show episodes
 
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying exp ...
 
Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. Real ...
 
If you are trying to figure out how to profitably leverage digital ads without risking your entire business, you are in the right place. This is a show where I show YOU how to show up in an incredibly noisy, attention-fueled market. My name is David Cartolano, Steve Larsen’s personal paid ads driver, and you will be learning DIRECTLY from my most glorious triumphs and embarrassing failures. I hold nothing back...so let’s get to it.
 
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
 
Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, s ...
 
Welcome to the Online Marketing Strategies Podcast. Learn super-actionable tips and tricks to build your online business fast! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts! Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia W: www.PhilAdairTraining.com E: support@philadairtraining.com
 
Loading …
show series
 
This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empathy in advertising. His Shiny New Object is the unfulfilled promise of crowd wisdom and crowdsourcing. List…
 
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it! If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these cha…
 
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experienc…
 
Many of you are wondering how to find new solutions for your audience now! Things are changing. We're feeling it as the world opens up. So how do we stay fresh and help our audiences in new ways? I've got my good friend, Laura Fuentes on the show to talk about how she's expanding her business from focusing on meal planning and recipes, to wellness …
 
When it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their customer engagement. Listen to Falak's top marketing tips, her favourite books and her advice for brands to get closer to customers in this latest episo…
 
Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business? In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members. This particular member’s goal with Accelerator is to get their business to a point of gen…
 
Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subje…
 
Can you believe it? We have made it to episode 500, and it is all because of you, my friend! I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you! I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so ma…
 
Today, I'm asking the age-old question. Can you be a successful lifestyle blogger in a world where we are all experts in one thing? I always preach the concept of niching down, staying in your lane, and focus. So today I'm talking to Jessica Burgess from the blog, Fantabulosity. She is the quintessential lifestyle blogger, blogging about food, orga…
 
Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Our P…
 
How much of our daily activity and current goals are dictated by assumptions we’ve simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or can we challenge some - or several - of these societal and professional assumptions? Our guest on this week’s SNO, Tom Goodwin, Co-founder of ALL WE HAV…
 
Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.? If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why. In order to make sales, you have to understand your perfect customer, hone in on your message to align with that custo…
 
We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the latest episode of the Shiny New Object podcast. The “X” in “XR” stands for what we don’t know yet, as techn…
 
How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Cou…
 
Today, I'm interviewing Allison Baggerly from Inspired Budget, and we're talking about money and blogging! Yep, we're going there. Money is one of the most uncomfortable topics to discuss, which is why I think it's so important. Allison shares how she pulled herself out of over $100,000 in debt, which led to her creating her blog to help others do …
 
As more ex-agency marketers work in-house and brands become more assertive in how they approach their marketing plans, what’s the future of marketing agencies? Should they niche down into highly-specialised offerings or should they approach a consultative selling strategy? Quinn O’Brien, Vice President, Global Marketing at Lenovo, discusses the cha…
 
What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time. Our P…
 
What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on? I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode. I am asking you to think about …
 
If lockdowns around the world have brought us one good thing, it’s the benefit of limitless collaboration as workers at all levels of organisations and from offices worldwide have been able to engage in virtual collaboration more than ever. Moreover, working remotely means that teams can literally work around the clock, as collaborators in a differ…
 
As Digital Transformation Leader for Consumer / Healthcare / Pharma at Sanofi, Caitlyn Nguyen oversees the whole APAC market as well as China, Eurasia, the Middle East and Africa, using “everything digital” to bring value in marketing and sales while catering to customers’ needs. Her Shiny New Object is the future of connections in the time of Covi…
 
I should have had this conversation with you a long time ago... In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life. This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, …
 
I recorded this solo episode because I wanted to share what I wish someone had told me about motherhood and blogging before I became both a mother and a blogger. Are they compatible? You bet. Are they in conflict? You bet. I call it a big soup of emotions, challenges, and successes. Everything about motherhood is contradictory, and being a mother a…
 
You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before Ti…
 
In this episode, I share one simple, but almost never used ad copy trick that changed everything for me. This trick can be used in ads, landing pages, even on calls with prospective clients. Most people aren't using it so this could give you an unfair advantage. Website: https://philgrahamdigital.com…
 
Are you ready for practical tips that you can actually apply to get over your fear of hiring? In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away. I experienced this fear firsthand for a long time in my own busine…
 
Working through the pandemic and experiencing challenges in a different way as brands and as people, we’ve become more open to the concept of vulnerability and to communicating our struggles. According to Michelle Webb, Commercial Director at the NFL, this is a valuable change in the way brands communicate with people and in the way we present ours…
 
It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents…
 
What's working on Pinterest in 2021? Isn't that the question we are all asking ourselves? I've got Alisa Meredith from Tailwind back on the show (her fifth appearance), to share what their internal data crunchers have discovered, based on their Tailwind user base. Given how Pinterest is constantly changing, Alisa's insights are extremely helpful as…
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login