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The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, she will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that ar ...
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The DigitalMarketer Podcast
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EP136: Becoming a Copywriter with DigitalMarketer’s Justina Fenberg
55:23
55:23
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55:23
Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s Marketing Coordinator and copywriter Justina Fenberg gives us a lesson on writing great copy, shows how she built out a promo series for our email list, an…
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EP135: 4 Ways to Build Your Business with Podcasting with host of the Perfectly Mentored Podcast Jason Portnoy
38:59
38:59
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38:59
Leveraging podcasts for your business can be extremely lucrative—if you know how to do it right. In this episode, founder of JPORT Media and host of the Perfectly Menotred Podcast Jason Portnoy explains how to use a podcast to build authority, relationships, and your ecommerce or service-based business. Listen to learn Jason’s experience with ecomm…
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EP134: How To Create High-Converting Content with The Scalable Agency’s GM Erin MacPherson
19:39
19:39
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19:39
This week I’m giving you a listen to Erin MacPherson’s latest content workshop inside Lab. As the General Manager of Scalable, Erin is the captain of our content ship. I’ve pulled out some of Erin’s teachings that can help you create high-value content in 2021. Learn where each type of content fits in the Customer Value Journey, how to train your t…
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EP133: How to Create Facebook Ads That Drive Real Results with Dennis Yu
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32:00
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32:00
If you’re feeling like Facebook is out to get you by disqualifying your ads—we have another hypothesis. Facebook ads expert Dennis Yu is here to explain that it’s probably not Facebook, it might be user error. In this replay, Dennis Yu shows you how to succeed on Facebook by having several business profiles, using chatbots, avoiding *this* major mi…
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EP132: How To Turn Good Copy Into Great Copy with Copywriting Legend Jon Benson
50:23
50:23
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50:23
What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices,…
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EP131: How To Break Into High-Ticket Offers with Dave Albano of Joza Marketing
43:39
43:39
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43:39
Scared to raise your prices, but know that it’s time? This week’s guest is going to put your fears at ease. In this episode, founder of Joza Marketing and ELITE Coach Dave Albano talks about how to break into high-ticket offers, why it doesn’t have to be scary, and gives you a peek into his strategy sessions with his clients. RESOURCES MENTIONED IN…
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EP130: Behind-the-Scenes of WP Engine's make|SHIFT Film with VP of Enterprise Marketing, Monica Cravotta
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35:14
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35:14
WP Engine recently launched their own film and we were curious to know more about the strategy, execution, and ROI. In this episode, Monica Cravotta VP of Enterprise Marketing at WP Engine gives us a behind-the-scenes look at what it was like to create WP Engine’s film make|SHIFT on the marketing industry and the advancement of technology. Listen t…
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EP129: Creating Your 2021 Marketing Plan with Steve Werley of Maximum Effort Agency
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32:34
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32:34
It’s time to get organized for the New Year. In this episode, Steve Werley of Maximum Effort Agency is going to show you how to create your 2021 marketing plan. He’ll start by explaining how to focus on your market segment and figure out your customer’s secret desire and then show you how to use the Customer Value Journey to make sure your plan is …
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EP128: How To Automate Your Marketing For Higher Returns with CEO of Sixth Division Brad Martineau
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38:24
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38:24
We might not have flying cars (yet), but technology has certainly brought us some serious marketing power. In this episode, CEO of Sixth Division Brad Martinaeu explains how he’s automated his marketing to ensure higher returns and how he’s taken that automation to the next level by having it even help him handle leads, prospects, and clients. List…
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EP127: The Secret to Selling from Instagram with Elise Darma
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42:58
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42:58
Are you using Instagram in your sales funnel? If you’ve thought that Instagram was only for your top-of-funnel content, think again. In this episode, Elise Darma talks about the Four Seasons of Business, how to get engagement on your posts, and how to sell in the DMs. Listen to find out how you can use Instagram to grow your business in 2021. RESOU…
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EP126: How To Sell with Story with founder of StoryBrand Donald Miller
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24:08
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24:08
People struggle to remember clever taglines, but can easily recall the plot of their favorite childhood movie. How can you use this to your advantage? In this episode, we’re giving you an exclusive listen to DigitalMarketer’s workshop on Selling With Story by Donald Miller. Listen to find out how to associate your products and services with your cu…
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EP125: A Stimulus Plan for 2021 Plus Advice from Shark Tank Investor Daymond John
14:18
14:18
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14:18
If you’re feeling like 2020 gave you a run for your money...and that money is slowly starting to dwindle further—we have our own version of a Stimulus Plan for your 2021. We’re giving away 21 growth levers to help you shortcut your way to success in the new year. You’ll also get some foundational wisdom from Daymond John, Shark Tank investor, on ho…
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EP124: 5 Profit Drivers to Amplify Your Business with Kenny Harper & Manny Torres of Rock My Image
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34:01
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34:01
