show episodes
 
Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco) AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissecting the culture in ...
 
Nonfiction authors share compelling true stories & books with great ideas for living well. In addition to discussing captivating biographies & memoirs, these writers promote business & entrepreneurship, foster community-building, encourage health & wellness, strengthen home & family, and nurture personal development. Regardless of the genre, all the books we feature are insightful, inspiring, and uplifting. In the end, we save you time by curating long-standing classics, sleepers, and new re ...
 
Marketers know it’s the connections we make - between ideas, people, and brands - that make all the difference. Each week, Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connections. Kick back, relax, and join our happy (half) hour of marketing inspiration and positivity and come away a happier and ...
 
At the seed of every good online program, there’s a community. Kami Huyse believes empowering that community is critical to lasting success. In this podcast Kami, along with Madalyn Sklar, will focus on the root of the matter — building online communities. Through this process, they'll share information, helpful tips and advice, and takeaways to help build your own community. Learn how to monetize, provide value, inspire others to take action, and make this a great experience for everyone. K ...
 
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show series
 
Craig Dubitsky, Founder of hello products and Chief Innovation Strategist at Colgate, joins Happy Marketer Connection for an epically positive episode about the benefits of being friendly. Hear how to make friendliness your business game-changer, why FOMO is changing the retail landscape, how to create a brand that makes people smile and a company …
 
As we’ve mentioned in previous episodes, budget concerns are an ever changing part of working in DevRel. Now more than ever, DevRel teams are expanding their functions and responsibilities while stretching the idea of how we do the things we do. In this episode, we sit down with Bear Douglas of Slack to talk budgets, what budget allocations mean to…
 
SUMMARY Radiologist, author, and speaker Linda K. Olson shares the story of becoming a triple amputee in her new book, Gone. On the cusp of becoming doctors, Olson and her husband are hit by a train in Germany, leaving Linda without three limbs. Uttered by her husband Dave just after the accident, the words “If you can do it, I can do it” become th…
 
Julie Levi, President and Founder of Progressive Promotions, joins Happy Marketer Connection to discuss Passion, Patience, and Persistence. Hear what it takes to succeed as a Salesperson and Entrepreneur, what true persistence looks like and why it's worth it, the ways Sales has changed over the years, how to hire and support your business developm…
 
SUMMARY Brad Aronson, author of the National Bestseller HumanKind: Changing the World One Small Act a Time, discovered content when his wife was recovering from leukemia. Inspired by the many demonstrations of "humankindness" that supported their family through this dark time, he began writing a blog. Then, realizing that even the smallest of gestu…
 
Pia Marquez, Digital Marketing Sr. Manager at Del Monte, joins Happy Marketer Connection to discuss building your Personal Brand. Hear why it's important to develop your personal brand, the benefits of working for small and large companies, why marketers should take a page from designers by building their own websites, how to add skills at each sto…
 
SUMMARY Much-decorated professor and accomplished author, Charlotte Gray chronicles Reluctant Genius: Alexander Graham Bell and the Passion for Invention. Bell originally hailed from Scotland, emigrated to Canada for better health, and eventually settled in Boston, Massachusetts (USA) where he acted virtually solo while inventing what we know as th…
 
Dustin Finkel, Founder and CEO of Ancient inGRAINed Snack Co, joins Happy Marketer Connection to discuss Relationships. Hear how to grow your network, create beneficial relationships across industries, how Dustin created Ka-Pop!, his experiences on Shark Tank and QVC, and how to have a solid financial understanding of your company. Connect with Dus…
 
SUMMARY In her memoir, The Smallest Lights in the Universe, author and astrophysicist Sara Seager shares her journey exploring both outer and inner space. An MIT professor standing on the cutting edge of discovering exoplanets, she is widowed at age 40 and plunged into deep grief. But with patience, time, and the help of a tight-knit widows’ group,…
 
Zachary Weinberg, Director of Amazon Advisory at Gartner, joins Happy Marketer Connection to discuss eCommerce trends. Hear how eCommerce has changed in recent years, how to dominate your category on Amazon, what the top brands are learning from challenger and D2C brands, what new e-tailing trends are here to stay, and what you can learn from a fai…
 
