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Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.
Journalist | Media Consultant | FEST Advocate
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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The Folklore's Amira Rasool on Building Africa's Luxury Ecommerce Platform, Hiring & Joining an Accelerator
58:37
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For Amira Rasool, The Folklore is far from just a business. Not only that, this female founder travelled far from her home in the U.S. to discover the origins of her current business while studying in South Africa. After dedicating her life to African-American studies, Amira has realized that being visible as a black female entrepreneur and being a…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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5 Things I Want YOU to Know Right Now to Create More Abundance & Growth
30:01
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In my neck of the woods, the switch suddenly flipped to spring mode and, with that, I’ve been thinking A LOT about growth, abundance and all the things that help cultivate those in life, as well as the things that, yup, get in the way. As you know if you’ve listened to the Spirit of 608 podcast for any length of time, you know that I am possibly th…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Dagsmejan's Catarina Dahlin on Creating Better Sleep with Sustainable, Science-Backed Clothing in Switzerland
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If there’s one luxury in life that money can’t buy, it’s a good night’s sleep. Except, well, after you hear this week’s guest on the Spirit of 608 podcast, you might think differently. That’s because Catarina Dahlin, co-founder of Swiss sleepwear brand Dagsmejan, is here this week to let us in on her journey from a successful corporate job that inc…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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5 Years Later: How Many FEST Brands Persisted, Pivoted, IPO'd? What Percent Are Still Operating Today?
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32:52
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It’s the 250th episode of the Spirit of 608 podcast! For this milestone episode, I’m getting all analytical on you and checking in on the status of the first 25 brands to be on the show. I tallied up how many are still operating, who has shut down, who’s pivoted or shifted and who’s IPO’d — and it’s more than one! That would have been pretty unbeli…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Going Back to Where it All Began and Finally Finding Your True People & Passion with Purusha People's Hayley Elliott
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Pretty much everyone has been in Hayley Elliott's shoes. Hayley had always wanted to express herself in some way, and create something beautiful. For her, this desire manifested in a business that she was passionate about - creating sustainable yoga wear that's ethically made and sourced. In this episode, Hayley Elliott talks about how being authen…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Five Things That Have Worked Really Well for Me in 2021
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Why wait until the middle or end of the year to evaluate what’s working well in ‘21? Two months and a bit in, I want to share 5 things that are working really well for me this year, including: The personality test that has changed everything for me One thing I finally gave in and started doing, and it’s making all the difference Two habits I paused…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Pioneering Fashion AI from Paris to Help Fashion Produce More Responsibly with Heuritech's Charlotte Fanneau
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This week, we hear from a leader in fashion tech from Paris, long the home of industry leading houses and couturiers who, despite their prominence, for years were notoriously slow to adopt technology as an inherent part of fashion’s future. But tech’s no longer an outsider idea in fashion. In fact, many major brands are leading the way forward by b…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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How Swap Retail's Melodie van der Baan Sells with Soul and Turned a Manual Process Into a Inventory Swapping Startup for Fashion Retailers
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53:18
I love startup stories that involve taking a manual, real-life process and creating a tech solution that mimics it and stories from founders who, in the quest to solve their own problems, end up bringing needed new ways of doing things into areas begging for innovation. This week’s guest is doing BOTH. During her years as a fashion brand rep, Melod…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Should you be on Clubhouse? What FEST founders need to know now about this wildly popular new platform
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Everyone is talking about Clubhouse, the less-than-a-year old audio app that caught wildfire last fall. Its invite-only nature has added to the hype. But the real question is whether you should care. Should you spend time creating, building and maintaining a Clubhouse presence -- essentially adding yet another social media platform to your plate? F…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Laura Mallows on Building Her Body Positive, Mental Health Promoting Beauty Brand in a Pandemic
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39:19
Starting a business in the middle of pandemic, when the future seems a little unpredictable, doesn't seem like the smartest of ideas, but for Laura Mallows, it was the best one. Laura talks about how being real gave her an identity that everyone resonated with, even though it was totally against how the traditional beauty market presents itself. Fr…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Poshmark Co-Founder Tracy Sun on Entrepreneurship, Networking + the Early Pivot that Changed Everything [SO608 Recycle]
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Lauren Tanaka Fortune on Building Sustainable Fashion Magazine Global Garbs & Modern Shoe Repair Biz Goods & Services in Los Angeles
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56:32
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56:32
It’s easy to get swept away by the glitz and glamour of the fashion industry, and for Lauren Tanaka, it certainly was a glamourous start. From rubbing elbows with celebrities like Charlize Theron and the cast of The Lord of the Rings, Lauren’s first gigs in the industry were every stylist and designer’s dream. But even as she was living the dream, …
