show episodes
 
The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you. We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else. So if you want to master the ...
 
Hear that voice in your head? The one that nitpicks all your new ideas? That's your monkey. And we're gonna shut it down! SHUT YOUR MONKEY: The Podcast is going to give you a weekly dose of moral support and practical advice. With intelligence, wit, and compassion, best-selling author Danny Gregory and his weekly guests will delve deep into your head and pull that monkey out. We'll explore creative blocks, missed deadlines, tantrums, procrastination, perfectionism, and all the old monkey tri ...
 
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show series
 
In This Episode: Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a t…
 
Welcome to the first episode of this year’s AMA. I do every once in a while, and I love your questions, so thank you to all of you who submitted your question. In this episode we’re going to talk about how to nurture customer relationships after you have delivered the first project. I will also … Episode 276: AMA Podcast Episode – How to Nurture Cu…
 
When it comes to email lists, some people want a big one. So if you want to grow yours, today’s episode is for you. I talked with Tim Huelskamp, CEO of 1440 Media, who shares a simple strategy that he used to build his list from the ground up and which anyone can do. If you like what you hear, we’d love it if you write a review, subscribe on Apple …
 
In This Episode: Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she’s made some incredible shifts in her business. She’s recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported b…
 
There’s a lot of talk about a general downward trend in pricing in the translation industry, especially since the pandemic. But lowering our fees is not the solution. Instead, we should focus on the value we can provide to our clients and on value based pricing. Value-based pricing means that we set prices based on … Episode 275: How to Charge Base…
 
There are 2 questions that trigger all the fears at once -- simple questions that your prospects and clients ask every single day. Can you guess what they are? Either way, you’re going to love my latest podcast chat about them with one of my favorite guests, Terri Trespicio. If you like what you hear, we’d love it if you write a review, subscribe o…
 
In This Episode: Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers. They’re also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who wan…
 
Content marketing means creating and sharing valuable, relevant and consistent content to attract and retain a clearly defined audience. I think Content Marketing is one of the most powerful methods to drive qualified traffic to your business online It is one of my main sources of new clients and I keep working on content development … Episode 274:…
 
In this episode, I talked with Danielle Hughes, whose marketing is working so well that she’s got too much good work with good budgets from good people. What to do? It’s a good problem to have but not necessarily easy to solve. So we brainstormed solutions. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts a…
 
iSEO and SEO translation is becoming more and more in demand. My colleague Maria Scheibengraf just published a book for translators on how to add this service to their skills and become an expert in SEO translation. Maria has previously been on the podcast to talk about inbound marketing, and I am happy to have … Episode 273: How to Diversify Into …
 
In This Episode: Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure we’re sharing lessons and insights that will stand the test of time. Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustain…
 
This episode is especially for women (although the men may learn a little something too). My guest, Jennifer Barrett, a financial expert and author of the new book, Think Like a Breadwinner: a wealth-building manifesto for women who want to earn more (and worry less), shared some important ideas about how we can adjust our mindset to take better ca…
 
In This Episode: Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals. Since 2008, she has hosted the Marketin…
 
A little planning goes a long way. With a written marketing plan, we can focus on our translation work but still continue with our marketing efforts in a structured way without spending too much time on it. With a marketing plan, it is easy to see what marketing tasks you should do that week or month, … Episode 272: Simple and Practical Marketing P…
 
Now that video calls are the default for any meeting, what’s the etiquette for who does and doesn’t put their video on? I chatted about this with my longtime friend and supporter, Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals. If your goal is to increase billable hour…
 
In This Episode: Jacqueline Burns was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a …
 
I’ve received requests for more information on content marketing for translators and this episode is focused on just that. Content marketing is an important part of inbound marketing. I teach inbound marketing for translators and interpreters and inbound marketing basically means using online marketing to attract clients to you, rather than activel…
 
If you shy away from marketing yourself because you can’t stand how corporations market to you, this episode is for you. In today’s conversation, Andy Didorosi, Head of Marketing for Basecamp, shares his ideas about how to bring your heart and soul into your own marketing, and so much more. If you like what you hear, we’d love it if you write a rev…
 
In This Episode: Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our guest today really pulled out the good stuff for us in this interview. Licia Morelli is a copywriter, best-selling author and marketing consultant. Her writing has been featured in Van…
 
If a lack of confidence is preventing you from getting your business off the ground, this episode is for you. In today’s conversation, Helen Conway, former judge turned wellness coach for lawyers, describes how working on her web site and putting her marketing tools in place gave her the confidence she lacked and propelled her new business forward.…
 
In This Episode: Sharon Hurley Hall is an anti-racism writer, a professional B2B writer and blogger, and co-host of The Introvert Sisters podcast. She holds Masters degrees in both media and education and has not missed a deadline in 25 years of work! More than that, she’s a true veterans of the industry – having thrived through the many changes th…
 