Author Cecilia Rodriguez Aragon, once a shy, timid child riddled by fear, shares her breakout memoir, Flying Free: My Victory over Fear to Become the First Latina Pilot on the US Aerobatic Team. Her book, 20 years in the making, features Aragon facing her fears head-on through learning to fly. With fierce determination matching her mathematical sup…
 
We’re almost 8 months into a global pandemic. The last time we gathered to discuss COVID-19, we were mere weeks in and scrambling to figure out how to adjust. Given how much has changed since then, it was time for another Community Pulse LIVE! Our questions include “What have we learned?” “How the pandemic has changed our perception of attending in…
 
Chris Teigland, Executive Chef and Co-Owner of Community and Birdhouse, joins Happy Marketer Connection to discuss Creativity. Hear how to come up with creative products and services, find creative inspiration, the challenges and marketing opportunities with running a restaurant, what to do with negative consumer feedback, and the parallels between…
 
Tim Hayden, Chief Executive Officer of Brain+Trust and an expert in data collection and protection, joins Happy Marketer Connection to discuss Privacy and Profits. Hear how companies use your consumer data, the paradox between privacy and personalization, how you can leverage data as a business, the impact of the CCPA, and why Tim believes marketer…
 
Lewis Schiff, Chairman of Birthing of Giants and Moonshots and Moneymakers, joins Happy Marketer Connection to discuss Entrepreneurism. Hear how to disrupt your industry, harness your passion to create a thriving business, stay inspired with your work, the key to building lasting value in your business, how Lewis’s program partners with Oxford and …
 
Tara met Shervonne Cherry in Baltimore in 2012. At the time, Shervonne was working as a designer and social media strategist, but today, she's the Director of Community & Partnerships at Spark, a growing Coworking organization with spaces in Baltimore and Kansas City. Shervonne gives incredible insight into how to build local community resources th…
 
SUMMARY Heidi Herman serves up her latest book, On With the Butter! Spread More Living onto Everyday Life. Taking the title from an Icelandic expression meaning “Carry on, keep doing what you’re doing, forge ahead, and keep moving!” and inspired by her nonagenarian mother who lived by this mantra, Herman compiles dozens of ideas to fully embrace ea…
 
Lindsay Stein, Chief Executive Officer of the nonprofit Today, I'm Brave, joins Happy Marketer Connection to discuss Bravery. Hear how to market a nonprofit, determine your core mission, develop strategic partnerships, what it means to be brave, and Lindsay’s pivot from journalist and Editor-in-Chief to CEO of a nonprofit. Connect with Lindsay at L…
 
As companies are starting to realize that Developer Relations can be a competitive advantage, we’ve been noticing more and more job descriptions for Developer Advocates or DevRel Professionals who are the first non-engineering hire at early-stage startups. But when you’re an early hire working alongside the founder and a few engineers, what does yo…
 
SUMMARY Little did Pushpendra Mehta know that by answering one simple question on Quora, his book, Observe to Unmask: 100 Small Things to Know People Better, would emerge. The question: “What small thing can tell you a lot about a person?” Mehta’s answer would get over 1 million views and lead to his collecting bits of wisdom for understanding huma…
 
Max Branstetter, Founder and Podcast Producer at MaxPodcasting, joins Happy Marketer Connection to discuss Growth. Hear how to start a professional-sounding podcast, use your podcast as a marketing tool, find guests for your podcast, tips for hosting and producing a podcast, and Max’s personal favorite episodes of the Wild Business Growth Podcast. …
 
This week, Tara and Stef speak to Nate Nichols. Nate is the founder of Palette Group, a commercial creative agency that focuses on community, which he runs with his life partner. He's also the co-founder and creative director of Allyship & Action, a collective that works with vendors and agencies to actively promote diversity within the industry. F…
 
Giving hope to the average achiever, Rich Karlgaard shares his latest book, Late Bloomers: The Power of Patience in a World Obsessed with Early. He observes, “We’ve created a new system of snobbery based on IQ scores and elite university degrees. To mitigate this crisis, we must stop excessively glorifying precocious achievement and seeing human de…
 
