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Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast. Over 150,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels. Catch a live recording: authenticstorytelling.net/live Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Tamara Burkett Andy Crestodina Scott Brin ...
The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
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342: What's a digital legacy plan and why do you need one?
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Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic. Grab their book here: https://amzn.to/3750f66 Order Christoph’s new book here: https://amzn.to/3agXU9i Find more podcast episodes: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message…
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341: WMT Radio replay - How brands can use the power of livestreaming
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Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph‘s book at authenticstorytelling.net/going-live--- Send in a voice message: https://anchor.fm/ctrappe/message
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340: How to give better media interviews - a chat with Brad Phillips
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Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY Pre-order Christoph’s new book now: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message
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339: The state of email marketing in 2021 - a chat with Ernie Smith
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What email trends are worth watching and - more importantly - worth implementing this year? Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find a related article from Ernie: https://lnkd.in/eg4iuQR Connect with him on LinkedIn: https://lnkd.in/e-SPJJS Order Christoph’s new book now: ht…
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🇩🇪338: Organischer Content und live Podcasts 🇩🇪
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Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist.Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live--- Send in a voice message: https://anchor.fm/ctrappe/message…
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337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web Insights
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As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business. Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe. From resource alloca…
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336: Are you thriving in the new marketing landscape? - Presented by Web Insights
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Christoph discusses this topic on today's live recording of the Business Storytelling Podcast. Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt Tomorrow's panelists: Darrell Alfonso, AWS Amy Kelly, UserTesting Mark Baker, Oracle Christa Elizabeth Norton, Capita --- Send in a voice message: https://anc…
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335: The importance of trusting the process - a chat with Garrett Sussman
41:28
41:28
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Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss: What do we mean by "the process?" How to trust in the process? And related topics. Check out Garrett's company: https://bytraject.com/ Find more podcast episodes: authenticstorystelling.net/podcast For the video ver…
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334: Why media coverage still matters to businesses
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34:22
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Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more. Check out her books here: https://amzn.to/3ppKZYI Dawn's website: https://dawndugle.com/ Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authent…
What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss. Watch the video version here: https://www.amazon.com/live/broadcast/2b62cd70-8245-4ba8-b6cc-db8781a43ec3 --- Send in a voice message: https://anchor.fm/ctrappe/messa…
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332: Why brand stories must also include failures
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34:11
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Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find Matthew's book on the topic here: https://amzn.to/3qK49sM Christoph's content performance book: https://amzn.to/38ezVrb --- Send in a voice message: https://anchor.fm/ctrappe/message…
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331: Behind the scenes: The Marketing O'Clock Podcast
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The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field. Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it. Check out the show here: https://lnkd.in/dJ6XsgR More Bu…
At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.slideshare.net/ctrappe/content-marketing-for-local-seo Want me to speak at your conference? Contact me here: https://authenticstorytelling.net/hire-spea…
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329: How to overcome imposter syndrome - a chat with Marc A. Pitman
36:09
36:09
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Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt." Get the book here: https://amzn.to/3qywZMr Read Christoph's content blog: http://authenticstorytelling.net --- Send in a voice message: https://anchor.fm/ctrappe/message…
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328: What's content mapping - a chat with Henry Adaso
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Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping. Get his book here: https://amzn.to/375cHmB Christoph's content blog: authenticstorytelling.net --- Send in a voice message: https://anchor.fm/ctrappe/message
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327: Content marketing challenges to master - a chat with Kris Hughes
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Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic. What are some challenges business face? How to overcome them? How to be more successful with your content And more... Connect with Kris here: http://krishughes.com Find more podcast episodes: http…
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326: Why, why, why is the podcast industry so fragmented - a chat with Travis Osterhaus
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41:17
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Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and what brands should know to get the most out of their podcast strategy. Connect with Travis on Twitter: https://twitter.com/travisosterhaus Find more podcast episodes: authenticstorystelling.net/podcas…
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325: How to Create Loveable Brand Communications - a chat with David Yarde
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David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast. Let's find out how to make your brand more lovable. Connect with David on LinkedIn: https://lnkd.in/e6cwE8s And on Twitter: https://twitter.com/dsmy His website: davidyarde.com --- Send in a voice message: https://anchor.fm/ctrappe/mes…
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324: Does good lighting matter for your livestreams?
