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How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
 
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Making Websites Win

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Making Websites Win

Dr Karl Blanks & Ben Jesson

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This show covers the full content of the book Making Websites Win, the Amazon #1 bestseller in 15 categories. It describes how to apply the same methodology that the consultancy Conversion Rate Experts has used to grow many of the world’s biggest web companies, plus hundreds of smaller, market-leading companies in over eighty different industries. Most websites lose. Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.
 
Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
 
Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host Laura Petersen (a.k.a. @LaptopLaura) a tall ...
 
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On this episode, discover how a behavior analytics tool such as Hotjar can help you improve your landing pages.0 - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🔥 Get started with Hotjar - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Revi…
 
On this episode, find out why your A/B tests may not be working and what to do about it. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on P…
 
Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be. And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins. A plugin is simply an add-on that extends the power of what your website can do. There’s liter…
 
You know by now how strongly I feel about websites. They can spark action, bust through objections, be your #1 salesperson round the clock, and win you more business all on autopilot. So in this week’s podcast, I'll share with you all my favorite ways of bringing massive traffic to any website. And no — you don’t need to master all of these methods…
 
On this episode, I share 10 ways to drive more phone calls from your landing pages. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podcha…
 
I absolutely love today’s topic, not just because it's interesting but it's also close to my heart. Today, I sit down with Lennon Bone, a Youtube Strategist who works for Video Creators. Lennon actually worked with me to figure out what I can do better on my YouTube channel back in the day to connect better, build on my audience even more and reach…
 
A lot of service businesses hit really hard during the pandemic, people were cooped up inside, so businesses have to come up with some kind of alternate strategy for those hard times. Today’s episode is going to be a really interesting conversation. Especially coming off the heels of the pandemic. Join me in this special coaching call with Saro Bon…
 
On this episode, we explore a simple concept related to design and messaging that could be hurting your landing page conversions and how to fix it. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 What’s The One Thing That Creates High User Engagement? - - - - - Spread the Word: • Share the Show: Click here to prev…
 
On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases. By the following day, his new book Twelve and a Half: Leveraging …
 
If people are searching for what you do or anything to do with your topic, you obviously want to be one of the first listings that pops up for them in Google. So to do that, you need good SEO and good SEO copy, but the problem comes in where you focus way too much on the SEO and you find your keywords and those kind of start to take over and they s…
 
Super interesting stuff today - we're going to go into good old fashioned Facebook lead generation tactics that work for small businesses, as well as how you can use organic Facebook to grow your business. AND Gavin's got some amazing tips for you today, so listen now. Checkout Gavin Bell here 👉 https://mrgavinbell.com and https://twitter.com/MrGav…
 
On this episode, I share 7 quick landing pages tips that can help you turn more of your website visitors into leads and customers. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 7 Quick Landing Page Optimization Tips [Article] Landing Page Framework [FREE GUIDE] - - - - - Spread the Word: • Share the Show: Click …
 
Email marketing is always an interesting topic, much more exciting when you get to talk to experts in the field. Well, you may be thinking well, social media is the new thing. Emails kind of not... and I don't check my email all that often! Why would anybody be checking their email for my marketing emails? Well, we've got you covered today. So list…
 
Do you know the secret to a truly profitable website? It’s letting your current clients tell your future clients just how amazing you are. That, my friend, is the power of the testimonial. In this week’s podcast episode, I will talk about how to go deeper than your typical 5-star review, and how to mine for gold — in the form of wildly profitable t…
 
On this episode, I share 4 easy-to-implement tactics (and 12 tools) that can help you get more leads and sales from your landing pages. - - - - - 🚀 Get my FREE Landing Page Checklist 🚀 Tidio Chatra Drift Unbounce Popups ConvertFlow Elementor Popups WiserNotify Fomo Nudgify Typeform Landbot Growform - - - - - Spread the Word: • Share the Show: Click…
 
Do you know the single biggest difference-maker when it comes to making more online sales, or booking consultations, or appointments? It’s your online reputation. (aka your online reviews.) Over 90% of consumers trust online reviews just as much as a recommendation from a friend, not to mention getting more reviews can help lift you up in online se…
 
