show episodes
 
On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial securit ...
 
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show series
 
It’s the end of this special 5-part series where Tom answers the question “What Would I Do If I Had to Start Over?” Today, Tom, who recently received the Two Comma Club Award, will lay out the action plan and tie everything we’ve been talking about over the last few weeks. Grab a drink, listen, and learn the specific steps you need to take to get t…
 
Trying to do everything it takes to build a business by yourself is almost impossible. You need to leverage the expertise of other people. Don’t wait too long to build a team. But how do you do it without spending a lot of money? Today in Part 4 of this special series on “If I Had to Start Over,” Tom invited his best friend and business partner, Ni…
 
So, how do you figure out if your idea is worth your time and energy? We all hear about the “overnight success” stories, but rarely is it that simple. On part 3 of this 5 part series, Tom reminds us that no success truly happens “overnight”, but there ARE strategies you can implement TODAY to make progress faster than ever. Tom details the BEST (an…
 
So, you’ve listened to the previous episode and made the mind-shifts necessary for building your business. What’s next? In this second episode of a five-part series, Tom teaches us how to push through all the doubts and take the hardest step—the first one. He discusses the power of “RPA”s and the “M.I.L.K. It” method in generating cash flow, ONE qu…
 
So, what’s the biggest secret? What’s the strategy for breaking out of the Matrix and living life on YOUR terms? In this five-episode series, Tom covers how he would start from scratch to create a life of freedom and fulfillment. In this first episode, Tom explores the “mind shifts” necessary for making consistent progress, how to set goals you can…
 
How does a sales rep for a commercial HVAC manufacturer create an eight-figure business? Identify the trends, but don’t follow them. In this new episode, Tom interviews Joel Erway, otherwise known as the creator of the Mini Webinar. After stressing over his next leads at his 9-5 and how to feed his family, Joel vowed to never listen to “gurus” agai…
 
From his humble beginnings, Rocky always wanted to be wealthy but wondered why so many people weren’t. With Rocky leading a thriving business and two successful podcasts, we have to ask: What’s the secret? In this new episode, Tom and Rocky dig deep to discover the tried and true principles of building and keeping wealth, including how to make savi…
 
When people say “provide value”, what does that really mean? It’s as simple as this: Talk to people you care about. In Gina and Jamie Atkinson’s case, they dedicated their time to talking to people whom they admired, and it paid off. In this new episode, Tom sits down with the couple to discuss how they met and combined skill sets to find success, …
 
The world is always in need of exceptional leaders, but for someone who has little experience or says “I’m not a natural leader”, what do they do?Today’s guest, former VP of the Magic Kingdom and renowned keynote speaker Dan Cockerell, shows us that leading others begins with leading yourself. In this new episode, Tom sits down with Dan to discuss …
 
In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his key…
 
If you’ve ever considered starting a podcast but didn’t know how to distinguish yourself, here’s the secret: It’s not as hard as you think, and if you have good ideas and consistency, you WILL distinguish yourself from the pack! Today’s guest, Luis Diaz, learned that very lesson years ago, and now his production company has produced over 40 podcast…
 
If you love connecting with people and supporting businesses you believe in, affiliate marketing is a great career path. However, so much goes into providing high caliber services, and that’s where today’s brutally honest conversation comes in. In this episode, Tom talks with Amber Spears, an industry leader in the affiliate marketing arena whose p…
 
Everybody wants to know the “secret” to networking, but the “secret” is that there isn’t one at all! Today’s guest, best selling author and copywriter Paul Edwards, shares that anyone can become an excellent marketer and work with world-class clients. Paul and Tom discuss questions that you MUST ask every potential client, the reversible mistakes e…
 
The key to wealth isn’t about being the best at something—it’s about being the only one doing something else. In this new episode, Tom sits down with Ian Stanley, a well-known writer whose writing has sold over $100 million worth of products and services. They cover the secrets to noticing the abundance of wealth around you, the undeniable power of…
 
In today’s market, anyone from any background can make money online but you have to find your focus and put in the work to find success. In this new episode, Tom sits down with Paul James, a nursing student turned marketer and YouTube content creator, to discuss how Paul shifted gears and found success. Paul lays out the actionable tips and tricks …
 
Everyone knows how lucrative advertising on Facebook can be. But the compliance rules can be difficult to navigate. So if you want to promote your business there, you need to thoroughly understand how Facebook operates first. In this new episode, Tom talks with Ed Reay, the guy 7, 8, and 9 figure business owners call when the stakes are high and it…
 
