show episodes
 
The show consists of Khierstyn Ross' in the trenches experience raising more than $2MM on Indiegogo and Kickstarter. We interview successful creators that have started from NOTHING and build multi-million dollar companies off the success of their crowdfunding campaigns. This is the real, uncut, show for entrepreneurs that want to launch their product online.
 
This is the show about the most proven and and predictable way to to build 7-figure businesses. Presented by Ryan Daniel Moran, founder of Capitalism.com and successful physical products entrepreneur, MDB reveals how Ryan and his partners build brands, invest the profits, and create financial freedom. If you need the steps to get your idea or what you have out the door and into the real world this is the playbook. If you want your first sellable company, this is the show for you.
 
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show series
 
Want to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐: https://khierstyn.clickfunnels.com/free-training-case-study-page ** Or do you want to Scale your e-commerce brand? Check out our advanced E-commerce program, The Scale Mastermind: http://joinscalemastermind.com/…
 
The big question right now is: What is Clubhouse? And as brand owners, how can you make the best use of it? You probably have a lot of questions, like is it user-friendly? Is it an exclusive application? How can I get an invite? Stick around and we'll be talking about all of that and a lot more, in this video and the next ones! Clubhouse is an appl…
 
A halo effect is essentially all of the surrounding benefits that come from doing a Kickstarter launch. These are benefits that many entrepreneurs overlook when it comes to thinking about launching their product. In this video, you’ll see why a successful launch can be such a powerful boost for your business. First of all, when you have a public pr…
 
Is there a type of influencer that would be perfect for your business? How are you able to do a proper influencer search? There are a lot of factors you need to consider when choosing the right one for you. There are some influencers that work well with companies in the same industry as you, who might not be suitable for your business. But why? You…
 
Today I wanted to talk about the pros and cons of manufacturing in China and the things to consider such as the landed cost, the speed of manufacturing, and the product quality. More businesses are thinking about manufacturing products domestically and others are looking for alternatives because of current events. But I'd like to shed some light on…
 
TikTok is famous for being a platform where users can make short clips of themselves singing, dancing, or lipsyncing, but can TikTok eCommerce be made possible? When products and endorsers offer value and create interest within a community, anything can be viable! Brands are often under the misconception that in order to make use of TikTok, they'll…
 
The new year ushers in renewed spirits and ambitions, but how do you make sure the new year resolutions you've made are realistic? Are they achievable goals or just wishful thinking? In this video, I want to talk to you about how you can set yourself up for success in 2021 by sharing multiple ways to achieve both your personal and professional goal…
 
In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money. Nathan started his entrepreneurial journey back when he was in college, selling used student textbooks at rates much lower than what the school offered. When the sch…
 
Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source. Maneesh created Pavlok, a weara…
 
A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets, which can then create massive visibility for your product or service. In this interview with Norman Farrar, we discuss the importance of having a good PR strategy and some of the right ways to take advantage of this oft-ov…
 
Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them! The Monk Manual is a quarterly planner inspired by timeless monastic principles and designed to help…
 
​How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy. I think you'll agree, his approach was ingenious! Although Timothy gives most of his content for free via his website, he wa…
 
In today's video I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan. We had a great discussion about why crowdfundi…
 
⭐ If you enjoy this interview with Gareth Everard please subscribe for lots more great crowdfunding content⭐ Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first Kickstarter product to launch several other successful product lines and made the…
 
You've come up with a GENIUS idea for a new product. You then go take action and start putting together your plan and getting ready to launch it to the market and finally go through with it. Shortly after your launch... Someone steals the idea from you and ends up taking all the spotlight (and success). Or at least, that's what many of us entrepren…
 
One of the most complicated parts of planning a product launch can be calculating the costs of shipping. This might be a “make-it-or-break-it'' scenario for your overall pricing strategy. For this reason, in the last LS episode, I’m talking about how you can set prices when you don’t know your shipping costs, so you can avoid losing your profitabil…
 
How Dan started his company through Indiegogo crowdfunding Crowdfunding, apparel brands, and ecommerce marketing during the pandemic. For many brands, adaptation is an absolute necessity during the current crisis. This is especially true for some industries more than others. Take Dan, for example. He runs a travel apparel company (that he started t…
 