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In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version here: https://amazon.com/live/broadcast/1c89a97e-cee0-4a3d-91e8-033fa4308833?ref=social&tag=theauthstor09-20&linkCode=ilv --- Send in a voice message: https://anchor.fm/ctrappe/message…
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323: How to come up with great ideas - a chat with Carla Johnson
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Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas. Find her book on the topic here: https://amzn.to/3oIbrwm Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: https://lnkd.in/ePb7wUi --- Send in a voice message: …
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322: The importance of testing in marketing - a chat with Ron Stefanski
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Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast. We discussed: Why testing is important How to test assumptions Multi-variant and A/B testing And more....Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/More podcast episodes: http://a…
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321: Marketing strategies with Pam Didner
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Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021. Find her book here: https://amzn.to/34i8wlU Her website: https://pamdidner.com/ Christoph’s new “Going Live“ book: https://authenticstorytelling.net/going-live-book/ Find more podcast epi…
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320: Virtual Singapore keynote: Audio and voice for content marketers
20:46
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With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need to think about audio content and how to create it quickly. We also discussed the impact of voice on our content strategies. To book him to speak at your event contact him here: https://authenticstorytelling.net/hire-speak…
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319: Re-humanizing the workplace - a chat with Chuck Blakeman
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Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-humanizing the workplace." Get a copy here: https://amzn.to/3nkQcPM Christoph's content performance book: https://amzn.to/38ezVrb Christoph's blog: http://authenticstorytelling.net --- Send in a voice message: https://anchor…
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318: Crisis PPC and other PPC topics - a chat with Kirk Williams
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Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast. His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs Follow him on Twitter: https://twitter.com/PPCKirk Christoph's content performance book: https://authenticstorytelling.net/content…
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317: The latest B2C marketing research from the Content Marketing Institute
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Stephanie Stahl, GM of the CMI, joins me on today's episode to discuss the latest research.Find the full report here: https://lnkd.in/eWJ7_qS--- Send in a voice message: https://anchor.fm/ctrappe/message
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316: Is Clubhouse worth including in your marketing strategy?
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Clubhouse is an audio-only social network. I blogged about my first impressions here: https://authenticstorytelling.net/clubhouse-app/ You can also find the video version of this episode at that link. Social Media Expert Mitch Jackson of https://streaming.lawyer/ joins Christoph on this live recording of the Business Storytelling Podcast to share h…
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315: Subscriptions - the forever transaction with Robbie Kellman Baxter
36:50
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Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find her book here: https://amzn.to/2JYwM5n More podcast episodes: http://authenticstorytelling.net/podcast --- Send in a voice message: https://anchor.fm/ctrappe/message
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314: How to deliver the right Facebook ad, at the right time, to the right audience
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Bob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find his book here: https://amzn.to/358Zo3YBob's website: https://lnkd.in/eVfUApp Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https…
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313: What are people really doing online? A chat with Simon Kemp
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37:07
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Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project. More marketing tips: http://authenticstorytelling.net Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your m…
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312: How to grow your followers on Amazon Live
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If you livestream on Amazon you know the importance of followers. Amazon gives you more features if you have more followers. But how do you gain followers? In this audio live I am discussing my strategy. Follow me on Amazon here: https://www.amazon.com/shop/christophtrappe --- Send in a voice message: https://anchor.fm/ctrappe/message…
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311: How to get your brand to a breakthrough - a chat with Margie Agin
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Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand. Find her book on the topic here: https://amzn.to/3oOpq3Y Connect with Centerboard Marketing: https://lnkd.in/evk5rJS This episode i…
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310: SEO for content creators - a chat with Barry Schwartz
29:35
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Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy.We discuss: Google passage ranking Keyword research The bare minimum of SEO strategy and more...Find more podcast episodes: authenticstor…
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309: How to speed up SEO projects - a chat with Hamlet Batista
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34:42
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Hamlet Batista, CEO at https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpV…
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308: Istanbul virtual keynote: Creating a content performance culture
