Make a Plan > Make it Happen (formerly known as On The Make) is the podcast for side-hustlers who juggle their creative business alongside other commitments, but want to do more of what they love. I’m your host, Josephine brooks and I know your creative business is your ticket to the slower, more meaningful lifestyle you ache for. But to get there, you you’re going to need a route map and some support, that’s exactly what I’m sharing with you on this podcast. The episodes of Make a Plan > Ma ...
The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profi ...
Kelly from Hello World Paper Co. & Stamps and Caroline from Caroline Creates are two product based biz owners who want to connect with and help other product based business owners. The product based business world is shrouded in mystery... why? Why is it so easy to get information about starting a service based business, but when you ask people questions about their product based business they run and hide. That's dumb. When we lift each other up we not only help someone else's business, we ...
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Make a Plan > Make it Happen


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[80] Menopause & mental health struggles as a creative business owner with Karen Arthur
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Today I’m talking with the brilliant Karen Arthur, about going through menopause and mental health struggles as a creative business owner. She says; Menopause can hit women by surprise, because we don’t see it coming, because we don’t talk about it - Karen Arthur Full show notes here: https://www.josephinebrooks.co.uk/blog/menopause-mental-health-s…
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Build a Thriving Handmade Business in 2021 {Season 7 Finale!}
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We’ve made it to the end of another season of the merriweather council podcast! It is always bittersweet for me to end a season but I truly hope you enjoyed this one as much as I enjoyed making it! To end this unexpected year, I thought it would be fitting to look ahead. Has a new year EVER been more anticipated?! (Probaby, but I’m not old enough t…
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What I Haven't Told You (and Why) about Hacks to Skyrocket Your Sales
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Today, I want to explain myself. I want to tell you why I've been holding out on you. We have shared a lot of information with you since 2015, when we started focusing on the education side of the business. I've shared A LOT. Over 120 podcast episodes, countless Instagram posts, videos, and other pieces of content… I've shared a lot! There is one t…
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Hello, C.E.O.: A Message All Handmade Business Owners Need to Hear
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This is an essential message to the person who steers the ship in your small business: you. The C.E.O. C.E.O. Y-O-U. We get lots of emails and messages here at MWHQ from small business owners looking for advice, guidance, and support. We have noticed that many are not in the correct place, mindset-wise, to really receive and make use of even the be…
Overwhelm is everywhere. Things 'to do' pop up everywhere - TikTok lists, IGTVs, Pinterest pins, posts in Facebook groups… everywhere you go that entrepreneurs hang out, you will hear and see people talking about things you absolutely MUST DO to be successful. It's impossible to avoid seeing them, and it's tough not to let these things take hold an…
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[79] 5 steps to making a marketing plan you can actually stick to
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We’ve all written a blog post on the day it was due to go out, right? We’ve all missed our own deadlines for posting on social media or sending out newsletters and it’s very easy to get into a routine of creating and sharing content at the last minute, and then beating ourselves up for being dis-organised. In this episode I'm talking about how to c…
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4 Big Benefits of Offering Custom Work and Personalized items in Your Product Line
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In the past TEN years (oh my goodness, y'all), I've filled thousands of custom and personalized orders – and I've learned a ton! It's a whole different ball game to do that kind of work than it is to batch produce something and ship it once it's ordered, as I am sure you can imagine. That sort of work has a it’s own set of pros, cons, challenges an…
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[78] Tracking your menstrual cycle & planning around your period
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Le’Nise Brothers talks us through tracking your menstrual cycle, the phases of your cycle and where your energy might ebb and flow, period tracking apps and how to plan around your menstrual cycle. Full show notes: https://www.josephinebrooks.co.uk/blog/tracking-your-menstrual-cycle-planning-around-your-period/…
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Questions to Ask Yourself When Sales are Slow or Stalled
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No matter what niche you are in, no matter what kind of product you sell... sales becoming sluggish or stalled sometimes is normal. ALL businesses have slow times. Just like all businesses have busy times! One of our goals here at Merriweather is to empower you to weather storms, deal with challenges and make progress even when things feel hard and…
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What Your Audience Wants to See and Hear in Your Social Media Content (and What to Avoid)
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If you feel drained and overwhelmed by social - you are not alone, and there are plenty of reasons that might be the case. One of them is merely feeling clueless about what your audience wants to see from you. I know for a fact that this one question creates a ton of anxiety and lots of hurdles for handmade business owners who use social media with…
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[77] 5 ways to plan more effectively during uncertain times
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As I write this, there’s a lot of uncertainty as a result of the global pandemic. Despite this, I’m always in favour of having a plan rather than going with the flow, but there are ways we can plan a bit more effectively during times of uncertainty and change which I’m sharing in this episode. Shop my new stationery range here: https://www.josephin…
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Your Business Needs More Than an Etsy Shop the Same Way it Needs More Than an Instagram Account
