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How do I grow my small business? How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time. How do I play a bigger game and impact more people? -------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business. This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle ...
 
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show series
 
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Direct…
 
We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your …
 
What to do with your communication when things get tough? That’s what this episode is about. And, we’re doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon. This has been a really popular episode and I wanted to share it with you…
 
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mo…
 
Think of something that really matters to you, something that you’re truly passionate about. Are you doing it? Are you living your passion, or do you keep pushing it aside? What if I told you that by embracing your passion, you could positively impact the way you think, the way you feel, the actions that you take and the impact you have on others. …
 
What to do with your Content Marketing when things get tough? Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times… Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a person…
 
Starting and building a sustainable business is a little like art in the making. It's about trying new things, and seeing if they work. And, if they don't, making corrections and continuing on your journey. Artists go through this process time after time — it's how they create art that resonates with us. When we're attracted to a piece of art, it's…
 
If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with o…
 
Even if you’re surrounded by people who love and care about you, there can still be times when it feels like there’s no-one to turn to. Friends just don’t get it. Your partner, your family, other important people in your life — they may mean well but they can sometimes keep you down by trying to keep you safe. And you can begin to second guess your…
 
There are things we know how to do well in our business. We had skills before we started our business. And, then we have skills that we've developed over years of practice. The moment we decide to try something new, we are like a beginner. A child learning to play a new instrument. We start to practise - to study, to rehearse our skills. We experim…
 
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much mo…
 
In this episode, we introduce you to our weekly Facebook show Women, Words + Wine. A weekly event created primarily for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week your host, Suzi Dafnis, we’ll feature guest(s) who will bring their expertise and sense of won…
 
Sometimes in business, we see our competitor doing something really cool. So, we decide we probably ought to do that thing too. Or, we get some feedback that we really should be doing this, or that, because it’s an opportunity that might lead to great prosperity for our business. Or, we say we’ll do something. Go off the idea. But then feel compell…
 
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Direct…
 
What's your relationship like with your business? Does the money side of your business leave you feeling overwhelmed or confused? Do you feel like you're pushing harder and working longer but not seeing the results you'd like? The good news is that making sense of your finances can be fun. The great news is, it's even possible to do less work in yo…
 
Do you ever feel like you’re really lagging when it comes to getting the success you want in your business? Like others are just passing you by and you can’t seem to get a break? Maybe you’ve been running your business for a long time but haven't seen the growth you’d hoped for. And, you have so much experience - more than some of your competitors,…
 
Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinven…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. After seeing comments from some of our members who were questioning their own value, I realised that while I see their potential, they were only seeing where they were falling short in business. I’ve done the same thing, many times. Played dow…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Feeling overwhelmed is common when you’re starting and scaling a profitable business. We’ve all been there. What’s one thing that can help you overcome that feeling? It’s focusing on what you can control. When you stop worrying about things th…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. On my computer monitor is a yellow post-it note. On it it has three words. It says: "I do know." The word DO is underlined with a pink highlighter. I’ve had this Post-It note on my monitor for at least three years. Maybe longer. I don’t even s…
 
We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.” In this epis…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. What’s holding you back from growing your business and making more profit? What’s stopping YOU from reaching more people and building your profile and reaching those long-held business goals? Perhaps it’s not that you don’t have the skills or …
 
A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a tho…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Hey there. I was inspired to make today's focus Sharpening Your voice after reading Ann Handley's newsletter. Ann is the author of Everybody Writes, a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marke…
 
Whether you’re a new business owner or you’ve been in business for years, at some point you’ve looked at someone successful in awe. You’ve wondered how they got to be where they are. Was it talent, luck, or something else? More importantly, you’ve wanted to know how you can have more of what they’ve got. Success in any business doesn’t boil down to…
 
Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy. In this episode your hosts, Suzi Dafni…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Here there. Suzi here. I have a confession. There are some days when I don’t trust myself. Days when I can’t seem to make a decision… to get a resounding YES to a question that I’m asking myself. In those instances I have to pull myself out of…
 
Why did you start your business? Was it for financial freedom, freedom of time or because you simply don’t like being told what to do? Whatever your reason, one of the advantages of starting a business and becoming a business owner is that you can create wealth. You can generate as much income as you want, and it can come through your business. An …
 
The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overlooked or misunderstood content medium. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with pioneering personal branding photographer, Jamie …
 
When we play the comparison game in business, it only leads to frustration and disappointment. So what can you do to stay mentally strong when self-doubt creeps in? Any time we step outside of our comfort zone, we are vulnerable to failure, to criticism, to falling flat on our face. These feelings are made worse when we also start comparing our suc…
 
Maybe you created a great plan for this year. Maybe you were one of the business owners who, like me, made grand plans, mapping out the whole year’s activities and promotions. Maybe COVID 19 turned things upside down for you. The live event that you were doing has been postponed or cancelled. Your piano-teaching school or your yoga studio had to cl…
 
