show episodes
 
Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.
 
Schaeffer’s Investment Research is thrilled to bring you the Schaeffer’s Market Mashup! Hosted weekly by managing editor Patrick Martin, join us as we dive into the various hot-button investing news of the week. Plus, Patrick is joined by traders, analysts, and other dignitaries of the investing world. Those episodes will feature exclusive sit-downs about options strategies, the latest macro trends, and anything else that’s newsworthy in the stock market world.
 
Google Partners and Google Ads experts Chris Schaeffer and Jason Rothman answer your questions about all things PPC and Google Ads. New episodes come out every day Monday through Friday. Send us your questions at paidsearchpodcast.com/contact-us. And check out the PSP Insider at paidsearchpodcast.com/insider
 
The Empire Film Podcast is the official podcast of Empire, the world's biggest and best movie magazine. Check back each week for an assortment of irreverent, film-related chat, as well as interviews with Hollywood's best and brightest. The Empire Film Podcast is the official podcast of Empire, the world's biggest and best movie magazine. We bring you all the latest movie news and nonsense, as well as reviews of the week's new films, an assortment of irreverent, film-related chat and intervie ...
 
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show series
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, the guys are answering some questions from listeners about close variants, geo keywords, seeing your client…
 
Where was this week's Empire Podcast recorded? *very Phil Collins voice* Stu-stu-studio! That's right, folks. After a year and a half of SquadCasting and podcasting remotely, this week's pod sees Chris Hewitt, Helen O'Hara and James Dyer gather in the same studio for some film-related fun. Join them as they natter on about the great reunion moments…
 
Vixologist and Mets lifer Adam Warner returns to put the September selloff in context (3:00). Adam breaks down how Fed tapering could impact the VIX (6:25), potential storylines to end 2021 (11:45), and how options traders can take advantage of seasonality. (14:00)By Schaeffer‘s Investment Research
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, the guys are addressing the polarizing topic of running brand campaigns in Google Ads covering both how to …
 
This week's Empire Podcast sees Phyllida Lloyd, director of the excellent drama Herself, sit down with her star and writer, Clare Dunne, for an interview with Chris Hewitt about how they pulled off one of the year's best films. And when we say she sits down, we mean it. They were sitting beside each other in Phyllida's kitchen. A sign that nature i…
 
Ever since Groundhog Day burst onto the scene in 1993 with all the force of Bill Murray decking Stephen Tobolowsky, we’ve fallen in love with timeloop films; those movies that trap their protagonists in an endless cycle and challenge them to improve themselves or get lost forever. And in this very special episode of the Empire Podcast, Chris Hewitt…
 
Celebrate Our Cinemas is a brand-new, limited-edition podcast series, brought to you by Empire in association with Meerkat Movies from Compare The Market. Each week, Chris Hewitt sits down with a notable guest from the world of film and digs deep into their cinema-going history. In this, the sixth and final episode of the series, Chris chats with E…
 
This week's Empire Podcast sees Chris Hewitt sit down with Simu Liu, the title star of the latest MCU film, Shang-Chi And The Legend Of The Ten Rings, for a wide-ranging chat (1:18:17.675 - 1:36:05.820) that takes in Liu's time in London as a teen, his prediction for Avengers 20, and a heartfelt tribute to the late Brad Allan, the film's second uni…
 
Celebrate Our Cinemas is a brand-new, limited-edition podcast series, brought to you by Empire in association with Meerkat Movies from Compare The Market. Each week, it sees Chris Hewitt sit down with a notable guest from the world of film and dig deep into their cinema-going history. What was the first film they remember seeing? What film made the…
 
This week's Empire Podcast is a sad, sombre, reflective affair. Not because the Empire Podteam -- Chris Hewitt, Helen O'Hara, and James Dyer -- are particularly maudlin about the prospect of discussing the week's movie news, including the revelation that The Matrix 4 is now called The Matrix Resurrections, or reviewing (with the help of newcomer Ka…
 
Because (some of) you demanded it, and because we probably won't have a lot of time to do so on this week's regular pod (what with saying goodbye to Terri White and all that), here it is: a podcast special in which Chris Hewitt, Helen O'Hara, and birthday boy Ben Travis gather in the virtual podbooth and have a breakdown while breaking down the exc…
 
Celebrate Our Cinemas is a brand-new, limited-edition podcast series, brought to you by Empire in association with Meerkat Movies from Compare The Market. Each week, Chris Hewitt will sit down with a notable guest from the world of film and dig deep into their cinema-going history. What was the first film they remember seeing? What film made them l…
 
As a wise doctor once said, "we're in the endgame now." Particularly when it comes to The Walking Dead. The eleventh and final season of the iconic, groundbreaking show is set to premiere from Monday 23rd August, with new episodes dropping every week as a Star exclusive on Disney+, and that is an occasion so momentous that, once again, the Empire P…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: In this episode the guys are tackling the 5 most common questions they get from existing clients like why they aren’t seeing their ad, increasing spend, and ways to improve. They also discuss the new Google Ads thr…
 
