show episodes
 
Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]
 
Learn how to earn more leads and sales through your website using Plain English digital marketing. Bestselling author and digital marketing agency owner Tim Cameron-Kitchen takes you through the digital marketing strategies used by successful businesses and entrepreneurs to increase their traffic, grow their leads and sales, and build brand awareness using Search Engine Optimisation, Content Marketing, Pay-per-Click Ads, Influencer Marketing, and Social Media Marketing. Each podcast episode ...
 
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show series
 
Niche content may seem hard to research and create, but it can be incredibly effective for being authoritative and ranking with your content strategy. SEO strategist Tessah Aihara, founder of SEO Mama, talks all things niche content. In this episode, you'll learn how to research effectively for niche content, how to improve your meta descriptions, …
 
In this episode, our Head Ninja Tim sits down with Geoff Kennedy, Head of Marketing at Sitebulb, to pick his brain and talk about the impact of effective targeting and how businesses can identify their target audience and market more efficiently. Get the show notes @ https://exposureninja.com/podcast/200/ Get a FREE review of your website https://e…
 
If it seems like Google updates happen all of the time, it's because they do. How does that impact your content and how it ranks? The great Mordy Oberstein, Wix's liaison to the SEO community and host of The SEO Rant podcast, talks all things Google updates, the evolution of search, how important it is to keep up with updates so your content can ra…
 
In this episode, we break down MVMT’s digital marketing strategy to find out how the crowdfunded watch brand bootstrapped its way into becoming a $300 million company. Our Head Ninja Tim explores MVMT’s digital marketing strategy using the same framework we use to evaluate our clients’ marketing performance. Get the show notes @ https://exposurenin…
 
Creating evergreen, linkable, and thoughtful content can help you get the most bang for your buck—making your content valuable for a longer period of time. It was a blast chatting with Kate Neuens, SEO Manager at Beyond Identity, about all things content. In this episode, Kate talks about how to create linkable content that serves more than one pur…
 
In this week’s episode, Head Ninja Tim discusses the implications of Apple’s latest privacy update with Ana Galanzovski and Lenka Stefanakova, PPC Team Leaders at Exposure Ninja. Get the show notes @ https://exposureninja.com/podcast/198/ Get a FREE review of your website https://exposureninja.com/review/…
 
Utilizing content marketing as a startup starts with creating valuable content and building a community and audience around it. It was great chatting with podcast host, author, investor, and company advisor Eric Siu about all things content marketing for startups, his tips on when startups should think about a content strategy, and much more.…
 
If you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common — an effective digital marketing strategy. Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy in this episode. Get the …
 
Improving BIPOC (Black, Indigenous, and people of color) messaging and visuals in marketing is all about understanding the "why," and having the right intention. Krystal Glass, co-founder of Black Creative Group, breaks down how to audit your existing marketing efforts to find areas where improvement is needed, how to embed diversity and representa…
 
Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers? Get the show notes @ https://exposureninja.com/podcast/196/ Get a FREE review of your website https://exposureninja.com/review/…
 
Communicating and fixing problems in workflow between different teams in an organization requires identifying the intersection points and being transparent with colleagues. I chatted with the great Tommy Walker, founder of WalkerBots Content Studios, about organizing content marketing to create a better workflow and streamline the content creation …
 
In this episode, we’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years. Some of these tips are well-known examples and others might be things that are new to you. Get the show notes @ https://exposureninja.com/podcast/195/ Get a FREE review of your website https://exposureni…
 
Live streaming can be an incredibly effective tool for a content strategy, and can help launch a podcast that sees returns out of the gate. Christoph Trappe returns to the show to explain how companies can use live streaming as a launch pad for a podcast, how to navigate the backend of live streaming platforms, and so much more.…
 
Put on your thinking cap because this one involves some maths. In this episode, we’re providing an actionable guide on how to track and improve your digital marketing ROI across your digital channels. Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between y…
 
We take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. We also touch on the future of Boohoo …
 
Having an understanding of machine learning as a content marketer can help you analyze your content from a more technical perspective. Senior analytics consultant Jess Peck breaks down why SEOs use machine learning to better understand search engines, how to use it to gain insights for stronger content, and how machine learning can show you biases …
 
Getting to the milestone of 100 website leads per day is a major achievement for any business. In this episode, we're diving into 26 different tips to help you get to that stage. These are the same best practices we’ve applied to help our clients at Exposure Ninja hit this milestone. Get the show notes @ https://exposureninja.com/podcast/192/ Get a…
 
Understanding cognitive biases and how they impact communications can help you build a better case with organizations, and relay stronger messaging. Spin Sucks founder Gini Dietrich breaks down the different types of cognitive biases, and how understanding them can help in all areas of communication as marketers.…
 
Being vulnerable in marketing can create a valuable, authentic connection with an audience. SEO strategist Tamara Sykes dives deep into the importance of being vulnerable as a brand and with content, explains how deviating from the norms of marketing will help organizations stand out, and much more.By Fractl
 
