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Best Mark Traphagen podcasts we could find (updated August 2020)
Best Mark Traphagen podcasts we could find
Updated August 2020
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How can you generate leads for your business if you used to rely on in-person events and conferences? Many salespeople are leaning on LinkedIn to fill the gap. Not only is it the largest professional social network, but it has some amazing tools — like LinkedIn Sales Navigator — to help you connect with the right prospects. The problem is, most sal…
 
Times are tough and generating ROI immediately might seem like a daunting task, but I have a few easy (and inexpensive) video techniques that can start generating you money FAST! In fact, 4 days after my last Tony Robbins Business Mastery webinar, attendees were already closing new deals using my video tips. They are CRUSHING IT. These are some of …
 
We all have stuff going on - it happens! Remember last week's podcast where I was all bandaged up? This week I had some reconstructive surgery and am getting in some much needed recovery time. BUT I wanted all of the loyal listeners of the Toddcast know that I haven't forgotten about you. This week we released a bonus episode about overcoming adver…
 
LinkedIn is growing at lightning speed... Video streaming is up by 71% for businesses trying to influence prospects and clients (SEJ) A 55% year-over-year increase in conversations among LinkedIn connections (SEJ) Live Events are seeing 23x the comments and 6x the reactions compared to native video (Forbes) But only 1% of LinkedIn users post conten…
 
Linkedin has 260 million monthly active users worldwide and 40% of those users access the platform daily. With Hubspot finding that Linkedin is 277% more effective at generating leads than Facebook and Twitter, marketers need to know how to work the system. Get this - Content on Linkedin receives about 9 billion impressions a week, but only 1% of t…
 
Google just made updates to their algorithm....again. As a digital marketer, it benefits you to align with where Google is going. Usually, this can be tricky, but Google did something different this time. Unexpectedly, Google disclosed their update — that page experience is now a primary ranking factor — and they’re giving businesses a chance to op…
 
Everyone has that one person they’ve always looked up to. For me, that person was Tony Robbins. As a kid, I would ride around in my grandpa’s car and listen to Tony Robbins’ audiobooks. So when I got the chance to work for Team Tony, you can imagine how excited I was. Getting this opportunity took years of hard work and dedication to my craft, and …
 
If you’re a sales rep it can be hard to know which prospects are ready to buy. And if you’re sending them personalized videos, wouldn’t it be helpful to know which prospects were REALLY interested...and which ones not to spend your energy on? Conventional wisdom says that “Knowledge is Power.” But Michael Schrage, a Research Fellow with MIT, says, …
 
Every day, I get asked, “How long should my video be?” The truth is, it depends. It depends on what you're selling and how long it takes you to explain your product or service in the most compelling, succinct way possible. There isn’t a magic number I can give you, but I can give you steps that will help you figure it out. First you have to decide …
 
As a business owner you want your website to rank high on Google search and at some point you’ve probably paid for Google Ads or tried to figure out SEO. And with Google constantly changing their algorithms, it can be hard to keep up. In fact, Google JUST rolled out their May 2020 Core algorithm update. So if you’re spending top dollar on Google ad…
 
The National Center for Learning Disabilities states, “One in five children in the U.S. have learning and attention issues such as dyslexia and ADHD, but 48 percent of parents believe incorrectly that children will outgrow these brain-based difficulties, and 33 percent of educators say that sometimes what people call a learning disability is really…
 
Targeting the right audience with online advertising can be difficult, but it’s critical if you want high performing ad campaigns. Why spend all that money if you’re not going to do it right? As an example, let’s consider the user experience on Facebook versus YouTube. You’re probably not using Facebook to do research. You’re mostly keeping up with…
 
Buyers want to do their own research before talking to sales reps. Unfortunately a lot of businesses don’t know how to send the buyer on a journey to a path-to-purchase. So right now you can either pump the breaks on your business OR reinvent the way you get in front of prospects. And you can do that by using video. Video Marketing can be daunting …
 
Buyers have always controlled the sales process. Now they have even more control because of on-demand content. And since 82% of buyers don’t want to talk to a sales rep until they are ready to buy, we have to change the way we sell. Businesses that adapt how they sell now will be better positioned when quarantine is over. But those who follow the o…
 
Remote sales isn’t a new concept. Back in the 90s, you could close deals from home if you had a phone and internet connection. And you could do it without the help of auto-dialers, social media and online ads. Fast forward to the present, add a crisis, and selling becomes a different beast. Budgets are tight, tensions are high, and no one is buying…
 
