show episodes
 
Ready to leave your 9-5 but don’t know how? Wondering what it takes to scale a creative business and make consistent income? Want to hear from the biggest creative brands on how they built their businesses? The Jenna Rainey Show is packed full of tangible and impactful tools for starting and building a thriving business. Hosted by best-selling author and creative powerhouse Jenna Rainey, this podcast is a peek into tactical strategies behind social media, pricing, negotiating, creativity and ...
 
The BS-Free Service Business show takes you behind-the-scenes of running a business as a freelancer, creative or agency with a focus on fluff-free lessons to help you grow your own business and get paid. If you work with clients and want to create a simple AND sustainable service business, you're in the right place. The show is hosted by Scoop Studios' Maggie Patterson. You can learn more about the podcast and Small Business Boss at http://www.smallbusinessboss.co and get access to all of ou ...
 
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show series
 
Curious about how to build a brand but don't know where to start? And what's the difference between a business and a brand? These days with websites and social media, so much of our business is visual. That's why I think every business owner should treat their business as a brand (in other words, give time and attention to the visual details). In t…
 
Q: What do the online business industry and MLMs have in common?A: Way more than they should, unfortunately. Yet for some reason, the online biz world seems to direct a whole lot of vitriol towards MLMs (and really, lots of other business models). So where’s the disconnect? How do people not see — or maybe not care — that the very thing they judge …
 
Especially as a new business owner, mistakes, bumps, obstacles...they're inevitable. It's all part of the entrepreneurship journey. In this episode, I reflect on my last 8 years of owning a business and what I would tell 23-year-old Jenna... ...the 23-year-old Jenna who's sitting at her kitchen table late at night after a long day at the cubicle, p…
 
Ever had to chase a client to get paid? The fact is, when it comes to payments terms for your business, there are a ton of variables, so having everything nailed will make collecting your money as easy as possible. In today’s episode, we’re talking about all things payments including payment terms, options for receiving payments, payment plans and …
 
Do you set goals for your life or business? And here's an even bigger question...do you typically hit those goals? Because I know a thing or two about setting goals and not hitting them...or forgetting them...or changing my focus (thanks, ADD). But it can happen! Life happens and pivots are common—sometimes even essential. Over the years, I've lear…
 
Do you ever hear other business owners talking about their money goals and milestones and wonder HOW those numbers might even be possible?The truth is, those goals you hear about may very well be based on fiction, not fact. How do you set money goals that are not only attainable, but actually make sense for you and your business? In this episode, I…
 
Have you ever wondered the REAL story behind a business or the person running it? Not the shiny, glossed over version that omits key things from the past, but the actual story, privilege and all?Yeah, me too. My take is this: If you’re going to listen to me, read my work, and potentially work with me, you deserve truth and transparency. Especially …
 
The importance of an email list is something I cannot stress enough! Especially when our economy is experiencing a downturn at the moment and customers are staying in doors, how are you as a business owner staying front of mind with your clients/customers? If you're still scratching your head and asking, "Why start an email list? Email is dead!"...…
 
Do you work with your spouse or partner? Or are you thinking about working with your significant other on a business venture? John Rainey (my husband) will be the first to tell you that while it's not always easy, it can definitely be worthwhile. John started working full-time at Jenna Rainey HQ a year and half ago and he is the content KING. He's …
 
Question: What do the online business industry and cults have in common? Answer: Way more than you think. For as long as I can remember I’ve been fascinated by cults so when I discovered two NXIVM Docuseries — Seduced and The Vow — of course I was going to watch. But then something happened that I wasn’t entirely expecting. I saw so many clear para…
 
Do you know what gets me excited and geared up for a new year? Planning out my entire year's promo calendar! Last month, my team and I sat down on a few Zoom class and laid out our entire 2021 calendar. I know it can feel daunting but doing this strategic work ahead of time can help you to give you clarity and focus while you create content through…
 
Have you ever been told that a challenge in your business could be fixed with some mindset work? Of course you have. Because in the online business world, mindset gets blamed for anything and everything— especially when it comes to money.Truth? I’m sick of it. While money mindset is real, not everything is a mindset issue. In this episode, I sat do…
 
Are you getting ready to plan your 2021? In Q4 of each year, I think it's a great practice to take some time to reflect on what worked and what didn't in your life and business, so you can keep those things in mind moving forward. We've got to learn from our mistakes and also keep doing whatever drives success and fulfillment! In this episode, I'm …
 
Pricing is one of the more challenging parts of running a business as it can be complicated and nuanced. It can get tied up with our own stories about pricing, and leave us wondering what the right way to price our services really is. In this episode, we’re talking about how to rethink your pricing heading into 2021, including how to raise your pri…
 