It’s never been easier for small business owners like you to create their own websites, thanks to Wordpress themes, and drag and drop page building plugins… But what if you want something more custom, and less cookie-cutter for your website? I’ve got you covered there! In this week’s podcast episode, I’ll talk about the 5 really easy tricks you can…
 
On this episode, we look at A/B testing, what it is, and how it can help you improve your landing pages. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 Optimizely VWO Google Optimize - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: lan…
 
Some businesses sell skydiving, some sell sex appeal, but some sell… Insurance. Or accounting. Or bio-thermal imaging. And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively! And I’ve got some great ideas for you if your business is on the less-than-exciting side. In this week…
 
On this episode, I share 5 types of landing page tools you should know about. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 Unbounce Elementor WP Rocket NitroPack Imagify Compressor.io WebPageTest GTMetrix CrossBrowserTesting Google Analytics Hotjar Lucky Orange Smartlook FullStory TruConversion Rate This Podcast - - - - - Spread the Word: • Sha…
 
Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today. The rest? Well, they’re just window shopping — at least for now. So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone…
 
On this episode, I'll answer the difference between SEO and CRO and answer the question of whether or not you should optimize your pages for search engines and conversions at the same time. - - - - - 🚀 Download the FREE Landing Page Checklist 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tw…
 
Have you used LinkedIn to attract more clients to you and your business? It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours! Many small business owners still worry that the platform is too formal or corporate for their audiences. The truth is — LinkedIn could very well be one of your most underr…
 
On this episode, I cover the 4 types of landing page tests and when to use them. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser…
 
On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients? That’s ok! I’m here to help you turn it up to a perfect 10. With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website… So you can break through, and help them s…
 
On this episode, I share 7 important questions that every landing page should try to answer. - - - - - 🚀 Get the 7 Question Landing Page Framework [Free Guide] 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/appl…
 
Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes: French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you…
 
Does your business cater to locals? Whether you have a single location or 30, you want to be on the map. Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎) And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend. In this podcast episode, I’m going to…
 
On this episode, I'll share my definition of what a landing page is and break down all the details. - - - - - "A landing page is an independent, campaign-specific destination that persuades a member of a target audience to take one clearly defined action." 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the…
 
On this episode, learn why I'm relaunching this podcast, what I'll be covering, and how you can get your landing page questions answered. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: l…
 
There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short! I’m talking Tiktok, Instagram Reels and even the newest player to the game, Youtube Shorts. And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing…
 
Are websites officially dead? 😱 There’s a whole lot of misinformation swirling around out there. Things like … “Social media’s the new website.” Well I’m here to tell ya, nothing could be further from the truth! Actually, your social and your website have 2 very different, and equally important functions. Skip one, and the whole thing just stops. S…
 
Which online review platform gets ⭐️⭐️⭐️⭐️⭐️ and which gets ⭐️? Google Reviews, Yelp and even Facebook Recommendations — they can all help your business, but let’s get real — you need to actually point your customers in a direction if you want them to do anything — like leave you a glowing review. So which direction is gonna be most effective in gr…
 
If you wanna rank your business in Google searches, they actually give you a pretty powerful tool you can use to get there. It’s called Google My Business. But like all things marketing, it’s all in the optimization if you wanna see real results. I’m sure you have some questions — and I’ll be answering all of ‘em in this episode! 😎 Seriously, my Go…
 
I’m not sure what kind of business you run, but if it caters to a local audience, this episode is gonna be a biggie for you. In this episode of The Profitable Website podcast, you can listen in as I offer coaching to David Krohse, a chiropractor who’s looking to make some serious gains this year in his local area. He wants to rank #1 in local searc…
 
Running paid ads is an excellent way to get quick traffic to your website. But if you’re sending them to a website that’s full of holes, you’re not just leaking customers… you’re leaking your hard earned money too. 😳 Well, get out your spackle, because we’re plugging ALL the holes today, my friend! 😎 When your website’s less like a strainer and mor…
 
