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Best Jason Barnard podcasts we could find (updated August 2020)
Best Jason Barnard podcasts we could find
Updated August 2020
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Ted Rubin with Jason Barnard at Kalicube TuesdaysTed Rubin talks to Jason Barnard about RoR (return on relationship).Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business.He is also famous for straight talking, so this is a…
 
Matthew Tenney with Jason Barnard at Kalicube TuesdaysMatthew Tenney talks to Jason Barnard about researching people.The discussion covers the best ways to use search engines such as Google, the pitfalls and the ways to avoid wasting time vetting the wrong individual.The single most important takeaway is that you'll do well to evaluate an expert th…
 
Ryan Foland with Jason Barnard at Kalicube TuesdaysRyan Foland talks to Jason Barnard about business and marketing.Truly effective marketing comes down to ensuring people can find your business when they need your products or services. Sounds simple? It is :)Ryan talks about his concept of the invisible like - a concept I love because it gives enco…
 
Patrick M Powers with Jason Barnard at Kalicube Tuesdays Patrick M Powers talks to Jason (M) Barnard about branding. In what turns out to be a wonderful conversation mostly about making the most of what you have. You don't need anything spectacularly special to stand out from the crowd. Small differences make all the difference when it comes to bot…
 
Neal Schaffer with Jason Barnard at Kalicube TuesdaysNeal Schaffer talks to Jason Barnard about influencer marketing.There’s a lot of buzz around influencer marketing right now. Even I hear it! Neal explains what is happening, with a particular focus on social media. Awesome !We start with a conversation about drummers, then quickly get onto the to…
 
David Avrin with Jason Barnard at Kalicube TuesdaysDavid Avrin talks to Jason Barnard about customer retention. Personally, I have never found selling to be easy. It can often be a costly and slow process. But all that time and cost is wasted when you lose the client after that first purchase. Too many companies focus too much on on acquisition, an…
 
Bengü Atamer with Jason Barnard at Kalicube TuesdaysBengü Atamer talks to Jason Barnard about YouTube.I talked with Aleyda Solis about optimising videos for YouTube. That was awesome. But here we're looking at additional, less obvious optimisations you can apply to your YouTube Channel (including monetisation). YouTube is the second largest search …
 
Dr Ai Addyson-Zhang with Jason Barnard at Kalicube TuesdaysDr Ai Addyson-Zhand talks to Jason Barnard about live streaming.Live streaming is becoming more and more popular. But few people are using the format effectively. Dr Ai Zhang is one of the pioneers of the format, and one of the foremost experts of leveraging business value from live streami…
 
James Mulvany with Jason Barnard at Kalicube TuesdaysJames Mulvany talks to Jason Barnard about podcasting.James Mulvany today... who's next for Kalicube Tuesdays at Wordlift ? Neal Schaffer, David Avrin, Patrick M Powers, Ryan Foland, Ted Rubin, Rand Fishkin Wonderful conversation with James - loads of helpful advice about promoting podcasts (most…
 
Mary Davies with Jason Barnard at SMX WestMary Davies talks to Jason Barnard about user experience.https://www.youtube.com/watch?v=OS3gOC-Q2kIUX is all around us and it's part of everything we do from walking up the stairs to opening a car door.Figure out what makes your life hard and don't reproduce them for your clients. Mary has a notebook and w…
 
Dejan Mladenovski with Jason Barnard at DMA Melbourne Dejan Mladenovski talks to Jason Barnard about affiliate marketing.... with a white hat on. Lovely conversation that gets me (back) on board with affiliate marketing.https://www.youtube.com/watch?v=1xU3rZUJD_wFor his current project Dejan never even thought about using a PBN network, nor bought …
 
Aleyda Solis with Jason Barnard at SMX WestAleyda Solis talks to Jason Barnard about optimising video for YouTube. There are three pillars: Relevance, Engagement and Retention. All based on understanding your audience, and creating videos that bring them value and that they want to consume. Sounds so simple. https://www.youtube.com/watch?v=tSZxcIxm…
 
Mordy Oberstein with Jason BarnardMordy starts off by getting on my good side by telling me I have the best pipes in SEO… what a charmer. https://www.youtube.com/watch?v=THvPtnGCvPYMordy talks about why Google updates should matter to all marketers - that Google is getting closer and closer to reflecting your market, so playing the SEO game is just…
 
Nathan Chalmers with Jason Barnard at The Bing SeriesNathan Chalmers talks to Jason Barnard about the whole page algorithm.Nathan had done his homework by listening to previous episodes…. And he loves the song :)https://www.youtube.com/watch?v=L5kJFlMIHVUA year ago I didn’t know about the bidding system in Google and Bing ranking... and 6 months ag…
 
