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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.
 
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show series
 
When you’re doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it’s also important to realise the COST of doing something new. In this episode, your hosts, Suzi Dafnis and Michelle Falzon weigh up when it makes sense to do something new and when we might just be chasing the next …
 
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the results of a massively successful marketing campaign they’ve just completed making a high ticket offer that SOLD OUT and made $40,000 in just a few days. And what’s really cool about this is they did it without a website, without an optin page, without a ton of emails. It’s the …
 
For many brick and mortar businesses and other offline businesses that rely on people meeting up “in real life,” the last couple of years has been tough, especially with lockdowns and other restrictions. The need to future proof your business so that your model works regardless of whether you can do things in person or not, is greater than ever. An…
 
Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in an ADDITIONAL $15 million in sales! Yep -- you read that right. Adding $15M and more than 500% in revenue with ONE Repurposing Strategy. In this episode, you…
 
Have you ever tried to get into a popular restaurant only to be told they’re booked out but they’ll contact you if they have a cancellation? Or wanted to buy something from your favourite clothing store that was sold out, so you asked to be notified when it was back in stock? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about o…
 
In our 6th Anniversary (wow!!) show, we’re talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about “the thing” you’re selling and start talking almost exclusively about the people who’ve already had success with the thing you’re selling! In this episode, your hosts, Suzi Dafnis and Miche…
 
In this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It’s something we’ve been doing in one form or another for at least 20 years and we wouldn’t be without it. It keeps us on t…
 
If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you’re feeling overwhelmed or scattered or swamped (and who doesn't feel that way sometimes)… You are going to love this episode. If you’ve got way too many things on your to do list; if you feel confused by all the options arou…
 
Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program. In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… wel…
 
Between them, Suzi Dafnis and Michelle Falzon have done about a “hundred million” slide presentations. OK… maybe that’s a slight exaggeration… but they’ve done a LOT! In this episode, your hosts, share their top tips for great slide presentations. Listen to this episode to hear more about: How to find great content ideas “hiding in plain sight” - j…
 
Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell for less than $100 a pop, you quickly realise that’s a LOT of sales he’s made online! So he knows a thing or two about what works and what doesn’t. And for ma…
 
A question we get all the time is “I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?” So, in this episode, your hosts, Suzi Dafnis and Michelle Falzon share 3 content brainstorming ideas that can fast track your content creation and give you all the topics you need for a year! …
 
Ever feel like you’re in a weird niche and therefore couldn’t possibly make money from an online course? I mean, who out there would want to learn how to do what you do? In this episode, your hosts Suzi Dafnis and Michelle Falzon chat to artist, Bonnie Christine who has grown a multi-million dollar business teaching surface and pattern design to ot…
 
Being opportunistic is like a badge of honour we all need to wear as business owners, right? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon take a second look at what it means to be opportunistic and why jumping every time the window of opportunity opens could actually be COSTING you the opportunities you already have! Listen to th…
 
Clubhouse - what’s all the fuss about? Is the social network based on voice that’s got everyone talking a giant waste of time or one of the hottest new ways to grow an audience and find customers, strategic partners and a support network? Your hosts, Suzi Dafnis and Michelle Falzon speak with Clubhouse early adopter, experienced moderator and one o…
 
If you’ve ever felt like you’ve overwhelmed people who bought your online course by giving too much content; or you’ve ever delivered an information session and had people tune out; or you’ve run a 5-day Challenge or 3-Day event and wondered why you didn’t get high feedback scores when you put your heart and soul into it - it’s likely because you w…
 
Brian Kurtz is definitely an “OG” when it comes to Direct Response Marketing. In addition to sending over 1 billion (with a “B”!) pieces of direct mail in his 40 year career, he’s also pioneered other platforms like TV infomercials, where he was responsible for buying media in excess of $80 million, selling over 3 million books via direct response …
 
Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together. Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that’s where people go wrong. They t…
 
Ever felt the pressure to conform to what everyone else is doing with their content and online marketing? Ever struggled to “be decisive” and made a quick decision and then wished you’d taken a bit more time before you leapt? Ever wonder how to move forward when the way is not entirely clear? If so, you are going to LOVE this week’s show where your…
 
Lead Magnets - we LOVE ‘em! When done well they can be the entry point for multi-million dollar campaigns. They are that “thin edge of the wedge” that you can use to introduce people to you and your products and services. But when done badly they can be a time suck and even when they generate leads, if you’re making one very specific mistake, those…
 
Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don’t really have much to demonstrate, or that unless they’ve got a physical product, piece of software or some kind of tool or gadget that a demo is not for them. In today’s episode, your hosts, Suzi D…
 
Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically at how you can not only get people to make the leap from your Facebook Group to…
 
We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today’s episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important p…
 
One of our most popular annual episodes is back! We’re sharing our favourite books of the year. Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books we've read lately that you may want to add to your 2021 reading list. PLUS Get the Content Sells UPDATED Reading List 2020 Edition here now. Listen to …
 
If you’ve been a long time listener you will know that for the last couple of years we’ve asked our Marketing Success Masterminders to share their top marketing strategies with you. And we’re doing it again this year! Not only do we LOVE these tips because they’re what’s working RIGHT NOW for other business owners like you… we ALSO get to show off …
 
Today we want to focus on one very specific idea… it’s really more of a mindset that we’ve been talking about a lot lately with our Masterminders, clients and members and we wanted to share it on the show… And that is this idea of slowing down so you can actually go faster. It can sound counterintuitive, “But wait, I want to get to 6-figures this y…
 
This episode is a companion piece to two other shows we did recently on Online Courses… The first - episode 139 - was all about how to CREATE Profitable Online Courses, where we shared some of our top tips for thinking about what course to create and ways to go about putting it together. The second - episode 140 - went deeper into how to make an am…
 
Ever had a passion or a “weird” idea for a business and wondered… “could I really make a living out of this?” That’s what our guest, Shelley Brander wondered when she left her highly lucrative branding business behind to double down on her passion business in the knitting niche. And not only did she “make a living,” she made a LIFE doing what she l…
 
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it’s something they so regularly find themselves needing to support other women business owners to do… AND to remind themselves to do… that we they thought it was high time they did an episode on it. Today’s topic is all about tooti…
 
One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with an entrepreneur, author and business owner who is passionate about helping people reach that milestone. Her name is Shaa Wasmund and she is the author of the…
 
We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your …
 
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mo…
 
What to do with your Content Marketing when things get tough? Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times… Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a person…
 
If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with o…
 
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much mo…
 
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Direct…
 
Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinven…
 
We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.” In this epis…
 
A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a tho…
 
Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy. In this episode your hosts, Suzi Dafni…
 
The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overlooked or misunderstood content medium. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with pioneering personal branding photographer, Jamie …
 
Content Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download your lead magnet, all the way to the point where they BUY from you. The problem is, people often design marketing funnels where they are not thinking about momentum at all - they let leads and customers…
 
Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel. When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky. In this episode your hosts, Suzi Dafnis and Michelle Falzon share…
 
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