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Evan Kleiman's taste of life, culture and the human species.
The Marketing Bound Podcast focuses on helping service-based entrepreneurs with actionable inbound marketing strategies. Every week, host Laura L. Bernhard chats with a marketing expert to bring you the inbound marketing strategies you can implement right after listening to the episode. Inbound marketing strategies include blogging, podcasting, social media, email nurturing, branding, SEO, landing pages, and more!
Library professionals are passionate about a lot of things. Be it the pop culture they consume or the databases that drive their libraries, Library Land Loves A Lot!
SoundAdvice Podcast with Phyllis and Kelvin Nichols is for business people looking to make an impact. We cover how-to tips to expand your reach, create genuine connections and grow a client list of raving fans. We're here to help you share your vision and your voice. SoundAdvice is showing you how to amplify your message. Because who you are, and what you do, matters.
a podcast about wine
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Good Food
1
Mother grains, food TV for kids, Tasmanian cuisine, pie
56:38
56:38
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Need a hug straight out of the oven? A tray of chocolate chip cookies may just do the trick. Roxana Jullapat has a chocolate chip cookie recipe that is simple, using one of seven types of flours.By KCRW
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Library Land Loves
1
The Audiobook Academy Awards (with Reagan Kapasi)
42:42
42:42
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42:42
Awards season is our most favourite time of the year and this has been a banner year for incredible audiobook performances. Join Michelle and Reagan Kapasi from OLA's Reader's Advisory Committee as they present their choices for the best audiobooks they've read this year. Categories include: Music to My Ears (Best Performance); A Perfect Marriage o…
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Good Food
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Representation, the value of labor, and activism in the AAPI community
56:38
56:38
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56:38
In response to the escalating violence against the Asian American and Pacific Islander (AAPI) community, Karen Tongson guest hosts this week’s Good Food, asking several women to share their stories.By KCRW
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Library Land Loves
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Going Back to School (with Reece Steinberg)
27:41
27:41
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27:41
It's not a stretch to say that library land is full of lifelong learners, and many of us have taken courses, certificates and degrees in order to build our credentials or just out of curiosity and interest. But have you ever considered how going back to school as an adult might help you approach your day job a little differently? Reece Steinberg, a…
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Marketing Bound Podcast
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#73: Proven 5-Step Process to Win on Pinterest, with Rob Illidge
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If you're like me, Pinterest seems like a fun, carefree place to find recipes. But in this week's episode, Rob Illidge reveals his 5-Step process to win on Pinterest as a service-based business. We discuss strategy, hashtags, content planning competitor analysis and more. GUEST BIO I founded Social Republic, the global social media agency, in 2015 …
It’s Spring Break. Good Food is taking that quite literally — taking stock over the last year and hitting pause to recharge and set new intentions, while looking back on previous segments that celebrate the season.By KCRW
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Library Land Loves
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Top Five Tips for Managing a Virtual Team (with Zack Osborne)
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38:35
This week Zack Osborne joins me to talk about lessons he's learned from managing his virtual team over the past year. We chat about modelling good behaviour, being authentic, recognizing burnout and impaired wellness, and most importantly when to CTDM (cancel the damn meeting). Warning: the poop swear word is used at least twice in this episode. Re…
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Marketing Bound Podcast
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#72: Secrets to Writing Effective Blogs, with Averi Melcher - Part 3
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26:45
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If you're not sure what to write for your blog, this episode is for you. In this last part of this 3 part series, Averi Melcher reveals the research you need to do so your blogs work for your business. We go through an impromptu content plan and outlines effective tips to better plan your next blogs. GUEST BIO Averi has been helping businesses attr…
