Greg Harrelson Real Estate Broker public
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The pandemic changed multiple things about our lives and businesses. The real estate businesses that have thrived through this were prepared ahead of time and focused on the right things. While some businesses have had to reinvent themselves completely, others only had to make small adjustments. The goal isn’t to focus on the shiny objects, it’s to…
 
Many young agents see their age as a barrier to success, but it doesn’t need to be. We can achieve anything we put our minds to, regardless of our level of experience. Still, getting started in real estate comes with its challenges. How can we navigate those and go on to make our dreams a reality? What are the objections commonly faced by younger a…
 
By now, most agents are aware of the benefits of using video. However, far too many are still shying away from implementing it in their businesses. Recording a video for the first time is a simple step, but if we’re not sure how to do it, it can be daunting. What kind of content should we be creating, and who should we be sharing it with? How can w…
 
Most agents are more focused on generating new leads than getting more out of the leads already sitting in their databases. This is an expensive mistake. As buying leads becomes more costly and pressure from industry disruptors mounts, dialing in our conversion is the low hanging fruit for growing our businesses and making more money. Effective con…
 
Most experienced real estate investors agree that their only regret is not holding onto their properties for longer, and for good reason. Investing is one of the best ways to build wealth, so as agents with industry expertise, we should be diving in head first! However, many agents are holding back. What’s causing them to hesitate, and how can they…
 
The best way to thrive in a reactionary business like the one we’re in is by taking control wherever we can, and the first place to get started is with our days. Far too often, real estate professionals fail to meet their goals because while they’re busy round the clock, they’re not always doing the activities that count. Focusing our energies on h…
 
When faced with a competitive market, one of the first things many agents do to win more listings is cut their commissions. However, that might not be necessary. The truth is, when we’re providing a phenomenal service to our clients, they won’t have a problem with our commissions. Thriving in a competitive market doesn’t require us to lower our per…
 
As we near the end of each year, many agents take time off to recuperate from the past 11 months. However, doing that could leave a considerable dent in our energy levels and our profits. More momentum and cash flow are lost in December than in any month of the year, and that’s because so many of us go cold turkey after a year of grinding and feeli…
 
With the end of the year fast approaching, now is the perfect time to gain momentum and set ourselves up for a better 2021. However, so many of us have broken our routines that finishing strong seems out of reach. That being said, falling out of a routine doesn’t automatically spell disaster. We’re not doomed, we just need to reset. How can we get …
 
Our level of success goes beyond financial reward and recognition. In our own way, we are leaders and examples in our community. Our goals and motivation don’t just impact our own lives. Performing at a high-level and making our dreams a reality is non-negotiable because it impacts the lives of the people around us. It’s our responsibility to be th…
 
2020 has been a challenging year, and since many agents are feeling a sense of mental and emotional exhaustion, our productivity levels have taken a hit. In the final stretch of the year, many of us feel the need to switch off completely. While that may bring us some short-term relief, getting complacent now could have a catastrophic effect on the …
 
In the past, being a top producer was determined by who stayed in the business the longest. Now with the right tools, systems, and resources, people who are just getting into the industry are excelling and even outpacing veterans. Why are younger generations doing so well at real estate? What is attracting them to our industry? In this episode, we …
 
With so many tech companies moving into the real estate space, a lot of agents feel uncertain about the future. Do we stand a chance against our online competition? Now, more than ever before, we have to focus on offering customer service that exceeds all expectations. In fact, it’s not enough to provide a service anymore. If we want to secure repe…
 
To build booming real estate businesses, we have to tailor our strategies to who we are and where our strengths lie. No two agents are the same, and every market is unique. We have to capitalize on what sets us apart from everyone else. That being said, there are some tricks of the trade that will always help us grow, whether we’re new to the indus…
 
With all the challenges we’ve faced in 2020, many agents have begun to feel down on themselves and it has taken a toll on their productivity. It’s more important now than ever to focus on our inner games and make a concerted effort to be more positive. While we’re facing unprecedented obstacles, it’s important to remember that we have the power to …
 
We’re living in scary times, and a lot of agents are worried about what tomorrow holds. However, sometimes what keeps us from reaching our dreams isn’t extenuating circumstances. Sometimes the roadblock is our own mindset, and we’ve become too comfortable with the current situation we’re in. Whether we’re battling issues beyond our control or our o…
 