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Find Your FEST Story Break Down: 3 Exercises + Five Questions You Need to Be Asking Yourself NOW
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26:23
Want to get visible? You need a story. Better yet, you need to know the version of your story you want to tell right now. One of the things I get asked most often when brands are starting out in their journey toward more visibility is what they should say when they start trying to reach that goal. When they’re wavering and hesitating on visibility …
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Darling's Linnea White on Building a Business with Serious Values while Staying Seriously Fun
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1:10:21
Do you believe in the power of a business to not only be a part of a community, but also be instrumental in building one? In today’s episode, Linnea, a.k.a owner and CFSO (chief of figuring sh*t out) at ecommerce and IRL shop Darling talks about how she bought the store 6 years ago at the age of 25 and has been cultivating a dream from her heart al…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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How to Stop Letting the Top DIY PR Myths Sabotage Your Visibility and Hold You Back [Special Series Part 3]
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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My Top Recommendations for Getting Started with your DIY PR Strategy This Year [Special Series Part 2]
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Why PR is More Important Than Ever This Year + Top 5 Benefits Waiting for You [Special Series Part 1]
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Snobette Editor Lois Sakany on Fashion & Footwear Media, Trends and What's Next (Plus, Yes, How to Talk to People Like Her)
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This year, we’re closing out our interview episodes with one that speaks to the good stuff that bubbled up from 2020: connections in new and unlikely places. Plus, we’re ending content for the year to take a pause, but leaving you with media intel to get you thinking and thirsty for more visibility next year — and how better to do that than to talk…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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The Most Important Story on Ethical Fashion + A Conversation With Its Author
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59:11
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59:11
Almost every entrepreneur is, in one way or another, in the habit of constantly seeking more. That’s never been truer than with this week’s guest, a self-described renegade from her childhood days growing up in a small Texas town and onto a career steeped in impactful marketing campaigns and, from there, to her current status challenging the fashio…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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10 Tools I Love for Amping Up Creativity, Visibility + Motivation So You Can Make Amazing Content and Get Noticed
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34:32
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34:32
Need a fix for your next (current?!) creative rut or when resistance comes up — something that’s super common at this busy time of year? Here are 10 tools I use and love for amping up creativity, visibility and motivation so I can move forward with creating content and continue reaching new audiences. From an Instagram stories editing tool that wil…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Inventor and Botasci Founder Cricket Lee on the Power of the Mind, the Science of Body Shape and Life as a Serial Entrepreneur
59:06
59:06
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59:06
Almost every entrepreneur is, in one way or another, in the habit of constantly seeking more. That’s never been truer than with this week’s guest, a self-described renegade from her childhood days growing up in a small Texas town and onto a career steeped in impactful marketing campaigns and, from there, to her current status challenging the fashio…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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10 Ways to Get Visible Without Posting a Single Image on Instagram
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34:47
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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7 Strategies for Creating Visibility When It Feels Like The Last Thing You Want to Do
31:14
31:14
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31:14
Hear more on this week's solo episode of the Spirit of 608 podcast. Ask Spirit of 608 a question <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscr…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Ethical Fashion Activist Benita Robledo on Cross-Country Moves and Career Shifts, Motherhood and Connecting with Ethical Influencers
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1:01:33
On the heels of one of her most high-profile acting roles, Benita Robledo made the move to channel her celebrity into a platform promoting a more positive approach to fashion. Currently reviving her original blog after a two-year hiatus and launching a number of brand collaborations, this week's guest has built a loyal following by showcasing her c…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Marci Zaroff on Pioneering EcoFashion, Building a Greenhouse of Brands and Everything Mindset
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49:43
We're thrilled to have the woman who coined the term EcoFashion on the show this week letting us in on how she built her empire of eco-minded brands, which range from a sustainable line Farm to Home to women's apparel label Yes And to businesses in manufacturing and consulting. Oh and she's also an author, as well as a frequent speaker at high-prof…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Caution: This Episode Will Get You Published in Empowering Media & Grow Your Impact
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24:47
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24:47
Have you been hoping to get press, get published + grow your impact? Then this episode is for you. On this week's episode of the Spirit of 608 podcast, I'm keeping it super practical. I love creating episodes that focus on mindset and strategy because those things have made such a difference in my life and the business lives of my clients, but this…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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"Queen of Comfort" Taylor Jay on Entrepreneurship and Creating a Sustainable Fashion Line Merging Style and Wearability.
