show episodes
 
The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.
 
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show series
 
Let’s be honest – We all procrastinate in one way or another. What does procrastinating look like for you? For some of us, it may be an activity that takes our focus away from the real work that needs to be done. For others, it’s decision avoidance. Solving your procrastination, regardless of what it looks like, requires a shift in mindset. In toda…
 
Never has there been a more chaotic time in the lives of many mamas! I know many of us…ahem, me…have thought once or twice lately that there’s no way to improve the efficiency and reduce the stress in our household because of all the things we have going on. But it’s possible! In today’s episode, I’m interviewing Laura Hernandez of Mama Systems. Wi…
 
In today’s episode I’m talking about career change, asking for what you want, and style with Bobbie Casalino-Lewis. Bobbie’s inspiring career led her to become one of the first women VPs at an all-male telecommunications firm working on Wall Street. After a successful career running the installation of trading rooms in places like the New York Futu…
 
Divorce can be painful and complex for anyone, but it often presents even greater challenges for women. According to research, women’s income drops significantly more than men’s after divorce. And because more women take family-driven career breaks to raise children, they are often the ones left struggling to figure out how they can meet the financ…
 
Divorce can be painful and complex for anyone, but it often presents even greater challenges for women. According to research, women’s income drops significantly more than men’s after divorce. And because more women take family-driven career breaks to raise children, they are often the ones left struggling to figure out how they can meet the financ…
 
Have you tried everything you can think of to support your struggling learner, yet they still struggle? In this episode, I’m talking with educational therapists and cohosts of the Learn Smarter Podcast, Rachel Kapp, and Stephanie Pitts. Educational therapy is different than tutoring because it focuses on helping students develop the strategies they…
 
Every mother out there right now is trying to make decisions when all of the options on the table are less than ideal between home, work, and school. This week, I continue the discussion we started last week to equip mothers with tools they need to make the tough decisions. While a probability impact matrix is used regularly in business and project…
 
Every mother out there right now is trying to make decisions when all of the options on the table are less than ideal between home, work, and school. In this episode, I talk with my friend and teacher Sarah Baxter about how she used a decision matrix to plan her course of action when her career and the educational needs of her son came into direct …
 
Have you ever wondered what a financial coach does and if they may be able to help you get your money right? If so, my conversation with Maggie Germano, financial coach, and host of the podcast Money Circle, is for you. Maggie talks to me about how she helps her clients set goals and reach their financial goals, as well as why she feels so strongly…
 
Successful decluttering often happens from the inside out. It’s only by understanding what we value and how we use it that we can create efficient spaces that work for us. Listen as I chat with productivity coach Lisa Zawrotny about how decluttering helped her through an incredibly emotional and stressful time, and how she uses this experience to h…
 
How do we bring education about the world into our family experiences? In this episode, I’m talking with multi-passionate entrepreneur Erin Austen Abbott about her life and work, including her most recent venture as the author of the book Family Field Trips: Explore Art, Food, Music & Nature with Kids. We discuss how expanding our exposure to the g…
 
As a parent, it’s hard to watch your child struggle in school. Many spend thousands of dollars through the years to support a student, but it may not be addressing the root cause of the difficulty. In this episode I’m talking with Dr. Karen Wilson about what an assessment can do for your struggling student, to not only help them in school today but…
 
Mom guilt. It seems to be one of the universal truths of being a mother. Whether we work, don’t work, spend every minute with our children or take a hands-off approach to parenting, many of us feel as though they aren’t doing a good enough job. In this episode, I’m talking with Arianna Bradford, founder of The NYAM and host of the podcast of the sa…
 
Figuring out your spending pattern is harder than you think. To truly get in control of your spending, you need to understand when & why you shop, as well as what you spend on. My guest Chella Diaz will help you find your money leaks and teach you how to start saying no to the shiny objects of your spending. About the Guest: Chella knew at a very y…
 
Too many of us have accepted the stress and misery that comes with our careers. If you’re unhappy in your professional life, but feel like you need to stick it out because you think “This is what it feels like to be successful,” this episode is for you. Our guest, HR and career strategist Laurel Rutledge, is on a mission to help more women get out …
 
Meg Brunson faced one of the biggest fears any mother can face, as a high-risk pregnancy nearly ended her life. Today Meg Brunson runs a successful marketing agency focused on Facebook ads for parent entrepreneurs, but her path to get there was hardly straightforward. Listen in as I chat with Meg about what happened when her life-altering event thr…
 
So many mothers seem to have it all – the high-paying professional job, the great family, a nice house – but on the inside, they’re struggling. Just a few years ago, that was the story of Wendy Mays. While Wendy was a high-income earner at the time, the six-figure student debt and even bigger mortgage Wendy and her husband had accumulated were keep…
 
