show episodes
 
Eye care professionals and wizards of the eye industry discuss business, innovation, tech, marketing, glasses, contact lenses, clinical info, and hot topics to make businesses thrive in the opportunistic market we operate in. Learn new skills and adopt new ideas to implement in your workplace today to stay 5 years ahead of the competition.
 
Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.
 
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show series
 
Video content rules the internet. However, most eyecare businesses, both clinics and wholesalers, rarely put out any video. Being a video content creator in your professional business does not mean you have to do silly TikTok dances or be a good editor, you just need to spend some time actually doing it. Dr. Joey Allen, host of the Doctor Eye Healt…
 
Serial optometrist entrepreneur Ali Khoshnevis does it again by developing a website and app that helps optometrist find fill-in coverage. No more are the days of posting things on Facebook and emailing your local society for help. ClinicCover is a technology-enabled service that connects Eye Care Professionals (ECPs) with Eye Care Businesses (ECBs…
 
Perry has always loved cooking...so, we're taking a 1-week break to speak with his best friend Erika and master Chef about how to be badass cook in the kitchen and the importance of salt in your food. (YOU WILL LAUGH YOUR PANTS OFF). Salt is a mainstay in every kitchen you've ever been in. From your grandma Felicia's kitchen to your favorite French…
 
Stop being a sheep and following the optical herd buying the same branded frames every other office has. Learn how to grow your optical profits by selling indie eyewear. You will hear from 6 eyewear brands: Kala, Ziena/7Eye, Gazal, Swissflex, Tempo, and Article One. They will share how they got started, how they made their product, and what ECPs ne…
 
Our dedicated front desk team members really have it hard. So much stupid paperwork, typing, and just crap. Why not automate some of this? Learn how the new start-up Opti-Xpres is adding customization to your office's patient communication system that can replace Weave, Solution Reach, Prime Nexus, 4PatientCare, Demand Fore and more. Stop using LAM…
 
Start receiving and tracking referrals through a secure, HIPAA-compliant web portal. Introducing The Chiasm! No more chasing paperwork! Save staff time by eliminating phone calls, faxes and preventing undeliverable faxes or unanswered phone calls. The system provides a simple and quick way of managing referrals by receiving instant appointment time…
 
Save hours a day from searching the web for patient vision and medical plan info. See how ABB Verify’s intelligent software solution integrates with almost any EHR system, freeing you from tedious health and vision benefit verifications and authorizations. Increase office visits with automated email/text alerts reminding patients about unused benef…
 
Optical inventory is such a pain in the ass to do. In fact, most opticians and offices don't even bother doing it! It's time-consuming and frankly a very manual process. Radio Frequency Identification (RFID) is making optical inventory so much easier. It's the same tech used to get into hotel rooms or cars when you are nearby and holding a card / k…
 
You have an in-person receptionist, but do you have an online receptionist? It's the premier concierge experience your patients deserve. Listen as Ryan Hungate, DDS shares how he developed chat software for optometrists, dentists, and any doc that wants a great online experience to drive patients to your office. Simplifeye is the first and only 24/…
 
FSA / HSA dollars spent in your office can result in a significant end of your financial boost for your practice. How are you communicating to your patients via email, social, and in-person to make them aware they can spend dollars at your office on eyewear and other goods and services. As you know, Flex Spending accounts expire making this a busy …
 
Face it, most MDs think optometrists are quacks or just the person next to Walmart or Target doing glasses and contact lens eye exams. We all know that ALL optometrists have nearly the same schooling and are qualified to treat medically. What happens is MDs refer to OMDs where the patient is typically seen by an OD for non-surgical stuff. It's time…
 
In This Episode: Bricks and mortar opticals and optometry offices are really slow to adopt e-commerce solutions for their patients. Patients want to buy glasses online, so why not give them the option through their local ECP. Buy the eyewear online and get adjustments in the store? Bricks and clicks...learn about it! [2:39] Guests introduction. [8:…
 
In This Episode: [3:05] What is Zocular? [12:29] Okra and polysaccharide. [24:10] Supplies for irrigation. [26:44] Zest procedure. [30:59] Other products. [41:53] Tea tree oil. [45:56] Stocking products. The Guest: Peter A. Pham, MD Dr. Pham is a chemist, entrepreneur, and practicing ophthalmologist in Houston. He received his medical degree from W…
 
You will learn: --Difference between Chinese and Japanese acetate --How frames are polished --How to determine if a frame is good quality --How Asian fit frames are made --The manufacturing steps --Why frames cost so much to make --How to design your own collection --What made in Japan means --The different types of equipment used Guest: Christophe…
 
In This Episode: [8:08] Guest introduction. [13:43] Credit card processing [15:08] Tiered pricing. [29:35] Reprogramming terminals. [32:32] Chip vs Swipe fees. [41:01] Background check. [44:59] Payroll. [52:17] Bookkeeping. [01:05] Employee health insurance. Tim Emerson Tim has 28 years of experience in the financial service industry. He founded Em…
 
Discounting eyewear or any services is the best way to give profit away. You essentially are apologizing for your prices when you offer 30% off. This sets a presidence for people to always expect a deal. We already make enough "phantom income" in eyecare with vision plans. Change the way you offer payment options... Offer Sunbit payment plans. They…
 
In This Episode: [2:24] Eyetrepreneur team introduction. [6:05] The current state of private practice and profitability.. [21:13] Common bottleneck in the exam room and the optical when it comes to creating a profitable practice. [44:56] Streamline check-in / check-out. [47:08] Exam room hacks. [52:44] Tweaker hack. [56:34] Converting someone askin…
 
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