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Dr. Paula Stamp, is Dir of Biz Dev, Research and Student Engagement at PCL Construction. What does having an “entrepreneurial mindset” mean for A/E/C marketers? Why should marketers have an entrepreneurial mindset? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services indust…
 
Marketers are generally creative types. We like to express our ideas creatively: proposal, social media, email marketing, slide decks. Sometimes this is gratifying. Sometimes it has to pass through an entire committee, board of directors and your ideas get their creative soul sucked out of them. These little micro-losses can add up. It’s vital to h…
 
What is lean content marketing? "Lean Content Marketing" is all about how to do more by doing less as a marketer, a sort of essentialism philosophy that allows small marketing teams to scale their efforts and effectiveness. Josh Martin and I discuss how you can get started in your A/E/C firm. Insights into the world of professional services marketi…
 
Why is Task Management more important than ever? While many of us are still working from home, arguably we have even more to track. Are we only managing our personal to-dos? Delegating to our team? How can we keep an eye on bigger monthly/quarterly/annual goals? What about personal to-do items and reminders? Insights into the world of professional …
 
How do you determine how to say no to new opportunities, or when it's a great project to pursue? David and Frank Lippert discuss the value of the Go/No Go process. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm n…
 
When was the last time you created an amazing infographic? Today David and Josh discuss why they're still hot, how to make them, and where to use them (and there are probably more places to use them than you think)! Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services indus…
 
Josh sits down with A/E/C branding expert, Eric Thoelke to discuss the challenges and nuances of branding professional services firms. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pa…
 
How can you network in a world where we can't simply "go see" our clients? Let's talk about some possibilities. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing stra…
 
In today's episode, David Lecours and our guest Judy Dang, discuss productivity killers, and especially how they show up for A/E/C Marketers. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from…
 
This episode was recorded pre-COVID-19, but we hope you'll still find many valuable tips in this conversation all about getting comfortable on camera. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand…
 
David and Stefanie discuss why disaster response, and a 4-part model to talk about the full lifecycle of disaster response: mitigation, preparedness, response, and recovery. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – y…
 
Sky net is coming. Is AI taking our jobs in marketing? Today Josh catches up with Maddy Martin, head of growth and education to learn how AI is already being used in the legal marketing world, and how it may impact A/E/C in the near future. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The pr…
 
Today's episode was recorded pre-Covid-19, but we think many of these suggestions will still apply to help you get a great start to your workday. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out …
 
We're all in uncharted territory as most firms today are now largely working from home (WFH), and more distributed than ever. Josh Miles and guest CJ McClanahan discuss the challenges of remote working situations, and how to focus on the right things for getting work done and staying sane. Insights into the world of professional services marketing,…
 
We all know how to speak like humans, but why is it so difficult to write copy that sounds natural. If you'd like to communicate more clearly, tune in as Josh interviews Nick Usborne about copywriting. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an incr…
 
Is print really dead? David chats with Ron Leland, Director of Communications at LPA to discuss his career journey and the role of print and how they decide what content to feature in each issue of Catalyst. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is a…
 
Have you had any workplace experiences that stand out to you good or bad? What's the vibe or experience you want to deliver? What if your website was the gauge for how your workplace felt? Which should inform which? Josh and David discuss the importance of extending your brand to your physical office and workplace. Insights into the world of profes…
 
Positioning is quite possibly, one of the closest things marketers have to a silver bullet. Josh (in spite of his nasty cold) chats with Lindsay Diven about how to better position your firm, before that RFP ever hits the street. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional s…
 
What is the difference between a "case study" and a "case story"? Who should be the hero in your project case story? Where do you use these project case stories? Josh and David consider a new way to think about how to market your projects. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The pro…
 
Heidi Trost is a user experience researcher, designer, usability expert, and speaker. As the founder and Director of UX at Voice+Code [voiceandcode.com], she helps emerging technology startups and Fortune 500 companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology a…
 
An essential skill in this relationship-driven business is the ability to network. Josh and David discuss tips for getting started in networking, growing, and maintaining your professional network. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasi…
 
What is the best way for A/E/C firms to properly vet a marketing agency or outsourced marketing partner? Where should you begin your search, and how can you make a more informed decision? Jesse Garcia is a consumer psychologist and researcher from the University of Southern California, and he's going to talk us through the process of hiring a marke…
 