Content Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download your lead magnet, all the way to the point where they BUY from you. The problem is, people often design marketing funnels where they are not thinking about momentum at all - they let leads and customers…
 
What’s holding your business back from moving to the next level? If you feel like you’re spinning in circles because you’re worried about declining sales, staff turnover or unhappy customers, and you’re trying to address everything at once—STOP. You’re simply NOT going to be able to fix all these problems at the same time. Instead, you need to work…
 
Do you ever feel like if you just had more marketing skills how it’d be so much easier to launch that new course? Or, if you had better social media skills, how it’d be so much easier to make sales. Or, if you had the right contacts, how doors would open up so much faster for you? I get it. The problem with this way of thinking is that it can get u…
 
Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel. When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky. In this episode your hosts, Suzi Dafnis and Michelle Falzon share…
 
What impact does fear have on your business? Fear can leave you feeling stuck and unable to take the next step in your business, and in your life. So, what do you do? Do you wait until the fear has gone? Do you keep doing the things that keep you small because that’s where you feel comfortable? The truth is, the fear may not go away, but you can de…
 
What’s one thing that people always pick your brain about? Something that you love doing, that you’re really good at and that you just can’t stop helping others with? This is your unique value. It’s the gift, the talent and the knowledge that you can use to make a difference in the lives of others. And, you can turn it into a business that makes mo…
 
You might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ideas. In this episode, your hosts Suzi Dafnis and Michelle Falzon give you a shot in the arm of motivation and inspiration to help you get back on the content horse if you feel like you’ve fallen off, g…
 
Right now, many business owners are experiencing upheaval in their business. And something interesting is happening to every single one of us. And, that is that the chinks in our armour are showing. These chinks don’t matter too much when times are good. When the money is flowing. When customers are plentiful. When the sun is shining on our busines…
 
What’s one way that you can stand out, grow your community and build a successful business? Create Superfans. Superfans are the first people to read your blog post, excitedly wait in line (or jump online) to grab your new product and sign up to your online course without even reading your sales page. Want to know the best bit? Your Superfans will h…
 
Have you ever mapped out your Customer Journey? Have you ever written down the journey someone takes step by step as they go from not knowing about you through to being your customer and beyond? If you HAVE then you know what a game-changing experience it can be. If you HAVEN’T then maybe by the end of this episode we will have inspired you to take…
 
Are you afraid to ask someone to buy from you because you’re worried about being seen as pushy? You’re not alone. Many business owners find asking for a sale intimidating, even more so when they’re doing it face-to-face. Overcoming this fear and embracing new ways to grow your business, starts with changing your mindset when it comes to sales. And …
 
There is one very specific thing that we teach business owners to do that quickly transforms their overwhelm to a feeling of excitement and renewed energy for their business. They get a laser focus and, importantly, they start getting more sales and are able to reach their goals sooner. What is this “wonder-drug” we are giving business owners you m…
 
Ever felt “icky” about having a sales conversation or making an offer? Being vulnerable to the pang of rejection or having to ask people to “buy your thing” can feel intimidating… and often when we are presented with buying objections - we can freeze up or feel rejected or stutter and stumble not knowing what to say. In this episode your hosts, Suz…
 
Recently I caught myself waiting for all the little ducks to line up and be in a row before I took action on something I wanted to do. I was letting myself stay stuck because of my inner chatter. I caught myself and got out of my' holding pattern'. Where in life or business do you recognise that you are currently waiting for conditions to be better…
 
We recently completed one of our biggest projects for the year, our annual Business Growth Summit for Women Entrepreneurs, a free online summit that brings together women from all over the world to learn from world-class speakers, bestselling authors and inspiring entrepreneurs. We had 4,500 women register for the summit and the feedback we’ve had …
 
When it comes to growing e-commerce stores, Susan Bradley of The Social Sales Girls knows her stuff. She’s grown and sold ecommerce businesses and has taught thousands of people how to find their audience and turn website traffic into paying customers. In this episode your hosts, Suzi Dafnis and Michelle Falzon, pick Susan’s amazing ecommerce brain…
 
There’s almost nothing we love more than a content marketing campaign that really converts! One of the first things you need to make that happen is a strong hook that is going to immediately get people’s attention. Whether that’s for a Facebook ad, an email subject line, the topic of your lead magnet, your sales video, your webinar, your YouTube vi…
 
We’re talking to someone who has recently had 66% engagement in her Facebook Group. That’s a pretty amazing number… and as we found out on the show… she’s actually JUST updated those numbers to a whopping 90% engagement (that’s 9 out of 10 of her members have engaged with her in the last month!). Fiona Keary is a business owner we LOVE - she is a l…
 
Amanda Farmer of Your Strata Property, a one-stop-shop for information and education about strata living shares with us how she converted 23% of her prospects from a small email list of just over 300 people into her PAID membership. It’s quite extraordinary what she’s been able to do with a small, very strategic list and in this episode you learn j…
 
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