show episodes
 
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old ...
 
The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
 
Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world’s most customer-centric companies. Blake is one of the world’s top keynote speakers, authority on customer experience and the bestselling author of “The Customer Of The Future” The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers’ lives easier an ...
 
Content creators need to guide their target audience and to do this you need to let them feel that you understand their choices, that the value of your engagement is in the lasting relationship you are establishing and not just a one-off purchase that most companies do to their customers. It takes a bold move to shift from traditional marketing to customer-focused strategies. Traditional marketing may give you page views, shares, and likes but if your customers are not able to share with the ...
 
Every week host Todd Wheatland, Global Head of Strategy for King Content and author or "The Marketer's Guide To Slideshare", sits down with some of the world’s great marketers to get behind their public profiles and learn their real marketing backstories. In this fireside chat format, Todd gets his guests to open up and share not only some valuable marketing insight, but also a peek into each person’s real life story. If content is all about telling a great story, you won’t want to miss an e ...
 
Each week, host Pamela Muldoon, invites a content marketing professional to join her in a conversation to break down what’s NEW, what’s NOW, and what’s NEXT with content marketing. With speakers and influencers from Content Marketing World, Intelligent Content Conference and a few in between, the conversations are guaranteed to be smart, action-driven, witty and fun. Content Marketing NEXT is part of the Content Marketing Institute (CMI) Podcast Network.
 
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show series
 
In deze podcast gaat Pieter in gesprek met Tim Hanse. Tim is Principal Consultant bij Crossphase en kent de wereld van Content Management Systemen op zijn duimpje. In dit gesprek praten we over de rol van een CMS in een organisatie, wat de elementen van een waardevolle contentstrategie is en meer. Meer over Crossphase: http://crossphase.nl​ Meer ov…
 
Saying 2020 was a rocky year may be the ultimate understatement. But after the turmoil and uncertainty, customers, brands and investors want to know what the economy looks like in 2021. According to Fox Business Network’s Charles Payne, there’s reason to be extremely optimistic. In 2021, consumer savings are near record highs. That, combined with g…
 
Met Reint gaan we in gesprek over of en hoe bedrijven zich moeten uiten over zaken die in de samenleving spelen. Hij heeft veel ervaring bij het ontwikkelen van een merkstrategie én conceptbedenking. Link naar de video van Tiemen Westerduin waar Reint het over heeft: https://www.youtube.com/watch?v=b0DH6vWBfNQ. Wil je meer informatie over Plate? Ma…
 
DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather lengthy article about the stayi…
 
How would you plan the marketing strategy for a new brand? What are some factors that marketing leaders should take into consideration when rolling out a new product? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with my guest Armen Najarian. Armen is the CMO at RSA Fraud & Risk Intelligence, which is par…
 
Technology doesn’t stop during a pandemic. Because of that, VMware needs to stay connected to customers and showcase its multi-cloud technology. But in the B2B industry, which is traditionally driven by in-person events and marketing, building relationships and growing leads virtually poses a challenge. VMware CMO Carol Carpenter stepped into her r…
 
Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not. Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more. Cl…
 
Loyalty programs are an important part of many brands’ customer engagement strategies, but yesterday’s loyalty programs won’t necessarily be successful today. According to Francis Hondal, President of Loyalty & Engagement at Mastercard, the recent growth of tech, digital commerce and data have redefined opportunities for brands to serve their custo…
 
I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse. And guess what? Medium is pivoti…
 
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning? That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Chris Rack, President at PureB2B. PureB2B leverages a database of B2B decision-makers in combination wi…
 
The beauty world is full of customers who love to experiment with new products, watch makeup tutorials and spend time finding the best items. But what about customers who care about their skin and beauty but don’t want to spend the time finding and trying new products on their own? These are known as casual consumers. They want to try new things bu…
 
Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity. In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch." Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter s…
 
Running the largest adventure park company in the country comes with challenges—especially during a global pandemic. There’s no playbook for this type of scenario. But Michael Browning, founder and CEO of Urban Air, knows that speed and innovation always win, which fueled his strategy to react to information quickly as it came in. Reacting with spe…
 
The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms. In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire…
 
B2B buyers have changed dramatically, especially during COVID. Consider these three recent trends, for example: B2B buyers are looking critically at any opportunity that comes to them, whether it comes from marketing content or from a sales conversation. B2B buyers are giving less access to sales people and traditional conversations. In fact, 83% o…
 
A year ago, most of us were speaking in meetings full of team members or giving presentations to rooms full of people. But those faces have now changed to boxes on a screen, and our messages have moved from in-person to virtual. Being an effective communicator is a challenge on its own, but doing it virtually adds even more complications. According…
 
After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide. The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to the old f…
 
Marketing professionals need to have a strong grip on data. These uncertain times have inspired marketers to rely less on qualitative insights and more on data-driven insights. This is what my guest realized during 2020. Paul Cowan, CMO at FreshBooks, joins me in this episode of the Modern Marketing Engine podcast to talk about why they are doublin…
 
Just weeks after Sarah Steinhardt had her first baby, she had to make a quick run to the store to get more diapers. On a New York City street corner, diapers in hand, she started crying. It was at that moment she realized how fortunate she was to be able to quickly get the necessities for her baby when mothers around the country didn’t have the sam…
 
To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs. And did you check out the Tom Cruise deepfakes? Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market. Axios details the ever-increasing amount of gambling…
 
In de Plate Sessions gaan we met inspirerende business leaders in op de uitdagingen en ervaringen omtrent marketing, technology en digitale transformatie. In deze aflevering praten we met Jeroen Gouw, CX-directeur bij Strangelove in Amsterdam. We praten over de ontwikkeling van een Headless CMS, de valkuilen van een digitale transformatie en CX des…
 
2020 changed the world in many ways, including a renewed push for racial justice and equality in the United States. That demand must now be echoed in how companies brand and market their products. With increased calls for racial justice, Kirstyn Nimmo saw how she could bring her marketing expertise and experiences as a Black woman to help brands ac…
 
In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook? Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert…
 
The pandemic hit just about every industry hard and many companies are still trying to recover. That’s why stories of B2B companies helping out others around them are so encouraging. And I’m excited to bring you one such story in this episode of the Modern Marketing Engine podcast. My guest is Kathie Johnson, CMO at Talkdesk, a cloud-based contact …
 
It’s a common experience for online shoppers: an item arrives in the mail, either doesn’t fit or is no longer needed and now must be returned. But the process of making the return is cumbersome and requires printing shipping labels, packaging the item, making a trip to the post office and then waiting up to a few weeks to get the refund. With all t…
 
This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected. YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies. And news from the passion…
 
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with my guest, Dave Boyce. Dave is the Chief Strategy Officer, XANT, where he divides his time between corporate development, corporate strategy, and operational strategy. He …
 
E-commerce has seen tremendous growth during the COVID-19 pandemic. But with so many customers going online, it’s never been more important for brands to make their products visible. According to Sarah Hofstetter, President of Profitero, search is the hottest and most important topic in the e-commerce world right now. When customers shop in stores,…
 
It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clu…
 
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