This week's episode of the Empire Podcast sees Chris Hewitt return from a short stint in Norn Iron, accent stronger than ever, for a fun episode in which he, Helen O'Hara, James Dyer, and Amon Warmann play another round of the beloved The Three Fact Structure, talk about their favourite surgery scenes from the movies (spoilers abound, so tread care…
 
Schaeffer's Senior V.P. of Research Todd Salamone makes his podcast debut to talk about his SQ June call that scored subscribers a 100% profit in under two months. Todd discusses the various trade drivers he saw (6:01), how he chooses indicators (15:50), what to watch for in the broader tech space (23:27), and some musings on his trade management s…
 
Celebrate Our Cinemas is a brand new limited edition podcast series, brought to you by Empire in association with Meerkat Movies from Compare The Market. Each week, Chris Hewitt will sit down with a notable guest from the world of film and dig deep into their cinema-going history. What was the first film they remember seeing? What film made them la…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are discussing how they respond to the top 5 most common questions they get from new clients pre and post launch including how to determine cost per click, setting budget guidelines, making chang…
 
With Chris being off on.... *looks up the term* a 'ho-li-day', it's up to the lethally cunning Helen O'Hara and the consistently megalomaniacal James Dyer to hold down the fort alone, largely by dancing on the grave of the Three Fact Structure and plugging the Pilot TV podcast every third minute. Beyond that, though, Hell's Bells and Jimbo manage t…
 
Market Mashup is back with Cboe! Patrick is joined by Bruce Bond, co-founder and CEO of Innovator Capital Management, and Bill O’Keefe, Director of Derivatives Sales at Cboe Global Markets Bill and Bruce discuss what makes defined outcome ETFs different from standard options (1:27), their evolution the last three years (6:02), how FLEX options can …
 
Celebrate Our Cinemas is a brand new limited edition podcast series, brought to you by Empire in association with Meerkat Movies from Compare The Market. Each week, for six weeks, Chris Hewitt will sit down with a notable guest form the world of film and dig deep into their cinema-going history. What was the first film they remember seeing? What fi…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are going deep into the Google Ads black box and the algorithms behind the scenes in Google Ads that seems to impact performance. The guys talk about how they think about the black box, how it im…
 
This week's Empire Podcast sees the podteam — Chris Hewitt, Helen O'Hara and James Dyer — return to the virtual studio after last week's live show. But that doesn't mean that they're phoning it in, or Squadcasting it in. Far from it. Instead, this is a jam-packed, fun-filled show in which the three colleagues of such lethal cunning discuss the best…
 
Celebrate Our Cinemas is a brand new limited edition podcast series, brought to you by Empire in association with Meerkat Movies from Compare The Market. Each week, for the next six weeks, Chris Hewitt will sit down with a notable guest from the world of film and dig deep into their cinema going history. What was the first film they remember seeing…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys take you further into the Google Ads platform and walk you through some advanced data and settings opportunities that exist inside of a Google Ads account. They cover out-of-the-way areas of a Go…
 
Aaron Eckhart has spent much of his career fighting not to be typecast as the all-American hero, what with his blond hair, blue eyes and chin that could level mountains. And he's very much succeeded in that quest with his new movie, Wander, in which he plays a paranoid private eye-turned-podcaster who stumbles upon what could potentially be a vast …
 
This week's (belated, so sorry about that) Empire Podcast is our first live show in aaaaaaaaages, as we headed to Kings Place earlier in the week to record, at long last, our 450th episode, in front of a socially-distanced, diligently-masked but deeply supportive crowd. How long had it been since we were meant to record it? Well, this episode also …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about 4 things long-term Facebook advertisers need to know when they come over to Google Ads to start advertising. Thanks for listening and enjoy the episode. Search News: Google Ads optimiz…
 
It's another triple whammy of tremendous guestitude on this week's Empire Podcast, as we're visited by three of our favourite actresses. First up, Chris Hewitt and Vanessa Kirby have a meeting of sleep-addled minds on an early morning Zoom call as they discuss Vanessa's new movie, The World To Come, and her plans to outdo Tom Cruise with an epic mo…
 
There's an old saying in EmpirePodcastland: while the Chris is away, the Three Colleagues Of Such Lethal Cunning will bang on about fantasy books, basketball, fantasy books, Star Trek, and even more fantasy books. Which is precisely what happens this week. With Chris Hewitt elsewhere, Helen O'Hara steps into the hosting chair and, along with Amon W…
 
Chris Prybal, who previously scored a huge win with his GME trade before meme madness, is back! He talks with Patrick about his recent AMD call option that scored subscribers a 201% return in just under a month. Chris talks the semiconductor sector (2:46), AMD drivers (8:02), reading macro headlines (14:22), the feeling you get when you nail a big …
 
