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How do I grow my small business? How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time. How do I play a bigger game and impact more people? -------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business. This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle ...
 
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Do you feel like there is a LOT more potential in your business that you just aren’t tapping into? As women business owners, we are often busy ALL THE TIME. We don’t find time to even think about planning or strategic thinking. We find ourselves slogging away IN the business without much focus at all to working ON the business. And, while we INTEND…
 
Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes? The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer…
 
When was the last time you took time away from your usual environment? With COVID having put the brakes on any major travel, many business owners have been working harder than ever without a break. With so many working from home, it means that you're in the same environment day in, day out. This COULD be stifling your creativity and ability to have…
 
Today I have a VERY special treat for you. Maybe you’ve noticed... ... membership and subscription businesses are thriving. Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth. Why? It’s …
 
“My biggest challenge is finding the time to market and pitch myself outside of paid projects. I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice.” I loved this question from HerBusiness Member, Brittany, because it’s…
 
If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan. What I’ve found is that MORE promotions don’t necessarily lead to better results. When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results. …
 
We live in a world that's obsessed with planning, achieving, and goal setting. But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead? My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different t…
 
Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with. I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enou…
 
Over the years I’ve been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it’s just not feasible for me to do that effectively and still serve my high-paying clients. So, I’ve reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level …
 
You have a product or a service that you KNOW people need. But, you're not getting as many sales, and you know you want. You're settling for fewer clients than you could have. What's happening? And, what can you do that will turn the tide and give you a flow of new clients coming your way? I recently interviewed hundreds of women business owners wh…
 
When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master. Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success. It takes speaking up to reach more…
 
We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet. Getting new clients starts with Showing Up. But, SHOWING UP isn't always easy, even for the most outgoing women. SHOWING UP in a consistent way can be tricky when we have so ma…
 
If you’ve been trying to get something done for a while and every time you think about it your eyes roll to the back of your head… If you can’t seem to sit your butt down long enough to make progress on that project you’ve been meaning to get done… It’s likely that there is something about the tasks is triggering you emotionally The magnitude of th…
 
Every day I see women in the HerBusiness Network making big leaps in their business. They’re changing their revenue model. Launching a new product or service. Going from being an offline business to an online business. Or, they’re transitioning from being a solopreneur to growing a team. Others are bringing on more senior staff and moving out of th…
 
Running a successful business takes energy. A ton of energy. So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence. Loving what you do. Doing what you love. Feeling like there’s a good exchange o…
 
You've likely heard the phrase: Proceed with caution. If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps. Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day …
 
Do you find yourself asking for feedback? Maybe you’ve had a graphic designer work up a new logo for you. You have the choice down to a couple of options and you’re not sure which way to go. So, you reach out and ask for feedback. Or, you’re not sure what to name your new product or service. So you post into a random Facebook group and ask for feed…
 
When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries. I live in a country where the political system has been pretty stable. I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my frie…
 
What if working longer hours does not mean working more productively? What if doing more marketing, more promotions doesn’t lead to more dollars in your bank account at the end of the month? What if you could do a whole lot LESS and get MORE results? Morten Hanson is a management professor at the prestigious University of California, Berkeley, and …
 
Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next? Maybe you find yourself asking: Should I start a membership? Should I be on instagram? Should I do an online course? Should I update my website? I don’t have a lead magnet. I don’t know what to do to get leads. I don’t know what to focus on. It can be craz…
 
You’ve been in business for a while. A few years. Or maybe a LOT of years. And yet. there are still areas of business that you still haven’t figured out. Maybe you’re still not making a profit. Or your marketing is still ad hoc. Or, maybe you haven’t managed to keep team members motivated or following procedures and getting their job done just the …
 
Do you tend to get close to burnout, no matter how organised you try and be around how you spend your time? Maybe you don’t even realise it and that exhaustion gets you by surprise throughout the year. And, maybe you want to have a year that has a little more ease about it in the new year. You want to do lots of interesting projects, but you don’t …
 
What to do with your communication when things get tough? That’s what this episode is about. And, we’re doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon. This has been a really popular episode and I wanted to share it with you…
 
Think of something that really matters to you, something that you’re truly passionate about. Are you doing it? Are you living your passion, or do you keep pushing it aside? What if I told you that by embracing your passion, you could positively impact the way you think, the way you feel, the actions that you take and the impact you have on others. …
 
Starting and building a sustainable business is a little like art in the making. It's about trying new things, and seeing if they work. And, if they don't, making corrections and continuing on your journey. Artists go through this process time after time — it's how they create art that resonates with us. When we're attracted to a piece of art, it's…
 
Even if you’re surrounded by people who love and care about you, there can still be times when it feels like there’s no-one to turn to. Friends just don’t get it. Your partner, your family, other important people in your life — they may mean well but they can sometimes keep you down by trying to keep you safe. And you can begin to second guess your…
 
There are things we know how to do well in our business. We had skills before we started our business. And, then we have skills that we've developed over years of practice. The moment we decide to try something new, we are like a beginner. A child learning to play a new instrument. We start to practise - to study, to rehearse our skills. We experim…
 
In this episode, we introduce you to our weekly Facebook show Women, Words + Wine. A weekly event created primarily for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week your host, Suzi Dafnis, we’ll feature guest(s) who will bring their expertise and sense of won…
 
