show episodes
 
The Marketing Bound Podcast focuses on helping service-based entrepreneurs with actionable inbound marketing strategies. Every week, host Laura L. Bernhard chats with a marketing expert to bring you the inbound marketing strategies you can implement right after listening to the episode. Inbound marketing strategies include blogging, podcasting, social media, email nurturing, branding, SEO, landing pages, and more!
 
SoundAdvice Podcast with Phyllis and Kelvin Nichols is for business people looking to make an impact. We cover how-to tips to expand your reach, create genuine connections and grow a client list of raving fans. We're here to help you share your vision and your voice. SoundAdvice is showing you how to amplify your message. Because who you are, and what you do, matters.
 
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show series
 
Awards season is our most favourite time of the year and this has been a banner year for incredible audiobook performances. Join Michelle and Reagan Kapasi from OLA's Reader's Advisory Committee as they present their choices for the best audiobooks they've read this year. Categories include: Music to My Ears (Best Performance); A Perfect Marriage o…
 
It's not a stretch to say that library land is full of lifelong learners, and many of us have taken courses, certificates and degrees in order to build our credentials or just out of curiosity and interest. But have you ever considered how going back to school as an adult might help you approach your day job a little differently? Reece Steinberg, a…
 
If you're like me, Pinterest seems like a fun, carefree place to find recipes. But in this week's episode, Rob Illidge reveals his 5-Step process to win on Pinterest as a service-based business. We discuss strategy, hashtags, content planning competitor analysis and more. GUEST BIO I founded Social Republic, the global social media agency, in 2015 …
 
This week Zack Osborne joins me to talk about lessons he's learned from managing his virtual team over the past year. We chat about modelling good behaviour, being authentic, recognizing burnout and impaired wellness, and most importantly when to CTDM (cancel the damn meeting). Warning: the poop swear word is used at least twice in this episode. Re…
 
If you're not sure what to write for your blog, this episode is for you. In this last part of this 3 part series, Averi Melcher reveals the research you need to do so your blogs work for your business. We go through an impromptu content plan and outlines effective tips to better plan your next blogs. GUEST BIO Averi has been helping businesses attr…
 
Rochelle Mazar joins me this week to chat about one of my favourite topics - hiring! If you're looking to improve the questions that you ask your candidates or just want to think differently about your hiring process, then this episode is for you. We go through Rochelle's list of five-ish things to think about when drafting your interview questions…
 
Ready to improve your blog content? This episode is for you! Averi Melcher gives a mini masterclass about SEO to grow your business. This is the second part of the 3-part series. In this part, Averi reviews: The definition of keywords The importance of aligning buyer intent with your blogs The SEO toolkit you need to get started Why content plannin…
 
Jen Lehner joined Kelvin and I on the podcast and talked about her journey starting her podcast. You’re going to love hearing how she got Gary Vaynerchuk to record the intro to her podcast. It’s such a good story and a great reminder that little bit of persistence and the willingness to ask is everything! She also breaks down how she got Seth Godin…
 
This week, Michelle chats with Avery Swartz about how libraries can continue building relationships with their communities, even when they aren’t able to physically visit the library. A list of things you should check out: See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz “Good job, Bruce. The guy behind N…
 
Ready to increase your website traffic? This episode is for you! Averi Melcher gives a mini masterclass about blogging SEO to increase the traffic to your website. This is the first part of the interview where she: Defines SEO Explains why it’s important Reviews the 6 factors to get your blog to rank in Google Mentions some external factors to cons…
 
Patty is heading to her 3-year podcast anniversary later this summer! She and I had a great conversation about her podcast and of course she drops some #soundadvice too! Find out why Patty started her podcast and why she felt motivated to interview and highlight the amazing people that have helped her. She also explains why podcasting feels so "rig…
 
Wondering if you should start a podcast for your business? This episode is for you! In this episode: 1. Review podcast stats that will help you decide if you should start a podcast for your business 2. Debunk 5 podcasting myths 3. Difficulties in podcasting so you have a better understanding of the scope of this content marketing strategy 4. Benefi…
 
Today we are joined on the podcast with Catherine Avery, the creative genius and visionary behind the Uncluttered Office podcast. She launched in June of 2019 and publishes weekly. Her show is a blend of solo episodes where she shares her expertise (she's a great teacher) and interview episodes with other productivity experts. You'll love hearing h…
 
Last year Emily and Michelle each took a leave of absence from their jobs to try out new roles in new organizations. Emily came to OLA and Michelle took a spin at Ryerson Library. Join us as we chat about trying out new jobs, learning the unwritten rules in new workplace cultures and the brain elasticity it requires to shift gears and leave the saf…
 
Need help getting started with email marketing? This episode is perfect for you. I interviewed Kim DeGracia, and we discuss: The 3 steps to optimize each email The number one thing that helps build rapport with your email list, An example of an email sequence so you can implement it right after this episode How to measure what’s working with your e…
 
Have you been feeling the need to sink into your couch and escape to a world where the only vice is a well-brewed cuppa tea? We're here for you. Author Natasha Dean joins us today to bring us her top five cozy British mysteries! Natasha is also an organizer of I Read Canadian Day - which is today! Learn more about I Read Canadian Day and how you ca…
 
Not sure how branding can help your small business? This episode is for you! I interviewed Antonio Patric Buchanan, and he: Describes the difference between marketing and branding; Explains the importance of customer experience in every business; Mentions the emotional drivers that make us fall in love with certain brands; and Reveals a branding fr…
 
Just kidding! We're all actually trying very hard to make eLearning successful right now and Matt Rohweder joins Michelle to discuss his tips and talk about the issues. Matt was an organizer for the recent eLearning Symposium and is sharing his top five ways to improve your approach to eLearning. Learn more about the collective here.…
 
Thinking of leveraging TikTok for your service-based business? This episode is perfect for you. I interviewed Joanne Bartolome, and she reveals exactly what you need to know to get started: The opportunities of building your brand and your business on TikTok; The types of TikTok videos that work for her business The frequency and delivery strategy …
 
Not sure about how to build an engaged audience on Instagram in 2021? I interviewed Lucas O’Keefe, and he reveals the trends to focus on in 2021. Here is a summary: Breakdown of the features that help you grow What to do to keep your audience engaged How to leverage other people’s audiences The best metric on Instagram Most powerful feature to sell…
 
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