This week we’re bringing the rockstar mentality to your business—get ready to rock ‘n’ roll! In this episode, Kenny Harper and Manny Torres of Rock My Image explain how to amplify the movement behind your brand (just like rockstars do), why you need to take a holistic approach to your business before scaling through marketing, and the 5 profit driv…
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EP123: The Secret To Running a Highly Engaged Community with DigitalMarketer’s Community Manager Michelle Dalt
47:24
47:24
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47:24
Online communities are all the rage right now, but most brands struggle to create a real community around their products. This week, we’re going to fix that. In this episode, DigitalMarketer’s Community Manager Michelle Dalton is going to show you what goes on behind-the-scenes of DigitalMarketer’s online communities. She explains what type of cont…
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EP122: How To Do Less and Grow Your Business as a CEO with co-founder of Mike Mandel Hypnosis Chris Thompson
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40:13
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40:13
Clichés are clichés for a reason and this week we’re focusing on one you’ve heard many times before: Work smart, not hard. In this episode, co-founder of Mike Mandel Hypnosis Chris Thompson talks about how he’s grown his business over the years, became the ultimate delegator so he can do less and have his business make more, and how he figures out …
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EP121: The Secret to Scoring and Scaling Ads with Nehal Kazim of AdPros (Re-Aired)
41:29
41:29
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41:29
Our podcast team is on fall break this week, so we’re throwing it back to one of our favorite past episodes. In this episode, Nehal Kazim, founder of AdPros, tells us how he scaled his agency from $100 in ad spend a month to $1 million—and exactly how you can do it too. Listen to learn how Nehal vets his prospective clients before working with them…
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EP120: How To Use Fractionalized Services in Your Business with CEO and co-founder of Fully Accountable Vinnie Fisher
42:04
42:04
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42:04
Fractionalized services outsource specific departments or tasks to remote workers that aren’t full-time employees. In this episode, CEO of Fully Accountable Vinnie Fisher explains how businesses can take advantage of the shift to remote and reduce margins with expert fractional CMOs and CFOs. He’ll also talk about his experience leading a team duri…
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EP119: The Ultimate Funnel For High-Ticket Done-For-You Services with Founder of #TeamSpivak Jennifer Spivak
41:17
41:17
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41:17
If you’re marketing your done-for-you services like you would a do-it-yourself service—this episode is about to give you a lot of clarity (and redirection!). In this episode, founder of #TeamSpivak, Jennifer Spivak teaches us her ultimate funnel for high-ticket done-for-you services that she implements on Facebook for her agency clients. She explai…
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EP118: Niching Down Your Customer Avatar with Founder of GuidePost Marketing Kyle Porter
43:05
43:05
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43:05
Niching down your customer avatar is one of the fastest ways to ensure your brand’s success—when you know exactly who you’re marketing to it’s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to a…
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EP117: Writing a Winning Sales Page with Founder of Magnetic Messaging Anna Powers
47:07
47:07
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47:07
One of the most highly sought after skills in marketing is copywriting—it’s the magic on a sales page that creates a successful campaign. In this episode, founder of Magnetic Messaging Anna Powers explains how to write a winning sales page. She explains why sales page copy matters so much, how to paint the picture of their future (thanks to your pr…
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EP116: Building a Digital Marketing Agency and Consultancy with founder and CEO of SiteGeek Steve Hooper
44:12
44:12
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44:12
Building a digital marketing agency from scratch can be hard, but it’s possible (if anyone knows, it’s us!). In this episode, Steve Hooper, founder and CEO of SiteGeek.co.uk an award-winning digital marketing training agency and consultancy, shows us how he got his start in the digital marketing world. Steve explains how he built his agency and con…
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EP115: How To Create Consistently Incredible Content with Shondell Varcianna Founder and CEO of Varci Media
38:11
38:11
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38:11
Want to create high-quality content for your customers, but don’t know where to start? In this episode, Shondell Varcianna Founder and CEO of Varci Media gives us her secrets to creating consistently incredible content. She explains the importance of segmenting your target audience before creating content, how to figure out what content to create, …
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EP114: Bringing Diversity, Equity, and Inclusivity Into Your Business with CEO of Impact Coaching Trudi Lebron
39:28
39:28
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39:28
In this episode, CEO of Impact Coaching Trudi Lebron explains why every business needs diversity, equity, inclusivity, and how they can implement each to create a safe work environment. She shows us how different people need different types of support to reach the same goals, how to diversify your thoughts and break through your own unknown biases,…
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EP113: Everything You Didn’t Know Was Possible in Location-Based Marketing with Dan Dillon, Vice President of Marketing and Laura Conway, Marketing Manager at Reveal Mobile
32:57
32:57
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32:57
There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location…
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EP112: Using Gamification to Build Unstoppable Momentum For Your Online Course with Marisa Murgatroyd, Founder of Live Your Message (Exclusive T&C Interview)
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32:04
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32:04
In this episode, Bethany Cowan (Programming Manager, Traffic and Conversion Summit) interviews T&C guest speaker Marisa Murgatroyd to find out how we can successfully hop on the current “online education gold rush”. Marisa explains how course creators can stand out to create unstoppable momentum and what she wishes she’d done sooner in her career s…