If you had to say what your business does, who it does it for and why people should choose you rather than your competitors, could you do it? If you want to learn how to create the perfect positioning statement for your business, then this episode is for you. Get the show notes @ https://exposureninja.com/podcast/191/ Get a free review of your webs…
 
If you want to learn what black hat SEO strategies are, this is the episode for you. I will be speaking with SEO expert Craig Campbell, to gain further insight into how businesses use black hat SEO strategies to increase their rankings, as well as the associated risk involved in doing so. Get the show notes @ https://exposureninja.com/podcast/190/ …
 
If you want to learn how to generate more leads for your website, then this episode is for you. I will be talking you through 15 of the most recommended conversion rate optimisation strategies that our expert consultancy team suggests to people who request our free digital marketing review. Get the show notes @ https://exposureninja.com/podcast/189…
 
Do you have an email list, but are unsure what you should send to your subscribers? In this episode, learn the different types of emails that you could be sending to your subscribers, to boost engagement and ultimately lead to more conversions. Get the show notes @ https://exposureninja.com/podcast/188/ Get a free review of your website https://exp…
 
Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization. B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more.…
 
Learn what the future of SEO looks like for eCommerce businesses from Shopify’s Director of SEO. In this episode, joined by my special guest Kevin Indig, you will be armed with all the insights on how you can futureproof your business’ SEO strategy. Get the show notes @ https://exposureninja.com/podcast/187/ Get a free review of your website https:…
 
Measuring the success of conversion content, and merchandising your CTA to improve conversion, can be much simpler than you might think. Media Volery founder Zontee Hou explores the ways to create and optimize conversion content, the importance of refining your call to action, the value of auditing and refreshing older content, and so much more.…
 
Learn in this podcast how to increase your email open rates, from crafting compelling copy to writing a killer subject line. See your email open rate soar. In this episode, you will be armed with all the knowledge you need, including real-life examples, to create emails that arouse curiosity and have increased open rates. Get the show notes @ https…
 
Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy. SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.…
 
Discover the new metrics Google will be feeding into their search results algorithm and how you can optimise your website for this core vitals update. In this episode, I’ll be exploring what these new metrics are and how they will work. I will ensure you are armed with all the knowledge, tools and guidance you need to optimise your website ahead of…
 
"People are constantly searching" Let's be honest—sometimes it's hard to convey to clients just how important and powerful content marketing is. B2B marketing expert Pam Didner explains that it doesn't have to difficult after all. Listen to find out what it takes to get there, and the unique ways she's found success in traditional marketing.…
 
Learn the ways you can use Digital PR to increase links to your website and coverage to your business. In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strate…
 
Learn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well. In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowle…
 
"Pay attention!" We heard this countless times as children, right? We learned at an early age that attention is highly sought after. Neen James explains that attention is actually one of the most important considerations for marketers. Listen to find out how to earn the attention of your audience while also prioritizing your own attention to improv…
 
Learn how to create the perfect website sales funnel and increase your website’s sales. In this episode, I’ll be exploring why having a great sales funnel is important, the three characteristics of the perfect sales process using real-life business examples and the actions you can take to implement them on your own website. Get the show notes @ htt…
 
Learn how to double your conversion rate overnight by adjusting three key features of your website’s call-to-action. In this episode, I’ll be talking you through the quick fixes you can make to your website’s call-to-action to see instant and dramatic increases in your conversion rate. Get the show notes @ https://exposureninja.com/podcast/181/ Get…
 
Learn the five ninja remarketing strategies we use to help businesses improve their ad click-through-rates and optimise their conversions. In this episode, find out the different ways you can use remarketing and which strategy is most applicable to your businesses. Get the show notes @ https://exposureninja.com/podcast/180/ Get a free review of you…
 
Learn the 8 reasons why your website conversion rate is low and what you can do to improve it. In this episode, you’ll learn how to troubleshoot your conversion rate, looking at areas such as traffic and website optimisation, and how you can improve on these issues to ensure your website is maximising its selling potential. Get the show notes @ htt…
 
Learn the success secrets of super fitness brand Peloton’s rapid growth that can be applied to your business. In this episode, also find out where Peloton are missing key opportunities with their digital marketing strategy and how you can avoid making the same mistakes. Show notes: https://exposureninja.com/podcast/178/ Get a free marketing review …
 
Learn how to spy on your competitor's lead generation process and figure out how to increase your own business leads. I'll take you through: How lead capture starts *before* people land on your website How great lead capture is presented Why the follow-up process is so crucial What good sales meetings/events feel like What the end of the funnel sho…
 
Learn how your eCommerce competitors are earning sales using our competitor analysis for website sales tactics. In this episode, we look into the ways great eCommerce websites turn website traffic into sales, including the use of mailing lists, well-designed product pages, and strong checkout processes. Show notes: https://exposureninja.com/podcast…
 
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