show episodes
 
Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet t ...
 
Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. Real ...
 
Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, s ...
 
If you are trying to figure out how to profitably leverage digital ads without risking your entire business, you are in the right place. This is a show where I show YOU how to show up in an incredibly noisy, attention-fueled market. My name is David Cartolano, Steve Larsen’s personal paid ads driver, and you will be learning DIRECTLY from my most glorious triumphs and embarrassing failures. I hold nothing back...so let’s get to it.
 
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show series
 
What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on…
 
What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on…
 
For Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be as normal to have an investment account as it is to have a bank account. This is why Viktor's Shiny New Object is crowdfunding, as marketing and fundra…
 
Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business? In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they des…
 
Today, I have Tamara Bennett from Southern Adoornments Decor back on the show to share how to build a seven figure membership. The reason David and I built MiloTree Easy Payments, was to help creators start memberships the fasted and easiest way possible. We think there is no better way to serve your audience and make serious money than with a memb…
 
In this episode, I share 5 different Facebook and Instagram Ad targeting hacks we've been using that are working really well. So many advertisers make big mistakes when it comes to ad targeting, don't let that be you! These 5 options are definitely something to test my friends. Website: https://philgrahamdigital.com…
 
Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone? In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us thro…
 
As the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in Saudi Arabia. Beyond a very long and illustrious career in e-commerce, Roy is an advocate of progress when it comes to the development of websites for…
 
Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization. In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketi…
 
To take a break from the stresses of life this Thanksgiving, and to focus on what really matters, and those we love, I thought I'd rebroadcast the guided meditation I recorded last year on gratitude. When I re-listened to it this week, I saw how much calm and peace it gave me focusing on what I'm truly grateful for. I hope it does the same for you.…
 
Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher. In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the…
 
Currently the Head of Marketing for Weetabix, Gareth Turner has a long and varied experience leading marketing teams for brands such as Arla Foods' butter products and Heineken. He is a firm believer in the importance of client-agency relationships and mutual respect to produce better briefs and, ultimately, better work. This is why his Shiny New O…
 
How can you get around the new iOS updates in a way that’s legal and also works? In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-t…
 
In this episode, I share 3 common Facebook and Instagram Ad mistakes that can cost you a fortune. Most advertisers are making these mistakes and these are different than what I've talked about in past episodes. Make sure you aren't making these mistakes! Website: https://philgrahamdigital.com
 
Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains …
 
Who doesn't want to grow their online income? You're in luck. In this episode, I'm interviewing business coachKim Garst, on how to make more money online. This is her specialty. Her strategy is all about clear messaging, showing up on video so people get to know, like, and trust you, and using your email list to drive sales and repeat sales. Also, …
 
Having started her career as a DJ in Kenya and developed a career working in entertainment, Monali Shah says she ended up in traditional marketing "by fluke". Her first forays into entertainment marketing and events management offered her a valuable base in learning and building onto an entrepreneurial mindset, however, which she sees the benefits …
 
How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)? Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming hol…
 
Do you sell products? Steal this strategy from Susan Bradley, ecommerce marketing expert. In this episode, we talk all about what goes into building a successful ecommerce strategy. We talk about product validation (which goes beyond asking your mom), finding your audience, how to talk to your customers in an authentic way, how to build excitement …
 
What are the newest Google features, and what do they actually mean for your business? “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-ho…
 
Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes. Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk…
 
Learn how to explode your email list with an easy, fun email challenge. It's easier than you think. In this episode, I'm interviewing Haeley Giambalvo. Haeley is an old time blogger, but she started a new gardening blog called Native Backyards about a year ago. At first Haeley's email list was growing slowly. Then she created her 4-week simple emai…
 
In this episode, I share 7 reasons and mistakes most Facebook and Instagram advertisers make that causes them to fail. If you are making even ONE of these mistakes, it can cost you money, and many advertisers are making ALL of these mistakes. Don't let that be you! Website: https://philgrahamdigital.com…
 
If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered. John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all t…
 
As Head of New Business Development at DraftLine South Africa, Amy is proud to be part of a data led organisation that blends creative energy with hard information. Her Shiny New Object is data led creativity, i.e. using the right data that ensures that creative marketing will also deliver on ROI. Listen to Amy describe how DraftLine use social lis…
 
First party data is more important than ever before, and chatbots might just be the most effective way to capture it. Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way …
 
In this episode, with Emily Eggers from the food blog, Legally Healthy Blonde, we’re talking about how to 10x your traffic using Facebook Groups. Over the last year, Emily grew her blog traffic from 1,000 sessions to 100,000 sessions by strategically targeting Facebook groups on niche food topics with millions of members. She figured out how to sha…
 
In this episode, I share some updated tips and stuff you should be doing to leverage all of the Apple iOS privacy changes as it relates to Facebook and Instagram Ad success. Many advertisers are in the dark and don't know what to do and this episode should shine a light and help. Website: https://philgrahamdigital.com…
 
Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been. In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community …
 
When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset. This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greates…
 
In this episode, with my friend and marketing expert, Alisa Meredith, we're talking the truth about courses vs. memberships. If you've thought of creating one or both, you don't want to miss the episode. I think you'll be surprised by some of our conclusions. Topics we discuss in this episode: Yes, there is a group of people willing to pay your for…
 
There’s got to be a way to make more money this year without working longer hours, right? Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his c…
 
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