Have you ever had a really big goal for your business? Whether things are already going smooth — or not — growing your business should always be top of mind. And that’s why I couldn’t be any more excited to share this podcast episode with you! Listen in as I offer strategic marketing advice to Liam Sunstrum, the owner of an already pretty successfu…
 
Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is... Will you show up? 😳 It all comes down to who does SEO better — you or your competition? Here’s the good news — your competition probably isn’t getting this episode. In this podcast, I go over my precise SEO system I’ve…
 
If you listened to The Profitable Website podcast last week, you were probably overloaded with all the amazing eye-openers from ads expert Amanda Bond. (I know I was!) But after our conversation, we got a TON of awesome questions from our live audience over on Youtube about all things Facebook advertising. And between Bond and myself, we provided s…
 
When you want to get new customers or clients for your business, one of the fastest ways is to simply turn to paid ads, like on Facebook. But with all the targeting options in there, it can get really complicated. This week I have the honor of being joined by my personal Facebook ads guru, Amanda Bond. She’s incredibly gifted when it comes to Faceb…
 
Check out more questions I answered... ✅ Should I continue with email or Facebook ads? Email marketing doesn’t seem to work for me as they think it is a scam. ✅ What is the best way to advertise my photography business and get more conversions to my local market? ✅ What tips can you give for a person struggling with conversions but can push traffic…
 
It’s every business owner’s dream: #1 in the search engines for a really popular keyword. Wouldn’t that be great? Well, the truth is that hitting #1 for a super-in-demand keyword is a lot like winning the lottery. Sure… SOMEBODY will end up at the top—because somebody HAS to be there. (But it’s probably not you… YET.) However, #1 or not, you can st…
 
Check out more questions I answered... ✅ Would you recommend a booking section on a photography website? ✅ How do you make potential clients understand that they need website even though they have Facebook pages? ✅ Can I get traffic to my website through Google and Facebook? ✅ Any tips of getting people to call through a landing page or website?…
 
JuJu Hook is a values-centered consultant who really cares for her customers. Her love for her community comes through the minute you talk to her. But she’s also very successful at selling to her audience. (Hey, nobody said you can’t make a great living from helping people.) What’s the secret to JuJu’s success? In part, it’s the vibrant, super-enga…
 
Check out more questions I answered... ✅ Where do you suggest redirecting clients to after they sign up for your lead magnet? ✅ We recently checked out your latest Google Web Story video and added it to our site. Is it going to help our SEO with Google? ✅ Would you say Facebook is the best way to advertise our hiking tour business? ✅ How often shou…
 
I don’t know if you’ve noticed, but trying to grow your Instagram account can be slow and tedious. Here’s the worst part— If you’re like me, you’re busy. (REALLY busy.) Who has the TIME to grow an IG account? It doesn’t help when you hear all the “expert advice” about what you need to do to grow. They make it sound like you have to stop doing absol…
 
Check out more questions I answered... ✅ What is a good way to let people know we have content in multiple languages? ✅ Do you think IG is the future in 2021? ✅ How do you strategize Facebook Ads for longer buyers’ journey like bigger ticket items like real estate or housing? ✅ What tips do you have for a local beauty salon starting a YouTube to ga…
 
Here’s a quiz: think of a business that could benefit from attracting high-end clients. If you said your OWN business, then you’re in the right place for this week’s podcast. My guest is Nicole Heymer, the owner of a boutique creative agency that specializes in making websites for interior designers. (She also happens to be a good friend of mine!) …
 
Check out more questions I answered... ✅ How to restart or rebuild everything for a banned Facebook account? ✅ Are the browsers discontinuing the FB pixel therefore having to connect with FB through server side? Do you have any insight? ✅ What are some ways to target older/seniors via Facebook? ✅ How do I increase my online course sales? ✅ Can you …
 
Have you ever heard of a backlink? That’s fancy jargon for something simple— A link back to YOUR website from another website. Here’s why you should care: Getting links back to your website is CRITICAL to Google rankings. These links—a.k.a. backlinks—are a powerful signal to Google that your website has some clout. If nobody links to you, Google fi…
 
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