Meenaz Merchant with Jason Barnard at The Bing SeriesMeenaz Merchant talks to Jason Barnard about the video and image algorithms.Meenaz is team lead for multimedia - and that includes image search, video search and camera search.https://www.youtube.com/watch?v=kyPc-NqN9uYThe single most important factor for multimedia is relevance - ie fit for purp…
 
Ali Alvi with Jason Barnard at The Bing SeriesAli Alive talks to Jason Barnard about the search algorithm for featured snippets.First thing we learn is that this feels a lot like a soccer interview.https://www.youtube.com/watch?v=l0UhsQb5iAUThen Ali confirms what Gary Illyes said in 2019 - the different candidate sets use the core algo in a modular…
 
Fabrice Canel with Jason Barnard at The Bing SeriesFabrice canel talks to Jason Barnard about Bingbot.Fabrice was on the podcast last year talking about Javascript and the new indexing API. That was very interesting and he shared quite a few insights...If you would rather read than watch or listen, here is an article I wrote based on this conversat…
 
Daniel explains his analogy between traffic lights and the sales process. When selling, we often have a tendency to speed up at a yellow light, and that is the wrong thing to do - a yellow light is an objection, so you should slow down and take the time to explain to the potential customer… Daniel advises taking people to their pain points right fr…
 
Jason Mun with Jason Barnard at Chiang Mai SEOStanding by the pool in a posh hotel in Chiang Mai, I start by mis-singing his name very terribly. I then insult him very rudely. And despite that, Jason remains really delightful. Building an ecommerce site from scratch is easy. Getting the foundations right is the only way to make it work long term. A…
 
People think "what do I have to do" rather than "what do I want to do"… outsourcing allows you to get to the place where you can choose what you want to do, and not be stuck in the rut of "need to do". BUT, that can lead to a midlife crisis, even at 25 years old. It's easy to outsource, but apparently, attaching your name to a project tends to make…
 
Nobody seems to know where that magic figure of 7 touchpoints come from… Daniel suggests it used to be 5.4 just to dialogue with a brand. With the advent of the internet, and the explosion of information that number is quickly approaching 20. As brand we are getting drowned out by the noise. Intelligent use of remarketing is now absolutely vital so…
 
Ahmed Khalifa with Jason Barnard at BrightonSEO September 2019 Firstly, accessibility. All sorts of people benefit from captioned / subtitled videos, not just deaf people says Ahmed Khalifa: non-native speakers, people watching with the sound off, when the speakers’ accents aren’t clear (think Glaswegian :) … and some people just like to read along…
 
Gennaro Cuofano with Jason Barnard at ColosSEOGennaro Cuofano talks to Jason Barnard about Microsoft's business model.Gennaro looks at financials. He likes numbers. Microsoft has survived almost 50 years and ridden all the innovation waves (unlike many other large corporations). Microsoft are making $110 billion – almost as much as Google. But with…
 
Paul Bongers talks with Jason Barnard at BrightonSEOPaul talks about the rarity of tech startups that actually survive… and the even more rare case of one that succeeds. Part of that is educating the audience for a new innovative product they didn’t know they needed. In this space, the new product is often the solution a company created to a proble…
 
Jim Boykin with Jason Barnard at Ungagged Los AngelesJim Boykin talks to Jason Barnard about private blog networks. Jim explains how he identifies the patterns that link buying and PBNs create. Anyone who is selling links is creating a network that can be mapped (because they are using a Rolodex, apparently). There is no safe way to buy links, says…
 
The father of SEO – he’s been in the industry for almost a quarter of a century. He started with Infoseek. Then I say Google and my phone joins in the conversation. He then goes into the details of the 19 major search engines of the early years. And the tiny numbers we were using at the time. And how simple it was to rank, and yet complicated at th…
 
AOL were very very big and were going to dominate the world. Did the CD work? Yes it did. At one point, for 2 weeks, no other CDs were produced in the world. Simon was doing SEO for TechCrunch, but the journalists didn’t want to listen. So he took them out to lunch and charmed them into submission. Problem solved! Both Simon and AOL were precursors…
 
We start with a chat about talking to every single person at UnGagged. Pamela suggests that we have relationships with brands… and that brand can be our friend. We need to build relationships through connections. Then I get over-excited about entities and relationships and memory. Then onto brand personality (Pamela uses the official term – brand a…
 
Google Colaboratory is like Google Sheets on steroids. Use it to save bucketloads of time and be terribly productive. Gerry White got very excited about the 6 use-cases Hamlet gave in his talk. For example automating duplication, writing meta titles automatically, Andrea Volpini’s dance with machines, mapping redirects, writing alt tags, finding co…
 
