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Voice Marketing with Emily Binder is an award winning Alexa Flash Briefing and podcast about marketing, voice technology, and business. Host Emily Binder is an entrepreneur and a voice technology strategist and popular speaker. Hear new episodes in under three minutes every weekday on Alexa Flash Briefing (search your Alexa app or Amazon for "Voice Marketing with Emily Binder") or hear in your favorite podcast app. Subscribe free to listen anywhere at emilybinder.com/briefing. Follow host Em ...
 
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show series
 
Video marketing is free content marketing that builds authority and affinity fast. It's faster and more effective than spray and pray advertising (old school). Why YouTube is the most powerful social media lead gen tool. Mentioned: my original 2018 video about filing an LLC, nearly 12,000 views: https://youtu.be/TgGRM7hcUXw. Follow-up video in 2020…
 
Advertising great Stan Richards came up with the Chick Fil A cows and the Motel 6 tagline "We'll leave the light on for you." And now he's been forced to resign from this namesake agency, The Richard Group, due to cancel culture at its worst. This will end up being one of the costliest mistakes in advertising. The Richards Group, the country’s larg…
 
Amazon just had its biggest Prime Day ever. But this year, unlike in the past, it's not hyping that up. Instead, it's focusing on small business results. Prime Day usually takes place in July but was rescheduled this year due to the coronavirus. We just wrapped up Prime Day 2020 and the numbers are in. This week, third party Amazon sellers pocketed…
 
We just registered a decade of ecommerce growth within two months. Online grocery penetration overall has experienced a 6 percentage point increase in six months, from 3% to 9% penetration now. Another way COVID-19 has been a great accelerant is in people living with their parents. More young adults are living with their parents than ever before. T…
 
Tweet of week: "Anyone can be a planner. Can you be a leader? Can you change the trajectory of the lives and the decisions of your clients while involving them in the process even as you direct it? Can you do that? I hope so. Cause that is the game - at the end of the day that is the game." -James Werner, Founder of Silicon Hills Wealth Management …
 
Approximately a dozen colleges in the United States use “Block Scheduling” or “One Course At A Time (OCAAT) Scheduling.” It is a unique approach. What is the business application? it could be an incredible way to speed up your projects and be more efficient. See acast.com/privacy for privacy and opt-out information.…
 
Why did we pause interviewing guests on this show? This is the one where she cross-pollinates. Topics: A new direction for this show, sometimes. Experiment. Do what feels good and works. Stop what's not worthwhile. Don't be married to a formula. What makes a good podcast episode? Why Emily has taken a few weeks off from this show. Coming up at the …
 
Our kids will outlive most of the companies we know today. What do these companies have in common?: American Motors, Brown Shoe, Studebaker, Collins Radio, Detroit Steel, Zenith Electronics, and National Sugar Refining. All of these companies were in the Fortune 500 in 1955, but not in 2015. How about Boeing, Campbell Soup, General Motors, Kellogg,…
 
In July 2020, Amazon announced Alexa Quick Links, in which web hyperlinks can take a person clicking on them either to the front entrance of an Alexa skill or to a specific part of an Alexa experience, such as a feature like the Comedy Central Standup skill does. This removes the obstacle of users forgetting invocations (specific phrases needed to …
 
A quick rundown of marketing and changing mindsets about convenience and consumption from the 1950s to today. We’ve come to think of shelf stable food as a good value because it doesn’t expire for ages and is cheap. But so much of our attitudes toward what we buy, especially food, are shaped by marketing, and often not for the better when it comes …
 
Top tweet of the week: This tweet comes from Jack Butcher (@jackbutcher): "The two sides of the internet: Consume to turn your time into other people’s assets. Produce to turn other people’s time into your assets." https://twitter.com/jackbutcher/status/1305524510582542343 See acast.com/privacy for privacy and opt-out information.…
 
Make your browsing more secure: 1) Check out Brave Browser to minimize trackers and cookies and speed up your browsing. It's free and fast. 2) Check out Dashlane, the password manager that gives you a private VPN for desktop or mobile anywhere you go. Get six months of Dashlane Premium free with my promo code: https://emilybinder.com/technology/das…
 
