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Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year! Even with their network not dominating their industries, the switch to contextual has created more revenue…
 
Nolan Higdon, the author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Business media is subject to clickbait headlines, …
 
Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information? All of these things cost someone, and they have to be paid for somehow. Unfortunately, according to John Marshall’s new book, Free is Bad, you are paying for these services, just not in the tradi…
 
Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns. According to a McKinsey Study, Consumers are cutting back to the essentials, they are leaving brand loyalty behind. Both Consumers…
 
In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous. Not only does …
 
Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Many believe that AI will replace the need for traditional keyword research, but that may be a short-sighte…
 
New funnel shapes and interpretations are created daily, such as the flywheel to the bowtie and more. Matt and Ashley discuss the changing application of the sales funnel and the helpful visualization that it enables. But with all this talk about the funnel, is it dying because sales and marketing can’t agree? Learn how breaking down silos, corpora…
 
In this episode, Jeff Ferguson of Amplitude Digital and Jennifer Hood, Data Analytics Consultant join Matt to discuss the accuracy of studies of Google's search engine ranking algorithm. Many SEO companies claim to have tested multiple aspects of the ranking algorithm and then use this data to sell their products. But how much have they tested, wha…
 
A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As long as I have worked in analytics, I have always seen ad fraud. Today, it is at astounding levels, and p…
 
Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online. In addition, meme culture creates, p…
 
Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. Right now, what we are seeing is a reaction, as many are struggling to simply re-create the classroom in an online environment. As the demand increases…
 
Many people need to maintain hours to retain their certification and those hours have moved to online training. Even more, virtual workshops, lectures and social distancing measures have increased as more people are forced to work from home. How does a training manager measure the effectiveness of their training? There are significant obstacles. Mo…
 
As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam. With some simple lighting and arranging of furniture to helps to maintain and heighten eye contact…
 
Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. Welcome to the world of neuromarketing! For years, advertisers have known and realized that there are techniques that tap into …
 
Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is co…
 
Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly. Cut past the hype and get information to help you make informed decisions about influencer marketing for your b…
 
By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing! Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famo…
 
Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign. Ashley Schweigert returns to talk through the many details of setting up a…
 
How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. First, companies that do not have accessible websites are being sued. Past court rulings put websites in the same class as a commercial bu…
 
Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are i…
 
Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Many people like to make the statement that the search engines are always changing, which is true. However, very few of those changes affec…
 
Sue Grabowski joins Matt again as they discuss the dismal state of "making the pitch." When you send a LinkedIn request - are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches mad…
 
Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it bring to you as the speaker. With non-verbal being the majority of how we communicate, it is so important to focus our expressions, bodies and intonation along with t…
 
Sue Grabowski joins Matt to discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, …
 
Matt and audience favorite Michael Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they share their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material. Mike turns the tables about midway through and picks Matt…
 
We go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. Beyond the playing field, there are enormous events that are shifting the landscape of sport. The biggest is not only the rise of player and team analytics, but back office analytics as more teams and events move to elec…
 
We’re back in the studio again after a short break! Matt is lining up more guests and discussions about a wide range of topics, so subscribe now in order to get the next season of Endless Coffee Cup! In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. Ben’s background in sound engineering lends t…
 
Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line …
 
In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of …
 
In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, or m…
 
Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They talk about the common elements that come together to d…
 
Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of real-life stories and accounts from both Matt and Mike. They cover a lot of ground - everything from how entreprene…
 
Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise. In a different format, Matt provid…
 
In this conversation Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards and core skills necessary for this industry. How does one go about developing a standard competency for a young industry? Most of the digital marketing skills have between 15-5 years of accepted skills, and some have…
 
This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and out paths converged years ago. We both have a passion for teaching people, and Mike has pioneered multiple ways to do just that. After his teaching company, MarketMo…
 
My brother Ben joins me again to talk about analytics, testing and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience. We discuss analytics to start, but we move quickly into the areas of user testing. We talk about low-cost, highly efficient methods to improve the w…
 
In this episode my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world's biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I've ever worked with. The discussion ce…
 
So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is? Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience. Going bac…
 
Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many mis-communications? We explore the science behind human communications and how electronic media exploits the worst of communication’s faults. However, we also try to identify means of dealing …
 
In this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best friends in the business, Brian Mathers. Brian is one of the most respected marketing voices in the Scottish business community. He regularly teaches seminars around the country and consults with businesses about their o…
 
Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do many things in life, and not just a single career. Those experiences centered around specific classes or subjects, and we both attribute our love of rhetoric to our professor, Dr. Kim Phipps. We answe…
 
Words are central to this episode. How words are used, interpreted and abused. Words are powerful influencers and invite us to participate, or words can be repelling - pushing us away. Our discussion starts from Agency practices; the evolving “advertiser” from Mad Men to today. Creative processes, design, and review structures have to change with t…
 
Shiny Things Headlines dominate the early part of the show, as we begin with study reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting technology. This serves up the rest of the show as we talk about why people tend to get distracted by shiny things. We then move into one of the shiniest thing…
 
The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares and even rankings. But what has this produced? Matt and Sue cover headlines that attempt to assign a value to content, describe reader behavior and assign responsibility for measurement. A variety of content mod…
 
What makes Marketing Authentic? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity. Does Authenticity mean accurate? Truthful? Caring? Personal? Let’s dig in to the meanings and implications of authenticity. However, this leads us into other areas of marketing and provide so…
 
Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client expectations and asking better questions about your target market. Matt loses his mind over a headline about "Big Data” which brings us into a discussion about data, customers and customer relationships. Of co…
 
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