We start with the ‘soy sauce secret of sumptuous speech’. When you produce a piece of content, create it for everyone. SOme people learn visually, some auditively, some through reading. So one piece of content should be video, audio and text. Make a video, create an audio file and a transcript. And probably a good idea to adapt the transcript to be…
 
Cindy and I discuss an awful lot of stuff in a lovely, meandering and super informative chat. Starting with Fraggles, and how powerful they are (top middle and bottom)… Plus some experiments we have done, the risks for Google and the possibilities for the future. And onto Darwinism in search, onSERP SEO, local SEO, not needing a website, branding, …
 
Louisa is SEO editor at the LA Times and I feel a little overwhelmed by her and the institution that is the LA Times. First thing to know is that Louisa is there to educate the journalists rather than messing with their style. She is the stabiliser wheels for people who have 40 years of career behind them, which is cool. Moving an institution like …
 
Frédéric Dubut with Jason Barnard at The Bing SeriesFrédéric Dubut talks to Jason Barnard about Bing's search algorithm.https://www.youtube.com/watch?v=JyLwHeEViNQEpisode #1 in a series about how ranking functions at BingThis conversation confirms that the overall system for ranking at Bing functions in the same way as Google (as explained by Gary …
 
Slightly uncomfortable moment at the start. I then try to be professional. Not sure if I carry it off. Jerry tells me how great UnGagged is. Then we move onto doing something – the small things effectively. And then the 5 things people can start to do to move your business forwards. A lot of it is simple common sense. And we miss that more often th…
 
Eric loves UnGagged. Then we discuss what is things to focus on in what stage of your startup journey, including which keywords. We get onto the importance of branding, brand SERPs and bringing the offline online. And when a query can be a mix of informational, transactional, and navigational. There is a lovely break where we discuss stuff ‘off-rec…
 
Along with Greg Gifford, Arsen Rabinovich, Jennifer Hoffman starts with why technical SEO pays. A bit of a discussion about bells, whistles, heavy images and mega comment threads leading to poor onsite experience in terms of load time. Then onto navigation and indexation. And tracking user behaviour, the Knowledge Graph, entity optimisation… and br…
 
Sitting in two comfy armchairs, looking at the sea in Brighton. We start with a chat about machine learning in Google’s search algorithm, PageRank and then onto the Knowledge Graph. There are less entities in the world than webpages. So Google’s job is easier. But the Knowledge Graph is biased – the seed set for google’s understanding is a bunch of…
 
Susan Westwater with Jason Barnard at Global Marketing Day Susan Westwater talks to Jason Barnard about voice search. She insists that voice search is happening faster than we think. 5 years, not 10. Half life theory comes into play with technology. Don’t underestimate “Call mom”. Then we have the great debate about the amount of voice data. And Su…
 
David Markovich with Jason Barnard at Global Marketing Day 2019We start talking about building community. David gives some great tips – he has 22,000 people in his genius online community who share 50,000 messages a month, so he knows what he’s talking about. he points out we all have a community whether we know it or not. We talk about implicit an…
 
We start with a delightful chat about New York, Halloween and even get a quick (made up) Broadway ditty. Then onto E-A-T and how this is affecting our approach to digital marketing. You need to get your information more accurate with help from experts. The problem comes from the fact that the returns aren’t immediate, which is a problem for a lot o…
 
We start with an idiotic James Bond analogy. Paul pulls me back to the serious business of ‘what is technical SEO’? And the definition is wider than I thought. 4 types of tech SEO. Paul has a plan to tell me the 4 types. Like a child, I keep trying to jump ahead. Paul then looks at skillsets and venn diagrams. And that we should look at (and accept…
 
Marty Weintraub with Jason Barnard at Pubcon Las Vegas 2020Marty starts with his musical career and the segues very neatly into why that initial career path helps with digital marketing. And, as we all know, there are a lot of musicians in this space. Mentions for Robert Smith, AC/DC, The Monkees… And we also learn to love our lard pack… and it bec…
 
Once again I get the pronunciation of someone’s name wrong. How does James find clients: referrals, conferences, content promotion… and a little SEO :) Keep a good customer base. Never have one single client who represents more than 10% of your income. Next how to hire great staff. Conferences, job sites, Facebook groups… Enthusiasm, a personality …
 
Thomas Ballantyne with Jason Barnard at Pubcon Las Vegas 2019Thomas Ballantyne talks to Jason Barnard about reviews. We discuss pest control, cartoons, and eventually get onto how to get great online reviews for an offline business. It’s all about relationships. Oh, and asking nicely. Bribing people doesn’t work. Top 3 platforms are Google, Yelp an…
 
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