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At WW (formerly Weight Watchers), Wesley Boas is the Head of Consumer Products - Strategy, Innovation & Marketing and works to elevate the brand and its products to help members throughout their health journey. With a lengthy career in consumer packaged goods (CPG) started at Unilever, Wesley’s Shiny New Object is the shift to online shopping, espe…
 
What is it that drives the mob to hunt the social misfit? In this week’s episode, Professor Michael Drane meets with Cybersecurity Engineer Ryan Lee, and Researcher/Grad Student Ashley Haynes-Gibson to revisit the infamous case of Elisa Lam and her disappearance from the Cecil Hotel in L.A., California. After watching the new Netflix Docuseries ‘Cr…
 
Anirban Basu is the Innovation Director at Danone, focusing on the cutting edge of marketing developments and how to harness these in specialised nutrition. With an illustrious background in marketing in the food and drinks industry, Anirban believes that the next big thing, his Shiny New Object, will be the combination of UGC and AI – two acronyms…
 
Speaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Through this journey, John has focused on archetypes drawn from psychology to design brand strategy and uses that as a starting point for his Shiny New Obje…
 
"I went to see the freaks & Kenny went to find religion. That's how it all started." In this week's episode, Professor Michael Drane meets with Debryah Hawkins, a survivor of the House of Yahweh Cult. At 22, Debryah's life changed when a box of pamphlets arrived at her house. What started out as an innocent adventure and a 3-day feast quickly spira…
 
In this week's episode, Professor Michael Drane meets with Brihana Davidson of the 'Cobra Kai Kompanion' podcast and Andrew Baker, Admin for UPC and fellow Psych Grad Student, to discuss Cobra Kai, Season 3! This is part two of our first episode, reserved especially for our beloved Stalkers. To get the full episode, become a stalker at www.patreon.…
 
Timo Elliott’s job title is one of the most interesting you’ll come across: a VP, Global Innovation Evangelist for SAP (one of the largest cloud technology companies in the world). He spends his time at the “leading edge of innovation” looking for learnings that he then shares with customers to drive innovation in their organisation. His Shiny New …
 
In this week's episode, Professor Michael Drane meets with Brihana Davidson of the 'Cobra Kai Kompanion' podcast and Andrew Baker, Admin for UPC and fellow Psych Grad Student, to discuss Cobra Kai, Season 3! Listen in as they answer stalker questions like "Is Cobra Kai a cult?" and "Is John Kreese a psychopath?" Brihana brings her trusted expertise…
 
Euan Brown is the Head of Digital and Content at Virgin Red, where his mission is to bring the Virgin companies closer together through a new rewards programme that is built on learning from customer feedback. His Shiny New Object is operating with a start-up mindset, whether a small or big company, adapting to data to improve your offering.…
 
In this week's episode, Professor Michael Drane meets with Tawny Platis, Host of 'Death Is Hilarious' Podcast, to explore the Psychology of Dark Humor. Listen in as they discuss what dark humor is, why it's good for us, how Covid-19 has impacted our sense of humor, and what having a dark sense of humor says about our personality. They also explore …
 
Adam Nickson is Head of Marketing Communications at Groupe Renault in the UK and calls himself an “accidental marketer” and an “accidental car guy” due to the series of events that have helped build his career. During our conversation, Adam outlined his Shiny New Object as a series of concepts – a 5-step marketing detox plan for 2021.…
 
It’s astonishing how quickly one person’s idea can become the belief system of an entire community. In this week's episode, Professor Michael Drane explores the psychology of Mob Mentality within the context of the riot at the Capitol. Mob Mentality usually makes headlines during the holidays--that is, unfortunately, a familiar sight. However, the …
 
Pete Markey is the Chief Marketing Officer at TSB Bank, looking after all the marketing activities that take place at TSB. He talks about a past work screw up, the best marketing tip he received, and the importance of staying grounded and true to your purpose, even in unsettling times. His Shiny New Object is a company called InfoSum, who provide a…
 
Iris Meijer is the Global Chief Marketing Officer at Vodafone Business. In this episode, Iris talks about her origins in Finland, how getting fired changed her career and how her team is her best investment. Her Shiny New Object is CMOs having a seat in the boardroom.
 