Spring has sprung and celebrations are here. Chef Hanif Sadr speaks about the cuisine of Northern Iran and Nowruz, the Persian New Year.By KCRW
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Library Land Loves
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Asking Good Questions to Hire the Best People (with Rochelle Mazar)
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38:55
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Rochelle Mazar joins me this week to chat about one of my favourite topics - hiring! If you're looking to improve the questions that you ask your candidates or just want to think differently about your hiring process, then this episode is for you. We go through Rochelle's list of five-ish things to think about when drafting your interview questions…
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Marketing Bound Podcast
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#71: Improve Website Ranking in Google, with Averi Melcher - Part 2
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20:54
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20:54
Ready to improve your blog content? This episode is for you! Averi Melcher gives a mini masterclass about SEO to grow your business. This is the second part of the 3-part series. In this part, Averi reviews: The definition of keywords The importance of aligning buyer intent with your blogs The SEO toolkit you need to get started Why content plannin…
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Good Food
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Transformation: cooking, eating, and lending a hand one year into the pandemic
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56:38
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It’s now 52 weeks since the restaurants, bars, gyms and schools first shut down, not knowing what the future looked like. Good Food speaks with chefs, activists, and farmers about their experiences over this year of transformation.By KCRW
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Podcast SoundAdvice with Phyllis and Kelvin Nichols
1
Jen Lehner Shares How She Started The Front Row Podcast EP: 45
24:55
24:55
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Jen Lehner joined Kelvin and I on the podcast and talked about her journey starting her podcast. You’re going to love hearing how she got Gary Vaynerchuk to record the intro to her podcast. It’s such a good story and a great reminder that little bit of persistence and the willingness to ask is everything! She also breaks down how she got Seth Godin…
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Library Land Loves
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Building Relationships During a Pandemic (with Avery Swartz)
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40:35
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This week, Michelle chats with Avery Swartz about how libraries can continue building relationships with their communities, even when they aren’t able to physically visit the library. A list of things you should check out: See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz “Good job, Bruce. The guy behind N…
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Marketing Bound Podcast
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#70: Ultimate Blog SEO Guide for Beginners, with Averi Melcher - Part 1
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27:39
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Ready to increase your website traffic? This episode is for you! Averi Melcher gives a mini masterclass about blogging SEO to increase the traffic to your website. This is the first part of the interview where she: Defines SEO Explains why it’s important Reviews the 6 factors to get your blog to rank in Google Mentions some external factors to cons…
Whether cooking basmati, jasmine or red, everyone has a way to make rice. Measure up to the first knuckle? Wash until the water runs clear? Stovetop or rice cooker with bells and whistles?By KCRW
Patty is heading to her 3-year podcast anniversary later this summer! She and I had a great conversation about her podcast and of course she drops some #soundadvice too! Find out why Patty started her podcast and why she felt motivated to interview and highlight the amazing people that have helped her. She also explains why podcasting feels so "rig…
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Library Land Loves
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Responding to Library Collection Challenges (with Laura Carter)
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39:07
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Freedom to Read Week is just wrapping up so we've invited Laura Carter, CEO of the Kingston Frontenac Public Library to join us and chat about the ways that her library has responded to challenges in their collection.