An online product launch can be a great promotion strategy because it can provide you with visibility and excitement for your product. In this video, I delve more into why momentum advertising is so important to making your launch successful and how you can get the most out of your campaign. From day one of getting your business up and running, you…
 
➜ Grab Khierstyn Ross's product launch system: https://bit.ly/Launch_Guide ➜ Subscribe https://www.youtube.com/channel/UC4KE... ➜ Why most people get the product launch process all wrong ➜ How to see success with your new product launch The way most people launch new products online is extremely outdated. Here's what the standard product launch pla…
 
Coran Woodmass, the founder of thefbabroker.com, is a specialist ‘Fulfilment By Amazon’ or FBA Business Sales Broker who helps online founders sell their businesses. E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode we’ll dive into that, as well as: The process of sel…
 
All the free advice on the interwebs can't compare to the actual experience you'll go through while bringing a product to market. Lisa Myers recently launched Ceres Chill on Indiegogo. She hit her launch goal of $15K in the first 12 hours of her campaign, and how she did it was extremely impressive. Ceres Chill is the world's first breastmilk coole…
 
Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea. No one likes being told what to think, but everyone trusts their own ideas. Rather than pushi…
 
In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online. Finally, she will share a piece of important advice that will protect …
 
Do you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram! Why? Because both will give you a …
 
In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential.…
 
Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when hiring a videographer, including, how to find them, how to select them, and what to look for.…
 
Regardless of where you are in your online journey, at some point, you'll want to increase your reach by getting your product into retail and other distribution. In this in-depth interview with Sarah Shaw, we go through best practices when approaching retailers for the first time, as well as how to make sure that even when your product is on shelve…
 
Transcript Hey guys, welcome to Launch and Scale. This is episode seven. In this episode, we are taking a look at what is the best route to market for your product. A while there are several types we could talk about, two that I come across most in the eCommerce space is do you launch your product on Amazon first or do you launch on Kickstarter fir…
 
Not having a strong understanding of who your customer is, niching down, and focusing on who you want to serve is by far one of the biggest barriers to success on Kickstarter (and launching products successfully) that I see. Struggling to find your niche or narrowing down your message can seem limiting, but trust me, it’s the opposite. Ever heard t…
 
Transcript: Hey everyone, welcome to the Launch and Scale podcast. This is episode five, and I'm Khierstyn Ross. This episode is brought to you by the Launch and Scale program, which if you are looking for a done with you program that is a proven step by step system and support that we have put together to get you the support that you need througho…
 
Hey, everyone. Welcome to the Launch and Scale podcast. This is episode four, and I'm Khierstyn Ross. In today's episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online. And this question was inspired by really Fernando Perez. He emailed in asking how we …
 
Welcome to The Launch and Scale Podcast. This is episode three and I'm Khierstyn Ross. The first thing I wanted to cover in today's episode is that Launch and Scale is now available on all major podcasting platforms. So whether you are Google Play, iTunes, Spotify, or Stitcher, then you will be able to find Launch and Scale by just doing a quick se…
 
Hey guys, welcome to the Launch and Scale podcast, I'm Khierstyn, this is episode two and this episode is covering how the heck do you know if someone really wants to buy your product before you sink thousands of dollars into it. Which is going into, how do you validate your ideas quickly and move on to ones that are actually going to sell for you?…
 
Hey, guys. Welcome to episode one of the Launch and Scale podcast. If you are confused and wondering why there is an episode before this, that is the overview episode. That is a way to give you a flavor of the show and see if this is something that you want to give a shot and listen to. If this is your first time listening to the show, be sure to h…
 
Hey everyone, welcome to the overview episode of the Launch and Scale Podcast. I'm Khierstyn Ross, and I am so excited to be officially kicking this off. For those that have been following the Crowdfunding Uncut podcast for a while, you know that I did that for the last three years where that podcast focused really heavily on how to bring physical …
 
What if you could launch your project and have a super-engaged audience lining up to buy your product? So many blogs, and guru’s harp on having a big email list before you launch. What if it wasn’t about that? What if it was about how engaged they are? "90% of the people who sign up for my Giveaways end up reading their email, and about 50-60% resp…
 
Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first campaign to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In today’s episode, Gareth shar…
 
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