The cost of entry into happiness is lower than it’s ever been. Every day we experience psychological addiction through our most popular video games because these platforms utilize neuropsychology to keep the players coming back for more. This is the same process as a slot machine. But what happens when you put a slot machine into a human brain? Wha…
 
In this week’s episode, Professor Michael Drane sits down with Michael F. Schein, author of “The Hype Handbook: 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”, to discuss how himself and others have mastered the power of hype to get what they want. They…
 
In this week’s episode, Professor Michael Drane explores the Psychology of Confirmation Bias through the lens of Paranormal Activity. He has with him Jeremy Enfinger, Paranormal Investigator and host of the ‘Deviatus’ and ‘‘Wine & Wierdos’ Podcasts, as well as Ryan Lee, Cybersecurity Engineer. Jeremy, having spent several years investigating parano…
 
Maya Barkay is Head of Marketing for Asia Pacific at Amdocs, covering software and services for media and the telecoms space. After growing from the ground up in her career through mistakes and risk-taking, her Shiny New Object is adopting a growth mindset as opposed to a fixed mindset, and letting that guide you in taking risks, learning, and stan…
 
In this week's episode, the whole gang is bringing you another cult classic--Sexual Fetish Trivia! Watch as Andy and Ashley go head-to-head in their second round of Trivia just for our beloved Stalkers. We review the most common types of sexual fetishes, the differences between a fetish and a paraphilia, and much more! Stay safe out there friends, …
 
As Country Manager for the UK at Waze, Ru Roberts drives customer engagement with the ever-popular app and looks for ways to use advertising revenue to fuel innovation. It’s no wonder that his Shiny New Object is an innovative partnership: the Waze celebrity co-pilot, turning well-known voices into driving guides on Britain’s roads.…
 
In this week’s episode, Professor Michael Drane meets with Author Dr. Bill Kimberlin to discuss the case of an inmate he has been interviewing for over 6 years, Lisa Montgomery. Lisa Montgomery is the first female prisoner to be federally executed on Death Row in over 70 years, with her execution scheduled to take place just eight days before the n…
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
 
In this week's episode, Professor Michael Drane, Dr. Pat Owen, Ashley, and Andy answer Kira's Stalker Question about Paranoia. We explore the different levels of paranoia, key traits of paranoid thinkers, as well as the differences between paranoid psychosis and paranoid personality disorders. Stay safe out there friends, and we hope you enjoy the …
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
 
In this week’s 2-part episode, the UPC team is bringing you more Stalker Questions! Lou asked about live-streamed suicide and the motive behind ending one’s life on public platforms, as well as the ramifications for those who encourage suicide on social media. We touch on some of the legal and social challenges associated with addressing live-strea…
 
In this week’s episode, the whole team is bringing the Stalkers some bona fide bonus content as we answer your questions from the Stalker Group. Sam asked about the case of Amanda Sharp-Jefferson and filicide--we discuss her case and the common reasons that people murder their children. Elijah inquired about the Netflix Documentary ‘The Social Dile…
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
 
In this week's episode, Professor Michael Drane explores the dark minds of those on Level 18 of the Gradations of Evil Scale, developed by Dr's Michael Stone and Gary Brucato. "Though psychotic, they do not typically prolong their torture. Murder, not torture, is their primary motivation." Maury Travis, a quiet, unsuspecting man, shocked the St. Lo…
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
 
In this week's episode, Professor Michael Drane explores the Strong City Cult and what happens the day after doomsday. How do they live with the cognitive dissonance? What do they say to their leader once the prophecy fails? Stay safe out there friends, and we hope you enjoy the show. Hosted by Professor Michael Drane of the Unpopular Culture Podca…
 
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