The Netflix documentary "The Social Dilemma" includes extensive on-camera interviews with former tech wizards from some of the biggest tech companies including Facebook and Google. These are merged with a dramatized illustration of how algorithms work, played by Vincent Kartheiser, the actor who played Pete Campbell on Mad Men (and happens to be ma…
 
Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship. Think about it, when Google is the portal through which your customers fi…
 
On Thursday 9/3/2020, Amazon revealed its new Alexa for Residential program, which will make it easier for landlords and property managers to add dozens of Amazon's voice assistant and Alexa-powered smart home devices into their rental units. This is a smart move for Amazon because 36% of U.S. households are renters. Quite the TAM. Plus, this will …
 
Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship. See acast.com/privacy for privacy and opt-out information.…
 
Where does an AI learn compassion? Google’s Assistant (AI) learned to be more conversational by reading 2,865 romance novels. In 2016, Google was working on "educating" their AI by feeding it text taken from steamy romance novels with titles like "Unconditional Love," "Fatal Desire," and "Jacked Up." Apparently it helped because Google Assistant is…
 
An update from Emily: Content planning for the year, get the daily mini podcast and Flash Briefing (Voice Marketing with Emily Binder), learn about marketing and tech from new videos at YouTube.com/emilybinder. Donate or leave a review at beetlemoment.com/podcast. Get the Google Action or Alexa Skill for this podcast at beetlemoment.com/podcast. Yo…
 
Amazon’s patented 1-click order Netflix’s autoplay of the next episode Google’s I’m Feeling Lucky Others have copied these brilliant features but the originals dominate. These convenient hallmarks of the three the most successful tech companies in history demonstrate wizardry and a true command of their platforms and the customers they serve. See a…
 
Neophilia: Love of or enthusiasm for what is new. Describes modern consumption. I’ve been producing a podcast weekly or biweekly once and off since 2010. I’ve decided I’m going to take about a month and stop doing new interviews on Beetle Moment Marketing Podcast and instead go back to the treasure trove of great content. This is insight-packed aud…
 
"That's what she said" is the most cliche dad joke that you are probably tired of hearing. Where did it come from? This phrase is a form of innuendo that takes innocent statements out of context and makes them sound lewd or sexual. It first appeared in 1975 on Saturday Night Live but it goes back even further to Edwardian period England around 1910…
 
US businesses host around 11 million meetings each day. According to Grandview Research, the global market for video conferencing was worth $3.85 billion in 2019. By 2027, the value of video conferencing will grow at a rate of 9.9%, with more people unlocking this functionality than ever before. But should we really be video conferencing so much? W…
 
Having a brand means having staying power. Most brands all look the same and thus have no staying power. UberConference is standing out with this delightful Buzzword Bingo game that mocks its users for their business BS. If anyone says "reinvent the wheel" or "hustle" you get that box. As a business person who has been guilty of using these buzzwor…
 
WordPress powers 27% of websites. It is an open source project not owned by any company so it does not have a CEO. The project is run by volunteer developers from all over the world. The first version of WordPress was released on May 27, 2003. This makes WordPress older than both Facebook and Twitter. Christine Selleck Tremoulet, a prolific blogger…
 
Voice tech tip: Transcribe your calls easily for free. You can open a Google Doc during a call or webinar and your computer will transcribe the conversation on the sheet for you. Instant notes. Some edits required. Go to: Tools > Voice Typing You can also do it in Microsoft Word. Look under Edit > Start word dictation. Otherwise just hit Help and s…
 
Whether you’re pitching VCs, talking to your team, or trying to appeal to your audience and customers, it’s okay to let people behind the curtain. So why do we often put up a front in our business lives in order to appear professional? And how do you send a hug over Zoom? Kate Bradley Chernis, Co-Founder and CEO of Lately joins Emily Binder to brea…
 
2.7 billion users create Facebook's content for free. Netflix is spending more than $100 million per season to produce their original show The Crown. Subscribe free to this podcast and Alexa Flash Briefing to hear new episodes in under 3 minutes every weekday. Search for Voice Marketing with Emily Binder in your podcast app or on Amazon or the Alex…
 
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