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In this episode, I discuss how you can apply your musical knowledge to create more effective marketing for your music teaching business. During the early years of my music school, I was reluctant to embrace marketing. I knew it was important for growing my business but it often felt like I was bragging and boasting. Once I discovered the creative s…
 
Why do parents seek out music lessons? Do parents expect or hope for different results from music lessons as opposed to other activities? We could guess and speculate what drives our customers. The better we understand our customer's motivations the better we can not only market to them, the better we can customize our products and services to bett…
 
Why is it that some music schools are able to grow a business with hundreds of students while others struggle to scale at this level? In this episode, I interview Maury and Raquel Kelly who have built a highly successful music school with 300+ students. The Kelly's share their secrets as to how they have been able to build such a wildly successful …
 
It happens to the best of us. Your music school grows and grows and then seems to get stuck. For whatever reason, your enrollment hits a ceiling that seems impossible to breakthrough. In part 1 of this 3 part series, music school owner Eric Bourassa and I pop open the hood of his music teaching business to examine what's preventing his school from …
 
Something that is remarkable is worthy of remark. By creating remarkable moments for your students you're creating moments that your customers are likely to share with others. The secret to word-of-mouth marketing is inspiring the families in your studio to share remarkable moments that were facilitated by your music school. In this week's episode …
 
The way you price your music lessons has a significant impact on how customer's perceptions. Pricing sends a signal of quality, reliability, confidence, and success. A product that's priced high clearly must be a high in-demand product. In this episode, I share the signals your pricing structure sends customers. davesimonsimonsmusic.com…
 
Most music school owners would agree that word of mouth marketing, or referral marketing, is their number 1 source of new students. More reason to have multiple referral marketing systems in your music school. In this episode, I share a simple and often overlooked referral marketing system that you can implement today.…
 
A music studio, in its most natural state, is a disjointed community. It’s a community comprised of teachers, parents, and students that rarely come together as a group. Your school's culture is defined by its customs, rituals, and values. Culture helps define and unite a community. A community that lacks culture is a community without purpose. Cul…
 
In 1997 Apple forever changed the world of marketing in a 30-second commercial, "Think Different". The commercial wasn't about their products. Instead, it was an inspirational and motivational message. The commercial was a massive success and Apple's sales skyrocketed. The world of marketing would never the be same. Music school owner Mike Grande, …
 
There are two ways to fix your marketing problems. Targeting Messaging Fixing your targeting is a relatively quick fix. But messaging requires a little work. Marketing works best when you appeal to your ideal customer's heart first. You can achieve this by showing a customer what their child's life will look like after they take music lessons. You …
 
2,000 students? Is that really possible? Yes, it is! In part I of this two-part series, Jonny Wilson shares some of his secrets as to how he went from 1 student to 2,000. Jonny has now made his strategies and tactics for exponential business growth in his Build a Music School program. Visit davesimonsmusic.com/bam and try his program out for free!…
 
Making the leap from a solo music instructor to a multi-teacher studio is an ambitious step. You need more than faith to successfully make this leap. You need a plan. In this episode, I speak with music studio owner, Jason Thompson who plans on taking his teaching business from his house to a storefront.…
 
Marketing isn't just about persuading people to sign up for your music lessons. Marketing has the ability to change the world. Marketing encourages people to dream of a better life, a better future, a better world. All purchases are driven by a desire for change. You don't buy a new pair of shoes because your old pair are worn in. That might be a p…
 
We all have our opinions about contractors vs employees. In this week's show, I speak with an employment attorney Dan Messeloff to look at the legal implications of contractors. I was surprised to learn just how risky it is to run a music school with contractors. The contractor model can work great for a smaller music studio built around the owner …
 
Story marketing is a two-sided coin. One side features the use of storytelling as a device to hook the recipient of your marketing message. Not stories about your music lessons, but stories about your customer. Stories that tell a tale of how your music lessons can transform your customer’s life. The flip side of the coin is the stories that your c…
 
Children often perceive that learning to play an instrument is hard to do. Playing an instrument isn't necessarily hard to do, but it does take time, patience, and perseverance to become good a musician. Curing the practice problem begins with inspiring and motivating kids to be up for the long journey. The secret is to make a child's initial steps…
 
Prizes, incentives, and rewards aren't a long-term cure to the practice problem. They might give your students a gentle push but ultimately the desire to practice has to come from the child. So how do you build this desire? It takes time. How much time depends on the child, The first step is to educate the parents in your studio on your approach to…
 
Music is the ultimate team sport. A solo instrument can stir the soul, but the communal effort of a group can make for an even more exhilarating experience. Why is it then that a child's musical journey typically begins in a private lesson? Does playing an instrument require a certain level of skill before one is ready for a group setting? Dance, m…
 