In difficult times like these, it can be hard to know what to focus on in order to keep our businesses going and stay motivated. Some people would say we should coat everything with optimism and positivity, while others want reality and truth. Should we commit to constant optimism if we want to see results, or should we accept the negative? The ans…
 
In light of the uncertainty brought on by 2020, consumers are beginning to demand more skill from real estate professionals. So if we want to stay in business, we have to deliver. Should we be taking risks during this period, or is now the time to play it safe? What do we need to change in our business models? Luckily for us, the core principles of…
 
Why let uncertainty slow our businesses down? If we can adapt our methods to the world right now, we can grow and thrive. In this episode we discuss how to take advantage of virtual technology, and keep our virtual meetings informative and professional so they deliver results. To thrive during times of uncertainty, you have to be versatile and open…
 
To see terrific results in our businesses, it’s vital we create an effective and supportive working environment. How can we build a great company culture? What can we do to show every member on our teams we care about them? On this episode, Broker/Owner at RE/MAX Results, Lisa Ritter shares how to instill a great company culture. To have high energ…
 
In the wake of COVID-19 and the economic crisis, it’s hard to deny that most agents are experiencing some kind of fear, but if we stop dwelling on the things we can’t control, we can move forward in spite of that. How can we push forward in a time of such uncertainty? Is there any way to overcome our anxieties? The first step to taking the fear out…
 
As the COVID-19 pandemic unfolds, the real estate industry is going through considerable changes. Many agents are working from home, and leaders have been forced to find new ways to stay in communication with their teams. During this time of uncertainty, real estate professionals should shift their focus away from closing leads, and spend more time…
 
Every stage of the real estate transaction has been impacted by the COVID-19 lockdowns and changes in the market. The terms of deals are changing rapidly, and the decisions of buyers and sellers are also shifting along with the situation we’re in. Agents are still presenting and receiving offers and having to negotiate deals, but the process has be…
 
When things are not going well in business and in the market in general, the importance of certain activities and measures is amplified. Right now, more than ever, there’s a huge need for all of us to work together to navigate these tough times and mastermind to come up with solutions and strategies. We also need people who can step up and provide …
 
In these unprecedented times, the market, the industry and the consumer demands different things and even new things from us. Our habits have to shift accordingly, so we need to create a new routine to match where we are. What habits need to change, and which ones need to stay the same as before this crisis? What are our agents doing to keep taking…
 
More of us are working from home than ever before, and this presents a challenge for our households and families. We need to be responsible and have business maturity to maintain our ability to work in a location with more distractions. It’s important to prepare our families and involve them in our communication around what’s going on. How can we g…
 
With millions of people stuck indoors in these uncertain times, people are spending a lot more time online than before, especially through their phones. This means we have a huge captive audience of people we can inform and connect with. There’s an opportunity to engage with people and there are many ways we can leverage it. How do we capture minds…
 
When things change in the market and there’s an interruption in the direction we were going, we need to adjust and react quickly. Depending on how we respond to what’s happening, a year from now, we can either look back with regret or gratitude that we took the right actions. Once we’re in the clear, and the dust has settled, there will be the agen…
 
As leaders, the times that we’re living through are going to require more mental and emotional bandwidth from us. Times of turmoil create more intensity and more things that we have to be concerned with. It can feel like things are breaking down, but the biggest positive changes come from breakdowns. How do we compensate for the rising intensity le…
 
Coronavirus, the ensuing uncertainty and market volatility requires us to adopt an alternative business plan. Whatever business plan we created at the beginning of the year isn’t going to cut it right now. We need a plan for what we need to do right now to sustain our businesses. If we’re rethinking our business plans, what are the non-negotiable a…
 
Despite all the uncertainties in the market at the moment, people still need to buy and sell houses, and if we conduct ourselves the right way, we could be the agents to help them proceed. How can we continue to make calls in such a sensitive time, and is there a right way to handle our database’s anxieties? How do we know which contacts we should …
 
In a time of widespread confusion, concern and fear, it can be hard to put a finger on what has really shifted and changed, and how to respond to it. What has really happened and what should we be focusing on in response? How does where we are impact how our clients will act and make decisions? On this episode, we talk about what the shift that’s t…
 
The real estate industry attracts a huge number of hopefuls each year, but the trick to being successful lies in differentiating ourselves from the crowd. How can we distinguish ourselves from the sea of cold-calling agents and build great relationships with clients when we’re new to the industry? Is there a secret to setting ourselves apart as gre…
 
