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Dr. Paula Stamp, is Dir of Biz Dev, Research and Student Engagement at PCL Construction. What does having an “entrepreneurial mindset” mean for A/E/C marketers? Why should marketers have an entrepreneurial mindset? Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services indust…
 
Marketers are generally creative types. We like to express our ideas creatively: proposal, social media, email marketing, slide decks. Sometimes this is gratifying. Sometimes it has to pass through an entire committee, board of directors and your ideas get their creative soul sucked out of them. These little micro-losses can add up. It’s vital to h…
 
In this episode, Charlie and Rita get excited for the InspirED 2020 Brilliance Awards and run through their favourite categories. In the Deep Dive segment, the team then debate how school marketers can be brave with their school brand and make steady growth and changes without fear of breaking it. In a new podcast segment Top Tips, the team share s…
 
What is lean content marketing? "Lean Content Marketing" is all about how to do more by doing less as a marketer, a sort of essentialism philosophy that allows small marketing teams to scale their efforts and effectiveness. Josh Martin and I discuss how you can get started in your A/E/C firm. Insights into the world of professional services marketi…
 
Why is Task Management more important than ever? While many of us are still working from home, arguably we have even more to track. Are we only managing our personal to-dos? Delegating to our team? How can we keep an eye on bigger monthly/quarterly/annual goals? What about personal to-do items and reminders? Insights into the world of professional …
 
In this episode, Charlie and Rita discuss the 2020 Social Media Statistics produced by #SMPerth. In the Deep Dive segment, the team address how schools should be addressing building their brand through a pandemic and whether they should be advertising. Finally, in the Rants and Raves segment, the hosts rave about Swinburne University of Technology’…
 
How do you determine how to say no to new opportunities, or when it's a great project to pursue? David and Frank Lippert discuss the value of the Go/No Go process. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm n…
 
When was the last time you created an amazing infographic? Today David and Josh discuss why they're still hot, how to make them, and where to use them (and there are probably more places to use them than you think)! Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services indus…
 
In this episode, Charlie, Rita and Jose discuss how the COVID-19 pandemic has resulted in creative solutions and content from school marketers. In the Deep Dive segment, the team are joined by imageseven team member Cas as they discuss why school marketers should get involved with the planning of their school’s arts events and how they can ultimate…
 
Josh sits down with A/E/C branding expert, Eric Thoelke to discuss the challenges and nuances of branding professional services firms. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pa…
 
How can you network in a world where we can't simply "go see" our clients? Let's talk about some possibilities. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing stra…
 
In this episode, Charlie, Rita and Jose discuss the censorship battles that the major social media networks are currently fighting. In the Deep Dive segment, they talk about Pinterest, whether school marketers should be using it and if so, how it could feature in their school’s marketing. In the Rants and Raves segment, the hosts discuss the recent…
 
In today's episode, David Lecours and our guest Judy Dang, discuss productivity killers, and especially how they show up for A/E/C Marketers. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from…
 
This episode was recorded pre-COVID-19, but we hope you'll still find many valuable tips in this conversation all about getting comfortable on camera. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand…
 
In this episode, Charlie, Rita and Jose discuss how best to navigate the testing times facing school marketers during the current COVID-19 pandemic. In the Deep Dive segment, they discuss virtual tours and how to execute them effectively, while in the Rants and Raves segment the hosts share some fun and easy to produce lockdown content.…
 
David and Stefanie discuss why disaster response, and a 4-part model to talk about the full lifecycle of disaster response: mitigation, preparedness, response, and recovery. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – y…
 
Sky net is coming. Is AI taking our jobs in marketing? Today Josh catches up with Maddy Martin, head of growth and education to learn how AI is already being used in the legal marketing world, and how it may impact A/E/C in the near future. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The pr…
 
Today's episode was recorded pre-Covid-19, but we think many of these suggestions will still apply to help you get a great start to your workday. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out …
 
In this episode, Charlie, Rita and Jose discuss how to communicate information about COVID-19 to stakeholders, and how important it is to build trust in times like these. In the Deep Dive segment, they talk about communicating with your target audience. In the Rants and Raves segment, the hosts have some fun talking about the challenges of working …
 
We're all in uncharted territory as most firms today are now largely working from home (WFH), and more distributed than ever. Josh Miles and guest CJ McClanahan discuss the challenges of remote working situations, and how to focus on the right things for getting work done and staying sane. Insights into the world of professional services marketing,…
 
We all know how to speak like humans, but why is it so difficult to write copy that sounds natural. If you'd like to communicate more clearly, tune in as Josh interviews Nick Usborne about copywriting. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an incr…
 
In the final episode of the year, Charlie and Rita talk about the top marketing trends for 2020 – from shoppable posts, virtual and augmented reality, Google Ads and everything in-between. Stay tuned for episode 172 which will be released on 22 January 2020. Episode links: Top Marketing Trends for 2020 https://www.forbes.com/sites/forbesagencycounc…
 
Is print really dead? David chats with Ron Leland, Director of Communications at LPA to discuss his career journey and the role of print and how they decide what content to feature in each issue of Catalyst. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is a…
 
In this episode, Charlie, Rita and Jose talk about the perceptions of private school advertising, internally and externally. In the Deep Dive segment, the hosts discuss the importance of creating and giving your school a soul. The Question of the Week focuses on how school marketers can overcome the challenges of the crazy end of year period. In th…
 
Have you had any workplace experiences that stand out to you good or bad? What's the vibe or experience you want to deliver? What if your website was the gauge for how your workplace felt? Which should inform which? Josh and David discuss the importance of extending your brand to your physical office and workplace. Insights into the world of profes…
 
In this episode, Charlie, Rita and Jose talk about Facebook’s new corporate rebrand for their products and services. In the Deep Dive segment, the theme of rebranding continues as the hosts explore, ‘How do you know when you need a rebrand?’ The Question of the Week focuses on the type of content school marketers should post on Instagram. In the Ra…
 
Positioning is quite possibly, one of the closest things marketers have to a silver bullet. Josh (in spite of his nasty cold) chats with Lindsay Diven about how to better position your firm, before that RFP ever hits the street. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional s…
 
In this episode, Charlie, Rita and Jose talk about diversity and unconscious stereotyping in photoshoots, and how to avoid unconscious biases. The hosts are joined by imageseven’s copywriting expert, Jenni, who discusses how to master creative writing for schools. The Question of the Week focuses on how to reach your target audience in an era of in…
 
What is the difference between a "case study" and a "case story"? Who should be the hero in your project case story? Where do you use these project case stories? Josh and David consider a new way to think about how to market your projects. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The pro…
 
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