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Marketing Bound Podcast
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#69: Should You Start a Podcast for Your Business? with Laura L Bernhard
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24:17
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Wondering if you should start a podcast for your business? This episode is for you! In this episode: 1. Review podcast stats that will help you decide if you should start a podcast for your business 2. Debunk 5 podcasting myths 3. Difficulties in podcasting so you have a better understanding of the scope of this content marketing strategy 4. Benefi…
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Good Food
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Pasta shapes, tomatoes, turnips, boiling water
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56:38
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Host Evan Kleiman knows her pasta. This week on Good Food, she talks to Dan Pashman, who she has been advising on his quest to engineer a brand new pasta shape. Scott Daigre of Tomatomania!By KCRW
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Podcast SoundAdvice with Phyllis and Kelvin Nichols
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Productivity #SoundAdvice from Expert Catherine Avery EP: 43
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19:06
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Today we are joined on the podcast with Catherine Avery, the creative genius and visionary behind the Uncluttered Office podcast. She launched in June of 2019 and publishes weekly. Her show is a blend of solo episodes where she shares her expertise (she's a great teacher) and interview episodes with other productivity experts. You'll love hearing h…
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Library Land Loves
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Career Freaky Friday! (with Emily Burns and Michelle Arbuckle)
30:05
30:05
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30:05
Last year Emily and Michelle each took a leave of absence from their jobs to try out new roles in new organizations. Emily came to OLA and Michelle took a spin at Ryerson Library. Join us as we chat about trying out new jobs, learning the unwritten rules in new workplace cultures and the brain elasticity it requires to shift gears and leave the saf…
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Marketing Bound Podcast
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#68: Email Marketing 101: How to Get Started, with Kim DeGracia
22:38
22:38
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Need help getting started with email marketing? This episode is perfect for you. I interviewed Kim DeGracia, and we discuss: The 3 steps to optimize each email The number one thing that helps build rapport with your email list, An example of an email sequence so you can implement it right after this episode How to measure what’s working with your e…
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Good Food
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Celebrating Black excellence with a culinarian historian, chef, and pitmaster
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56:38
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Good Food recognizes Black History Month by looking back on conversations with revered voices from the culinary world. Jessica B.By KCRW
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Library Land Loves
1
Cozy British Mysteries (with Natasha Dean)
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16:55
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Have you been feeling the need to sink into your couch and escape to a world where the only vice is a well-brewed cuppa tea? We're here for you. Author Natasha Dean joins us today to bring us her top five cozy British mysteries! Natasha is also an organizer of I Read Canadian Day - which is today! Learn more about I Read Canadian Day and how you ca…
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Marketing Bound Podcast
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#67: Branding Framework that Elevates Customer Experience, with Antonio Patric Buchanan
43:22
43:22
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43:22
Not sure how branding can help your small business? This episode is for you! I interviewed Antonio Patric Buchanan, and he: Describes the difference between marketing and branding; Explains the importance of customer experience in every business; Mentions the emotional drivers that make us fall in love with certain brands; and Reveals a branding fr…
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Library Land Loves
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How To Succeed at eLearning Without Really Trying (with Matt Rohweder)
47:44
47:44
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Just kidding! We're all actually trying very hard to make eLearning successful right now and Matt Rohweder joins Michelle to discuss his tips and talk about the issues. Matt was an organizer for the recent eLearning Symposium and is sharing his top five ways to improve your approach to eLearning. Learn more about the collective here.…
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Marketing Bound Podcast
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#66: TikTok can make your Business an Extra $2000 per month, ask Joanne Bartolome
27:30
27:30
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27:30
Thinking of leveraging TikTok for your service-based business? This episode is perfect for you. I interviewed Joanne Bartolome, and she reveals exactly what you need to know to get started: The opportunities of building your brand and your business on TikTok; The types of TikTok videos that work for her business The frequency and delivery strategy …
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Good Food
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Chicken wings, takeout, pomelos, GMO pigs
56:08
56:08
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56:08
In anticipation of Sunday’s Super Bowl, Chef Brandon Kida revisits his childhood and love for Pioneer Chicken with his latest venture, Go Go Bird.By KCRW
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Marketing Bound Podcast
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#65: Best Instagram Trends to Build an Engaged Audience, with Lucas O’Keefe
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43:58
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43:58
Not sure about how to build an engaged audience on Instagram in 2021? I interviewed Lucas O’Keefe, and he reveals the trends to focus on in 2021. Here is a summary: Breakdown of the features that help you grow What to do to keep your audience engaged How to leverage other people’s audiences The best metric on Instagram Most powerful feature to sell…
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Good Food
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Bollywood cuisine, tea, birria, cauliflower
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56:38
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Sri Rao brings his book about Indian cuisine and film to the stage as he presents “Bollywood Kitchen” at the Geffen Playhouse.By KCRW