With the eleventh and final season of The Walking Dead just around the corner, we’re getting all kinds of excited to see how the groundbreaking, landmark AMC show brings the whole bloody affair to a close. But first, we figured it would be time to look back at the previous ten seasons, which are now available to stream on STAR on Disney+. And so th…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the impact of image extensions in Google Ads, the difference between image extensions and dynamic image extensions, and they explain the way they think about image extensions and their…
 
OK, full disclosure. If you saw the name 'William Shatner' in the episode title and thought, 'yes! I bet the Empire Podcast asked him loads of questions about Star Trek and Columbo and Airplane! II: The Sequel and Boston Legal and generally being awesome!', then we should tell you that while that was the plan, sometimes plans can go awry. So yes, W…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a deep dive on HVAC Google Ads campaigns. They cover some advanced topics and share things they think about when advertising for an HVAC company. Topics include the potential from this topic o…
 
On this week's Empire Podcast, it's finally time to get freaky as Christopher Landon's excellent body-swap slasher movie, Freaky, hits UK cinemas. And what better way to celebrate than by listening to Chris Hewitt's chat with that movie's stars, Vince Vaughn and Kathryn Newton, in which they come up with other horror movie mash-ups? Annie Halloween…
 
tastytrade's Tony Battista returns to the Market Mashup! A trilogy rivaling Star Wars in its popularity. Patrick & Tony talk meme stocks (4:06), options volume (6:30), options 101 (9:30), learning the Greeks (16:05), and the future of crypto (20:05). Be sure to check out tastytrade.com and tastyworks.com, as well as schaeffersresearch.com to subscr…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about three common mistakes that they see Google Ads advertisers make that can really limit your ability to run a great campaign. These three mistakes are thinking about keywords the wrong w…
 
This week, Fast 9 (the name may change, depending on where you live) is finally unleashed in cinemas after a delay of over a year. So that loud noise you may have heard during the last couple of weeks was almost certainly Fast & Furious megafan Ben Travis yelling, "MAGNET PLANE!". So when the chance came up to talk to Fast 9 star, Nathalie Emmanuel…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re helping business owners figure out what to do when their Google Ads campaigns stop working. We’ve heard it many times. Google Ads was working well, but now it’s no longer performing and you’re wonde…
 
In the second half of this week's genuinely bumper-sized, jam-packed Empire Podcast, the great Jimmy Smits jumps onto SquadCast with Ben Travis and Chris Hewitt, talking to them about his role in Jon M. Chu's adaptation of In The Heights, his New York heritage, and his skill with a lightsaber. Which you may even be able to hear. And, with Godzilla …
 
Because this week's episode of the Empire Podcast has more guests than Glastonbury, we've taken the rare step of dividing it into two parts. In the first part, Milla Jovovich tells Helen O'Hara all about reteaming with her Resident Evil director, and husband, Paul W.S. Anderson, on the sci-fi actioner, Monster Hunter. And then Chris Hewitt catches …
 
Schaeffer's Market Mashup is back, and so is Cboe Global Markets! Cboe's Henry Schwartz and Robert Hocking join Patrick to discuss the biggest mistakes options traders make when starting out. We learn the lessons they'd give to their past self (1:33), Rob's top five mistakes he sees options traders make (4:11), Henry's own list (7:16), the broader …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Today we’re doing a Q&A and answering your questions about Google Ads. Questions today include subjects like location targeting, learning Google Ads, display campaigns, and competitor keywords. Thanks for listening…
 
There are no fewer than *five* guests on this week's show as David Schwimmer and Nick Mohammed stop by to talk about the second series of Intelligence, while Florian Zeller and Sir Anthony Hopkins put down their Oscars to tell us all about The Father (an interview during which Chris and Sir Anthony stage an impromptu Edge-off). And John Krasinski t…
 
Dominic Monaghan and Billy Boyd are two men on a mission. And that mission is to enter the murky world of podcasting with their new show, The Friendship Onion, in which the two former Hobbits, and friends of two decades' standing, chat about whatever the heck they want to. And if that just happens to be Lord Of The Rings-centric, then so be it. The…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to repo…
 
It's another bumper, jam-packed edition of the Empire Podcast this week, with three incredible guests all popping in for a virtual podchat. With Loki about to debut on Disney+, we were delighted to welcome that show's director, and long-time listener to the pod, Kate Herron, who tells Chris Hewitt and Helen O'Hara as much about the show as she can …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re talking about the problem of cannibalization inside a Google Ads account. We describe what cannibalization is, why it’s a bad thing, and how to find it. It is an interesting problem, and we hope you…
 
The wonderful Mark Strong returns to the pod this week, telling Chris Hewitt all about why he jumped at the chance to co-star alongside Emmas Stone and Thompson in Cruella, his greenscreen experiences, and how he became the voice of the government's Covid-19 protocol advertisements during the pandemic. Either side of that, Chris is joined in the vi…
 
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