrandBuilders Podcast knows how you feel. Eri…
 
“Office Space” is more than just a movie… it’s a place where we work, or now in a lot of cases, USED to work and would like to someday work again… Soon! COVID has changed our idea of a workspace — both at home and at the office — as companies adapt to keeping people safe. One company that specializes in great interior spaces has its sight on helpin…
 
We’re checking in today with one of our favorite charities in Charlotte… dedicated to finding a cure for pediatric cancers, and helping families along the way. The Isabella Santos Foundation has already raised and invested more than $4 million dollars in pediatric cancer research locally and nationwide and has spent another half-million dollars sup…
 
We don’t have to explain the need for Healthcare Heroes right now. Doctors, nurses, PA’s, and other frontline healthcare workers have been running full speed since the COVID pandemic first surfaced here in March. The need is great. Our next guest on the BrandBuilders Podcast was way ahead of this game before 2020. In 2017, Trey Ennis created a webs…
 
If there’s a bright spot in business this year at all, it’s that businesses who helped people out in the pandemic were able to thrive. Now, we understand it’s a weird year to talk about success – but if you’re helping people get outdoors to stay healthy and sane in a year like this, more power to you. Ben Cooley at Bicycle Sport is one of those bus…
 
Professional cameras all seem to have one thing in common – like cars 100 years ago, they are available in any color you want, as long as it’s BLACK. But most photographers we know are pretty colorful people – people who see the world differently, and have an innate ability to capture the angle through their lenses. So why shouldn’t their camera’s …
 
Okay, listeners – raise your hand if you struggled with eating healthy last year – Now raise your hand if one of your New Year’s resolutions is to eat better – If your hand is up, your resolution is also the number one resolution made by folks every January, along with exercising more. (You can put your hands down now.) The big question is HOW. You…
 
Hitting the road this weekend? Along the way, you will see some of the most creative advertising work around…. on billboards. Adams Outdoors is one of the largest billboard advertising companies in the country and they have an office right here in Charlotte. Gale Bonnell and Jason Brannon from Adams are joining us today on the BrandBuilders Podcast…
 
A lot of us already belong to a business networking group, which means we’ve attended some happy hours, met people, collected business cards, and…. moved on. One professional networking group, though, wants you to put your time and talents to work for a good cause NOT necessarily related to your business – to help you grow personally and profession…
 
When you have kids, you work hard to keep them active. In addition to “go play outside,” you also want them involved in some sort of coached sport so they learn good fundamentals of hard work and fair play. How do you do that, especially when they’re young? Well first, you emphasize the fun, because kids learn best through play. Our next guests on …
 
Getting new tires is probably not high on everyone’s list of ‘fun things to do.’ And you know who else noticed that? The manager of a tire store. Paul Hosage became an area manager of a tire chain, but he noticed along the way that customers, while happy to have new tires, almost universally did NOT enjoy sitting in the waiting rooms of tire stores…
 
If you’ve ever been to summer camp – or even recess at school – you’ve probably grabbed a ball and dashed towards the pavement with the big painted square divided into four parts. Yes, foursquare. And as you grew up, you progressed to friendly games of volleyball at your company picnic or the beach. But what if you could combine the two? Seems like…
 
Finding the right strategy for business is like standing at a 5-point intersection and wondering which turn will take you where you want to go. The smartest thing to do is ask someone who’s been there before, and follow their directions. Thinc Strategy is that partner who will guide you down the path to make your business successful. Their Founder …
 
Could you use a little motivation right now? Is month after month of working at home, kids learning at home, and cooking at home, left you feeling in a rut? We’ve got the guy who can help. Our next guest on the BrandBuilders Podcast is someone who can look deep into your story, ask the right questions, and tell you exactly how to lift yourself up a…
 
Our country is looking for ways to safely return workers to offices and keep businesses open, even as a second surge of COVID threatens to set us back. Employee health surveys are one way, but wouldn’t it be easier to have a data-driven way for employees to test their own health before they leave home? Well, yes – and there’s an app for that! A Cha…
 
It’s no secret this has been a tough year for breweries. Along with the rest of the restaurant business, breweries are under strict limits about how many people they can serve indoors. Now imagine you are building out your lifelong dream of opening your brewery when COVID hits – and you have to call an audible. That’s exactly what Petty Thieves Bre…
 
Construction is booming in Charlotte, and there are plenty of companies around to choose from — but only one with a dog in its logo. Tyler 2 Construction has one of the most recognizable logos in town because, frankly, it’s cool to have a dog on your official brand and no one expects that from a construction company. (The Charlotte Observer even di…
 
No one likes for their hands to get cold or for their beer to get warm, and Kenny Ramsey has come up with a solution for that. It’s not your normal can koozie though… it’s the culmination of 10 years of thermodynamic technology at work. Kenny is the creator of 22below.. maker of the “subzero” koozie.. which is based in Charlotte and Made in the USA…
 
