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The podcast about everything and nothing. Jason Hui is a maker and founder of Prometheus Lights. Ben Hardy is a writer, content marketer, and former editor of Bobvila.com. Join their deep dives into topics in which they have much interest ... and no expertise.
 
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Not a glorification. More like an acknowledgement that more of us are doing more drinking, both of us have some funny drinking-related stories to share, and one of the most memorable lines from the film masterpiece that is "Friday" was delivered by a man who sadly has recently departed. You don't have to drink while listening, but it'd be a lot coo…
 
Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year! Even with their network not dominating their industries, the switch to contextual has created more revenue…
 
Nolan Higdon, the author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Business media is subject to clickbait headlines, …
 
Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information? All of these things cost someone, and they have to be paid for somehow. Unfortunately, according to John Marshall’s new book, Free is Bad, you are paying for these services, just not in the tradi…
 
Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns. According to a McKinsey Study, Consumers are cutting back to the essentials, they are leaving brand loyalty behind. Both Consumers…
 
In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous. Not only does …
 
Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Many believe that AI will replace the need for traditional keyword research, but that may be a short-sighte…
 
New funnel shapes and interpretations are created daily, such as the flywheel to the bowtie and more. Matt and Ashley discuss the changing application of the sales funnel and the helpful visualization that it enables. But with all this talk about the funnel, is it dying because sales and marketing can’t agree? Learn how breaking down silos, corpora…
 
In this episode, Jeff Ferguson of Amplitude Digital and Jennifer Hood, Data Analytics Consultant join Matt to discuss the accuracy of studies of Google's search engine ranking algorithm. Many SEO companies claim to have tested multiple aspects of the ranking algorithm and then use this data to sell their products. But how much have they tested, wha…
 
A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As long as I have worked in analytics, I have always seen ad fraud. Today, it is at astounding levels, and p…
 
Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online. In addition, meme culture creates, p…
 
Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. Right now, what we are seeing is a reaction, as many are struggling to simply re-create the classroom in an online environment. As the demand increases…
 
Many people need to maintain hours to retain their certification and those hours have moved to online training. Even more, virtual workshops, lectures and social distancing measures have increased as more people are forced to work from home. How does a training manager measure the effectiveness of their training? There are significant obstacles. Mo…
 
As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam. With some simple lighting and arranging of furniture to helps to maintain and heighten eye contact…
 
Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. Welcome to the world of neuromarketing! For years, advertisers have known and realized that there are techniques that tap into …
 
Tinfoil hat time! Jason and Ben dive into some of their all-time favorite conspiracy theories, from directed energy weapons and weather control to alien technology and military bio weapons tests gone horribly wrong. Isn't the internet amazing? Maker Minute: Bitten (We called an audible on the Maker Minute after recording. You'll understand when you…
 
Or is it? Are the victors always the good guys? Why is Disney pushing a genocide agenda? Jason and Ben take a walk on the dark side as they dissect this famous phrase in the context of the latest Star Wars installment plus other notable conflicts and conquests of both distant and recent past. Hold onto your light savers. Maker minute: George Lucas …
 
Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is co…
 
Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly. Cut past the hype and get information to help you make informed decisions about influencer marketing for your b…
 
Jason rocked the LED flashlight world a year and a half ago when he announced the acquisition of the Foursevens brand. Since then he's released updated versions of the Preon and Mini flashlights, and now he's finally launched the newest version of the Foursevens flagship flashlight: the Quark MKIII. We get into all the details about the new light a…
 
By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing! Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famo…
 
Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign. Ashley Schweigert returns to talk through the many details of setting up a…
 
How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. First, companies that do not have accessible websites are being sued. Past court rulings put websites in the same class as a commercial bu…
 
With realization of one’s own potential and self-confidence in one’s ability, one can build a better world. – Dalai Lama And yet who among us hasn't suffered a crisis of confidence at some point in their lives? In this episode Jason & Ben explore self esteem & self confidence – how to define them, ways to manufacture the latter, and real-world exam…
 
Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are i…
 
Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Many people like to make the statement that the search engines are always changing, which is true. However, very few of those changes affec…
 
Sue Grabowski joins Matt again as they discuss the dismal state of "making the pitch." When you send a LinkedIn request - are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches mad…
 
Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it bring to you as the speaker. With non-verbal being the majority of how we communicate, it is so important to focus our expressions, bodies and intonation along with t…
 
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