All right, so what’s this hubbub about copywriting? Is it really that important? Absolutely, and it’s growing by the second! In this insightful new episode, Tom talks with Stefan Georgi, another giant in the copywriting and sales world, whose words have grossed over $700 million across multiple sectors. They cover what brought copywriting into Stef…
 
Becoming a Navy SEAL is reserved only for bodybuilders and Olympic athletes, right? Just like the myth of who can build a business, the answer to this is a resounding “No.” On this episode of “What’s the Secret?”, Tom sits down with former Navy SEAL, Brad McLeod, to discuss Brad’s journey from ordinary guy to extraordinary Navy SEAL. Brad covers ho…
 
Building a business is only for those with trust funds or business degrees, right? Not at all. Manifesting your idea from scratch has never been more possible than today, but too many people either feel overwhelmed and never start, or they chase money and feel no different when they attain it. In this episode, Tom dives into the details on what it …
 
The launch is here! Hooray! Time for some R&R, right? We wish. All of your preparation for your stellar launch has paid off, but the work is far from over. In this episode, Tom lays out the critical steps for successfully managing your launch, whether tackling errors or building trust. Remember, launching a product is a marathon, not a sprint, but …
 
No man is an island, and neither is a business. It takes a village to build and launch a successful product, and that’s where affiliate partners come in. In this episode, Tom discusses the politics of launching a product, as well as how to forge meaningful relationships with partners to create a quality support system of product promotion. Tom also…
 
Congratulations! You landed your first customers and are grateful for them. You appreciate whatever they buy, but how do you bring them even more value? How do you make your customers feel supported, appreciated, and understood? In this episode, Tom breaks down how to utilize upsells, down-sells, and funnels to make more sales the right way. Tune i…
 
In this episode, Tom attacks the daunting challenge every business owner knows all too well: How to create front end offers that will entice customers and keep them coming back for more. It’s simpler than you think. “People buy from people.” -Tom Gaddis In this episode: - Tom’s “M.I.L.K. It” method that was crucial to his successful six-figure laun…
 
In this episode, Tom explains some of the key factors to launching your product. Tom has had several six-figure launches and dives deep into the details needed for a successful launch. From being organized with a launch schedule, to building relationships with others in your field, Tom leaves no stone unturned. Tune in to gain some great insight fr…
 
On this episode, I peel back the curtain on exactly how we design our product launches to maximize revenue without having to do frequent launches. Using our Funnels Inside Funnels Strategy, I'll walk you through the steps of reverse engineering your launch and mapping out your customer journey. If you're looking for a way to build more consistent c…
 
At the start of our fourth season, we’re going to get into a new topic, product launching. We recently launched a new product, our most successful one to date, with over 4000 units in four days. In this episode, join me as I reveal what the gurus don’t tell you about product launching. Many things have caught me and my partner, Nick, off guard. I’l…
 
Join Tom Gaddis and Mike Michalowicz as they talk about profits. As Mike discusses in the show, 83% of small business owners live paycheck to paycheck, not knowing how to get out of this crazy loop! We start these businesses to get to financial freedom, so we have to take it upon ourselves to make that happen as entrepreneurs. You’ll know the thing…
 
Join Tom Gaddis and Terry Dean as they talk about internet marketing. From delivering pizzas at $8 an hour to becoming a grandfather of internet marketing, Terry has been in the game for a long time. He’s one of the first marketers to demonstrate the power of email by generating over $96000 from one email to his list in front of a live audience! On…
 
Join Tom Gaddis and Mike Long as they talk about succeeding in a down economy. A former champion at the famous card game, “Magic: The Gathering,” Mike is now a successful business owner. He shares his experience of going through multiple market crashes and how he went through them with success. With the pandemic still causing global panic, Mike sti…
 
Join Tom Gaddis and Jack Turk as they talk about marketing and how to write copy fast. From the business of being a full-time magician, Jack found his love for marketing, helped other magicians with their business, and eventually was hired as a copywriter. He gets into the steps on how you can write copy without investing a million years into each …
 
Join Tom Gaddis with Bob Regnerus as they tackle the beast of Facebook advertising and ads. Bob is a Facebook marketing expert with 22 years’ worth of experience in direct marketing. They get into the common mistakes people make with Facebook ads, where to focus your attention on, and how to produce content that works for both you and your audience…
 