Whatever your product or service is, you depend on marketing to sell it. We have a thriving marketing talent pool in Charlotte, and The Creative Group is that agency that matches talent to the companies where they can fit in and shine the best. Ashley Porto is Division Director at The Creative Group – a division of Robert Half agency – and she’s al…
 
As long as there is business, there will be consultants creating ways to make it faster, more efficient, and more profitable. LeapPoint is a consulting firm for finance, HR, IT, marketing, and government… to name a few. And in 2018, it was named to Forbes’ list of America’s Best Management Consulting Firms — a high honor! That same year, LeapPoint …
 
There is a lot that goes into building a new home from the ground up, but to build a brand new home that matches the look and feel of an older neighborhood is a real gift that requires some homework. That’s what we’re seeing right now in some older Charlotte neighborhoods like Enderly Park, and that’s where our next guest on the BrandBuilders Podca…
 
Right now, a spa day sounds good. Maybe a deep-tissue massage, a body wrap, or a facial? It’s been a while for some folks, because of COVID-19. And if you’re in the spa business, it’s been a tough time… especially if you opened the door on your brand new salon on March 1st! Our next guest on the BrandBuilders Podcast did just that. Palestra Spa mov…
 
BUILT is a networking group for architecture, engineering, and construction professionals who want to get together, share ideas, and do good in the community. Nationally, there are four chapters, including one here in the Carolinas. Each has a special nonprofit it supports, and the national organization has several. They have raised over half a mil…
 
What is your idea of a leisurely bike ride? How about a challenging one? How about 64 miles up a mountain, climbing 10,000 feet in elevation along the way? Do you break out in a sweat just hearing about it? Well, 10 cyclists are going to do it on October 24th in Taylorsville to raise money for Purple Heart Homes. Their reason is pretty special – it…
 
Remember that time you were planning a big vacation? A flight, hotel, crowded theme park, and shopping? You know, last March? We know you probably had to cancel it — the Spring Break trip, the Memorial Day weekend, maybe even something you had planned for summer. But you want to get back out there, right? Beth Pesakoff is here with us on the BrandB…
 
So have you been yearning for something besides beer and wine? (Nothing against those guys… just sometimes… you want something different.) If you’re looking for something a little lighter, that you can sit and sip, and be social, too — we know just what you’re looking for. The hard seltzer industry is BLOWING UP this year, and Charlotte’s about to …
 
Right now — for a lot of us — the same kitchen that is the center of breakfast and dinner, has become our corporate break room and snack vendor. And if you’re like a lot of us, you’ve walked into your kitchen for the 33rd time each day and said, “This needs work.” Kitchen and bath renovations have always been popular home improvement projects, and …
 
Getting up early to work out can be a real bummer. How many times have we felt alone in the dark, unmotivated by our isolation — even in a gym? Probably too many times to count — and, I’m going to say this cautiously — especially if you’re a guy. We guys tend to be singular and focused on doing our workouts in our own bubble, am I right? We’re just…
 
Building is big business, and the Carolinas have seen their explosion in growth over the last decade — just look at Uptown, South End, or anywhere south of I-485 for proof. The Associated Builders and Contractors of the Carolinas is a trade group representing merit construction contractors in North and South Carolina, watching and building our trem…
 
Growing a business is great. It’s kinda like having a baby – fun and challenging at first, then a little messy, then more complex as it grows. How do you parent this growing challenge? Well… sometimes you need a little help. Call it support, relief, or even bringing in grandma to take over for a weekend because she’s more experienced at all of this…
 
If you’ve lived in Charlotte the past 10 years, you can’t miss the way the center city has been transformed with apartments and other multi-family housing. Charlotte’s growth is exploding and all of our new residents have to live somewhere. In fact, a lot of cities have faced this problem as that large group of kids known as Millennials leave colle…
 
Brand marketers have one job: to make your business stand out, so you can sell your product or service. But in a pandemic, where a lot of businesses have to shift, or pivot, or close, a strong brand can help you just survive. Arthur Elliott is a strategic marketing company that has been helping companies do that, but then went a step further. They’…
 
The business of America is business, but if you’re going to start one, you have to know how to manage it so it can stay afloat and even expand. When you’re the owner, you’re also the Chief Financial Officer – unless you want to hire one to do that job for you. That’s where David Worrell of Fuse Financial Partners comes in. He’s a fractional CFO – s…
 
All girls like to dream about what they’ll be when they grow up.. and for most of them, that includes having a wedding someday. And what is a wedding without the perfect dress? It can take years of looking at dresses in magazines to know what you want, and when you finally need it, you have to find it. Our next guess can help. One of our favorite b…
 
Making your brand stand out in our insta-ready world can be a challenge. How do you communicate your brand, your product, your service in a quick, eye-catching, and easy-to-understand format? Boingo Graphics in the business of making it happen. Linda Kirby developed a love of “ink on paper” in high school and has worked her passion from her beginni…
 
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