No agent wants to have a conversation about reductions because they’re conflictual by nature, but it’s a good idea to be prepared for them. How can we protect ourselves from receiving all the blame when a reduction is required? What information should we be giving sellers upfront, and how can we maintain our credibility with the client? On this epi…
 
Many agents are concerned and anxious about what the COVID-19 epidemic is going to mean for the market, industry and our survival. What most people are underestimating is just how in-demand skilled, level-headed and experienced Realtors are. Why are agents going to be more valuable right now? What opportunities do we have in this market? On this ep…
 
As business owners, we all dream of building companies that stand the test of time. How can we ensure our companies flourish well into the future? What can we do to stay exciting in the midst of changes in the industry? On this episode, President and CEO at Century 21 Judge Fite Company, Jim Fite, shares the keys to longevity in real estate. As lea…
 
Lacking consistency is one of the biggest challenges faced by the real estate industry, and something that routinely holds agents back from reaching their goals. How can we break that cycle and become more intentional about achieving our goals? On this episode, Chief Marketing Officer at Century 21 Beggins Enterprises, Mike Puma, shares how to beco…
 
Even if we’re new to business and have minimal funds, we are guaranteed to see results if we invest our time into the right tasks. Why is it so important to leverage activities to others and free up our time? Once we have a team, do we need to oversee their activities, or can we use our new free time recreationally? On this episode, owner of The El…
 
We’re often led to believe that business is a ruthless game, but in reality, we need to adopt a mindset of service to see great results. How can we adopt this mindset when we’re facing struggles of our own? Will serving our teams detract from our client relations? How can we be sure that others won’t take advantage of our ideas when we try to help?…
 
Most people think achieving our dreams only happens when we’re disciplined, but the reality is, we have to set up environments that support our goals. How can we create conditions that keep us accountable? Do we need to plan our time before setting goals if we want to be sure we can achieve them? On this episode, we share that we can achieve anythi…
 
Many agents seem relieved that there hasn’t been a major shift in the market yet, but the truth is, we should be welcoming a down market. Why should we be embracing a potential downturn? What are the pitfalls of a hot market? Is there a way to maintain our results, regardless of the market we’re in? Matt Johnson and I discuss these questions and mo…
 
To be successful in real estate, we have to get more comfortable with the idea of making cold calls. How often should we be making these calls and how can we better develop our abilities over the phone? Should we be contacting expireds as soon as possible if we want to see results? On this episode, the number one Century 21 Realtor in the world for…
 
As entrepreneurs, social media can be the thing that sets us apart from the competition in the eyes of our potential clients. What are the biggest barriers to posting, and how do we overcome them? How do we build visibility and impact with social media? What tools can we use to put out valuable and relevant content? On this episode, real estate age…
 
There are a lot of moving parts in a franchise business, so it’s important for franchisors to assist their franchisees in any way they can. How can we help our franchisees to see better results, and why is it important to check in with them regularly? Why should we know each individual franchisee’s visions for success? On this episode, author and f…
 
As we enter 2020, we decided to take a look back at our show this past year and highlight an episode that we found important and our audience enjoyed. Here’s an episode from this past summer that showcases the drive of some of the young talent in our industry and what it takes to succeed. In today’s world of instant gratification, a lot of people a…
 
The real estate market is currently in the space between a good market and an inevitable downturn, and this can be a scary time to be a new agent coming into the industry. However, downturns are actually a good time to get into the business. What are the most important skills new agents need to have during this time? How can teams help new agents t…
 
Success starts with us as individuals, so to see great results in our businesses, we have to achieve self-mastery by nurturing ourselves from the inside out. Does our diet impact our productivity levels, and how can exercise affect our performance at work? Could we be jeopardizing our success by not getting enough sleep? On this episode, team leade…
 
Often, the thing holding us back as agents are the lies we tell ourselves, whether it be the type of agent we should be, or why we need to stop thinking we’re different from more successful real estate professionals. On this episode, we discuss this mindset and how to change our way of thinking. We have to stop buying into myths. These lies are wha…
 
As agents, we are always hearing about ‘new and improved’ ideas that promise to take our businesses to the next level. However, rather than reinventing the wheel, some ideas are better left as is. How can we go back to the basics and create a business that fits seamlessly into our personalities? Is hustle still important when we level up, and why i…
 
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