Good money management is crucial—yet often an uncomfortable topic—for entrepreneurs. And so as we gear up for 2021, I have Isaiah Goodman back on the podcast to give us more practical tips for preparing your financial strategy and setting a budget. Isaiah is the founder of BecomingFinancial.com and MoneyVerbs.com. He is a Certified Financial Educat…
 
When it comes to marketing and sales, there are so many different strategies and tactics you can use. It’s overwhelming, and frankly, many of them just aren’t the right ones for your business. But there’s one thing that matters more than any single tactic, and that’s trust. In this episode, we’re going to break down how to take a trust-driven appro…
 
I want to get real and personal with you today about a topic that's incredibly important to me—living with a mental illness. This year (2020) has been tough for so many people. Even without the uncertainty of the economy and the pandemic, being a business owner has its challenges. Mental illness is not a weakness and it is not anyone's fault. You a…
 
When it comes to selling your services, it can be challenging to know if you’re getting it right, or if you’re inadvertently sabotaging yourself somehow. In this episode, I’m unpacking nine things I see service providers getting wrong, and we’re going to talk about how to fix them. Get the inside scoop right here: https://smallbusinessboss.co/sales…
 
There's a time to copy and then there's a definite time to not copy. Here's the difference: It is ok to copy to learn. It is NOT ok to replicate or copy someone's work to pass it off as your own and use it for marketing or commercial purposes. This is in fact why there are copyright laws and intellectual property lawyers. Here's the thing. It's rea…
 
If you’re anything like me, when you look at other people running a successful business, you want to know *exactly* what they’ve done to get where they are. And the truth is, while everyone is unique and each agency has its own flavor, there ARE some things that are universal when it comes to building a thriving business.I like to call these The Fi…
 
How many hashtags are you using? Are you using popular ones or niched ones? If you find hashtags confusing, you're not alone! There's so much conflicting info and research about Instagram hashtags, so get out your notebook and let's get a tangible game plan to navigate the hashtag dilemmas. In this crash course episode, I give you the best tools I'…
 
This has been the longest year ever. Am I right? And it’s because my well-orchestrated plan was thrown out the window, and there’s been a lot of adjusting along the way. As part of our agency model series on the BS-Free Service Business show, I’m taking you behind-the-scenes of my agency, Scoop Studios. I share the nitty-gritty on revenue growth, t…
 
Just over a year ago, I decided it was time to hire an assistant. I wanted to grow my business and also do less of the things that weren't my specialities. That's when Kelly came into my life and now, she's my right-hand lady/operations manager/integrator. I'm super excited to introduce you to her and let you all in on what it's really like behind-…
 
Mindset is a HUGE topic not only in the entrepreneurial space, but also in wellness and personal growth. And for good reason! Mindset is incredibly powerful, even more than we realize sometimes. In this episode, I give you my 3 top mindset shifts that I think are game-changers. Episode show notes: https://jennarainey.com/mindsetshifts/…
 
I'm a firm believer that your morning routine can set the tone for your day—personally and professionally. So when Jennifer Cook of Minimal and Well asked me to be part of her Power Morning speaker series, I was pumped. I'm super passionate about wellness and over the last 8 years of owning my business, I've experienced how morning habits and what …
 
Have you ever looked around at some of the other businesses in the online business industry and thought “that seems shady as hell”? Or, have you ever wondered how some of the people in this industry manage to fly under the radar while operating with an “anything goes” attitude? That’s why I decided it was time to go deep into the underbelly of the …
 
Have you ever received an email or DM or text from a friend asking you for help on a creative project...for free? Or maybe it was in exchange for a hug or some exposure. It can be a tough situation! In this episode, I talk about what to consider when asked for free work. Because in my experience there may be a time and a place for it! In all honest…
 
Now that I've been licensing my art for a few years and we're gearing up for our Brand Plus Brand course launch, I've been thinking about things I wish I had known before starting this journey. So for this bonus episode, we turned the tables and I'm actually the guest answering questions from my licensing agent, Julie Turkel, on her podcast. If you…
 
Ever looked at an agency owner who seems to have it all together and wondered what exactly goes on behind the scenes? Me too. (Yes, I run an agency, but that doesn’t mean I’ve got every single thing perfectly figured out!). For this episode I’m thrilled to bring you an agency behind-the-scenes episode with Tasha Booth, Founder and CEO of the Launch…
 
Budgeting and managing finances are a sore spot for so many entrepreneurs (me included). I think part of it is because it seems rare for creatives to have been really properly taught how to do it, whether it's for our personal expenses or business expenses. And it's super uncomfortable to just "wing it" with money! Yet so many of us do it. So I'm s…
 