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39:12
When it comes to business, being super comfortable can be a bad sign. But with fashion? Bring it on. For that, we have self-described Queen of Comfort Taylor Jay, an Oakland entrepreneur and designer who has built a brand intertwining ultra comfy womenswear with social justice, body positivity, responsible fair labor manufacturing and no small amou…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Hannah Franco on Life After Athleta, Launching Epoque Evolution & Responsible Fashion Brand Building in the Here and Now
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52:22
Welcome to the new normal (okay, everything these days could arguably fall under that umbrella, but moving on): it's a place where a multi-faceted creative leaves a well-known brand that anyone seeking a role in sustainable fashion would covet to partner up with a favorite colleague and take the leap into the realms of new brand-building in order t…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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so608 Recycle: HOW JELT’S JEN PERRY CHEATED DEATH & BUILT AN ETHICAL BELT BRAND THAT GIVES BACK TO WOUNDED VETS (PLUS, PATENT PROCESS DRAMAS & LIFE ADVICE YOU NEED)
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49:05
On today's show, we're bringing back a conversation that's so good for right now with a guest who's not only inspiring, but entertaining to the extreme. Her infectious spirit could easily be something that bubbled up in the aftermath of a frightening medical emergency that landed her in the hospital close to death. But there's just something about …
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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The 6 Habits That Helped Me Have My Best Month of 2020 in July
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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The Screen-Friendly Public Speaking Strategies Every FEST Founder Needs to Thrive in a Virtual World of Digital Events
37:13
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Have you considered creating a signature talk? What about pitching yourself for an upcoming virtual conference? How about joining a webinar series featuring industry experts just like you? Have you wanted to do these things, but hesitated? Our virtual worlds are literally teeming with digital events right now. But speaking with style from a screen …
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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How A Positive Mindset + Patents Are Building This Sustainable Beauty Brand with Kate Westad of Palette by Pak
51:52
51:52
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51:52
Sometimes real life experiences are the best sources of inspiration. That's more than the case for this week's guest, a FEST founder you're going to love equally for her innovative, sustainable beauty product and her positive, glass-half-full attitude toward entrepreneurship. On this week's episode, she'll walk us through her journey, from the late…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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8 Things You Absolutely Must Have to Get Great Press Right Now
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Want to turn heads in the media? With in-person events changed forever and competition for attention on social media at an all-time high, it's an excellent time to try reaching new audiences through positive PR and press. If you're like many FEST founders right now, you are looking for ways to experiment, do things differently and keep your busines…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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How Productivity Queen Nache' Snow Creates an Overwhelming Amount of Content on Nights & Weekends without Overwhelm
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Do you dream about getting more done -- how about on nights and weekends? One of my all-time favorite business creatives is back for her third episode of the Spirit of 608 podcast on this week's show. A designer and maker by trade, this Black female founder has built a business, podcast and -- most recently -- a brand new shop all on the side of he…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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#so608 Guide: How to Start a Responsible Fashion Brand Responsibly
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42:00
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42:00
I recently received a DM from a FEST founder name Allyna with a big question: how to start a sustainable fashion brand off right? Well, yes, of course there was more to it than that. Like many people who listen to the Spirit of 608 podcast, she wondered about finding suppliers, getting samples, setting herself up to seek future investment and sourc…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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How Streamlining A FEST Business Meant Success, Less Stress + Speaking Gigs with Adrienne Wiley of Covet and Frolick Jewelry
1:04:11
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Taking huge leaps in your business can be all about the baby steps. For proof of that, dive into this week's episode of the Spirit of 608 podcast featuring a FEST-ive female founder who started out small and now counts a decade+ as a San Francisco retailer, her line of hand-assembled jewelry in hundreds of locations around the country and a thrivin…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Sara Emilia Bernát on the Future of Sustainable Luxury Fashion (Plus The 3-Step Market Analysis Training Every FEST Founder Needs Right Now)
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Look ahead, how will the state of the world change fashion -- and the business of fashion -- forever? If you're like me, thinking about what's next can be inspiring and motivating. For businesses, the changes up ahead in consumer behavior, spending preferences and what's considered valuable in the first place are inevitable. But what will they be? …
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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How to Market Through the Mayhem (Part II): These Ethical Brands Making It Work Right Now Will Inspire + Motivate You
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40:04
Welcome to the second show in the Spirit of 608 sharing + support series. For this episode, we asked FEST brands and businesses to submit messages, news, promos and deals so we could help share and support what they're working on at a time when, more than ever, small businesses need support and those of us seeking to stay visible and market during …
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Surface Calm Confidence, Resilience + Joy: A New Meditation For Female Founders
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28:00