David recently read Art’s Principles: 50 years of hard-learned lessons in building a world-class professional services firm by Art Gensler. Even if professionals have zero ambition of running their own firm, their understanding of how business works will help them be better team members and ensure their ability to develop successful careers. Josh a…
 
Who should do personal visioning, and how often? What do you do to prepare for this? Is it something you should share with others? David catches up with Bill Strong to talk through the process of creating a personal vision. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional servic…
 
Are you considering launching your own podcast? Well, not so fast... Did you know most podcasters never release more than a few episodes? Wouldn't you like to avoid those pitfalls for your own show? Josh and David unpack the things you should think through before you ever hit record on your first episode. Insights into the world of professional ser…
 
What are the pros and cons of working with a presentation coach? What is the role of the presenter? What are techniques to make technical information more interesting? David chats with professional interview coach, Carol Doscher to unpack this and more. Insights into the world of professional services marketing, presented by Josh Miles and David Le…
 
80% of firms believe they provide a great client experience. Only 8% of clients believe the experience is great. We have to close this gap. Josh and David discuss the challenges of getting feedback from your clients to let us know where we really stand. Insights into the world of professional services marketing, presented by Josh Miles and David Le…
 
Why do clients make the decisions they do? Is it logic, emotion, or something deeper? Josh and JonRobert Tartaglione discuss the neuroscience of client behavior. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm nee…
 
Josh discusses with David a few tips that he picked up at a recent event, all about planning your week in advance. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing s…
 
As marketing leaders, one of our many tasks is to facilitate meetings. But nobody has received formal training in this, so we just wing it. I’ve been fortunate to experience our guest, Ted Sive, lead a meeting. And he’s really good at it. So I asked him to share some best practices for meeting facilitation. Insights into the world of professional s…
 
Josh interviews David on a new book by Chip and Dan Heath, all about "Why Certain Experiences Have Extraordinary Impact." Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a mark…
 
Just as you thought you had the multi-generational workplace issues and marketing preferences of the millennial generation figured out, there's a new generation on its way to the workplace: Gen Z. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasin…
 
There are a lot of misconceptions around positioning. David chats with Elke Giba to discuss what is, and what isn’t, positioning. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, s…
 
In the A/E/C industries, our firms are frequently named for the principals... until those names are too long and too unwieldy to say, spell, and pronounce. And what to do then? Many firms move to acronyms, of which these industries have no shortage. Josh and David unpack this issue—the good, the bad, and the alphabet soupy. Insights into the world …
 
How does your firm price the work you sell? Josh catches up with Blair Enns, author of Win Without Pitching to discuss the psychology of pricing, and how most firms can increase profitability with two simple tactics. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services indu…
 
Core values are the foundation for your firm's culture, but have you considered how you might leverage them as a marketing tool? Josh and David discuss how to improve your values, how often to review, and tips for leveraging them in future marketing efforts. Insights into the world of professional services marketing, presented by Josh Miles and Dav…
 
How do you keep your creativity alive? Where do you find inspiration? What are your hobbies? Craig shares with David some of his best tips for keeping creativity alive in his experience. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly compet…
 
What are your goals for each of your roles this year? How can you make sure you achieve your goals? Josh and David answer questions and share during the next two episodes. They'll be accountability partners and check in throughout the year. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The pr…
 
What did you accomplish this year? What were your biggest disappointments? Josh and David answer questions and share during the next two episodes. They'll be accountability partners and check in throughout the year. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services indus…
 
On this episode of PSM Show, David chats with Tim Asimos to discuss the value of regularly writing and speaking to the A/E/C marketing community. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out …
 
Should you feature your people on your website? We are in the relationship business. People buy from people they know, like and trust. But how do you determine if you should show your people on your firm's website, and who should be featured? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The …
 
Today on PSM Show, Josh interviews the one and only, Seth Godin. One of the most prolific marketing authors of our time unpacks some of the new concepts found in his latest book, This is Marketing. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasi…
 
Today we're unpacking three of the (sometimes) scariest or most frustrating letters in all of A/E/C marketing: R-O-I. Josh and David unpack the idea of tracking return on investment, and how you can wield this tool with confidence, inside your firm. Insights into the world of professional services marketing, presented by Josh Miles and David Lecour…
 
Does your firm enter awards competitions? This week David explains why he's had a change of heart about awards competitions, as he and Josh discuss why they might be a fit for your firm, too. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly c…
 
This week we have a few exciting announcements about our refined focus on A/E/C marketing, and our new presenting sponsor, SMPS. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so…
 
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