A surface pattern design Q&A with Jocelyn Sipowicz (aka Just Jos)! Jos is lifestyle print and product designer (and alum of Brand Plus Brand—my course on licensing that I co-teach with my agent, Julie Turkel!) She has robust experience in the fashion industry (Coach, Chico's) as well as home textiles and accessories (Loloi). In her work with brands…
 
Burnout isn’t inevitable when you run a service business, no matter what people want you to believe. In this episode we’re talking about why working with clients isn’t a recipe for burnout and five strategies for avoiding burnout in your service business. Get the inside scoop right here: https://smallbusinessboss.co/avoiding-burnout/…
 
Let's talk about how you can make more money on DIY licensing platforms like Creative Market. What do I mean by DIY licensing platforms? They are websites where you can simply upload your artwork and the company either puts it on products—everything from phone cases to beach towels and coffee mugs—or sells the art files to other designers. Popular …
 
As bosses, many of us worry we’re missing something as we build our businesses, so the idea of a specific way to do things can be incredibly appealing. Which is why in this episode and blog post, I’m walking you through the BS-Free Service Business Foundations Framework, and true to its name, it’s going to free you from a whole lotta busywork and B…
 
How do you create impact with technology and still make your customer experience feel personalized? That's the question I explored in this episode with Brandi Bernoskie. Brandi is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites—companies that help entrepreneurs and business owners elevate their online presen…
 
Masterminds are often seen as a must-have for business owners, but should we believe the hype about what they can really do for us? In this episode and blog post, I’m doing a deep dive into the good, the bad and the ugly of masterminds. Get the inside scoop right here: https://smallbusinessboss.co/benefits-of-mastermind-groups/…
 
As the saying goes, you need to spend money to make money, but is that really true? My take is that sometimes it is and other times we’d be better served by closing our wallets. In this episode, I’m sharing nine questions you need to ask before you invest in anything. Get the inside scoop right here: https://smallbusinessboss.co/before-you-invest/…
 
Informative shopping research (sometimes referred to as competitive research) in the world of licensing is KEY, especially when pitching your work to partner with your dream manufacturing brand or licensing agent. Informative research helps you answer these questions and more: What's trending (even outside your industry)? What manufacturers have li…
 
With the rise of social media, we’ve also seen the emergence of influencers. Now, literally anyone with the right talent or skills can build a platform and reach an audience of thousands or even millions. On this episode of the BS-Free Service Business Show, we’re looking at everything you need to know about celebrity entrepreneurs, their problemat…
 
Pinterest is a search engine—an amazing free tool that you can use as a creative entrepreneur to boost organic search traffic, generate new leads, and attract new customers. In other words, it helps MORE people discover you and your beautiful work! In this short episode, I'm giving you my 3 tips to help you optimize your pinning strategy. Episode s…
 
Fall is coming up quickly, and if your business is anything like mine, it’s GO time for new business opportunities. On this episode of the BS-Free Service Business Show, we’re doing a refresher on referrals, including everything you need to know. Get the inside scoop right here: https://smallbusinessboss.co/referrals/…
 
Niche marketing, when done with intentionality, can transform your business. Two people that understand the ins and outs of this niche marketing approach is Tom Ross and Mike Janda. Tom is the founder and CEO at Design Cuts, the highest-rated online marketplace for designers. Design Cuts helps their community of 550,000 members save money off the b…
 
If you’re listening to this podcast you’re either tired of the hype in the business world about growing your business, or you’re looking for ways to grow in a healthy, sustainable way. Or maybe a bit of both. On this episode of the BS-Free Service Business Show, I’m tackling how to scale your service business without the hype or BS. Get the inside …
 
Being a mom and CEO is incredibly challenging, there's no question about it. Since 2012, I've identified myself as a business owner, artist, and designer who earns a good living doing something that I love. Once I became a mom to my now 1.5 year old son, EVERYTHING changed. If you're a parent, then you know allll about those first few months of par…
 
No matter how digitized your business is (or isn’t), 2020 has made one thing clear, the future of our businesses relies on our ability to use the internet for everything from our processes to our client prospecting. On this episode of the BS-Free Service Business Show, I sit down with author and digital marketer Avery Swartz to chat about building …
 
Stand out among all the noise. That's the goal, right? As the markets become more and more saturated, you want to be seen! But if you're thinking, What's the point? There are already soooo many artists out there...lemme tell you something. There's no other you in the world and you have something uniquely special to offer. Enter this week's guest—Ki…
 
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