We are standing in the face of a pandemic that is changing the way we do business. Small business owners have to adopt new strategies to keep their companies alive. But with every new challenge comes the opportunity to adapt and grow. If you’re not stepping up and finding innovative ways to reach your customers, you’ll miss out on this opportunity.…
 
Without a doubt, the COVID-19 pandemic has affected your business and sales are suffering. As a business owner you’re probably asking yourself, “How do I adapt and survive?” But the reality is, even before the coronavirus, 82% of buyers didn’t want to talk with a sales rep until they were ready to buy. So if they didn’t want to talk with sales reps…
 
We’ve entered a new world with very unique challenges for business owners and leaders. Sales rep’s access to decision makers is at an all-time low because people are refusing to interact with salespeople until they’re ready to buy. This presents a real and threatening challenge for businesses trying to survive and grow. But in the face of any chall…
 
You’ve probably heard the phrase, “people buy based on emotion but justify their purchase with logic.” Every marketer and salesperson touts that message because neuroscience has proven it to be true. But do you know HOW to create those emotions? Do you know HOW to shift your prospect into an emotional state so they feel compelled to buy your produc…
 
In today's world, it's all about consultative selling. People expect you to dive into their business and help them solve their unique problems. And it’s the salesperson’s job to listen to their needs and then create enough value to win the sale. However, most salespeople are simply going through the motions and checking off the boxes during their d…
 
Did you know that a 5% increase in customer retention can increase your company's profitability by 75%? Crazy, right. At WireBuzz, we love the saying, "small hinges swing big doors." And optimizing your customer retention strategy is a small hinge that can have a BIG impact on your business, especially when you use video. But most video marketing c…
 
WireBuzz works with many enterprise clients who host a national sales meeting (NSM) during the year. If you haven’t heard of a national sales meeting before, think of it as a gigantic pep-rally where executives and sales leaders bring together their sales team to gain alignment and excitement around marching orders for the coming year, such as new …
 
Your email strategy has to evolve or else you’ll continue being ignored. Your prospects’ inboxes are crowded, and traditional text-only emails just don’t differentiate you the way they used to. The good news is, there are tools that exist that allow you to send video in your emails, and the benefits compared to text-only email are night-and-day: Co…
 
Shay Rowbottom has generated over 20 million video views and over 180,000 followers on LinkedIn… ...and she’s doing it in the most unconventional way imaginable. Her buzz even earned her an interview with the king of sales, Grant Cardone, and she ended up selling him on his own show! This millennial marketing rockstar is showing EVERYONE what’s pos…
 
"How I Landed My Dream Job in 2 Weeks on LinkedIn" That was the first article Michaela Alexis published on LinkedIn back in 2016. It went viral. Today, she's one of North America's most in-demand speakers on LinkedIn and has over 156,000 LinkedIn followers. She's been growing her personal brand for the past few years, but now she's showing companie…
 
Want to learn how to wrap your business stories into powerfully compelling videos that capture attention, close sales, and increase growth? Then you'll want to learn from the Queen of storytelling, Kindra Hall. She's the President and Chief Storyteller at Steller Collective and speaks around the world about how storytelling can captivate customers,…
 
Recently, I was working at a Tony Robbins event and a good friend of the Toddcast, David Meerman Scott, took the stage to discuss Fanocracy. Recognizing this was a super valuable topic to Video Marketing Mastery followers, we brought David back on the show to share more about this concept. David feels like we’ve gone too far in the direction of sup…
 
It's that time of the year when the entire marketing world starts publishing its “trends for 2020.” But honestly, a lot of them are “meh” and I’m tired of it. I’d rather give you something that stands the test of time (because trends are trendy and they come and go). So in this episode, I’m unleashing the timeless megatrend you need to understand i…
 
“There is [nothing] better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” - Malcolm X Adversity is inevitable. What matters is how you respond. My good friend, entrepreneur, and sales training expert, Dan Lier, joins me on the podcast to discuss th…
 
If you gave two salespeople the same script, product, and territory...why is one able to crush their sales goal while the other struggles to hit their quota? What’s the real problem that separates top performers from the “average sales dude?” (Hint: it’s not skill or talent, although those factors do matter at a certain point). Dan Lier, a two-time…
 
Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals. When you understand these things…
 
Let’s talk about your prospect’s decreasing attention span. You’ve probably heard the statistic that human beings have an average attention span of 8 seconds, which is less than a goldfish. But if that were true, you wouldn’t hear stories of people binge-watching entire seasons of their favorite Netflix show in one day, or about video gamers engagi…
 