A lot of people miss the fact that they can adapt many things from your previous jobs into your current business. Join Tom Gaddis and Vance Morris as they dive deeper into the Ka-Ching! step of the M.I.L.K. It Method. Vance is the author of Systematic Magic: 7 Magic Keys to Disnify Any Business. He has shared the stage with Dan Kennedy, Steve Spurr…
 
Join Tom Gaddis (What’s the Secret) as he breaks down the steps to grow your business. This is a continuation of our look at the four-step process of the M.I.L.K. It Method that shows how to turn your ideas, skill, knowledge, or product into a huge cash cow. Today, we’ll be going into the last letter, “K”, which stands for “Ka-Ching!” By the end of…
 
Shannon McCaffery is a marketing expert with over 13 years’ experience helping entrepreneurs launch their products. From determining your ideal client to rallying your raving fans, Shannon’s reveals her 7 steps to launch success. Get ready to take notes with this can’t-miss episode! “You have to build in a transformation. Most people are buying to …
 
It’s time for step 3 of Tom’s 4-step M.I.L.K. It method: Launch. This is the step that will help you start generating cash, and fast. You’ll learn the best ways to sell your products, take payments, and deliver your orders as efficiently as possible -- even if you aren’t tech-savvy. Tom even has a special offer for listeners for his favorite platfo…
 
How does charging more for your program sound? In this episode, Tom welcomes special guest Tom Matzen, who shares the secrets of his five-step path to success. Tom Matzen is a bestselling author and international speaker who has coached his clients into generating more than one hundred million dollars in sales. If you want to make more money, have …
 
Are you ready for step two of the M.I.L.K. It method? In this episode, Tom digs into cultivating your idea. You’ll hear how to create an audience and find out what they need. Tom also shares how to determine what the market is already buying so you can create a product that sells itself without reinventing the wheel. Plus, when you tune in, you’ll …
 
In this episode, Tom talks to Brian Kurtz, a serial direct marketer who now runs Titans Marketing. Brian shares how to ‘play the long game’ in direct marketing, his experience with Boardroom and how it led him to where he is today, and a few techniques to appreciate your audience. You have to show people you value them in order for them to value yo…
 
In the previous episode, Tom shared the M.I.L.K It method and how it can help you and your business. Today, Tom digs into step one: market. He explains the “hungry crowd” mindset, different strategies for marketing your ideas, and provides a worksheet to profile your ideal customer. You have to know your market before you start a business. Tune in …
 
It’s the first episode of Season Two! Today, Tom talks about the M.I.L.K. It Method. For entrepreneurs who are still establishing their business or who want to grow their current online business, you can use this method two ways: to identify what you need to create and sell, or to find the best way to attack your idea. Once you know and understand …
 
When you are just starting a business, a lot of people will tell you different things to focus on first. Doing a trial and error from the inception of your business costs a lot of money, time, and effort. In today’s episode, Tom reveals there are only two things toward which you should direct your attention so that you can get your business off the…
 
If you’re unhappy with the life that you are in right now, always remember that you had something to do with it. Today is the best day to reinvent yourself, even though it’s during a crisis. If your actions don’t match what you say, that means that it is time to change your behavior. And that starts in your attitude and mindset by getting rid of ne…
 
The scariest number in business is one, as quoted by Dan Kennedy. A lot of people have been sent home due to the ongoing virus. Some are fortunate enough to be able to work from home while others are temporarily not receiving a paycheck since they rely on only one job. In this episode, Tom stresses the importance of having multiple streams of incom…
 
With establishments, businesses, and schools being shut down because of the ongoing COVID-19 pandemic, a lot of entrepreneurs are going through a rough patch. In this episode, Tom guarantees that now is the best time to start an online business. You may question why that is so. As entrepreneurs, you look for opportunities in the current situation. …
 
In today’s episode, Tom addresses a budding entrepreneur’s worst fear, the fear of failure. So many people allow failure to get to them and it stops them dead in their tracks. Tune in to this episode to find out the secret of how successful entrepreneurs overcome the fear of failure and get past the setbacks they face on their entrepreneurial journ…
 
From restaurant manager to successfully growing a six-figure digital agency in Maui, Tom Gaddis shares how he started it all. He is the owner of PS Direct Marketing, Hands Off Media, and is a co-founder of Offline Sharks. For the first episode, take a sneak peek into Tom’s work history, discover what gave him the idea to start his own business, and…
 
On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 st…
 
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