If you’re struggling to find your niche, this episode is for you. It may help you find yours, it may help you simply relax about the whole niche question, and maybe both. (Fingers crossed.) In today’s episode, Pam Foster and I also discuss popular niches for 2021 and, of course, the right way to pronounce the word! If you like what you hear, we’d l…
 
In This Episode: By now we’ve all discovered that things did not magically go back to normal after the year ticked over into 2021. Surprise! (not). For many writers, working from home, where family and domestic distractions run wild takes a serious toll on our creative work. Today Laura and Rachel dive into the headspace (or lack there of) involved…
 
You know that LinkedIn is where the clients are. And you know you should be spending more time there. But you just don’t know what to do or where to click first. Well, it’s time to set that overwhelm aside and get on the train to opportunity. All it takes is 10-15 minutes a day. In today’s episode, Melanie “the Marketer” Deardorff and I discussed t…
 
In This Episode: Athena Dixon is a poet, essayist, and editor. She is the author of The Incredible Shrinking Woman and No God in This Room. Her work also appears in The BreakBeat Poets Vol. 2: Black Girl Magic. Athena’s work has appeared in various publications including GAY Magazine and Narratively. She is founder of Linden Avenue Literary Journal…
 
If you love learning, this episode’s for you. I talked with podcast fave, veteran creative professional and photographer, Michael e. Stern, about how to take action and learn something new as a way out of a slump. If you like what you hear, write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.…
 
In This Episode: Rebecca Otis Leder founded an award-winning blog, TheRebeccammendations® in 2009, as well as a marketing consulting company for small businesses, startups, and nonprofits. Rebecca has shared her career development, personal branding, and marketing insights for organisations like Salesforce, DePaul and Loyola Universities, Startup I…
 
If you’ve ever dreamed about making money while you sleep, my conversation with Jill Anderson of Jill Lynn Design will wake you right up. Jill is a web designer and long time Marketing Mentor client who has just released her first product, The Client Onboarding Toolkit, and in our recent chat, she who opens up about the nitty gritty of her experien…
 
In This Episode: Mike Abramov is a direct response copywriter and consultant based in Los Angeles, California. He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi – and is now branching out to seek exciting new ventures of his own. When he's not writing, he's coaching up-and-coming writers – helping the…
 
If you want to kick off 2021 feeling more self-assured about money, you’ll love my new conversation with writer and speaker, Terri Trespicio, whose confidence about money is downright contagious! In our recent chat, she explains why she’s sworn off retainers (and why she thinks they’re dangerous), how she learned to stop giving away her ideas, why …
 
In This Episode: Sooo, obviously 2020 happened. And it was a doozy. This past year has been transformative for everyone, and not a single person or business came out the same way they went in. There’s no magical switch that will flip when we tick over into 2021, but we can plan and prepare ourselves to move into the new year with strength and a cle…
 
In This Episode: Bonnie Caton is an in-house copywriter at AWAI — The American Writers and Artists Institute – where she helps AWAI provide copywriting training for over 250,000 writers. Before her time at AWAI, she was a content marketer and travel writer – using her writing skills to work her way around the world in over 40 countries. Now she wri…
 
In This Episode: We’re tackling something a bit different in this episode, and that’s how all us writers can take good care of our health. Writing is a sedentary, solitary job, and the better health, the better work we’re able to do. So today, we have a special double-guest interview, with two very dear friends of ours, Rosie Moore and Dr. Alexis S…
 
If you’ve been meaning to start (or restart) your email newsletter, this episode is for you. Sarah Pike, of FreeFall Laser, a specialist in laser cutting for artists and designers, shared her process and the mindset that’s turned her email newsletter into one of her most effective marketing tools. If you like what you hear, read the case study abou…
 
In This Episode: Eric Maisel is a creativity coach and the author of 50+ books, including A Writer's Space, Coaching the Artist Within, and Mastering Creative Anxiety. He leads deep writing workshops around the globe to help writers form their ideas into actionable offers and programs, and also coaches writers on how to manage anxiety and mindset a…
 
In This Episode: There’s a lot of head trash that pops up around pricing your services and selling your own services. Even if you’re great at selling your clients’ offers, freelancers and creatives are notoriously bad at promoting themselves and confidently presenting their achievements. Join Laura and Rachel in this episode as we talk about money …
 
If you want to stop wasting time on clients who are not ready to hire you, we have just the trick. Let them marinate until they are ready. But how do you do that? And isn’t that kind of passive? Those are just a few of the questions Melanie “the Marketer” Deardorff and I discussed in today’s episode. If you like what you hear, we’d love it if you w…
 
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