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Your business needs more than an Etsy shop the same way it needs more than an Instagram account. Every business owner who uses Etsy should also build their own branded domain eCommerce shop. Full stop. That is one of the VERY FEW must-do things that universally applies. I say things like that a lot, in a variety of ways. I believe it is my thesis s…
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Addressing Your Most Common Etsy Concerns + Hesitations
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We know that Etsy can be a powerful tool in your business, but only if you feel okay enough to give it a try and use it. That is, of course, the first step to making it work for you! Many Etsy sellers, would-be Etsy sellers or Etsy curious folks have heard loads of stories about Etsy that have thrown them off and discouraged them from trying. Many …
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Choices: Overcoming Self Imposed Business Obstacles...or Not
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13:19
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Getting out of our comfort zone is a choice. We can choose whatever we want. Comfort or discomfort. Go out and get it or not. There is no wrong choice! We just have to accept what comes with that choice. If you apply this to your business, you can see the connection. You can choose to stay in your comfort zone or NOT. You can choose to push yoursel…
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4 (More) Things I Wish I Had Done During my First Year in Handmade Business
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Business There is a post on my blog from several years ago that gets so much traffic. It's honestly a little silly. By the way, this is also a shout out to the power of Pinterest. 90% of the traffic that post gets comes from Pinterest, and Pinterest is sending a lot of traffic to this post every single day for years. So, thank you, Pinterest. That …
2020 threw us a lot of curveballs. Like, a LOT of curveballs. Ups and downs were happening faster than I think most of us prefer. Everyone's experience this year was different. But today, I want to chat about what it means if this was a good year for your business. If your business did well in 2020: own it. If your business did well this year, it's…
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How to Show up and Sell Without Feeling Like an Icky Salesperson
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11:21
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Everyone wants to make sales, but no one wants to sell. That's the short and sweet summary of what I have observed. It has also been told to me many times: "I hate selling; I feel salesy." Before moving forward, I want to preface this by explaining when I say "selling" in this episode, I am usually referring to the act of selling, the advertising/ …
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OMG We're Back Again with More Realistic and Concise Advice for Makers in Business!
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Welcome back to season 7 of the Merriweather Council Podcast! We are so excited to be back for another season of realistic and concise advice for makers in business! Everything we do here at Merriweather Council supports makers in turning their crafty tendencies into profits. For full show notes and links mentioned in this episode, visit merriweath…
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[76b] A meditation for calm and connection with Kam Lota
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This meditation is a follow-on from Episode 76a with Kam Lota where we talked about meditation and mindfulness for business owners. Enjoy this super relaxing meditation, you certainly don’t want to be listening to this while driving or operating heavy machinery! And before we dive in, a thank you to Paul Landry for the music in this episode. Enjoy.…
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[76a] Meditation and mindfulness for business owners, with Kam Lota
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I’m talking with Kam Lota, all about meditation and mindfulness for business owners, not only that but Kam gave us an absolute treat by doing a beautiful meditation. I’ve shared the meditation as episode 76b, so that you can easily keep going back to it time and time again, because it is seriously relaxing! Full show notes: https://www.josephinebro…
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[75] Planning for a month off from your business
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In August this year I took a month off from my business to recharge, reflect and switch my brain off after a tiering first half of the year (thanks Covid19)! I came back to my work in September feeling totally recharged and far more creative and inspired. I also came back to lots of questions about how I planned ahead for my month off and how I mad…
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[74] Getting your non-fiction book published - with Emma Block
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Emma Block is a brilliant illustrator who has quite a few books under her belt! Two that she’s dreamed up and created herself, alongside having illustrated numerous other books and book covers as well. In this episode she’s talking about getting your non-fiction book idea published. Full show notes: https://www.josephinebrooks.co.uk/blog/getting-yo…
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Make a Plan > Make it Happen


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[73] Making a Launch Plan + My Launch Lessons
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In this episode I’m sharing some of the biggest lessons I’ve learned from launching over the last few years, and my tips on making a plan for your next launch. Full show notes: https://www.josephinebrooks.co.uk/blog/making-a-launch-planBy Josephine Brooks
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Make a Plan > Make it Happen


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[72] Working with Influencers, with Kat Molesworth
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In this episode I chat with self-confessed online know it all Kat Molesworth about working with influencers, to answer all of your questions like - How do I approach influencers? Which influencers should I work with? What’s the difference between #gifted and #ad? Do I need to pay influencers? And how much? You can find the full show notes here: htt…
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[71] Setting yourself up for success with your 12-week plan
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I see a lot of people get really excited about their big goals and jump straight in to making their plan a reality, before setting themselves up for success. And I’ve been there too, and found myself a couple of weeks into my plan already feeling deflated. So, here are some pointers from me on how to set yourself up for success with your 12-week pl…