Shonda Brown, Senior Associate Brand Manager at Church and Dwight, joins Happy Marketer Connection to discuss Pivoting. Hear how to pivot your career and marketing strategies, the game-changing insights that come from online brand communities, what Shonda has learned about cats and cat owners from her online community, how to market organically, an…
 
This week on the podcast, Tara and Stef sit down with Danica S. Nelson, Senior Product Marketing Communications Manager and travel enthusiast. But Danica does multiple jobs with her organization. She not only has a senior marketing role, she also works on the DEI (diversity equity and inclusion) initiatives. She balances all of these with ease...bu…
 
SUMMARY Early childhood and parent educator Rahima Dancy encourages parents to trust themselves in the 3rd edition of her book You Are Your Child's First Teacher: Encouraging Your Child's Natural Development from Birth to Age Six. Since its first edition, the book now includes advice about technology and even how to teach while the children are aro…
 
Rachel Braun Scherl, Co-Founder and Managing Partner of SPARK Solutions for Growth, joins Happy Marketer Connection to discuss being a Pioneer. Hear how to pioneer a new industry, how Rachel became the Vagipreneur, the difference in working for small and large companies, the top three skills every businessperson needs, and how to create a creative …
 
Cathy Murphy, Co-Founder and Chief Executive Officer of Venus Media Group, joins Happy Marketer Connection to discuss Balance. Hear how to connect your brand with women and stay true to your company purpose, why it's helpful for your business to be platform-agnostic, the reason Cathy took the entrepreneurial leap, and how to achieve work-life balan…
 
Tara has known Ian for well over a decade and she's never had a conversation on race with him. This isn't because of a lack of opportunity. They've shared many a deep conversation, but never about race. This is a problem. It's one of the biggest problems that White people have, in fact. You may have heard "your silence is violence" and this episode…
 
Anne Candido, Co-Founder of Forthright People, joins Happy Marketer Connection to discuss Brand Love. Hear how to create connections with your consumers, turn your fans into brand evangelists, the three questions you need to be able to answer to have a brand, and what junior marketers and senior marketers can learn from each other. Connect with Ann…
 
SUMMARY Reader, Come Home: The Reading Brain in a Digital World, by Maryanne Wolf, includes a treatise for deep reading in a world that has shifted from print to digital medium. In her book, Wolf addresses a myriad of attendant issues, concerns, and questions about the future of reading. While explaining the complexity surrounding the acquisition o…
 
Alan Sutton, VP Global Sales and Operations at Jay@Play, joins Happy Marketer Connection to discuss Heritage. Hear the pros and cons of working with family, how to build a global brand, be nimble as a company, resolve conflicts within your team and supply chain, and what the fashion and toy industry have in common. Check out Alan’s toys at JayAtPla…
 
"How can we say that politics shouldn't be a conversation on a business platform when it is the politics, the lobbyists, the things that are happening behind the scenes that govern how business operates?" Indeed! In this episode, Stefani and Tara speak with the epigrammatic Cher Jones, a social media and brand development expert, and LinkedIn influ…
 
SUMMARY When Genevieve Piturro, jumped off the New York City corporate ladder, she didn’t know her burning passion to deliver pajamas and books to children in shelters would turn into the wildly successful, nationwide nonprofit Pajama Program. Her book, Purpose, Passion, and Pajamas: How to Transform Your Life, Embrace the Human Connection, and Lea…
 
Alex Colkitt, the Content and Community Strategist for Sir Kensington's, joins Happy Marketer Connection to discuss Engagement. Hear why quality engagement is more important than quantity of impressions, how to engage with your customers and partners, how Sir Kensington’s champions the “dignity of food,” the erosion of trust and authenticity in soc…
 
Nightingale Tales: Stories from My Life as Nurse, by Lynn Dow, spans 50 years of one nurse's career experiences–some funny, some sad, and all true. A registered nurse, Dow began her medical career reluctantly but eventually worked as a staff nurse, head nurse, teacher, and mentor at large medical centers on both the east and west coasts. As handmai…
 
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