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This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance. The video version can be found here: https://youtu.be/tc-iU8LLCT4 Want me to speak at conference, drop me a note: ctrap…
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307: Saying no can help you become a better leader - a chat with Jo Miller
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Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well. Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cYm Find more podcast episodes: https://lnkd.in/ePb7wUi Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Grab …
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306: Are you doing word of mouth marketing correctly? A chat with Saul Colt
29:19
29:19
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Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing: What is word of mouth marketing? How to do word of mouth marketing? What are brands doing wrong when it comes to word of mouth marketing? And more... Christoph's content performan…
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305: Walked on: Lessons from a two-sport non-scholarship athlete
25:56
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Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being a walk-on. Find his book here: https://www.amazon.com/live/broadcast/6880e08e-327c-47e7-8bec-b5405dcf9545--- Send in a voice message: https://anchor.fm/ctrappe/message…
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304: How to elevate marketing ops - a chat with Cristina Saunders
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Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams. Connect with her on LinkedIn: https://lnkd.in/e_v7_ux Find more podcast episodes: authenticstorytelling.net/podcast --- Send in a voi…
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303: How to build a brand without annoying sales tactics
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37:52
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Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic. Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq Find more podcast episodes:…
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302: Am I live? Here's how to make your livestream successful - Powered by Restream
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Christoph talks about how to pull off a great livestream. How do you know you are live? Who pushes the buttons? Comments Repurposing Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C This episode is supported by Restream and produced by Trappe Digital. --- Send in a voice message: https://anchor.fm/ct…
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301: How the Best Companies Stay Relevant in a Fast-Changing World
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Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it. Find his book here: https://amzn.to/3ovjSeM Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing: h…
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300: Measuring the success of PR efforts - a chat with Tonya Parker
36:36
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Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts. Connect with her on Twitter: https://lnkd.in/eM4ARaXOn LinkedIn: https://lnkd.in/eJ8-VvW Find more podcast episodes: https://lnkd.in/eYs…
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299: How to be ready when your number gets called
29:25
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Are you ready when your time to shine has arrived? Let’s talk about how to succeed. Video version: https://amazon.com/live/broadcast/62f66a6f-a409-4dc3-b59f-51630ed6fb9d?ref=social&tag=theauthstor09-20&linkCode=ilv--- Send in a voice message: https://anchor.fm/ctrappe/message
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298: Creativity in marketing - a chat with Author Mat Zucker
32:39
32:39
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Author and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing and his latest book. Find his book here: https://amzn.to/36IIAS6 Find more podcast episodes: authenticstorystelling.net/podcast --- Send in a voice message: https://anchor.fm/ctrappe/message…
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297: Demystifying how we think and why we act - with Tim Ash
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Find Tim's book here: https://amzn.to/34jws8U or http://primalbrain.com Tim's site: http://timash.com Follow Tim on Twitter: https://lnkd.in/eNUJYXk Christoph's blog: https://lnkd.in/bDTft_d --- Send in a voice message: https://anchor.fm/ctrappe/message
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296: What actually goes into planning a livestream? Presented by Restream
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39:31
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In this live recording of the Business Storytelling Podcast, Christoph shares: Ideation (Guest vs. no guest) How to keep topics unique Keyword research How I write titles My description template and philosophyLivestream to multiple channels with Restream: https://restream.io/join/ctrappeVideo version of this podcast: https://youtu.be/6ZmygNJzXTw?t=…
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295: Radio replay: How to present yourself better on Zoom calls
5:16
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Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Check out this related article on the topic: https://authenticstorytelling.net/body-language/ These are my office products mentioned: Gaming chair: https://amzn.to/2X7QCP1 Standup desk: https://amzn.to/…
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294: Getting content ideas through Google Question Hub
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Barry Schwartz tweeted the news that Google Question Hub is now available in the US. Read his article here: https://lnkd.in/e2nkXRH This episode is a quick overview, how to sign up, and how to get content ideas from it. Video version: https://youtu.be/No0hKsYrcdk Find more podcast episodes: https://lnkd.in/ePb7wUi Christoph's content performance bo…
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293: How women can embrace the entrepreneurial spirit - a chat with Charlene Walters
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Charlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast.Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5QHer website: https://ownyourother.com/Find more podcast episodes: https://lnkd.in/…