It's a problem when students don't practice. But the practice problem goes even deeper than that. It creates a problem in your business when you have expectations that aren't being met. Rewards, incentives, and prizes for practice only go so far. For some kids (perhaps many) practice is not a priority. (And for some parents). Parents anticipate a b…
 
If you’re looking for a competitive edge for your music studio, it will most likely not be found in the private lesson. Your competitive edge will be found in the experiences you provide, in the culture you create, and the opportunities you create for your students. Content marketing is a great way to position your music studio as a business that i…
 
With all marketing, you're either moving towards pleasure or away from pain. Doesn't that apply to life as well? The same applies to music with its endless dance of harmony and dissonance. In this week's episode, I field a question from Demitris Whitehead regarding how to balance pleasure and pain in your marketing. Upcoming Event The 3 Secrets to …
 
Setting or raising your teaching rates can be a difficult process. You're setting a dollar amount that is a reflection of both what you think you're worth and what you think your customer's perception of your worth is. What if people are taken aback by your rates? What if your prices aren't in harmony with the perceived value of your lessons? Your …
 
When I started my music school I knew a lot about music. I knew nothing about business. In this episode, I share with you my simple 3 step plan I followed to turn my little music studio into a thriving music school. www.davesimonsmusic.com Today's sponsor Elevate the virtual music lesson experience with Rock Out Loud Live…
 
Can you handle the truth? People don't read all of your sales copy on your website. Think about your own behavior when you read a web page. You only have a few seconds to capture someone's attention when they land on your guitar landing page. If the text (sales copy) doesn't open with a thought-provoking, shocking, unexpected, or funny sentence-you…
 
Would You Like to Sell Your Music School One Day? Do you have an exit strategy for your music school? Perhaps you'll want to hand it over to one of your children one day and draw a salary. Perhaps selling your school and retiring sounds like an appealing proposition. In this episode, I speak with Jeff Homer of Ensemble Music Schools who buys music …
 
Does this sound like you? You watched some YouTube videos on Facebook ads, you even enrolled in an online Ads Manager course but still, your ads aren't attracting new leads or customers. Everyone else seems to be having success with Facebook ads. Clearly Facebook isn't the problem. Advertising is an obvious tactic to deploy when you want to grow yo…
 
As the COVID vaccine makes its rounds and people feel like it's safe to get back in the water, an in-person summer camp could be a real possibility by June or July. In this episode, I edit a combination of podcasts and Facebook videos I did last year on summer camp marketing and programming. This episode contains everything you need to know to not …
 
If you answer YES, to any of these questions then this episode was meant for you! Do you ever feel like your spinning your wheels when it comes to your marketing? Have you been knocking out Facebook and Instagram posts for years but not really sure if it's worth the effort? Have you wasted hundreds of dollars on online ads with little to show? Do y…
 
Today's guest, Sophia Hardesty of Naptown Sings and Plays, is interested in directing more of her voice students into her group "Glee" program. In part 4 of this 4 part series, I conduct an actual sales role-play. Sophia plays the part of the customer and I play the role of the studio owner. My objective was to upsell a customer (Sohpia) inquiring …
 
Some of us are born with the gift of music. Some of us are able to sit down at a piano at the age of 3 and begin to sound out melodies and chords. The rest of us have to work hard to nurture, develop and hone our musical chops. The same can be said about leadership and management. We all can't be an Abraham Lincoln. We all can, however, nurture, de…
 
Most music studios start off with one employee-YOU. Your studio was defined by your ability to show up. Everything changes once you hire that first employee. You are now the head of an organization. Your first employee needs to understand what your mission is, what success looks like, and what expectations exist. Once you hire that first employee y…
 
Everyone knows what private lessons look like or has an image of what that experience looks like. Group classes are another story. Group classes can be a bit murky in the mind of the customer. What do they do in those group classes anyway? That's not how I learned how to play an instrument. Aren't you supposed to do private lessons? Isn't the "righ…
 
When someone lands on your website they've got one thing on their mind; private lessons. They have this fantasy of what that first lesson will look like. Little Susie is bouncing with excitement as she hops into the car to tell mom all about her first lesson. 4 months later Susie steps out onto the stage to be greeted by applause as she walks with …
 
One of the best ways to improve your marketing skills is to talk to business owners from other industries. Perhaps you belong to some Facebook groups that cater to folks like us, music studio owners; but we exist in a bubble. One music studio shares a marketing tactic that sounds promising and other studios get inspired and give it a go. There's a …
 
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