I’ve always struggled with habit change, and I know I’m not alone. I’ve got the greatest intentions, but quickly backslide into my old ways. Then in sets the guilt for not having enough willpower to make the change! But what if the problem isn’t willpower? Whether you’re trying to change a money habit, start a budget, or find more time in your day,…
 
We all know the world of work is changing, but how do we prepare and craft a meaningful career in this world of constant change? Today’s interview with career futurist Nicolle Merrill will help you understand what employers are looking for today and empower you to build a meaningful professional path that benefits from the twists and turns of real …
 
So many of us have pursued a goal, thinking we’d be happy once we reach it – only to find that we were no happier when it happened. We all have ideas about what our life is supposed to look like, and what success means. But where does that vision of success come from and why are so many of us left unsatisfied? This week, psychotherapist, Joanna Kle…
 
Maybe you’ve wondered what an estate plan is and if you need one. Or maybe you do know what it is but think it’s just something ‘wealthy’ people do. Our guest, Crista Hermance of the Hermance Law Firm breaks it all down for us in today’s episode. From the perspective of a mother and an attorney, Crista explains to us: Why all parents need an estate…
 
Do you want to raise your kids to be smart about money, but don’t know where to start? If so, today’s episode is for you. Our guest John Lanza of Snigglezoo will help us learn the ins-and-outs of financial education for kids and his book The Art of Allowance. We discuss when we should start talking about money with our children, the real purpose of…
 
Join Janice this week as she talks to Robbin McManne, the host of Parenting Our Future and author of The Yelling Cure. Robbin is transforming the way parents interact with their children across the globe through her honest and candid approach to peaceful parenting. Listen as they discuss: Why so many of us are yelling at our kids How triggers from …
 
Meal planning is a great way to save money by cooking more at home, but only if it works for your family! Too often busy moms try to meal plan but because of our ever-changing schedules, picky eaters, and little time to cook, it doesn’t work. Today we’re interviewing Marie Fiebach of the Feed Your Family Tonight Podcast, who will change the way you…
 
Are you aware of what’s driving your money behaviors? The reality is most of our money behaviors originate from deep within our subconscious, but they don’t have to be set in stone. In this episode, we interview Deborah Price, a pioneer in the field of behavioral money coaching, who explains how the key to addressing unwanted money habits is unlock…
 
Motherhood is an incredible gift and an incredible challenge. As a culture, we focus on the negative impact motherhood has on our career and financial output. But host Janice Scholl doesn’t feel it has to be that way. In today’s episode, learn how Janice’s early motherhood experiences enhanced her value, rather than eliminated it. About the Host: J…
 
Starting with the onboarding process, you need to instill the confidence in your clients with excellent customer experiences so that they are evangelical about you. The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding p…
 
Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. Hal Elrod's Journal Tip Negative thoughts can happen. Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate. They aren't necessarily doing better than you. Don't be discouraged. Where to Find Us Get on Traci's Mastercla…
 
It is important to look at what marketing does for your business as a whole instead of just the silo marketing. Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines. Commit to being business owne…
 
Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background. Have a strong team and hiring process. As business owners we get to architect our business. Document everything that…
 
FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. Get into a zen mindset. Put marketing at the very top. Don't compare and don't copy. Run FB Ads as a visibility project Always work backwards. Get the FB Pixel on all of your sites. When outsourcing Where to …
 
Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well…
 
Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. Digital marketers don't often talk about packaging. People will remember your face. Marketing …
 
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features. Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit). Advantage vs. Benefit Never run out of hook ideas Do a feature …
 
What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. A hard stance on paid advertising. Ad approval can be hard Have an offering outside of the restricted content. Do the actual selling in email marketing. If you do…
 
It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out. Make it yours. Join a Mastermind or get coached Get information and then adapt to your own path. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass…
 
If you don't have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach Congruency Is A Marketing Principle Businesses That Need Sales Funnels Share Your Expertise on a Deeper Level What Do You Do At No Pitch Events If You're Selling On Amazon If You Have an…
 
When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to outs…
 
Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cycle? Be Careful W…
 
Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes Where to Find Us Take a screenshot of you listening to this episode …
 
Getting personal in your business is crucial. It starts with authenticity but goes beyond in how you connect with your audience. Human to Human Marketing Speaking Personally versus Corporately Getting Personal in Ads Asking For Replies in Email Marketing Automation Does Not Mean Impersonal Personal Touch for High Ticket Offers Where to Find Us Down…
 
How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. Not Everybody is Going to Love You Authenticity is Believable Do it for the benefit of people, not just to benefit you. You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authentici…
 
These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. Vanity Metrics Do Not Equal Profitability 60/40 Split Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers …
 
Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates Tightening The Process Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes Where to Find U…
 
This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Component Ri…
 
This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people and …
 
Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. The Importance of Being Congruent How to Create a Congruent…
 
Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season We sat down and …
 
Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them, or avoid this all together! Also, Happy Hour Marke…
 
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