Generating new leads is great, but if they aren’t converting then what’s the point? Typically, this happens for one of two reasons: they either don’t see your solution as an urgent priority, or they don’t understand how your product or service solves their most pressing problem. The latter being a marketing communication problem. The leads you alre…
 
Effective communication is more subtle than you may think. Sure, we communicate with friends, family, and co-workers daily, but there is still a lot of nuances we can learn, especially in a business context. The good news is, effective communication is a learnable skill. If you focus on small improvements over time, you can use your communication t…
 
How do you measure results from video? You may get thousands of views or clicks to your website, but if people don’t convert, does that mean it was successful? For Dr. Williams, his video marketing results led him to be nominated by the White House for a chairman position on the committee to fight breast cancer. I call that a success. In this week’…
 
Video is a powerful tool. If you’ve been following Video Marketing Mastery you know what video can accomplish. But as time moves forward, technology progresses. Video is no exception. We’ve entered an age where we aren’t limited posting pre-recorded video content. Today, we can use live video to reach our target audience instantaneously. And as tec…
 
Whether you know it or not, psychology is involved with the buying decision. And one way to persuade your customer to buy is to use videos to tell stories. But why is video storytelling so effective? Video allows you to get your message across more clearly. Stories connect to a viewer and it becomes relevant to their life, it’s tangible. Combining …
 
Sales is always a touchy subject. Unless you were born for sales, it can feel awkward initiating conversations that build rapport and ultimately lead to sales. What if there was a way to make the whole process of sales less awkward? What if it was easy to convince and convert sales at faster rates? Well, I’m going to share a “sales secret” that cha…
 
Raise your hand if you love getting telemarketer calls and sales emails from random companies that suspiciously got a hold of your information. It feels icky, doesn’t it!? So what does the mean for sales teams if cold-calling and emailing isn’t an effective way to reach people anymore? You guessed it… Use video outreach. Video is the next best thin…
 
When it comes to business, we tend to think more customers the better. But have you ever stopped to think about the quality of your customers? Quantity is nice, but quality customers make your work easier and more enjoyable. Learning to attract your perfect customer takes effort but the relationship that’s built is priceless. So how do you find YOU…
 
Facebook has reached 2.38 billion monthly active users. Pretty crazy, right? And with so many people using the platform, you’d think it was easy to increase your content’s reach… ...but you’d be mistaken. You may presume your content is good enough for “Facebook-landia,” but the judges at Facebook may have a different opinion. They want your videos…
 
Would you buy something if you didn’t know what to do with it? This isn’t a trick question: the answer is no. The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance. And what happens if it doesn't generate the results your client wa…
 
What’s the biggest shift in the way businesses use video today compared to the “early days”? How does video influence attention spans? And what should a company look for when hiring a video production agency? These are a few of the questions I answered in a recent interview with Ben Amos, founder of Engage Video Marketing. Plus, I reveal one of the…
 
Imagine downloading 20 years of viral marketing success in 50 minutes. How much would that be worth to you? Well, never mind the price tag — this one is free. Recently, I spoke at the Arizona Innovation Marketing Association (AZIMA) and shared my most powerful discoveries to help you level up your sales and marketing results. This isn’t a speech pr…
 
Wrapping up our 3 part series, we have 4 interviewees from around the world who share their video marketing results and their biggest takeaways from the podcast. In this week’s episode, we're interviewing Grant White, João Seiça, Ben Amos, and Stuart Smith. Grant shares how he used videos to expand businesses by teaching them the benefits of using …
 
In this week’s episode, we’ve got more great interviews to share, featuring listeners from around the globe who’ve taken what they’ve learned from the podcast and applied it to their own businesses. This week we're interviewing N’tchidje Doumbia, Thomas Hoflin, and Vit Kodousek. N’tchidje started out as a sound engineer with his own recording studi…
 
In honor of our 200th episode, we’re doing things a little different. We're featuring two listeners who’s businesses have been shaped by the lessons we share every week on the podcast. Randy Beard, a listener since episode 30, transitioned from the swimming pool industry to owning his own video marketing agency. And Maayan, from Tel Aviv, Israel, w…
 
We are living in an age where you no longer have to be a professional to create professional quality video content. No, this isn’t an exaggeration. Before the prosumer shift, there were only two sides of the coin: amateur or pro. But now, the divide between hobbyist and professional is continuing to shrink. Everyone has access to affordable, high-q…
 
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