Mindset and meditation: again and again, guests of the Spirit of 608 podcast say these two things have made huge differences in their lives and ability to persist as entrepreneurs even through the ultra challenging times we all face. Inspired by guests who told me how meditation benefitted their minds and bodies, helped them recover from anxiety an…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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From A Career in Fashion Media to Founding A Magazine for Women Facing 50 with Forbes Contributor + Style Expert Kristen Philipkoski
1:09:29
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I love bringing smart, cool and accomplished media people on the Spirit of 608 podcast every once in a while to let us into their world and bring insight into what the people creating coverage and content think about the FEST space (if you've listened to the show for a while, you know this). For this week's episode, I was *so thrilled* to bring a c…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Ethical Entrepreneurship in Uncertain Times with Marcia Patmos of M.Patmos (Plus, New Retail Tech Strategies and Making Face Masks)
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55:33
For inspiration and real talk on how to retail in uncertain times, plus inspiring and uplifting yet totally practical and accessible tips for not only hanging in there, but also upping your marketing and outreach game in the midst of a global pandemic, please look no further than this week's conversation with ethical fashion pioneer and longtime su…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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so608 Recycle: Ethical Fashion Pioneer Eileen Fisher on Working from Home + More (Plus, Making Masks)
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42:02
This week, we're bringing back one of our most popular episodes of all time with one of the ethical fashion movement's best-loved pioneers. Her thoughts on working from and her frankness about building a business during life's challenges are especially relevant right now, as is her participation in face mask-making efforts in her home state of New …
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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How to Market Through the Mayhem: FEST Deals, Promos + Marketing Inspiration You Can Use Right Now
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35:14
We asked FEST brands and businesses to send messages, news, promos and deals our way so we could help share and support what they're working on as, well, everything around us all shifts and changes. For listeners, the gems in this week's episode are twofold. First, you're likely to find a business you want to support or a deal you want to take adva…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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How Fashion Technologist Anina Net Turned A Top Modeling Career into a Fashion Tech Business (Plus, Life in China Right Now)
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What happens when you interview a top model-turned-fashion technologist who's lived through the COVID-19 outbreak from her outpost in Beijing? Well, this conversation is what happens. If I have a hunch, and I do, you're going to be both entertained and inspired by what this week's guest has to say about the world right now -- as well as her journey…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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How Bel Kazan Namesake + Early Ethical Fashion Adopter Belinda Kazanci Built A Factory in Bali to Grow A Brand in LA
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Behind every collection is designer Belinda Kazanci, who started BEL KAZAN after a life-changing journey to Bali, Indonesia. From the delicate flower offerings that lined the streets to their vibrant textiles and joyful spirits, she felt an unparalleled sense of inspiration among the Balinese people. It was then that Belinda decided to uproot her l…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Your Questions Answered: Listeners Ask What to Share + What to Keep Private, How to Tell Your Story, Launch A New Brand + More
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It's an podAMA! This week's episode is an Ask Me Anything featuring questions for listeners, Instagram followers and members of the Spirit of 608 Facebook group. What's this all about? The episode is all about what's on your mind. I'm weighing in with thoughts on everything from social media etiquette for maintaining privacy at a time when it seems…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Building a Secondhand Style Swapping Startup in Los Angeles with Swap Society’s Nicole Robertson
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When it comes to conscious consumerism, advocates for minimalism and intentional shopping, both seemingly gentler ways to enjoy fashion, often run up against the harsh reality of U.S. consumers' baked in urge to, well, consume. In the face of that, swapping style online stands out as an alternative that, these days, is starting to hold more than am…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Get Enlightened: How Marie McCarthy Built a 7-Figure Jewelry Business On Her Own Terms
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Business can be heavy. But this week, the Spirit of 608 is all about bringing the light. Just look at our guest's brand name for starters. Next, consider how this female founder went from a bad situation with a former business partner to owning her own space, expanding into a second business and, fast forward to today, occupying a beautiful gallery…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Building A Better Workout Bra for Busty Women From the Ground Up with Bloom Bras Founder Elyse Kaye
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In uplifting news, this week's guest is not only bringing to market bras for busty women who want to live active lifestyles (and feel comfortable while doing it, like that's so much to ask), but she's doing it her own way. One day she may be talking to a room full of almost 100 female CEOs, another figuring out how to manufacture ethically and with…
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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech
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Beyond Facebook Groups: Use These Networks to Get Press, Get Visible + Grow
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There's no doubt about it: global business is changing rapidly. Along with it, the game of getting -- and staying -- visible is nothing like it used to be. You probably know you need to have a plan for reaching new people and spreading your message that goes beyond outdated PR tactics and blasting your press release to lists of journalists. But wha…