Sometimes in business, we see our competitor doing something really cool. So, we decide we probably ought to do that thing too. Or, we get some feedback that we really should be doing this, or that, because it’s an opportunity that might lead to great prosperity for our business. Or, we say we’ll do something. Go off the idea. But then feel compell…
 
What's your relationship like with your business? Does the money side of your business leave you feeling overwhelmed or confused? Do you feel like you're pushing harder and working longer but not seeing the results you'd like? The good news is that making sense of your finances can be fun. The great news is, it's even possible to do less work in yo…
 
Do you ever feel like you’re really lagging when it comes to getting the success you want in your business? Like others are just passing you by and you can’t seem to get a break? Maybe you’ve been running your business for a long time but haven't seen the growth you’d hoped for. And, you have so much experience - more than some of your competitors,…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. After seeing comments from some of our members who were questioning their own value, I realised that while I see their potential, they were only seeing where they were falling short in business. I’ve done the same thing, many times. Played dow…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Feeling overwhelmed is common when you’re starting and scaling a profitable business. We’ve all been there. What’s one thing that can help you overcome that feeling? It’s focusing on what you can control. When you stop worrying about things th…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. On my computer monitor is a yellow post-it note. On it it has three words. It says: "I do know." The word DO is underlined with a pink highlighter. I’ve had this Post-It note on my monitor for at least three years. Maybe longer. I don’t even s…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. What’s holding you back from growing your business and making more profit? What’s stopping YOU from reaching more people and building your profile and reaching those long-held business goals? Perhaps it’s not that you don’t have the skills or …
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Hey there. I was inspired to make today's focus Sharpening Your voice after reading Ann Handley's newsletter. Ann is the author of Everybody Writes, a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marke…
 
Whether you’re a new business owner or you’ve been in business for years, at some point you’ve looked at someone successful in awe. You’ve wondered how they got to be where they are. Was it talent, luck, or something else? More importantly, you’ve wanted to know how you can have more of what they’ve got. Success in any business doesn’t boil down to…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Here there. Suzi here. I have a confession. There are some days when I don’t trust myself. Days when I can’t seem to make a decision… to get a resounding YES to a question that I’m asking myself. In those instances I have to pull myself out of…
 
Why did you start your business? Was it for financial freedom, freedom of time or because you simply don’t like being told what to do? Whatever your reason, one of the advantages of starting a business and becoming a business owner is that you can create wealth. You can generate as much income as you want, and it can come through your business. An …
 
When we play the comparison game in business, it only leads to frustration and disappointment. So what can you do to stay mentally strong when self-doubt creeps in? Any time we step outside of our comfort zone, we are vulnerable to failure, to criticism, to falling flat on our face. These feelings are made worse when we also start comparing our suc…
 
Maybe you created a great plan for this year. Maybe you were one of the business owners who, like me, made grand plans, mapping out the whole year’s activities and promotions. Maybe COVID 19 turned things upside down for you. The live event that you were doing has been postponed or cancelled. Your piano-teaching school or your yoga studio had to cl…
 
What’s holding your business back from moving to the next level? If you feel like you’re spinning in circles because you’re worried about declining sales, staff turnover or unhappy customers, and you’re trying to address everything at once—STOP. You’re simply NOT going to be able to fix all these problems at the same time. Instead, you need to work…
 
Do you ever feel like if you just had more marketing skills how it’d be so much easier to launch that new course? Or, if you had better social media skills, how it’d be so much easier to make sales. Or, if you had the right contacts, how doors would open up so much faster for you? I get it. The problem with this way of thinking is that it can get u…
 
What impact does fear have on your business? Fear can leave you feeling stuck and unable to take the next step in your business, and in your life. So, what do you do? Do you wait until the fear has gone? Do you keep doing the things that keep you small because that’s where you feel comfortable? The truth is, the fear may not go away, but you can de…
 
What’s one thing that people always pick your brain about? Something that you love doing, that you’re really good at and that you just can’t stop helping others with? This is your unique value. It’s the gift, the talent and the knowledge that you can use to make a difference in the lives of others. And, you can turn it into a business that makes mo…
 
Right now, many business owners are experiencing upheaval in their business. And something interesting is happening to every single one of us. And, that is that the chinks in our armour are showing. These chinks don’t matter too much when times are good. When the money is flowing. When customers are plentiful. When the sun is shining on our busines…
 
What’s one way that you can stand out, grow your community and build a successful business? Create Superfans. Superfans are the first people to read your blog post, excitedly wait in line (or jump online) to grab your new product and sign up to your online course without even reading your sales page. Want to know the best bit? Your Superfans will h…
 
Are you afraid to ask someone to buy from you because you’re worried about being seen as pushy? You’re not alone. Many business owners find asking for a sale intimidating, even more so when they’re doing it face-to-face. Overcoming this fear and embracing new ways to grow your business, starts with changing your mindset when it comes to sales. And …
 
There is one very specific thing that we teach business owners to do that quickly transforms their overwhelm to a feeling of excitement and renewed energy for their business. They get a laser focus and, importantly, they start getting more sales and are able to reach their goals sooner. What is this “wonder-drug” we are giving business owners you m…
 
Recently I caught myself waiting for all the little ducks to line up and be in a row before I took action on something I wanted to do. I was letting myself stay stuck because of my inner chatter. I caught myself and got out of my' holding pattern'. Where in life or business do you recognise that you are currently waiting for conditions to be better…
 
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